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Erfolgsmessung von Events. Theoretische Grundlagen
Autor:in:
Diplom-Medienwirtin Tanja Zobiak (Author)
Category:
Academic Paper , 2007 , Grade: 1,3
Price:
US$ 20.99
Erfolgsmessung von Social-Media-Kampagnen
Theoretische Grundlage und praktische Anwendung
Autor:in:
Kristina Schwabl (Author)
Category:
Essay , 2021 , Grade: 1,7
Price:
US$ 15.99
Der Zusammenhang von Kundenzufriedenheit und Preisbereitschaft im Dienstleistungsbereich
Theoretische Grundlagen und empirische Fundierung
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Michaela Mechow (Author)
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Seminar Paper , 2010 , Grade: 2,3
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Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
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Diploma Thesis , 2009 , Grade: 1,3
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US$ 36.99
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Frederike Grunau (Author)
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Term Paper , 2021 , Grade: 1,3
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Der Produktlebenszyklus. Theoretischer Hintergrund und praktische Anwendung
Autor:in:
Julia Welk (Author)
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Term Paper , 2016 , Grade: 1,0
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Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
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Diploma Thesis , 2001 , Grade: 1,3
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Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
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Marko Berndt (Author)
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Bachelor Thesis , 2013 , Grade: 1,3
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Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
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Bachelor Thesis , 2009 , Grade: 2
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Eine theoretische Analyse der Wirkungsweise anhand des Elaboration-Likelihood-Modell (ELM)
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Marian Kern (Author)
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Seminar Paper , 2017 , Grade: 1,3
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Online Relations im Social Commerce
Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunikation im Internet
Autor:in:
Sarah Stevens (Author)
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Master's Thesis , 2010 , Grade: 1,3
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Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
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Thesis (M.A.) , 2005 , Grade: 2,3
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Project Report , 2022 , Grade: 1,7
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Niklas Ferreira Marques (Author)
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Seminar Paper , 2022 , Grade: 1,3
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Autor:in:
Katharina Galayev (Author)
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Term Paper , 2019 , Grade: 2.0
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Autor:in:
Kassandra Ochs (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
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US$ 17.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
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Bachelor Thesis , 2015 , Grade: 1.0
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Determination, Interpenetration oder Intereffikation? Ein Analysedesign zur Untersuchung von PR und Öffentlichkeitsarbeit aus systemtheoretischer Perspektive
Die Non-Profit-Organisation "Amnesty International"
Autor:in:
Jörn-Jakob Surkemper (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
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US$ 17.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
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Diploma Thesis , 2007 , Grade: sehr gut
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US$ 36.99
Marktstrategien internationaler Medienunternehmen. Dargestellt am Beispiel Netflix
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,0
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Dieselthematik und Abgasmanipulationen. Adäquate Krisenreaktionsstrategien anhand der Twitterkommunikation des Volkswagenkonzerns
Autor:in:
Felicitas Schneider (Author)
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Term Paper (Advanced seminar) , 2018 , Grade: 1,0
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Blogs als neues Kommunikationsmedium in der Bildungswissenschaft. Beschreibung, Umsetzung und Reflexion einer eigenen Blogidee
Autor:in:
Konstantina Roussi (Author)
Category:
Term Paper , 2014 , Grade: 2,3
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US$ 16.99
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Autor:in:
Laura Peters (Author)
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Term Paper (Advanced seminar) , 2016 , Grade: 1,7
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Content Marketing Services als zukünftiges Geschäftsmodell mittelständischer Verlagshäuser
Autor:in:
Jan Clemens Röhrbein (Author)
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Bachelor Thesis , 2014 , Grade: 1,3
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US$ 31.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
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Master's Thesis , 2009 , Grade: 1,7
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US$ 36.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
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Bachelor Thesis , 2013 , Grade: 1,0
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Onlinekommunikation in Krisen
Medienarbeit und Dark Sites
Autor:in:
M. A. cand. Janine Pentzold (Author)
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Term Paper , 2009 , Grade: 1,0
