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Die Notwendigkeit für den Aufbau und die Pflege eines positiven Unternehmensimages
Autor:in:
Moritz Alexander Claassen (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 2,7
Price:
US$ 16.99
Frauennetzwerke in der PR - Nutzen und Notwendigkeit
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Julia Marg (Author)
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Seminar Paper , 2006 , Grade: 2,0
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Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
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Mag. Andrea Zehetbauer (Author)
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Diploma Thesis , 2003 , Grade: 1
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US$ 44.99
Social Media und Video Marketing. Umsatzsteigerung, Markenbildung und Kundenbindung in der digitalen Welt
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Alexandra Dragos (Author)
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Project Report , 2023 , Grade: Gut
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Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
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Katharina Tiefenthäler (Author)
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Bachelor Thesis , 2022 , Grade: 1,3
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Real Time Marketing im B2B-Geschäft. Reaktion auf Kundenbedürfnisse mit KYOCERA Document Solutions
Autor:in:
Ai Lean (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
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US$ 14.99
Imageanalyse der Diakonie Katastrophenhilfe
Autor:in:
Joachim Krautter (Author)
Category:
Seminar Paper , 2012 , Grade: 1,0
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US$ 20.99
Täuschen und Lügen in der PR
Normen, Fakten, Merten‐Auseinandersetzung – Eine PR‐ethische Auseinandersetzung mit der (Un)Wahrheit
Autor:in:
M. A. cand. Janine Pentzold (Author)
Category:
Term Paper , 2010 , Grade: 1,3
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US$ 20.99
Neue strategische Implikationen und Erfolgspotenziale für die Werbevermarktung im digitalen Fernsehen
Autor:in:
Julian Gilbert (Author)
Category:
Seminar Paper , 2011
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US$ 17.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
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Diploma Thesis , 2008 , Grade: 2,0
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US$ 39.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
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US$ 31.99
Das Markenmanagement und seine Instrumente. Am Beispiel der elektrischen Energie
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New
Autor:in:
Sandra Bohnaker (Author)
Category:
Project Report , 2008 , Grade: 1,3
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US$ 17.99
Kritische Betrachtung von Product Placement im Film und TV
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,7
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US$ 14.99
"Pepe the Frog". Eine medienwissenschaftliche Analyse zur Nutzung von Social Media Memen in globalen Protestbewegungen
Autor:in:
Göksu Mentese (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 17.99
Change Management und Social Media Revolution in der Schmuckbranche. Studie zur Anpassung an das moderne Kaufverhalten
Autor:in:
Benjamin Grebing (Author)
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Term Paper , 2023 , Grade: 1,7
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US$ 17.99
Konzeption einer nationalen Kommunikationskampagne zur Steigerung der Blutspenden
Autor:in:
Jennifer Sommer (Author)
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Project Report , 2023 , Grade: Sehr gut
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US$ 16.99
Politische Polarisierung und soziale Medien. Auswirkungen und Lösungsansätze
Autor:in: Anonymous
Category:
Seminar Paper , 2023 , Grade: 2,0
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US$ 14.99
Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
Autor:in:
Anna Schumilowa (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 20.99
Unterschied in der Social-Media-Kommunikation des Bundesministeriums für Wirtschaft und Klimaschutz auf Twitter und Instagram
Autor:in:
Dominik Schuiskoi (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 20.99
Konzeption einer digitalen Pressekonferenz. Erstellung eines Presseverteilers und -statements sowie einer Medieneinladung
Autor:in: Anonymous
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Term Paper , 2022 , Grade: 1,3
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US$ 17.99
Marketingplanung zur Einführung eines Pflegeprodukts der Marke Nivea in Europa
Autor:in:
J. Lückert (Author)
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Term Paper , 2020 , Grade: 2,0
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US$ 17.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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US$ 31.99
Wie wichtig ist ein authentisches Auftreten für den Erfolg eines Influencers auf Instagram?
