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Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Vor- und Nachteile vergleichender Werbung mit Fokus auf den Rechtsrahmen
Autor:in: Anonymous
Category:
Seminar Paper , 2022 , Grade: 1,0
Price:
US$ 17.99
Die Bedeutung von Influencern für Unternehmen mit Fokus auf Soziale Medien
Autor:in:
J. Lückert (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 11.99
Digital Marketing-Kommunikationsplan. Integrierter Marketing-Kommunikationsplan und Online Medien
Autor:in:
Florian Schmitt (Author)
Category:
Term Paper , 2020 , Grade: 1.3
Price:
US$ 17.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Forschungsbericht über die Inhaltsanalyse im Bereich Digitales Marketing
Mittelstand Digital und Social Media-Marketing für kleinere und mittlere Unternehmen
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New
Autor:in: Anonymous
Category:
Project Report , 2022 , Grade: 1,7
Price:
US$ 17.99
Manipulation durch Farbpsychologie in der Werbung
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2022 , Grade: 2,0
Price:
US$ 14.99
Instagram als Bühne. Die Theatralität und Inszenierung von Influencerinnen auf der Social-Media-Plattform Instagram
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 14.99
Entwicklung eines crossmedialen Kommunikationskonzeptes für den kleinen, stationären Sportfachhandel
Autor:in:
B.A. Lilly Sarisakal (Author)
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,5
Price:
US$ 16.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
Price:
US$ 43.99
Markenpräsenz auf Festivals
Erlebnismarketing als profitable Marketingstrategie in den Festivalkampagnen der OTTO Group
Autor:in:
Nina Brockmann (Author)
Category:
Term Paper , 2019 , Grade: 1,33
Price:
US$ 17.99
Manipulationsinstrument Facebook. Die Wirkungsmacht der Alternative für Deutschland (AfD) in sozialen Medien
Autor:in:
Daniel Zander (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Relevanz für das Marketing. Erkenntnisse über LOHAS
Autor:in:
Anna-Lena Pockrandt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Dingbiografie als Konzept für ein Modelabel. Wie Schmidttakahashi die Dingbiografie als Wertsteigerung ihrer Produkte nutzt
Autor:in:
Annemarie Kögl (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
Price:
US$ 17.99
Markenmanagement am Beispiel der Berliner Aids-Hilfe. Qualitative Analyse der Markenidentität
Autor:in:
Marco Grenz (Author)
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Street Art und ihre Verwertung durch die Werbeindustrie
Autor:in:
Anja Schneck (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Die Kommunikationspolitik als integrativer Bestandteil des Dienstleistungsmarketing
Autor:in:
Miriam Moch (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Social-Media-Marketing für kleine und mittlere Unternehmen
Eine qualitative Analyse der Potenziale, Strategien und Herausforderungen
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New
Autor:in:
Eloy Veit (Author)
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 0.99
Kritische Betrachtung von Product Placement im Film und TV
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New
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,7
Price:
US$ 14.99
Attraktivität moderner Arbeitszeitmodelle
Zusammenhänge zwischen modernen Arbeitszeitmodellen und Potentialausschöpfung der Mitarbeiter
Autor:in:
Jan-David Danecker (Author)
Category:
Term Paper , Grade: 2,0
Price:
US$ 14.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2
Price:
US$ 32.99
Nachhaltigkeitskommunikation in der Kosmetikbranche. Eine Public Relations Fallstudie des Unternehmens Biena
Autor:in:
Benjamin Grebing (Author)
Category:
Term Paper , 2023 , Grade: 1,7
Price:
US$ 14.99
Effektives Dienstleistungsmarketing. Strategien, Instrumente und Besonderheiten
Autor:in:
K. Eckerle (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Strategie für das Social-Media-Marketing eines Onlineshops für Bekleidung
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New
Autor:in: Anonymous
Category:
Seminar Paper , 2024 , Grade: 1,0
Price:
US$ 17.99
Aktuelle Trends im Marketing. Auf dem Weg ins Metaverse
Autor:in:
Jennifer Sommer (Author)
Category:
Project Report , 2024 , Grade: 1
Price:
US$ 17.99
Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
Autor:in: Anonymous
Category:
Project Report , 2023 , Grade: 1,0
Price:
US$ 14.99
Influencer Marketing als strategisches Instrument im Social Media Marketing
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Verborgene Botschaften. Die Rolle der Manipulation in moderner Werbung
Autor:in: Anonymous
Category:
Academic Paper , 2023 , Grade: 1,6
Price:
US$ 15.99
Influencer Marketing. Welche Erfolgsfaktoren versprechen sich Unternehmen?
