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Der Begriff des Markenwerts - Ein thematischer Überblick
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Patrick Riepl (Author)
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Seminar Paper , 2007 , Grade: 2
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Erweiterungen der Marketing-Strategie und des Marketing-Mixes. Analyse und kritische Würdigung
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Thorsten Schüller (Author)
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Term Paper , 2021 , Grade: 1,7
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Kundenbindung im stationären Handel versus Online-Handel am Beispiel einer Drogeriemarktkette
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Term Paper , 2023 , Grade: 1,3
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Die Erfolgsfaktoren von Deutschlands größtem Lebensmittelhändler EDEKA
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Viktoria Popsuy-Johannsen (Author)
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Elaboration , 2021 , Grade: 1,3
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US$ 15.99
Die Einführung von Fast Fashion-Handelsmarken. Welche Entscheidungskriterien sind zu berücksichtigen?
Autor:in:
Laura Adams (Author)
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Term Paper , 2019 , Grade: 1,3
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US$ 18.99
Relevanz des Kundenbindungsmanagement im Einzelhandel
Schwerpunkt: Kundenbindungsprogramme
Autor:in:
Thomas Meyer (Author)
,
David Mosch (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,0
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US$ 18.99
Proximity Marketing. Eine empirische Untersuchung zur Bereitschaft der Nutzung von Proximity Apps im Einzelhandel
Autor:in:
Daniel Wichert (Author)
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Term Paper , 2021 , Grade: 2,0
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US$ 18.99
Internationales Marketing und seine Herausforderungen
Am Beispiel von Siemens
Autor:in:
Dennis Kraus (Author)
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Seminar Paper , 2019 , Grade: 1,0
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US$ 17.99
Besonderheiten des Handelsmarketings. Der stationäre Einzelhandel
Autor:in: Anonymous
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Term Paper , 2021 , Grade: 2,0
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US$ 17.99
Die Produktpolitik des Unternehmens Ferrero
Welche Strategien setzt Ferrero zur Sicherung der Marktposition um?
Autor:in: Anonymous
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Term Paper , 2020 , Grade: 1.3
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US$ 16.99
Product Placement. Formen, Möglichkeiten, Grenzen
Autor:in: Anonymous
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Term Paper , 2017 , Grade: 1,0
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US$ 18.99
Produktvariation und -differenzierung. Möglichkeiten und Grenzen des Marketingmanagements
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Term Paper , 2017 , Grade: 1,0
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US$ 17.99
PESTLE-Analyse. Ein Modell der makroökonomischen Umweltanalyse
Autor:in:
Pascal Gerard Contursi (Author)
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Term Paper , 2015
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US$ 18.99
Die Bedeutung von Kulturen bei der Gestaltung von Werbemaßnahmen
Autor:in:
Tim Morawe (Author)
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Research Paper (undergraduate) , 2012 , Grade: 1,0
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US$ 17.99
Vergleichende Werbung in Deutschland
Theoretische Grundlagen und empirische Bestandsaufnahme
Autor:in:
Lisa Geißler (Author)
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Master's Thesis , 2012 , Grade: 1,0
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US$ 36.99
Die Kano-Analyse - eine branchenübergreifende Längsschnittanalyse
Autor:in:
Franziska Böhm (Author)
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Bachelor Thesis , 2012 , Grade: 1,0
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US$ 35.99
Besonderheiten des internationalen Marketing von Dienstleistungen
Autor:in:
Stefanie Norden (Author)
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Project Report , 2008 , Grade: 2,0
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US$ 17.99
Wie beeinflussen Dritte das (impulsive) Kaufverhalten
Autor:in:
Daniel Stitz (Author)
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Term Paper , 2010
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US$ 16.99
Markenbindung. Realität oder Illusion?
