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Wissenschaftliche Modelle und Untersuchungen zum Verhältnis von Public Relations und Lokaljournalismus
Autor:in:
Anne Lehwald (Author)
,
Ellen Dietzsch (Author)
,
Lars Oertel (Author)
Category:
Research Paper (postgraduate) , 2005 , Grade: 1,3
Price:
US$ 36.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Der Einfluss von Product Placement auf die Kaufabsicht bei Jugendlichen
Autor:in:
Nicole Schweinberg (Author)
Category:
Research Paper (undergraduate) , 2020 , Grade: 2
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US$ 6.99
"Search Engine Advertising" als Online-Marketing-Instrument. Stand der wissenschaftlichen Diskussion und Handlungsempfehlungen
Autor:in:
Justin Priem (Author)
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Term Paper , 2017 , Grade: 1,3
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US$ 17.99
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Patricia Lackner (Author)
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Seminar Paper , 2014 , Grade: 1
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US$ 17.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
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Master's Thesis , 2021 , Grade: 1,0
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US$ 39.99
BeautifulPeople.com. Where beautiful relationships begin.
Eine wissenschaftliche Untersuchung der Seite
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Olena Mykhaylychenko (Author)
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Term Paper , 2011 , Grade: 1,7
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US$ 14.99
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Autor:in:
Bachelor of Arts Marcel Viola (Author)
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Term Paper , 2010 , Grade: 1,0
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Autor:in:
Stefanie Schlumschinski (Author)
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Term Paper , 2016 , Grade: 2,3
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US$ 15.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
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Term Paper (Advanced seminar) , 2017 , Grade: 1,3
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US$ 17.99
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Autor:in:
Serafin Sivcak (Author)
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Term Paper , 2016 , Grade: 1,7
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US$ 17.99
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Johanna Martstatt (Author)
Category:
Term Paper , 2017
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US$ 15.99
Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
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Jennifer Knauer (Author)
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Master's Thesis , 2013 , Grade: 2,7
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US$ 33.99
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Autor:in:
Martin Strang (Author)
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Diploma Thesis , 2004 , Grade: sehr gut
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US$ 33.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
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Autor:in: Anonymous
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Term Paper , 2021 , Grade: 1,0
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Anna Schumilowa (Author)
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Term Paper , 2023 , Grade: 1,3
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Nadja Donotek (Author)
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Project Report , 2022 , Grade: 1.3
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US$ 14.99
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Marina Aparicio-Mijares (Author)
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Term Paper (Advanced seminar) , 2021 , Grade: 1,3
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Autor:in:
Marina Aparicio-Mijares (Author)
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Term Paper (Advanced seminar) , 2022 , Grade: 1,7
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US$ 15.99
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Autor:in: Anonymous
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Project Report , 2021 , Grade: 1,3
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Lukas Nolte (Author)
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Seminar Paper , 2021 , Grade: 1,3
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US$ 16.99
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Autor:in: Anonymous
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Pre-University Paper , 2019 , Grade: 12 Punkte, 2+
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Das Schauspiel der öffentlichen Meinung auf der Bühne des SPIEGEL ONLINE
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Autor:in: Anonymous
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Term Paper , 2018 , Grade: 1,0
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US$ 17.99
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Karolin Jung (Author)
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Seminar Paper , 2016 , Grade: 2,0
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US$ 17.99
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Autor:in:
Carina Schliekering (Author)
Category:
Pre-University Paper , 2014 , Grade: 12
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US$ 7.99
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Autor:in:
Kamil Winnowicz (Author)
Category:
Seminar Paper , 2017 , Grade: 1,0
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Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2015 , Grade: 1,7
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Instrumente des Online-Marketings. Affiliate-Marketing, E-Mail-Marketing, virales Marketing
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Laura Teigeler (Author)
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Seminar Paper , 2017 , Grade: 2
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US$ 17.99
Ethno-Marketing in der deutschen Automobilindustrie. Die türkische Zielgruppe in Deutschland
Autor:in:
Jacqueline Klüting (Author)
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Term Paper , 2013 , Grade: 1,3
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Autor:in:
Laura Peters (Author)
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Term Paper (Advanced seminar) , 2016 , Grade: 1,7
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US$ 17.99
Eventkonzeption und Programmplanung am Beispiel der Uni-Veranstaltung "Casino calls Cocktails"
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Tobias Weiler (Author)
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Project Report , 2012 , Grade: 1,0
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US$ 36.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
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US$ 43.99
50+ Marketing - Werbestrategien
Autor:in:
Christine Krieghofer (Author)
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Seminar Paper , 2010 , Grade: 95%
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US$ 14.99
Public Relations: Ein Konzept zur Planung, Realisierung und Erfolgskontrolle am Beispiel von McDonald‘s
Autor:in:
Marcel Martin (Author)
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Research Paper (postgraduate) , 2011 , Grade: 1,2
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US$ 20.99
Guerilla Marketing - Neue Marketingstrategie im Marketing-Mix oder unkonventionelle Kommunikationsmaßnahme?
