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Wie das Web 2.0 die Markenführung beeinflusst
Eine Übersicht, über die Entwicklungen des Web 2.0 im Bezug auf das Marketing der Unternehmen
Autor:in:
Christian Schiller (Author)
Category:
Term Paper , 2008 , Grade: 8.5
Price:
US$ 16.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Public Relations im Web. PR-Kommunikation in der Praxis
Autor:in:
Thi Ngoc Thuy Quach (Author)
Category:
Academic Paper , 2021 , Grade: 12
Price:
US$ 14.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Satire im Social Web
Von Lucilius zum Postillon
Autor:in:
Henoch Förster (Author)
,
Joscha Kuczorra (Author)
Category:
Seminar Paper , 2014
Price:
US$ 17.99
Markeninszenierung im Web 2.0
Möglicheiten der Markenkommunikation im Social Web
Autor:in:
Kristin Hartert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Das Zwischenmenschliche im Social Web
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
New Media Management im Social Web. Zum Umgang mit kritischen Kommentaren
Autor:in:
Jan Moritz Behrens (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 17.99
Web 2.0 – eine kritische Begriffsbetrachtung
Internetmarketing
Autor:in:
Diplomkaufmann (MBA), Dipl. Ing. Augenoptik Patrick Press (Author)
Category:
Seminar Paper , 2010
Price:
US$ 14.99
Finanzierung von Online-Zeitschriften. Wege zu einem erfolgreichen Web-Engagement für Tageszeitungen
Stand 2000
Autor:in:
Patrick Hammer (Author)
Category:
Term Paper (Advanced seminar) , 2000 , Grade: 2-
Price:
US$ 0.-
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Die Erfolgsfaktoren von Web 2.0-Anwendungen, dargestellt am Beispiel von secondlife.com
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,5
Price:
US$ 17.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Shitstorm. Der Umgang mit Kritik im Social Web
Autor:in:
Jessica Pchaiek (Author)
Category:
Submitted Assignment , 2020 , Grade: 1,0
Price:
US$ 7.99
Social Commerce. Entscheidende Faktoren für erfolgreiches Social Media-Marketing im Zeitalter des Web 2.0
Autor:in:
Alexander Schorradt (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Die Auswirkungen des "Social Web" und des modernen Mediennutzungsverhaltens auf PR in Krisenzeiten
Der Umgang mit der WWF Imagekrise 2011
Autor:in:
Anna-Lorena Raichle (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
Nutzerakzeptanz personalisierter Werbung im Web 2.0
Eine empirische Untersuchung der Social Networking Plattform StudiVZ
Autor:in:
Henriette Smalla (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Externe Unternehmens-PR im World Wide Web
Autor:in:
Kerstin Radke (Author)
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 17.99
Consumer Engagement and Creative Strategies Used by Brands on Social Media
Autor:in:
Julia Weber (Author)
Category:
Academic Paper , 2017 , Grade: 1,3
Price:
US$ 5.99
Social Media. Möglichkeiten und Grenzen für den partizipativen Journalismus
Autor:in:
Alke Eva Caris (Author)
Category:
Term Paper , 2013 , Grade: 2,7
Price:
US$ 16.99
Fuchs du hast den Cookie gestohlen. Wie Standard-Browsereinstellungen der Werbeindustrie gefährlich werden können
Autor:in:
Kristal Robles (Author)
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 14.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Real Life Content in Internetmarketingkampagnen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 10.99
Influencer und ihre Rolle für Public Relations in Unternehmen
Social Relations an drei konkreten Beispielen
Autor:in:
Jan Moritz Behrens (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Social Media und die öffentlichen Verwaltungen
Eine interdisziplinäre Betrachtung
Autor:in:
Pablo Wißmüller (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,3
Price:
US$ 16.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Szenen einer Ehe: Das Verhältnis zwischen PR und Journalismus
Autor:in:
Jan Horak (Author)
Category:
Essay , 2011 , Grade: 2,3
Price:
US$ 2.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Internationale Kommunikationspolitik
Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing
Autor:in:
Katrin Sturm (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1
Price:
US$ 17.99
Onlinemarketing Heute: Social Media Marketing
Autor:in:
Florian Uhlitz (Author)
,
Theresa Kauder (Author)
Category:
Term Paper , 2010
Price:
US$ 17.99
Die Bedeutung von sozialen Medien als Online-Werbeplattform
Autor:in:
Daniel Obermann (Author)
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Die Social Media Strategie von "true fruits"
Analyse der Strategie anhand der Social Web Präsenz und des Umgangs mit Kritik an der Werbung des Unternehmens
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Online-Marketing unter besonderer Berücksichtigung des Social Media Marketing
Autor:in:
Ivana Bozic (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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US$ 36.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,1
Price:
US$ 36.99
Social Media als Teilbereich der Public Relations. Eine Analyse am Beispiel der Starbucks Corporation