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Autor:in:
Eyk Kluge (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
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US$ 44.99
Marketing und Vertrieb in technologieorientierten Unternehmen mittlerer Größe
Theoretische und qualitative Erkenntnisse für Unternehmen mit 50-150 Mitarbeitern
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Dipl.-Kaufmann Holger Löbel (Author)
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Diploma Thesis , 2006 , Grade: 1,0
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US$ 43.99
Marketingideen und Erfolgsaussichten bei Nike, adidas und Reebok
Was die Akquisition von Reebok durch adidas dazu beiträgt
Autor:in:
Thomas Lacmann (Author)
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Diploma Thesis , 2006 , Grade: 1,3
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US$ 43.99
Organisation und Ziele eines Messeauftritts am Beispiel der XXXX GmbH
Autor:in:
Wolfgang Schneid (Author)
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Seminar Paper , 2004 , Grade: 1,8
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US$ 17.99
Die Determinanten des Kundenwertes. Methodik und kritische Analyse aus empirischer Sicht
Autor:in:
Anja Schwan (Author)
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Diploma Thesis , 2005 , Grade: 1,7
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US$ 32.99
Netzwerkmarketing und Risikomanagement
Risikopotentiale sozialer Vernetzungsstrategien und Konzepte einer Risikohandhabung
Autor:in:
Holger Ladenthin (Author)
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Seminar Paper , 2004 , Grade: 1,7
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US$ 18.99
Kundenbindungs-Controlling
Autor:in:
Diplom Betriebswirt André Henrichfreise (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,5
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US$ 16.99
Ansatzpunkte für die Förderung einer nachhaltigen Mobilität mit Mitteln des Marketing
Autor:in:
Jana Beier (Author)
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Seminar Paper , 2003 , Grade: 2,0
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US$ 0.99
Die Entwicklung eines touristischen Produkt-Markt-Konzeptes für eine Tourismusdestination am Beispiel der Weinstraße
Autor:in:
Ralph Bechtel (Author)
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Seminar Paper , 2002 , Grade: 1,3
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US$ 36.99
Die Entstehung von Institutionen in Käufer-Verkäufer-Beziehungen: Die evolutionistische gegenüber der konstruktivistischen Perspektive
Autor:in:
Harald Ebner (Author)
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Seminar Paper , 2001 , Grade: 1,0
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US$ 17.99
Online-Marketing für ein Reiseunternehmen. Bannerblindheit im Online-Marketing
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Autor:in:
Henning Melzer (Author)
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Term Paper , 2023 , Grade: 1,7
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US$ 17.99
Digital Marketing. Wesen, Risiken und Potenziale des Metaverse
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Autor:in:
Lars Brengmann (Author)
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Term Paper , 2024 , Grade: 1,0
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US$ 17.99
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Autor:in:
Marina Aigle (Author)
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Project Report , 2022 , Grade: 2,2
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US$ 19.99
Online-Marketing. Möglichkeiten effektiver Werbung im digitalen Zeitalter
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,3
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US$ 17.99
Produktpolitik des Unternehmens "Apple Inc."
Autor:in:
Can Özhan (Author)
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Term Paper , 2012 , Grade: 1,7
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US$ 18.99
Marketingstrategien am Point of Sale zur Steigerung des Impulskaufverhaltens
Autor:in:
Ahmed Omeirat (Author)
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Term Paper , 2022 , Grade: 1,6
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US$ 17.99
Kundenbindung durch Mobile Marketing auf der Social Media Plattform Tik-Tok
Autor:in:
Ahmed Omeirat (Author)
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Elaboration , 2022 , Grade: 1,5
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US$ 16.99
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Svenja Oppermann (Author)
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Essay , 2020 , Grade: 1,3
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US$ 16.99
Digitales Marketing. Das 4P-Modell und eine Case Study zu Disney
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Josef Tischmacher (Author)
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Case Study , 2022 , Grade: 1,0
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US$ 17.99
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Autor:in:
Fabian Muth (Author)
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Seminar Paper , 2022 , Grade: 1,0
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US$ 16.99
Einfluss des Verpackungsdesigns veganer Produkte auf die Kaufentscheidung. Eine Analyse anhand der Marke "Food for Future"
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Marie-Claire Royda (Author)
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Term Paper , 2021 , Grade: 2,3
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US$ 17.99
Ökologie und (Emotions-)Schemata in der ökologieorientierten Markenkommunikation
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Benjamin Wieck (Author)
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Seminar Paper , 2021 , Grade: 1,3
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US$ 16.99
Marketingplan für ein Autohaus. SWOT–Analyse, Branchenanalyse mittels PESTEL-Methode und Marketingmix
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Franz Langeder (Author)
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Term Paper , 2021 , Grade: 1
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US$ 17.99
Multisensualität und Erlebnisorientierung. Die kommunikationspolitische Wahrnehmungsgestaltung der Globetrotter Ausrüstung GmbH
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Max Kremnitz (Author)
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Academic Paper , 2021 , Grade: 2,0
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US$ 5.99
Marktpsychologische Ziele und ihre kommunikationspolitische Umsetzung. Am Beispiel des Unternehmens IKEA
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Katja Meyer (Author)
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Essay , 2021 , Grade: 1,7
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US$ 16.99
Vergleichende Werbung im Dienstleistungsmarketing. Eine Projektstudie
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Franziska Faschingbauer (Author)
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Seminar Paper , 2019 , Grade: 1,7
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US$ 18.99
Proximity Marketing – Bedeutung für die Zukunft. Inwiefern können QR-Codes als mobiles Werbemittel dienen?
