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Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Verkaufsförderung oder Geldverschwendung? - Das Potential von Produktproben im Internet
Autor:in:
Jasmin Brück (Author)
Category:
Diploma Thesis , 2009 , Grade: sehr gut
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US$ 36.99
Pionier oder Folger? Eine Diskussion der Chancen und Risiken von Markteinführungsstrategien anhand empirischer Befunde
Autor:in:
Florian Müller-Seewald (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
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US$ 33.99
Unternehmenskultur. Problem oder Erfolgsfaktor bei Fusionen?
Autor:in:
Nancy Bockelmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 2
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Real oder Fake? Markenpiraterie und ihre Wirkung auf Konsumenten
Autor:in:
Stephan Schori (Author)
Category:
Master's Thesis , 2009 , Grade: 2
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Markenbindung. Realität oder Illusion?
Wie sich der Seitensprung verhindern lässt
Autor:in:
Eyk Kluge (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
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US$ 44.99
Die Wirkung von Anglizismen in der Werbung
„Just do it“ oder lieber doch nicht?
Autor:in:
Isabel Kick (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Integration Sozialer Netzwerke in Recruiting-Prozesse
Kür oder Pflicht?
Autor:in:
Ines Zehner (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,5
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Markenführung im Dilemma zwischen Kontinuität und Aktualität
Oder wieviel Wandel braucht gute Markenführung?
Autor:in:
Anne Bender (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
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Virales Marketing in der Automobilindustrie
Vorübergehender Trend oder nachhaltiges Kommunikationsinstrument?
Autor:in:
Master of Science Markus Figiel (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
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Sponsoring im internationalen Profi-Fußball
Mannschafts- oder Veranstaltungssponsoring am Beispiel der Automobilwirtschaft
Autor:in:
Michael Bachner (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
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Preispolitische Entscheidungen für eine neue industrielle Serviceleistung
Dargestellt am Beispiel des Sartorius Servicezentrums
Autor:in:
Michael Hagemann (Author)
Category:
Examination Thesis , 2005 , Grade: 1,7
Price:
US$ 31.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Marketing Higher Education in Russia
Market potential of Russia for German Institutions of Higher Education
Autor:in:
MBA Stefan Schwan (Author)
Category:
Master's Thesis , 2005 , Grade: 2,0
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US$ 32.99
Stand und Entwicklung des Mobile Marketing
Autor:in:
Boris Guzijan (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,7
Price:
US$ 31.99
Erfolgreiches Social Media für Kunstgalerien
Autor:in:
Charlotte Valentin (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Die Einbindung sozialer Netzwerke in die Datenanreicherung und -gewinnung im CRM
Dargestellt am Beispiel von Facebook
Autor:in:
Stefan Ripperda (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 20.99
Erfolgspotenziale von Social Media in der Hotellerie
Am Fallbeispiel von Online-Hotelbewertungen der Falkensteiner Hotels
Autor:in:
Mag. (FH) Matthias Wieser (Author)
Category:
Diploma Thesis , 2009
Price:
US$ 18.99
Werbung und Verkaufsförderung
Autor:in:
Betriebswirt René Paul-Peters (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Der Einfluss konsumentengerichteter Verkaufsförderung auf die Supply Chain
Autor:in:
Cathrin Voß (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
Sport-Branding / Zusammenwirken von Sport und Wirtschaft
Autor:in:
Karol Zaborowski (Author)
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 18.99
Verbrauchermotivation und Consumer Resistance - Gründe für Konsumverweigerung und deren Bewältigung
Autor:in:
Diplom-Kaufmann (FH) Oliver Schröder (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Typikalität von Dienstleistungen