Autor:in:
Jana Mengede (Author)
Category:
Term Paper , 2018 , Grade: 1,0
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US$ 17.99
Public Relations (PR) im digitalen Zeitalter. Das Potenzial von Social Media Newsrooms für die externe Unternehmenskommunikation im Bereich B2B-PR
Autor:in:
Iryna Geike (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 14.99
Unterschiede bei der Social Media Nutzung von politischen Akteuren und Wirtschaftsunternehmen
Gesellschaftliche Akteure im Vergleich
Autor:in:
Benjamin Hoffmann (Author)
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Category:
Seminar Paper , 2017 , Grade: 1,0
Price:
US$ 1.99
Facebook-Commerce
Erwartungshaltung von Nutzern sowie Evaluierung existenter Facebook-Shop Lösungen
Autor:in:
Thomas Lipfert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Anatomie eines Proteststurmes
Blick ins Innere des Shitstorms
Autor:in:
Dennis Greveldinger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 15.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer
Autor:in:
Benedikt Hamich (Author)
Category:
Thesis (M.A.) , 2012 , Grade: 2,0
Price:
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Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
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Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Meinungsportale im Internet
Autor:in:
Kresimir Lazeta (Author)
Category:
Term Paper , 2009 , Grade: 1,7
Price:
US$ 16.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
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Sandra Otto (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Krisen-PR im umweltsensiblen Bereich - Greenpeace versus Shell im Fall Brent Spar
Autor:in:
Melanie Weber (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Untersuchung der Möglichkeiten des Social Media Monitoring
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Autor:in:
Felix Lindholm (Author)
Category:
Term Paper , 2020 , Grade: 2.0
Price:
US$ 15.99
Die Social-Media-Strategie der BMW AG Deutschland
Autor:in:
Michael Stephan (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 16.99
Instagram als Bühne. Die Theatralität und Inszenierung von Influencerinnen auf der Social-Media-Plattform Instagram
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 14.99
Social Networks - die Relevanz von Facebook im Tourismus
Autor:in:
Julia Sodtke (Author)
Category:
Internship Report , 2011 , Grade: 1,7
Price:
US$ 16.99
Blogs als neues Kommunikationsmedium in der Bildungswissenschaft. Beschreibung, Umsetzung und Reflexion einer eigenen Blogidee
Autor:in:
Konstantina Roussi (Author)
Category:
Term Paper , 2014 , Grade: 2,3
Price:
US$ 16.99
Wie entwickelt sich die Krisen-PR von Fußballvereinen im Zeitalter von Social Media Plattformen weiter?
Autor:in:
Benjamin Hoffmann (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 15.99
Der Einfluss von Social Media auf politische Kommunikation in Indien
Autor:in:
Meiken Hindenberg (Author)
Category:
Essay , 2013 , Grade: 1,0
Price:
US$ 6.99
Social Media Marketing: Chancen und Herausforderungen für Banken
Autor:in:
Olesya Kazantseva (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 17.99
Social Media Marketing im B2B-Unternehmen
Charakteristika, Ziele und Wertbeiträge
Autor:in:
Christina Meyer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Soundanwendungsproblematik im Hinblick auf die Anpassungsmöglichkeiten der akustischen Informationen in Webpräsenzen
Zwischen Theorie und Praxis
Autor:in:
Natalie Scheidt (Author)
Category:
Term Paper , 2010 , Grade: 2,3
Price:
US$ 15.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich
Autor:in:
Stephanie Julia Winkler (Author)
Category:
Term Paper , 2011 , Grade: 1,30
Price:
US$ 17.99
Der Einsatz von Social Media im Kulturunternehmen
Mit Focus auf die Schaubühne am Lehniner Platz / Berlin und die Staatsoper Berlin
Autor:in:
B.A. of Media Management Kim Kapischke (Author)
Category:
Term Paper , 2010 , Grade: 2,0
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US$ 16.99
Social Media und Video Marketing. Umsatzsteigerung, Markenbildung und Kundenbindung in der digitalen Welt
Autor:in:
Alexandra Dragos (Author)
Category:
Project Report , 2023 , Grade: Gut
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US$ 14.99
Kommunikationsstrategie durch Influencer Marketing anhand der "Fanta x You" - Kampagne
Autor:in:
Lucas Rothbauer (Author)
Category:
Project Report , 2020 , Grade: 2,0
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US$ 15.99
Social Media Marketing in Kulturunternehmen
Autor:in:
Anja Thonig (Author)
Category:
Term Paper , 2012 , Grade: 2,3
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Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Category:
Term Paper , 2012 , Grade: 1,0
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US$ 15.99
Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2
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Das Social Media Desaster von Nestlé
Autor:in:
Alexandra Pfleiderer (Author)
Category:
Seminar Paper , 2012
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Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Online-PR als Teil der Unternehmenskommunikation
Handlungsempfehlungen zur Steuerung der Online-Berichterstattung
Autor:in:
Karina Koeppl (Author)
Category:
Scientific Essay , 2008 , Grade: 1,0
Price:
US$ 14.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Emotionalisierung von Instagram-Beiträgen der AfD
Autor:in:
Donja Zamani (Author)
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 2,3
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US$ 17.99
Die Online-Präsenz deutscher Morgenmagazine. Vergleich des Instagram-Auftrittes des SAT.1 Frühstücksfernsehens und "Guten Morgen Deutschland"
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,7
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US$ 19.99
Storytelling auf Social Media. Potenzial moderner PR
Autor:in:
Marina Aparicio-Mijares (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,3
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US$ 15.99
Social Media im Krankenhaus
Autor:in: Anonymous
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 15.99
Die Beeinflussung Jugendlicher durch Social Networks
Autor:in:
Jorina Engelkenmeier (Author)
Category:
Seminar Paper , 2018 , Grade: 3,0
Price:
US$ 17.99
Krisenkommunikation. Phasen und Handlungsmaximen am Beispiel Volkswagen
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 14.99
Facebook und die Auswirkungen auf die Kommunikation im Alltag. Entwicklungen von und durch Social Media
Autor:in:
Benjamin Hoffmann (Author)
Category:
Essay , 2017 , Grade: 1,0
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US$ 15.99
Social Media Marketing. Gestaltungsfelder, Chancen und Risiken
Autor:in:
Dilara Karaduman (Author)
Category:
Term Paper , 2020 , Grade: 1,3
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Mediengestaltung. Analyse von Social Media Kampagnen
Inhalt, Corporate Design, Zielsetzung sowie Wirkung und Resonanz
Autor:in:
Daniel Scherb (Author)
Category:
Submitted Assignment , 2016 , Grade: 1,7
Price:
US$ 7.99
Algorithmenbasierte Filtermechanismen von Google und Facebook
Sind sie medienpädagogisch relevant?
Autor:in: Anonymous
Category:
Term Paper , 2018 , Grade: 1,3
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US$ 17.99
Die Theorie der Schweigespirale im Social-Media-Zeitalter
Autor:in:
Minh Mai (Author)
Category:
Term Paper , 2016 , Grade: 1,7
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US$ 14.99
Analyse der Markenstrategie und -politik von HUGO BOSS
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Vanessa Stöckner (Author)
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 15.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Category:
Project Report , 2019 , Grade: 1.3
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US$ 17.99
Apples "Shot on iPhone" Kampagne. Wie Apple sich und das iPhone in einer weltweiten Foto-Kampagne präsentiert
Autor:in:
Thomas Weinreich (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 17.99
Erfolgreiches Social Media Marketing. Viral Marketing am Beispiel viraler Videos
Autor:in:
Silvio Falk (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Erstellung eines Kommunikationskonzeptes im Bereich Pull Marketing für die Traffic-Generierung einer Website
Autor:in:
Lilly Sarisakal (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 17.99
Real Time Marketing im B2B-Geschäft. Reaktion auf Kundenbedürfnisse mit KYOCERA Document Solutions
Autor:in:
Ai Lean (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Tierische Testimonials in Werbespots. Tiere als Werbeträger zur Beeinflussung der RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,00
Price:
US$ 17.99
Sozialisationsinstanz Internet. Einfluss sozialer Online Netzwerke auf Freundschaft im Jugendalter
Eine empirische Untersuchung
Autor:in:
Christian Krieg (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 20.99
Online Kundenbewertung und ihr Einfluss auf extensive Kaufentscheidungen. Analyse eines Fallbeispiels
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 12.99
Welchen Einfluss haben Kreation und Format auf den Erfolg von Onlinewerbung? Faktoren der Werbewahrnehmung und -wirkung
Autor:in:
Max Schulz (Author)
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 15.99
Optimierung des Webdesigns durch Neuromarketing. Empfehlungen für Unternehmen
Autor:in:
Katja Hache (Author)
Category:
Project Report , 2015 , Grade: 1,0
Price:
US$ 15.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
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Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Word of mouth-Strategien im Internet in der Kundenkommunikation
Autor:in:
Julia Klapczynski (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,5
Price:
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Autor:in:
Alexandra Adamek (Author)
Category:
Term Paper , 2011 , Grade: 2,7
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