Autor:in: Anonymous
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Essay , 2021 , Grade: 1,0
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US$ 16.99
Erfolgsfaktoren von Empfehlungssystemen. Technologie effektiv einsetzen und Potentiale ausschöpfen
Autor:in:
Jan Hellmann (Author)
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Seminar Paper , 2020 , Grade: 1,7
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US$ 18.99
Customer Journey Mapping. Customer Journey, Persona und Touchpoints der ERGO Direkt.
Autor:in:
Christian Halder (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 17.99
Karrierewebsite der Bundespolizei
Analyse der Website nach den Aspekten Aufbau, Inhalt, Zielgruppe, Werbemaßnahmen und Online Marketing Strategie
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 1,3
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US$ 17.99
Die Marke Volkswagen. Branchenstrukturanalyse, Markenportfolio, Markenstrategie
Autor:in:
Johannes Kölmel (Author)
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Term Paper , 2020 , Grade: 1,0
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US$ 18.99
Vergleichende Werbung in Deutschland. Möglichkeiten, Grenzen und Ziele
Autor:in:
John Menzel (Author)
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Term Paper , 2021 , Grade: 1,3
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US$ 18.99
Open Innovation. Chancen und Herausforderungen
Die Rolle der Kundenintegration im Innovationsprozess
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Nicola Carlotta Kann (Author)
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Essay , 2020 , Grade: 1,3
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US$ 16.99
Influencer Marketing auf Instagram am Beispiel der Firma ooshi
Autor:in: Anonymous
Category:
Term Paper , 2019
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US$ 17.99
Neuromarketing und Onlineshops. Perspektiven und Zusammenhänge
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Seminar Paper , 2020 , Grade: 2,3
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US$ 17.99
Die Erfolgsmessung von Social Media-Kampagnen. Problematisierung der Messung durch Key Performance Indikatoren
Ein kurzer Essay
Autor:in:
Maik Raffelsiefen (Author)
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Essay , 2020 , Grade: 1,0
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US$ 17.99
Mehrmarkenstrategien von Unternehmen. Eine Übersicht über Potentiale und Herausforderungen für das Markenmanagement
Analyse der Unternehmen Henkel AG und Unilever
Autor:in:
Leandro Olivera (Author)
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Essay , 2020 , Grade: 2,3
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US$ 17.99
Das Controlling von Social-Media-Maßnahmen im Paid und Owned Media-Bereich
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Antonia Heinrich (Author)
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Term Paper , 2020 , Grade: 1,3
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US$ 16.99
Wie kann E-Marketing zur Kundenbindung genutzt werden?
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,3
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US$ 18.99
Verpackung als Kommunikationsinstrument. Wie Produktverpackungen mit Hilfe von Codes kommunizieren
Autor:in:
Maximilian Illing (Author)
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Term Paper , 2019 , Grade: 2,3
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US$ 18.99
Low-Cost Guerilla-Marketing. Welche Vor-und Nachteile bietet Low-Cost Guerilla-Marketing für junge Unternehmen?