Autor:in:
Julia Kippes (Author)
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Term Paper (Advanced seminar) , 2021 , Grade: 2,3
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US$ 15.99
Marketing-Mix im Weintourismus. Marktanalyse und Zielgruppen des Marketings von Weinregionen
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 17.99
Die Vor- und Nachteile personalisierter Werbung für Konsumenten
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,0
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US$ 17.99
Fokussierung der CRM-Aktivitäten auf Kundenzufriedenheit und Kundenbindung
Autor:in: Anonymous
Category:
Essay , 2020 , Grade: 1,7
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US$ 15.99
Customer Co-Creation. Ein Essay über den Aufgabenbereich sowie Vor- und Nachteile
Autor:in:
Benjamin Hoffmann (Author)
Category:
Essay , 2018 , Grade: 1,3
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US$ 6.99
Brand Communities. Chancen und Risiken für die Kundenbeziehung
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 2,0
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US$ 14.99
Der Kundenwert als zentraler Bestandteil im Customer Relationship Management
Autor:in:
Gion Egel (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 15.99
Programmatic Advertising. Chancen und Grenzen
Autor:in:
Jana-Katharina Plaug (Author)
Category:
Seminar Paper , 2020 , Grade: 1,7
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US$ 14.99
Die In-App Shopping Funktion bei Instagram. Relevanz für den Endverbraucher und Modeunternehmen
Eine empirische Analyse
Autor:in:
Antonia Heinrich (Author)
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Term Paper , 2020 , Grade: 2.0
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US$ 16.99
Social Media als Marketinginstrument im Unternehmen
Eine kurze Analyse
Autor:in:
Fabio Caserta (Author)
Category:
Term Paper , 2020 , Grade: 1,7
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US$ 15.99
Fallstudie zur Fusion von zwei fiktiven Unternehmen
Strategieplanung und Kommunikationsmaßnahmen
Autor:in:
Dennis Bünger (Author)
Category:
Scientific Study , 2019 , Grade: 2,0
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US$ 15.99
Das Projekt "Tempelhofer Freiheit" und die verständigungsorientierte Öffentlichkeitsarbeit
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 1,7
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US$ 6.99
Der Fußballschuh ins Bild gerückt. Eine Analyse von Werbebildern
Autor:in:
Patricia Lackner (Author)
Category:
Seminar Paper , 2014 , Grade: 1
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US$ 17.99
Die Bedeutung von Social Media für die Soziale Arbeit
Autor:in:
Cristhina Sylvia Sedlacek (Author)
Category:
Term Paper , 2016 , Grade: 1,7
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US$ 15.99
Markenbildung von Städten am Beispiel der Stadt Kassel
Kritische Analyse und Verbesserungsvorschläge
Autor:in:
Marcel Garbrecht (Author)
Category:
Term Paper , 2018 , Grade: 2,0
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US$ 15.99
Die Public Relations Evaluation in der Praxis
Autor:in:
Anna Zoltan (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 2,00
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US$ 14.99
Die Darstellung der Frau in der Plakatwerbung
Autor:in:
Fabienne Ricciardi (Author)
Category:
Term Paper , 2011
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US$ 15.99
Bitburger 0,0% Alkoholfrei. Entwicklung einer Neupositionierung
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,3
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US$ 17.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
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US$ 17.99
Markteinführung von Pflegeprodukten
Autor:in:
Joachim Lorenz (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 2,3
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US$ 20.99
Wortschöpfungstechniken von Produktnamen
Autor:in:
Bachelor of Arts Alida Ott (Author)
Category:
Seminar Paper , 2015 , Grade: 1.7
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US$ 15.99
Social Media als Instrument der Imagebildung von Unternehmen. Die Calidris 28 AG
Autor:in:
Oxana Lauer (Author)
Category:
Term Paper , 2015 , Grade: 1,7
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US$ 14.99
Analyse der Dove-Kampagne „Initiative für wahre Schönheit“
Autor:in:
Sophie Z. (Author)
Category:
Term Paper , 2015 , Grade: 2,0
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US$ 15.99
Crossmedia. Ansätze, Probleme und Beispiele für eine effiziente und effektive Werbewirkung
Autor:in:
Gina Maria Staschke (Author)
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 17.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
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US$ 31.99
Erfolgs- und Misserfolgsfaktoren von Nachhaltigkeits-Marketing bei Fast Moving Consumer Goods
Autor:in:
Gina Maria Staschke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 31.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
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US$ 28.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
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US$ 36.99
Krisenkommunikation von Großunternehmen
Zum Einfluss ausgewählter Kommunikationsstrategien in Krisen auf die Unternehmensreputation
Autor:in:
Sarah Maulhardt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
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US$ 20.99
Markenerweiterung. Chancen, Risiken und Erfolgsfaktoren
Autor:in:
Laura Klein (Author)
Category:
Term Paper , 2011 , Grade: 2,0
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US$ 14.99
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
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US$ 17.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
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US$ 17.99
Interkulturelle Werbung
Autor:in:
Kathleen Polten (Author)
Category:
Term Paper , 2007 , Grade: 1,7
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US$ 15.99
Marketing für Zielgruppe der Best Ager: Konzeption von Reiseangeboten
Autor:in:
Filiz Özdemir (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
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US$ 20.99
Virales Marketing – Die Werbestrategie des 21. Jahrhunderts
Autor:in:
Maria Neidhold (Author)
Category:
Term Paper , 2010 , Grade: 2,0
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US$ 14.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
Autor:in:
Robert Lecker (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
PR vs. Marketing - should they be partners or rivals?