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Autor:in:
Anne Lehwald (Author)
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Research Paper (postgraduate) , 2005 , Grade: 1,3
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US$ 36.99
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Autor:in:
Melanie Weber (Author)
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Term Paper , 2003 , Grade: 1,7
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Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
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Elena Svensson (Author)
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Term Paper , 2023 , Grade: 1,3
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Katharina Tiefenthäler (Author)
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Bachelor Thesis , 2022 , Grade: 1,3
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Autor:in: Anonymous
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Term Paper , 2019 , Grade: 1,0
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Der Einfluss von Social Media Marketing in der Fitnessindustrie
Analyse und Praxisbeispiel
Autor:in:
Tobias Voß (Author)
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Term Paper , 2020 , Grade: 2,0
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Social Media als Teilbereich der Public Relations. Eine Analyse am Beispiel der Starbucks Corporation
Autor:in:
Jana Mengede (Author)
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Term Paper , 2018 , Grade: 1,0
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Wie kann eine PR-Kampagne zum Thema Darmkrebs für den Weltkrebstag 2019 geplant und umgesetzt werden? Strategien und Herausforderungen
Autor:in:
Katharina Schneider (Author)
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Term Paper , 2018 , Grade: 1,0
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Die Werbung der Marke "NESPRESSO" aus werbepsychologischer Sicht
Autor:in: Anonymous
Category:
Seminar Paper , 2015 , Grade: 1,7
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Möglichkeiten und Grenzen von Online-Marketing zur Kundenbindung im E-Commerce
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Seminar Paper , 2016 , Grade: 1,7
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Xavier Naidoo im Shitstorm. Möglichkeiten und Grenzen der Reputationswiederherstellung
Autor:in:
Sandra Intemann (Author)
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Seminar Paper , 2016 , Grade: 1,3
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Die werbewirksame Inszenierung von Sportereignissen am Beispiel "Red Bull Stratos"
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Julian Sieling (Author)
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Term Paper , 2014 , Grade: 1,0
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Der Einsatz und die Bedeutung von Twitter im US-amerikanischen Wahlkampf. Barack Obamas Wahlkampfkampagne 2012
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Leonie Eißele (Author)
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Term Paper , 2013 , Grade: 1,0
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Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
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Thesis (M.A.) , 2011 , Grade: 1,1
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Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
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Master's Thesis , 2011 , Grade: 1,6
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US$ 42.99
Kontinuität und Bruch im Storytelling
Ziele und Strategien im Umgang mit Unternehmensgeschichten
Autor:in:
Sarah Reichardt (Author)
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Bachelor Thesis , 2012 , Grade: 1.0
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"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
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Master's Thesis , 2012 , Grade: 1,3
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US$ 43.99
Direktmarketing im Sport: Chancen des B2B-Direktmarketings von Sportveranstaltungen
Autor:in:
Lasse Hofmann (Author)
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Bachelor Thesis , 2010
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US$ 31.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
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Thesis (M.A.) , 2010 , Grade: 1,3
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Schockierende und provokative Werbung am Beispiel von Benetton
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Anna Korchagina (Author)
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Term Paper , 2011 , Grade: 1,0
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Skills im Projektmanagement - Teamarbeit
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MMag. Catrin Neumayer (Author)
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Seminar Paper , 2010 , Grade: 1,0
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Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
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Bachelor Thesis , 2009 , Grade: 1,6
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US$ 36.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
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MSc Wolfgang Haas (Author)
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Master's Thesis , 2010 , Grade: Sehr gut
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US$ 36.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
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Alexander Petschmann (Author)
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Bachelor Thesis , 2010 , Grade: 2.0
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US$ 20.99
Planung der Kommunikationspolitik für eine Tagung
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
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Welche Bedeutung haben Preisschwellen auf die Preiswahrnehmung von Konsumenten?