Autor:in:
Ingrid Forster (Author)
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Term Paper , 2007 , Grade: 1,3
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Werbewirksamkeit von Product Placement am Beispiel des Kinofilms "I, Robot"
Autor:in:
Tobias Becker (Author)
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Research Paper (undergraduate) , 2009 , Grade: 1,3
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US$ 16.99
Markenbildung im Internet
Autor:in:
Philipp Sonntag (Author)
Category:
Scientific Essay , 2008 , Grade: 1
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US$ 14.99
Wettbewerbsstrategien nach Porter
Autor:in:
Tobias Ochs (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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US$ 14.99
Online-PR als Teil der Unternehmenskommunikation
Handlungsempfehlungen zur Steuerung der Online-Berichterstattung
Autor:in:
Karina Koeppl (Author)
Category:
Scientific Essay , 2008 , Grade: 1,0
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US$ 14.99
Entwicklung einer Marketingkonzeption für ein Internet Start-up
Autor:in:
Florian Klass (Author)
Category:
Diploma Thesis , 2000 , Grade: 2,0
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US$ 36.99
Public Relations im Web. PR-Kommunikation in der Praxis
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Thi Ngoc Thuy Quach (Author)
Category:
Academic Paper , 2021 , Grade: 12
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US$ 14.99
Organisation der PR im Unternehmen und als Unternehmen
Empirie, Modelle und Fallbeispiele
Autor:in:
Lysann Prescher (Author)
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Term Paper , 2014 , Grade: 3,0
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Autor:in:
Joëlle Armbruster (Author)
Category:
Seminar Paper , 2021 , Grade: 1,0
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Der Einfluss von Social Media auf die Selbstzufriedenheit
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Nadine Hartvigsen (Author)
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Term Paper , 2018 , Grade: 1,7
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Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
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Diploma Thesis , 2010 , Grade: 2,0
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US$ 22.99
Literaturanalyse: Effektivität von Online Werbung
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Philipp Masekowitz (Author)
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Bachelor Thesis , 2012 , Grade: 1,3
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Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
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US$ 44.99
Die Normative Exzellenztheorie von Grunig et al. und ihre Implikationen für das Berufsfeld der Public Relations
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Matthias Groß (Author)
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Seminar Paper , 2005 , Grade: gut
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US$ 17.99
Sonnenschutzmittelwerbung in den Jahren 1920 - 1939
Autor:in:
Dario Bernardi (Author)
Category:
Seminar Paper , 2001 , Grade: Gut
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US$ 0.99
Das Potenzial von Pinterest als Plattform im Content-Marketing. Anwendung und Handlungsempfehlungen
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
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Influencer Marketing. Welche Erfolgsfaktoren versprechen sich Unternehmen?
Autor:in:
Antonia Müller (Author)
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Term Paper , 2023 , Grade: 1,7
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US$ 17.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
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Alexander Scharff (Author)
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Seminar Paper , 2023 , Grade: 1,3
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Wie nutzt die Generation Z soziale Medien? Eine empirische Untersuchung zum Nutzungsverhalten und mögliche Risiken
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Daniel Wichert (Author)
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Term Paper , 2022 , Grade: 1,3
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US$ 17.99
Influencer-Marketing. Die Beeinflussbarkeit von Konsumierenden auf Instagram
Autor:in:
Elena Svensson (Author)
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Term Paper , 2022 , Grade: 1,0
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Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
Autor:in:
Maximilian Pinegger (Author)
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Term Paper , 2015 , Grade: 1,7
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Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
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Manuel Walter Cichos (Author)
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Term Paper (Advanced seminar) , 2019 , Grade: 1,3
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US$ 15.99
Die Anti-Grünen-Kampagne zur Bundestagswahl 2021. Analyse und Bewertung der Merkmale, Kommunikationskanäle und Ergebnisse
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Johanna Pöhland (Author)
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Term Paper , 2022 , Grade: 1,3
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Der Imagetransfer bei Nike im Fall Michael Jordan und seine Auswirkungen
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Jan Eurich (Author)
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Term Paper , 2022 , Grade: 2,0
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US$ 17.99
Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?