PR in Deutschland
Autor:in:
M. A. cand. Janine Pentzold (Author)
Category:
Term Paper , 2006 , Grade: 1,3
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US$ 16.99
Fremd- oder Selbstkontrolle? Selbstregulierung in der Werbewirtschaft
Autor:in:
Andrea Sommerfeld (Author)
Category:
Term Paper , 2011 , Grade: 1,3
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US$ 14.99
Design - Top und Flops
Autor:in:
Oliver Sacha (Author)
Category:
Seminar Paper , 2011 , Grade: 1,3
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US$ 15.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Marketing im Fußball. Optimierung des Vereins-Marketings durch Social Media
Eine empirische Untersuchung anhand von Experteninterviews in westdeutschen Fußballclubs
Autor:in:
Daniel Haller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Direct Mailings - Marketingstrategie im Marketing-Mix oder Werbemaßnahme?
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2007 , Grade: 1,7
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US$ 14.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
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US$ 31.99
Die Gütekriterien
Autor:in:
Bachelor of Arts Marcel Viola (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 14.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
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Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2011 , Grade: 1,0
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US$ 36.99
Social-Marketing - vom Begriff Altersvorsorgeplanung zur Zukunftsplanung
Autor:in:
Susanne Reckter (Author)
Category:
Term Paper , 2011 , Grade: 2,3
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US$ 16.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Grundregeln Direkt Marketing
Kurzform in drei Teilen
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Scientific Essay , 2011
Price:
US$ 6.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 31.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Werbewirkung – Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation
Autor:in:
Behzad Mokhtarifar (Author)
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
E-Mail Response Management (ERM) & Multichannel-Systeme. Einsatzbereiche, Funktionen und Optimierungsansätze im webbasierten Kundenservice
Effektive, sytemgestütze und gesetzeskonforme Bearbeitung von E-Mails in Unternehmen (10. überarbeitete Auflage 2021)
Autor:in:
Holger Haseney (Author)
Category:
Textbook , 2010
Price:
US$ 31.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Beschwerdemanagement als Instrument des CRM
Autor:in:
Dipl. Betriebswirt (FH) Daniel Friedrich (Author)
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Christian Schmid (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,7
Price:
US$ 17.99
Konzeption und Kommunikationsstrategie für die regionale Kampagne zur Vermarktung des Bitterbiers Hövels
Autor:in:
Annika Matern (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,0
Price:
US$ 19.99
Medienbasierte Kommunikation kommerzieller Sportvereine
Autor:in:
Manuel Kern (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 13.99
Data Warehouses und Data Mining im Kontext der TV-Vermarktung
Autor:in:
B.Eng. Jan Dittrich (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 14.99
Integrierte Kommunikation mit Bildern
Bildkommunikation
Autor:in:
Bruno Simic (Author)
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 14.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Wie das Web 2.0 die Markenführung beeinflusst
Eine Übersicht, über die Entwicklungen des Web 2.0 im Bezug auf das Marketing der Unternehmen
Autor:in:
Christian Schiller (Author)
Category:
Term Paper , 2008 , Grade: 8.5
Price:
US$ 16.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Zielgruppen und Markencharakter von Zeitschriften
Eine Untersuchung von „Burda Moden“
Autor:in:
Ann-Kathrin Thoennes (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 16.99
Online-Werbung. Konzeptionelle Grundlagen für Praxis und Theorie
Autor:in:
Dr. Guido Leidig (Author)
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Ruth Hirschhäuser (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Kognitive Dissonanz bei viralen Werbespots
Autor:in:
Nicholas Eckl (Author)
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
Price:
US$ 36.99
Marketing einfach und kompakt. Für Kleinunternehmen, Familienbetriebe und Firmengründer
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Semiotische Analyse der Dove-Printanzeigen-Kampagne
Eine Erfolgsgeschichte der anderen Art?
Autor:in:
Norman Scholl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 56.99
Die Pläne der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien
Autor:in:
Dipl. Betriebswirt (FH) Gerald Bleicher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 159.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Wie man Kunden bindet. Zusammenhänge von Kundenorientierung, Kundenzufriedenheit und Kundenbindung
Autor:in:
Doreen Grittner (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,6
Price:
US$ 18.99
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