Autor:in:
Lorenz Schaadt (Author)
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Term Paper , 2017 , Grade: 1,3
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US$ 16.99
Erfolgsfaktoren für das Kundenmanagement in Social Media
Autor:in:
Anna-Lena Seidl (Author)
Category:
Seminar Paper , 2019
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US$ 17.99
Consumer Engagement. Reizwirkungen im On- und Offline-Marketing
Autor:in:
Tobias Dicke (Author)
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Term Paper , 2019 , Grade: 1.0
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US$ 16.99
Customer-Relationship-Management-Systeme. Ökonomische Begründung von CRM Systemen
Autor:in:
B.Sc. Korawik Krieglstein (Author)
Category:
Academic Paper , 2019 , Grade: 1,0
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US$ 17.99
Die Anwendung der PSI Theorie im Online Marketing
Eine kritische Analyse ausgewählter psychologischer Typen anhand des MBTIs
Autor:in:
Paula Schefuß (Author)
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Term Paper , 2018 , Grade: 2,3
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US$ 16.99
Quantitative Studie zur Untersuchung des Rezeptions- und Nutzungsverhaltens von 3D-Kinobesuchern
Anhand einer Online-Befragung
Autor:in:
Laura Köhninger (Author)
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Seminar Paper , 2013 , Grade: 1,3
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US$ 18.99
Präventive Maßnahmen der Krisenkommunikation aus Sicht der Unternehmensführung
Autor:in:
Ann-Kathrin Kempmann (Author)
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Term Paper , 2016 , Grade: 2,0
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US$ 17.99
Potenziale von Social-Media für die Kundenbindung am Beispiel der Trattoria Falcone in Bochum
Autor:in:
Benjamin Wagner (Author)
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Seminar Paper , 2017 , Grade: 1,3
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US$ 18.99
Social Trading. Eine perspektivengetriebene ökonomische Analyse unter Berücksichtigung empirischer Forschungsergebnisse
Autor:in:
Harry Kreil (Author)
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Term Paper , 2017
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US$ 17.99
Augmented Reality und Virtual Reality. Welche Anwendungsbereich gibt es im E-Business?
Autor:in:
Taktiker Vakuum (Author)
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Seminar Paper , 2017 , Grade: 1,3
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US$ 16.99
Kommunalmarketing. Gründe, Ziele, Entwicklung und Geschäftsfelder
Autor:in:
Carlo Schlichterle (Author)
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Dominik Krause (Author)
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Sebastian Ristau (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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US$ 20.99
Mobile Social Marketing. Strategien für Unternehmen
Autor:in:
Jürgen Koenig (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
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US$ 16.99
Strategische Geschäftseinheiten und die Clusteranalyse. Bedeutung für das strategische Marketing und für Unternehmen
Autor:in:
Maximilian Götze (Author)
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Benedikt Levin Schons (Author)
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Chris Zielesch (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 2,3
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US$ 17.99
Die Besonderheiten des Dienstleistungssektors. Welche Faktoren beeinflussen die Vertriebsstrategien von Dienstleistungen?