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Markus Allner (Author)
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Hilko Geiken (Author)
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Seminar Paper , 2008 , Grade: 1,7
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Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
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Andree Blumhoff (Author)
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Thesis (M.A.) , 2002 , Grade: 1,1
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Wettbewerbsstrategien nach Porter
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Tobias Ochs (Author)
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Term Paper , 2009 , Grade: 1,7
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Kommunikation im Change Management
Eine qualitative Metaanalyse
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Arzu Cevatli (Author)
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Bachelor Thesis , 2007 , Grade: 1,5
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Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989
Inhaltsanalytische Fallstudie am Beispiel Leipzigs
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Cornelia Weinreich (Author)
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Thesis (M.A.) , 2004 , Grade: 2,1
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Event-Marketing als innovatives Instrument der Unternehmenskommunikation
Autor:in:
N. Pahl (Author)
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A. Fritsch (Author)
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Research Paper (undergraduate) , 2004 , Grade: 1,2
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Der Einsatz von Instore Medien am Point of Sale
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Christian Möller (Author)
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Intermediate Diploma Thesis , 2005 , Grade: 1,3
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Diskrepanzthese und Vertrauenskonzeption am Fallbeispiel ENRON
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M.A. Katja Seidel (Author)
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Seminar Paper , 2004 , Grade: 2
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Die Kapitalmarktkommunikation der Deutschen Telekom AG
Autor:in:
M.A. Katja Seidel (Author)
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Term Paper , 2002 , Grade: 1,3
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Unternehmenskommunikation. Marketingorientierte Konzepte und die Theorie der Unternehmenskommunikation von Ansgar Zerfass
Autor:in:
Katja Beitat (Author)
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Term Paper (Advanced seminar) , 2002 , Grade: 1.7
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Das Markenmanagement und seine Instrumente. Am Beispiel der elektrischen Energie
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Sandra Bohnaker (Author)
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Project Report , 2008 , Grade: 1,3
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Social-Media-Marketing für kleine und mittlere Unternehmen
Eine qualitative Analyse der Potenziale, Strategien und Herausforderungen
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Eloy Veit (Author)
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Term Paper , 2023 , Grade: 1,3
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Autor:in: Anonymous
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Seminar Paper , 2023 , Grade: 1,0
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Aktuelle Trends im Marketing. Auf dem Weg ins Metaverse
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Jennifer Sommer (Author)
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Project Report , 2024 , Grade: 1
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US$ 17.99
Marketingkommunikation in der Praxis. Case Studie: E-Ladestationen für Österreich
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Jennifer Sommer (Author)
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Project Report , 2023 , Grade: 1
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Influencer Marketing als strategisches Instrument im Social Media Marketing
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Term Paper , 2023 , Grade: 1,3
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Influencer Marketing. Welche Erfolgsfaktoren versprechen sich Unternehmen?