Autor:in:
Antonia Müller (Author)
Category:
Term Paper , 2023 , Grade: 1,7
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US$ 17.99
Wie verändert sich die politische Kommunikation durch den digitalen Wahlkampf auf Twitter?
Autor:in:
Marius Kossmann (Author)
Category:
Term Paper , 2021
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US$ 17.99
Influencer-Marketing. Die Beeinflussbarkeit von Konsumierenden auf Instagram
Autor:in:
Elena Svensson (Author)
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 14.99
Das Business Model Canvas in der unternehmerischen Praxis am Beispiel Netflix
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 2,7
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US$ 15.99
Instagram und TikTok im Vergleich. Einfluss und Reichweite
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2023 , Grade: 1,0
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US$ 17.99
Aktuelle Entwicklungen im Marketing der Volkswagen AG
Autor:in:
J. Lückert (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 17.99
Marketing als betriebliche Funktion. Die Vermarktung der Autobiografie des Rappers Jay-Z und die Distributionswege von Disney
Autor:in:
Ablachat Boltabaev (Author)
Category:
Term Paper , 2023 , Grade: 1
Price:
US$ 14.99
Social-Media-Strategie zum Launch eines E-Scooter-Verleihs
Analyse nach Sinus-Milieus und Benchmarking mit Konkurrenzunternehmen
Autor:in:
Lisa Ohlms (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 15.99
Nachhaltiger Aufbau einer Personenmarke im Kontext sozialer Medien
Autor:in:
Nora Stracke (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 15.99
Kommunikationsarten in den Kommentarspalten von bekannten deutschen Youtubern am Beispiel von "bibisbeautypalace"
Eine qualitative Inhaltsanalyse nach Mayring der Kommentarspalten
Autor:in:
Linda de Blecourt (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Manipulation der Nutzer. Ziele und Erfolgspotentiale des "Clickbaiting" am Beispiel der Plattform YouTube
Autor:in:
Bachelor of Arts Jasmin Podlesainski (Author)
Category:
Term Paper , 2017 , Grade: 2,3
Price:
US$ 15.99
Kommunikationsbotschaften von Technologiemarken. Eine vergleichende Analyse am Beispiel Kopfhörer
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
Price:
US$ 15.99
Erwerbsmöglichkeiten auf Social Media. Arbeitsumstände des Influencer-Marketings
Autor:in:
Manuel Kreis (Author)
Category:
Term Paper , 2019 , Grade: 1.3
Price:
US$ 14.99
Mobile App Testing anhand der App "Medikustik"
Autor:in:
Emil Dhough (Author)
Category:
Seminar Paper , 2021 , Grade: 2,1
Price:
US$ 14.99
Digitale Proteste. Wirkungsebenen in den sozialen Medien
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 16.99
Fokussierung der CRM-Aktivitäten auf Kundenzufriedenheit und Kundenbindung
Autor:in: Anonymous
Category:
Essay , 2020 , Grade: 1,7
Price:
US$ 15.99
Entwicklung einer crossmedialen Werbe- und Kommunikationsstrategie
Autor:in: Anonymous
Category:
Project Report , 2020 , Grade: 1,7
Price:
US$ 14.99
Influencer Marketing. Die Beeinflussung des Kaufverhaltens durch soziale Medien
Autor:in:
Saskia Balkart (Author)
Category:
Pre-University Paper , 2021 , Grade: 1,0
Price:
US$ 8.99
Brand Communities. Chancen und Risiken für die Kundenbeziehung
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 2,0
Price:
US$ 14.99
Reflexion des 4P-Modells und Case Study zur Distributionspolitik der Walt Disney Company
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Category:
Case Study , 2021 , Grade: 1
Price:
US$ 17.99
Strategien und Herausforderungen des Online-Marketing
Analyse der Webpräsenz von Tommy Hilfiger
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,0
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US$ 15.99
Inwiefern folgt das Facebook-Targeting den Prinzipien von Edward Bernays’ Propaganda-Theorie?