Autor:in: Anonymous
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Term Paper , 2016 , Grade: 2,7
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US$ 17.99
Die Werbewirkung von Facebook Ads im Rahmen von Paid Media in sozialen Medien
Autor:in: Anonymous
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Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Kundenbindung durch Telefonmarketing. Treue Kunden durch telefonische Betreuung und gezielter Einflussnahme auf die Zufriedenheit
Autor:in:
Christian Biermann (Author)
Category:
Seminar Paper , 2017 , Grade: 1,7
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US$ 16.99
Marketing-Mix im Produkt- und Dienstleistungssektor
Autor:in:
Anonym (Author)
Category:
Term Paper , 2017 , Grade: 1,3
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US$ 16.99
Kundenzufriedenheit als Marketinginstrument. Methoden zur Handhabung und Durchsetzung
Autor:in:
Ferhan Genc (Author)
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 1,1
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US$ 17.99
Relationship Marketing. Das neue Marketing-Paradigma für einen ganzheitlichen Ansatz zum Marketingmanagement
Autor:in:
Dipl-Des. Irena Schmid (Author)
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Term Paper , 2015 , Grade: 2.7
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US$ 11.99
Eine ethische Betrachtung des Neuromarketing der Hamburger Sparkasse
Der gläserne Kunde
Autor:in:
Viktoria Giller (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 17.99
Mobile Endgeräte. Trends und Auswirkungen auf den elektronischen Handel
Autor:in: Anonymous
Category:
Project Report , 2016 , Grade: 1,3
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US$ 17.99
Aufbau eines Affiliate-Marketing-Programms zur Verkaufsförderung für einen Telekommunikationsanbieter
Autor:in:
Jennifer Tschepel (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Profiling als Werbestrategie. Persuasion Profiling im Marketing
Autor:in:
Nina Hesse (Author)
Category:
Seminar Paper , 2016 , Grade: 2,0
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US$ 17.99
Strategic Planning. Branchenanalyse, Marktsegmentierung und Wettbewerbsanalyse im Theaterumfeld
Autor:in: Anonymous
Category:
Term Paper , 2013 , Grade: 1,3
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US$ 17.99
Marktsegmentierung und Wettbewerbsanalyse. Die Markt-, Branchen- und Zielgruppen von "Dialog im Dunkeln"
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,0
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US$ 18.99
Verantwortung durch Tradition und Werte leben. Storytelling als Teil der internen CSR-Kommunikation
am Beispiel des 1. FC Kaiserslautern
Autor:in:
Christian Roos (Author)
,
Tina Schmitt (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 2,0
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US$ 18.99
Vorteile eines aktiven Beschwerde-/Kundenreaktionsmanagements am Beispiel des Bürgerbüros der Stadt X mit kritischer Würdigung
Autor:in:
Jeanette Dahlman (Author)
Category:
Term Paper , 2014 , Grade: 1,3
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US$ 20.99
Gegenwärtige Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente
Eine kritische Analyse im Hinblick auf die Wettbewerbsfähigkeit von Firmen
Autor:in:
Alina Chladek (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
Price:
US$ 17.99
Gender-Marketing. Die geschlechtsspezifische Kommunikation in den Medien im Fall Fall Coca-Cola
Absurdität oder Notwendigkeit?
Autor:in:
Inna Baier (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 18.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung im Einzelhandel
Autor:in:
Natalie Behrend (Author)
Category:
Seminar Paper , 2012 , Grade: 2,3
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US$ 18.99
Die Corporate Identity der Coca-Cola Company
Autor:in:
Alexander Baier (Author)
Category:
Term Paper , 2015 , Grade: 1,7
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US$ 18.99
Ziele und Erfolgspotential des Product Placement
Autor:in:
Maximilian Osterkamp (Author)
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 16.99
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Autor:in:
Timmy Ruppert (Author)
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Term Paper , 2015 , Grade: 1,3
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US$ 17.99
Online Shops als innovative Geschäftsmodelle für Zeitungsverlage
Autor:in:
Karin Bergmann (Author)
Category:
Seminar Paper , 2015 , Grade: 1
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US$ 17.99
Die Entwicklung eines Affiliate-Referenzmodells für ein traditionelles Kreditinstitut
Unter Berücksichtigung betriebswirtschaftlicher Kennzahlen
Autor:in:
Eike Christian Nothof (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
Grundlagen des Mobile Marketing. Voraussetzungen und Technologien
Autor:in:
Tom Scheffel, M.A. / Sascha Kirchner, M.A. (Author)
Category:
Academic Paper , 2012
Price:
US$ 20.99
Das Konsumverhalten in China und die Rolle des Luxusmarktes im Vergleich mit Deutschland
Autor:in:
Simon Vogt (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,7
Price:
US$ 18.99
Effekte visueller Komplexität in der Wahrnehmung von Werbung
Autor:in:
B.A. Sophia Bayer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Kreativwirtschaft. Was müssen Städte bieten, um für die kreative Klasse attraktiv zu sein?
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
Price:
US$ 18.99
Der Unterschied von europäischer und amerikanischer Werbung in Zeiten der Globalisierung
Autor:in:
Nimmy Markes (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 18.99
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Autor:in:
Hendrik Gausling (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
Price:
US$ 16.99
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