Autor:in:
Dipl.-Kfr. Kerstin Rall (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 31.99
Beschwerdemanagement als Instrument der Kundenbindung
Autor:in:
Diplom-Kaufmann (FH) Tobias Schmitz (Author)
Category:
Intermediate Diploma Thesis , 2006 , Grade: bestanden
Price:
US$ 17.99
Besonderheiten der Markenführung auf dem Markt für Computer- und Videospiele
Autor:in:
Frederik Hammes (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Emotionale Erlebniswerte in der internationalen Werbung
Autor:in:
Claudia Potthoff (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,1
Price:
US$ 36.99
Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU
Autor:in:
Dominik Ulrich Hoppe (Author)
Category:
Bachelor Thesis , 2014
Price:
US$ 20.99
Commodity Marketing
Konzeptionelle Grundlagen und empirische Belege
Autor:in:
Katharina Beger (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
Der Einfluss von Buchrezensionen auf den Buchabsatz
Eine empirische Analyse
Autor:in:
Daniel Haller (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Kommunikationsmaßnahmen zur Verbreitung Sozialer Netzwerke im Internet
Autor:in:
Jakub Kleinschmidt (Author)
,
Moritz Meißner (Author)
Category:
Diploma Thesis , 2008 , Grade: 1.0
Price:
US$ 36.99
Ökonomische Wirkungen und ökologische Folgen von Neu- und Gebrauchtgütermärkten im Bereich des eCommerce am Beispiel der Internetauktionsplattform eBay-Deutschland
Autor:in:
Stefan Wachholz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Mobile Marketing: Instrumente und ihre Tauglichkeit zur Kundengewinnung und -bindung
Autor:in:
M.A. Tom Scheffel (Author)
,
M.A. Sascha Kirchner (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 45.99
Contingent Valuation in der Automobilbranche
Eine empirische Analyse der Zahlungsbereitschaft für e-mobility Funktionalitäten
Autor:in:
Katja Schönherr (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 31.99
App-Marketing als Instrument zur Kundenbindung, erklärt an der App 'Leerlauf' für das iPhone und iPad
Autor:in:
Matthias Krieg (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,5
Price:
US$ 33.99
Social Media Marketing: Welchen Nutzen haben soziale Netzwerke für Unternehmen?
Autor:in:
Sascha Mihajlovic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Flat maximum Principle und Budgetallokation unter Berücksichtigung verzögerter Werbeeffekte und Unsicherheit
Autor:in:
Lasse Walter (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Emotionale Netze und Marken
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Autor:in:
Christian Kollorz (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Interaktives Marketing und Web 2.0. Grundlagen und Potenziale
Autor:in:
Andreas Janson (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,7
Price:
US$ 31.99
Knappheit als Determinante von Kaufentscheidungen
Autor:in:
Daniela Bache (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 17.99
Lieferantenseitige Beendigung von Geschäftsbeziehungen
Analyse der Determinanten und situationsspezifische Handlungsempfehlungen
Autor:in:
Nadine Pieske (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 20.99
Der Einfluss von Corporate Design auf Geschäftsprozesse
Eine Untersuchung am Beispiel von Aral Tankstellen
Autor:in:
Stephan Schaller (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 31.99
Preistreiber auf volatilen Märkten
Eine empirische Untersuchung am Beispiel des internationalen Papiermarktes
Autor:in:
Sebastian Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Preisfairness - Zusammenfassung der aktuellen Forschung
Autor:in:
Sarah Kirchen (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 31.99
Die Werbewirkung von Nachhaltigkeitsmarketing und Sustainability-Zertifikaten
Eine empirische Studie
Autor:in:
André Steiner (Author)
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Matthias Strobel (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Produktimage und Placement
Autor:in:
lic.oec.publ Nicole Oertli (Author)
Category:
Diploma Thesis , 2005 , Grade: 5.5
Price:
US$ 41.99
Anwendungsszenarien der RFID-Technologie und deren Potentiale
Die Zukunft funkt....