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Antonia Müller (Author)
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Term Paper , 2023 , Grade: 1,7
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Zivilcourage im Kontext sozialer Medien
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Research Paper (postgraduate) , 2021 , Grade: 1,7
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Narrative vs. Nicht-Narrative im Kontext von Gesundheitskampagnen
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Term Paper , 2022 , Grade: 1,8
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Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
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Anna Schumilowa (Author)
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Term Paper , 2023 , Grade: 1,3
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Influencer-Marketing. Die Beeinflussbarkeit von Konsumierenden auf Instagram
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Elena Svensson (Author)
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Term Paper , 2022 , Grade: 1,0
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Digital Fan Experience im Fußballstadion. Grundlagen und Potenzial
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Manuel Graf (Author)
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Research Paper (undergraduate) , 2022 , Grade: 2,0
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Bettina Schneider (Author)
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Term Paper , 2021 , Grade: 1,0
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Term Paper , 2020 , Grade: 1,3
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Eloy Veit (Author)
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Submitted Assignment , 2020 , Grade: 1,3
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Nachhaltiger Aufbau einer Personenmarke im Kontext sozialer Medien
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Nora Stracke (Author)
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Term Paper , 2022 , Grade: 1,0
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Strategisches Marketingkonzept für Gesundheitsdienstleister. Gesundheitsprodukte und gesundheitsbezogene Werbung
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Maxi Strohbach (Author)
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Seminar Paper , 2021 , Grade: 1,0
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Big Data im politischen Wahlkampf. Der Einfluss personalisierter Werbung am Beispiel "Cambridge Analytica"
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Andrea Schmitz (Author)
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Term Paper , 2021 , Grade: 1,7
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Bedeutung von Social Media Marketing für B-to-B Unternehmen. Perspektiven und Herausforderungen
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Lukas Nolte (Author)
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Seminar Paper , 2021 , Grade: 1,3
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Marketing-Mix im Weintourismus. Marktanalyse und Zielgruppen des Marketings von Weinregionen
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Term Paper , 2021 , Grade: 1,0
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Autor:in:
Özge Sertgider (Author)
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Term Paper , 2020 , Grade: 2,0
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The Joy of Purpose Case in der PR. Beeinflusst ein moralischer Hintergrund die Freude am Job?
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2018 , Grade: 1,0
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Suchmaschinenmarketing. Eine Google Ads Kampagne als Beispiel für moderne Marketingaktivitäten
Analyse und Konzeption für die VWA Wiesbaden
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Lukas Udo Maidhof (Author)
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Seminar Paper , 2020 , Grade: 2,0
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Social Media Marketing für NGO's
Zielgruppenanalyse und Erfolgsfaktoren für Facebook und Instagram
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Corinne Reiser (Author)
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Project Report , 2018 , Grade: 1,7
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US$ 16.99
Markenkommunikation von Dienstleistungsanbietern. Aktivierungsmöglichkeiten durch Personen
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 2,0
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US$ 17.99
Influencer auf Instagram und ihr sozialisierender Einfluss auf junge Heranwachsende
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Kim Eileen Beckmannn (Author)
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Term Paper , 2019 , Grade: 1,7
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Erfolgreiche Nutzung von Social Media Marketing am Beispiel des Unternehmens "True Fruits"
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Kristin Kampmann (Author)
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Scientific Essay
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Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
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Seminar Paper , 2019 , Grade: 1,7
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US$ 15.99
Das Alternative-Wege-Modell und die Wirkung audiovisueller Werbung anhand ausgewählter deutscher Premium-Pils-Marken
Autor:in:
Hannes Knüpling (Author)
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Project Report , 2019 , Grade: 1,7
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US$ 17.99
Chancen und Risiken des Influencer-Marketings in Bezug auf die Marke "PURELEI" auf Instagram
Autor:in:
Julia Meyer (Author)
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Term Paper , 2019 , Grade: 2,0
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US$ 16.99
Audiovisuelle Emotionslenkung immersiver Werbekommunikation
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Autor:in:
Daniel Flamme (Author)
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Research Paper (postgraduate) , 2019 , Grade: 1,3
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US$ 17.99
Inwiefern hat sich die (Spitzen-)Sportkommunikation in Zeiten des Internets und Social Media verändert?
Autor:in:
Alexander Friedl (Author)
Category:
Seminar Paper , 2018 , Grade: 2
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US$ 16.99
Gender Diversity in der Public Relations
Feminisierung in der deutschen PR-Branche
Autor:in:
Alke Eva Caris (Author)
Category:
Term Paper , 2012 , Grade: 1,7
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US$ 15.99
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Inwiefern grenzen sich queere Nutzer*innen auf Instagram von den vier Mechanismen der Heteronormativität von dem binären System ab?
Autor:in:
Hannah Lauffs (Author)
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Term Paper , 2019 , Grade: 2,0
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US$ 14.99
Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
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Autor:in:
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Category:
Term Paper , 2012 , Grade: 2,3
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US$ 17.99
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