Autor:in:
Judith Böttger (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 15.99
Mediengestaltung. Analyse von Social Media Kampagnen
Inhalt, Corporate Design, Zielsetzung sowie Wirkung und Resonanz
Autor:in:
Daniel Scherb (Author)
Category:
Submitted Assignment , 2016 , Grade: 1,7
Price:
US$ 7.99
Distributionspolitische und preispolitische Maßnahmen. Welche Beeinflussungsabsichten liegen dem Imagespot "From threat into thread" der Marke Adidas in Kooperation mit Parley for the Oceans zugrunde?
Autor:in:
Christina Blumhofer (Author)
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
Price:
US$ 16.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
Autor:in:
Lena Schneider (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Aufbau, Anwendung und Funktion der Mindmap-Methode
Autor:in:
Sabine Merkel (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 15.99
Erstellung einer Marktanalyse für ein Gesundheitsstudio
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 2,8
Price:
US$ 8.99
Marketingkonzepte von Versicherungsunternehmen versus Technologieunternehmen am Beispiel von Allianz und Apple
Autor:in: Anonymous
Category:
Project Report , 2018 , Grade: 1,7
Price:
US$ 18.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Markenmanagement bei der Volkswagen AG
Autor:in:
Sophie Bergmann (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Wie funktioniert Ambush-Marketing? Das Beispiel "Beats by Dr. Dre" während der FIFA Fußball-Weltmeisterschaft 2014
Autor:in:
Steven Ullrich (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 16.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Category:
Project Report , 2019 , Grade: 1.3
Price:
US$ 17.99
Erfolgsfaktoren des Celebrity Endorsements
Ein Literatur-Review
Autor:in:
Jessica Loos (Author)
Category:
Seminar Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Entwicklung eines integrierten Kommunikationskonzeptes für den Automobilhersteller Volkswagen
Autor:in:
Hanna Treyer (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 5.99
Heteronormativität queeren
Inwiefern grenzen sich queere Nutzer*innen auf Instagram von den vier Mechanismen der Heteronormativität von dem binären System ab?
Autor:in:
Hannah Lauffs (Author)
Category:
Term Paper , 2019 , Grade: 2,0
Price:
US$ 14.99
Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
Autor:in:
Christian Appel (Author)
Category:
Term Paper , 2012 , Grade: 2,3
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US$ 17.99
Ein Marketingkonzept am Beispiel des Unternehmens Apple
Eine marketingrelevante Untersuchung zum iPhone
Autor:in:
Mathias Baade (Author)
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Eventmarketing. Erstellung eines Events für die Pharmaindustrie
Autor:in:
Corinne Nathalie (Author)
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 17.99
Ein bärenstarker Sommer. Kommunikationskonzept für den Anholter Bärenwald
Spielen, Lernen und Erleben
Autor:in:
Caroline Harsch (Author)
Category:
Project Report , 2016 , Grade: 1,0
Price:
US$ 30.99
Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Autor:in:
Tobias Klöckner (Author)
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 12.99
Ambush-Marketing im Sport
Eine theoretische Analyse der Wirkungsweise anhand des Elaboration-Likelihood-Modell (ELM)
Autor:in:
Marian Kern (Author)
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 3.99
Innovationsmarketing in der Automobilindustrie am Beispiel des fahrerlosen Autos
Autor:in:
Kristin Kampmann (Author)
Category:
Term Paper , 2015 , Grade: 2,7
Price:
US$ 15.99
Social Media für Unternehmen. Strategische Perspektiven der Marke Ritter Sport
Autor:in:
Christina Röckelein (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Die Werbung der Marke "NESPRESSO" aus werbepsychologischer Sicht
Autor:in: Anonymous
Category:
Seminar Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Möglichkeiten und Grenzen von Online-Marketing zur Kundenbindung im E-Commerce
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Werbung und ihre Wirkung auf Kinder und Jugendliche
Autor:in:
Stephanie Walter (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Die Litfaßsäule in Deutschland. Bedeutung, Räumlichkeit und Konkurrenz zu anderen Medien
Autor:in:
Anne-Marie Holze (Author)
Category:
Project Report , 2015 , Grade: 1,3
Price:
US$ 31.99
Native Advertising. Chancen und Herausforderungen im Online-Marketing
Autor:in:
Lukas Lohmann (Author)
Category:
Seminar Paper , 2015 , Grade: 1,3
Price:
US$ 31.99
Öffentlichkeitsarbeit der Verweigerung und Kunst. Eine Fallstudie anhand der Band "Böhse Onkelz"
Autor:in:
Christoph Möckel (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,7
Price:
US$ 20.99
Das doppelte Dopinggeständnis. Eine Fallstudie zum Krisenmanagement am Beispiel von Erik Zabel
Autor:in:
J. K. Y. (Author)
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 17.99
Vertrauensmanagement und seine Gestaltungskraft in einer Organisation
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 15.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Die externe Kommunikation und Imagebildung von Nonprofit-Organisationen
Am Beispiel der Universitätsmedizin Charité Berlin
Autor:in:
Kira Gehrmann (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Kommunikationsstrategien zur Optimierung der Produktkommunikation einer Veranstaltung im Kulturbereich
am Beispiel des Sommerblutfestivals
Autor:in:
Tobias Weiler (Author)
,
Jules Lalande (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 31.99
Berufsfeld Public Relations. Kompetenzen, Rollenverständnis und Arbeitsbereiche
Autor:in:
Mathilda Marteau (Author)
Category:
Term Paper , 2014 , Grade: 1.0
Price:
US$ 14.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Erfolgs- und Misserfolgsfaktoren von Nachhaltigkeits-Marketing bei Fast Moving Consumer Goods
Autor:in:
Gina Maria Staschke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Die alternde Gesellschaft im Spiegel der Werbung
Zu geschlechtsspezifischen Altersinszenierungen in der aktuellen Werbelandschaft
Autor:in:
Eliza Grabarek (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 17.99
Krisenkommunikation im Unternehmen. Qualitätsjournalismus in der Medienkrise
Autor:in:
Janina Mau (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 8.99
Was hat Social Media mit SEO zu tun?
Wie Social Media genutzt werden kann, um in Suchmaschinen ein höheres Ranking zu erreichen
Autor:in:
Martin Warnecke (Author)
Category:
Essay , 2010 , Grade: 1,3
Price:
US$ 14.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Analyse ausgewählter Bonusprogramme
Das Naumburger Theater - zukünftige Besucherbindung, am Beispiel des Lebensstil-Typs: Inbetween.
Autor:in:
Kultur- und Medienpädagoge, B.A. Jana Immisch (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 15.99
Der Einfluss von Social Media auf das Image eines Unternehmens
Autor:in:
Tobias Rager (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 14.99
Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Frauen- und Männerstereotype in der Werbung
Wie Werbefachleute unsere Instinkte ausnutzen
Autor:in:
Bachelor of Arts Ramon Klein (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,3
Price:
US$ 17.99
Storytelling als Instrument in der Markenkommunikation
Am Beispiel "Müller Milchreis"
Autor:in:
B.A. Stephanie Julia Winkler (Author)
,
Anna Bergmann (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 13.99
Die Marketingstrategie der fritz-kola GmbH
Eine kritische Analyse
Autor:in:
Birte Christiansen (Author)
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Medienanalyse. Benetton und Co: Darf Werbung schockieren?
Autor:in:
Roman Ahrens (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
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