Autor:in:
Matthias Kirschner (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Berührungspunkte zwischen Corporate Identity, Unternehmenskultur und Personalpolitik
Autor:in:
S. Canal (Author)
,
C. Alge (Author)
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S. Pfeiffenberger (Author)
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S. Senoner (Author)
Category:
Examination Thesis , 2007 , Grade: sehr gut
Price:
US$ 31.99
Verkaufsgesprächsführung - Die vier Phasen des Produktverkaufs
Autor:in:
Timo Kollmann (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 32.99
Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke „Zurück-zum-Ursprung“
Autor:in:
Silke Weißhapp (Author)
Category:
Intermediate Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 16.99
Product Placement in der Modebranche
Analyse der Zielgruppen- und Imageaffinität auserwählter Kinofilme am Beispiel der Modemarken Asics & Converse
Autor:in:
Diplom-Volkswirt (FH) Norbert Knapp (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 43.99
Evaluierung von Win-Win-Situationen in der Möbelproduktion durch Ökologisches Design
Autor:in:
Michael Maier (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Lebensmittelskandale: Eine experimentelle Studie zur Wirkung auf das Vertrauen zum Einzelhandel
Autor:in:
Dipl.-Kfm. Benjamin Brauer (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,8
Price:
US$ 36.99
Evaluation ortspezifischer Informationsbedürfnisse bei Kaufentscheidungen in Shopumgebungen
Autor:in:
Dipl.-Kaufmann (Univ.) Dirk Schwedler (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
Der Zahnarzt als Unternehmer. Kundenbindung durch Beziehungsmarketing.
Autor:in:
Diplom-Betriebswirt FH Benjamin Kuffer (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Der Einsatz freier Ressourcen des Outbound Call Centers für Vertriebstätigkeiten
Autor:in:
Ewald Muhr (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 36.99
Erfolgsfaktoren des Data Mining - Eine theoretisch und empirisch fundierte Studie
Autor:in:
Dipl. Wirt.-Inform. (FH) Timo Wlecke (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 44.99
Grundlagen des Markencommitments bei Mitarbeitern - Theoretische Zugänge, empirische Erkenntnisse und Implikationen für Forschung und Praxis
Autor:in:
Jeanne Humpf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Kommunikationspolitik bei Produktinnovationen
Autor:in:
Diplom-Betriebswirtin Isabelle Leistenschneider (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Begegnungs- und Vermeidungsstrategien von Plagiaten am Beispiel der BITO-Lagertechnik Bittmann GmbH
Autor:in:
Tobias Jöckel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Interaktive Kommunikation durch Online-Direktmarketing. Chancen und Erfolgsaussichten im Lead Generation Process
Autor:in:
Alexander Roubanis (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 11.99
Tendenzen der Polarisierung von Marken in High-End und Low-End - Eine kritische Analyse der Hintergründe
Autor:in:
Anna Rueckert (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,7
Price:
US$ 36.99
Sponsoring als kommunikationspolitisches Instrument im Sektor Sport
Autor:in:
Mark Fohrer (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Sponsoring. Neue Wege der Zusatzfinanzierung im Eventmarketing
Autor:in:
Mag. Markus Priester (Author)
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 36.99
Die Implementierung eines Stadtmarketings in der Euregio Maas-Rhein
Darstellung und Analyse am Beispiel der Stadt Aachen
Autor:in:
Stefan Hörnemann (Author)
Category:
Diploma Thesis , 2002 , Grade: 2,0
Price:
US$ 36.99
Der gesellschaftliche und rechtlich-politische Rahmen für das Marketing eines Unternehmens in Deutschland
Autor:in:
Franz-Josef Christ (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 36.99
Sponsoring-Controlling: Möglichkeiten der Erfolgskontrolle
Autor:in:
Steffen Horst (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Auswirkungen der Änderung von Rabattgesetzen u. ä. auf das Anbieter- und Nachfragerverhalten
Autor:in:
Tatjana Fribus (Author)
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Marja Ganita (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,8
Price:
US$ 44.99
EU-Erweiterung und Arbeitsmigration - Migrationspotential in Ungarn 1993 - 2002
Autor:in:
Zsuzsa Font (Author)
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 33.99
Strategische Wettbewerbsvorteile durch Direktmarketing mit Online-Medien - theoretische Grundlagen und Umsetzung anhand eines Internet-Auftrittes
Autor:in:
Andreas Rost (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,3
Price:
US$ 36.99
Imagerepositionierung von Destinationen
Dargestellt am Beispiel Russland
Autor:in:
Alexandra Zopf (Author)
Category:
Diploma Thesis , 2002 , Grade: Sehr Gut
Price:
US$ 44.99