Autor:in:
Simon Röhricht (Author)
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Seminar Paper , 2021 , Grade: 1,0
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US$ 14.99
Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
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US$ 14.99
Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
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Svenja Oppermann (Author)
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Seminar Paper , 2019 , Grade: 1,7
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US$ 14.99
"OnlyFans" im medialen Diskurs. Auseinandersetzung aus feministischer Perspektive
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 10.99
Neuromarketing. Der Einfluss von Emotionen auf Kaufentscheidungen, gehirngerechte Kommunikation
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Nina Maier (Author)
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Term Paper , 2021 , Grade: 1,3
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US$ 16.99
Framing in der CSR-Kommunikation. Bedeutung und Potenzial aus kommunikationswissenschaftlicher Sicht
Autor:in:
Sophie Laser (Author)
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Academic Paper , 2020 , Grade: 1,3
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US$ 18.99
Selbstdarstellung auf Social Media. Ein Überblick mit Bezug zu Identität
Autor:in:
Arno-Ben Meinicke (Author)
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Term Paper , 2019 , Grade: 1,0
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US$ 17.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
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Academic Paper , 2013 , Grade: 1,3
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US$ 16.99
Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
Autor:in:
Jenny Fischer (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 15.99
Erfolgsfaktoren des Celebrity Endorsements
Ein Literatur-Review
Autor:in:
Jessica Loos (Author)
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Seminar Paper , 2018 , Grade: 1,0
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US$ 17.99
Archetypische Motive in erfolgreichen Werbespots
Autor:in:
Sarah Engelhardt (Author)
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Seminar Paper , 2016 , Grade: 1,0
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US$ 17.99
Einfluss von sozialen Medien auf das Ernährungsverhalten
Autor:in:
Marie Royda (Author)
Category:
Term Paper , 2019 , Grade: 1,3
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US$ 15.99
Erfolgreiches Social Media Marketing. Viral Marketing am Beispiel viraler Videos
Autor:in:
Silvio Falk (Author)
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Term Paper , 2018 , Grade: 1,0
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US$ 17.99
Das Auge kauft mit. Rolle und Bedeutung von Farben in der Werbung
Autor:in:
Franziska Moser (Author)
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Research Paper (undergraduate) , 2016 , Grade: 1
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US$ 20.99
Markenbildung von Städten am Beispiel der Stadt Kassel
Kritische Analyse und Verbesserungsvorschläge
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Marcel Garbrecht (Author)
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Term Paper , 2018 , Grade: 2,0
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US$ 15.99
Aufbau und Bedeutung organisatorischer Strukturen in der Eventbranche. Eine kritische Betrachtung
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,7
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US$ 13.99
Emotionen und Storytelling. Der Einfluss von Emotionen auf das Produktmarketing
Erfolgreich werben mittels Emotionen
Autor:in:
Ingo Adlhardt (Author)
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Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Heilsbringer "Mobile Couponing"? Chancen und Risiken, Kundenbindung und Geschäftsmodelle von digitalen Coupons in Deutschland
Autor:in:
Julius Hass (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 20.99
Dingbiografie als Konzept für ein Modelabel. Wie Schmidttakahashi die Dingbiografie als Wertsteigerung ihrer Produkte nutzt
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Annemarie Kögl (Author)
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Term Paper (Advanced seminar) , 2015 , Grade: 1,3
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US$ 17.99
Brauchen Bibliotheken eine Facebook-Seite? Chancen, Herausforderungen und Probleme
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Isabelle Sawatzki (Author)
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Term Paper , 2016 , Grade: 1
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US$ 15.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
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US$ 31.99
Coca Cola und Co. Die Rolle von Reputation und Markenwert
Autor:in:
Nadja Ott (Author)
Category:
Seminar Paper , 2012 , Grade: 5,5
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US$ 14.99
Packaging and Sustainability
Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel
Autor:in:
Anne Schömig (Author)
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Bachelor Thesis , 2012 , Grade: 1,3
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US$ 36.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
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Dwight Schwenk (Author)
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Bachelor Thesis , 2014 , Grade: 2.3
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US$ 20.99
Sprachliche Mittel in der Werbesprache von Print- und audio-visuellen Medien in Portugal
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Julia Schönmann (Author)
Category:
Term Paper , 2013 , Grade: 1,7
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US$ 15.99
Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
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US$ 36.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
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US$ 44.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
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US$ 36.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
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US$ 17.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Category:
Master's Thesis , 2011 , Grade: gut
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US$ 36.99
Social Media und die öffentlichen Verwaltungen
Eine interdisziplinäre Betrachtung
Autor:in:
Pablo Wißmüller (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,3
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US$ 16.99
Das Phänomen des Variety Seeking Behavior und seine Bedeutung im Konsumentenverhalten
Autor:in:
Linda Schiller (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
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US$ 14.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Public Relation - Evaluation, Erfolgskontrolle und Wirkungsforschung
Autor:in:
Marina Bayer (Author)
Category:
Term Paper , 2007 , Grade: 1,7
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US$ 14.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 36.99
Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 31.99
Soundanwendungsproblematik im Hinblick auf die Anpassungsmöglichkeiten der akustischen Informationen in Webpräsenzen
Zwischen Theorie und Praxis
Autor:in:
Natalie Scheidt (Author)
Category:
Term Paper , 2010 , Grade: 2,3
Price:
US$ 15.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Internationale Kommunikationspolitik
Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing
Autor:in:
Katrin Sturm (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1
Price:
US$ 17.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Living the Brand
Wie Behavioral Branding mit Hilfe Interner Unternehmenskommunikation die Marke stärkt und nachhaltig zum Unternehmenserfolg beiträgt
Autor:in:
Sandra Konersmann (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
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US$ 17.99
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