Darstellung und Bestimmung des Marktes im Anlagenbau
Autor:in:
Maria Kintzel (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,9
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US$ 36.99
Contextual Commerce als neues Ertragsmodell für Special Interest Portale
Autor:in:
Tobias Worzyk (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,0
Price:
US$ 36.99
Branded Online Communities. Das Sponsoring von Online Communities aus Perspektive des Markenmanagements
Autor:in:
Anna-Sophie Bachmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Analoge und digitale Kommunikation. Eine kritische Analyse ausgewählter Kommunikationsbereiche in Unternehmen
Autor:in:
Christian Strunz (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 18.99
Bio vs. Regionalität. Eine Bestandsaufnahme in der Lebensmittelbranche
Autor:in:
BA Béatrice Caroline Daumiller (Author)
Category:
Master's Thesis , 2012 , Grade: 2
Price:
US$ 36.99
Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren
Autor:in:
Jaqueline Radloff (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 16.99
Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
Autor:in:
Katharina Loos (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Die Vermarktung von Musik
Autor:in:
Daniel Hasler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,6
Price:
US$ 31.99
Marktpotentiale und Perspektiven für europäische Unternehmen in Zentralasien
Dargestellt am Beispiel des Tourismus in der Mongolei
Autor:in:
Jennifer Draba (Author)
Category:
Master's Thesis , 2013 , Grade: 1,5
Price:
US$ 36.99
Erlebniswertorientierte Markenführung bei Luxusprodukten unter besonderer Berücksichtigung von Herrendüften
Autor:in:
Noushin Moarefi (Author)
Category:
Bachelor Thesis , 2014
Price:
US$ 36.99
Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors
Möglichkeiten, Grenzen, Handlungsempfehlungen
Autor:in:
Benjamin Zühr (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 41.99
Social-Media-Marketing. Problemzentrierte Perspektiven
Best- und Worst-Practice-Beispiele
Autor:in:
Domagoj Kapulica (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 33.99
Markentransfer als Akzeptanztreiber bei der Einführung von innovativen Dienstleistungen
Eine Untersuchung am Beispiel Video on Demand in Deutschland
Autor:in:
Florian Grüning (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,2
Price:
US$ 36.99
Der Couponer. Empirische Entwickung einer Couponing-Shopper-Typologie im deutschen Einzelhandel
Autor:in:
Michael Schmidt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 33.99
Gamification im Marketing. Zielgruppenspezifische Betrachtung der Einsatzfelder und Potenziale
Autor:in:
Axel Dombrink (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Vertrieb im B2B-Bereich für KMU. Herausforderungen im internationalen Vertrieb
Autor:in:
Ing. B.A. Armin Schnürer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3
Price:
US$ 36.99
Der Preis als Qualitätsindikator. Eine Untersuchung am Beispiel der Automobilindustrie
Autor:in:
Michel Siemon (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 20.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Negative Auswirkungen der Corporate Social Responsibility
Autor:in:
Vera Boteva (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 15.99
Social Media Monitoring - Krisenherde frühzeitig erkennen
Autor:in:
Bachelor of Arts Sabrina Stiller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 22.99
Marke als integraler Bestandteil einer Projektentwicklung
Am Beispiel eines neuen Wohnkonzepts
Autor:in:
Alexander Schmid (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 39.99
Crowdfunding - Neue Möglichkeiten des Spendenmarketing
Autor:in:
Alexander Scholl (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,7
Price:
US$ 16.99
Der Convenience Store
Erstellung und Durchführung eines Konzeptionsprozesses
Autor:in:
M. A. Benjamin Wanninger (Author)
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M. A. Martin Wurm (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Marketingstrategische Ausrichtung von kleinen Webdesign Unternehmen: Am Beispiel der SchalkoMedia
Autor:in:
Marian Schellmoser (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 39.99
Talententwicklung und Kompetenzentwicklung im Fußball
Autor:in:
Bogdan Spasic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 20.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Virales Marketing und Ambient Media für die Zielgruppe 50plus
Autor:in:
Nina Bach (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Social Media in Low Involvement-Märkten
Erfolgsfaktoren einer Social Media-Präsenz von Unternehmen der Versicherungsbranche
Autor:in:
Christina Wagner-Emden (Author)
Category:
Master's Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
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