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Lässt sich kreative Werbegestaltung lernen oder ist es Kunst?
Autor:in:
Dipl.Kfm. Martin Matzk (Author)
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Markenbindung. Realität oder Illusion?
Wie sich der Seitensprung verhindern lässt
Autor:in:
Eyk Kluge (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 44.99
Der weltweite Erfolg des Apple i-Pods
Anhand welcher Unternehmensstrategien der Firma Apple lässt sich der ökonomische Erfolg des Mulimediaplayers iPod erklären?
Autor:in:
Marcel Braig (Author)
Category:
Seminar Paper , 2007 , Grade: 2,00
Price:
US$ 16.99
Darstellung einer Kultmarke
„Worin existiert der Unterschied zwischen einer Kultmarke und einer konventionellen Marke und lässt sich aus dem Kultobjekt Red Bull eine Patentlösung zum Aufbau und Pflege einer Kultmarke ableiten?“
Autor:in:
Jörg Blohm (Author)
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 17.99
Erweiterungen der Marketing-Strategie und des Marketing-Mixes. Analyse und kritische Würdigung
Autor:in:
Thorsten Schüller (Author)
Category:
Term Paper , 2021 , Grade: 1,7
Price:
US$ 17.99
Facebook und Social Media: Neukundengewinnung im Privatkundengeschäft von Banken
Autor:in:
Sarah Hilpert (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Die "Konsumneigung" bei Bekleidung und Schuhen
Oder: Bremst Wohlstand den Konsum?
Autor:in:
Michael Schlese (Author)
Category:
Scientific Study , 2012
Price:
US$ 18.99
Erfolge und Misserfolge strategischer Kooperationen im 21. Jahrhundert
Autor:in:
Georg Hochschild (Author)
,
Tim Pscherer (Author)
Category:
Seminar Paper , 2010 , Grade: 2,3
Price:
US$ 20.99
Stadtmarketing. Ziele, Instrumente und Problemfelder
Autor:in:
Rainer Wissing (Author)
Category:
Term Paper , 2004 , Grade: sehr gut
Price:
US$ 19.99
Beeinflussung des Kaufverhaltens durch Neuromarketing und trojanisches Marketing
Autor:in:
Sarah Höttges (Author)
Category:
Term Paper , 2022 , Grade: 2
Price:
US$ 17.99
Marketing in der Fitnessbranche. Preismanagement, Kooperationen, Analysemethoden, Corporate Identity und Digitalisierung
Autor:in:
Lea Kim Engelmann (Author)
Category:
Term Paper , 2016 , Grade: 0,9
Price:
US$ 17.99
Implizite und explizite Effekte von multisensualem Marketing auf den Wert einer Marke
Autor:in:
Christian Schneider (Author)
Category:
Seminar Paper , 2015 , Grade: 2,3
Price:
US$ 18.99
Erhöhung der Preisbereitschaft mithilfe von Gütesiegeln
Gestaltungsansätze, Problemfelder und Erfolgsvoraussetzungen aus Sicht der Konsumgüterindustrie
Autor:in:
Christopher Beckmann (Author)
Category:
Seminar Paper , 2015 , Grade: 2,7
Price:
US$ 17.99
Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken
Autor:in:
Peter Meinert (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,2
Price:
US$ 36.99
Vom E-Commerce lernen. RFID und Smartphone als Konversionsoptimierer im stationären Modehandel
Autor:in:
M.A. Medienwirtschaft Niklas Dorn (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Markentransfer als Akzeptanztreiber bei der Einführung von innovativen Dienstleistungen
Eine Untersuchung am Beispiel Video on Demand in Deutschland
Autor:in:
Florian Grüning (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,2
Price:
US$ 36.99
Bewertung der Erfolgsfaktoren beim Luxusmarken-Management
Autor:in:
Enis Haskic (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,0
Price:
US$ 17.99
Essen, Kleiden, Bilden…
Konsumneigung im Vergleich
Autor:in:
Dr. Michael Schlese (Author)
Category:
Scientific Study , 2012
Price:
US$ 17.99
Sponsoring als Kommunikationsinstrument
Autor:in:
Tom Toerne (Author)
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 18.99
Chancen und Grenzen der Sigma Milieu Forschung für eine zielführende Marktsegmentierung - am Beispiel der Automobilbranche
Autor:in:
Marius Asselmeyer (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 20.99
Einsatz und Wirkung ausgewählter Instrumente des Online-Marketings bei einem Telekommunikationsanbieter
Autor:in:
Philipp Walther (Author)
Category:
Term Paper , 2011
Price:
US$ 0.99
Vendor Managed Inventory als Bestandteil von Efficient Consumer Response
Autor:in:
Holger Lüke (Author)
Category:
Term Paper , 2010 , Grade: 2,7
Price:
US$ 18.99
Grundlagen und Ansatzpunkte des Place Branding
Autor:in:
Dipl.-Oec. Anne-Katrin Tauber (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 17.99
Messung von Kundenzufriedenheit - Möglichkeiten und Grenzen
Autor:in:
Daniel Johanning (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 16.99
Seniorenmarketing: Anwendungsfälle und Probleme bei Dienstleistungen für Senioren
Autor:in:
Steffen Meyer-Feldmann (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,7
Price:
US$ 17.99
Erfolgsfaktoren unternehmerischer Krisen-PR
Die Beeinflussung von Krisendiskursen am Beispiel von Pressemitteilungen
Autor:in:
Florian Scharr (Author)
Category:
Doctoral Thesis / Dissertation , 2006 , Grade: 1,5
Price:
US$ 43.99
Verfahren zur Analyse der Kaufentscheidung
Autor:in:
Gerhard Wagner (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Yield Management am Beispiel einer Fluglinie
Autor:in:
Dipl.-Kfm. Marco Fricke (Author)
Category:
Term Paper , 2006 , Grade: 2,0
Price:
US$ 18.99
Nationale und lokale Marken - Geographische Marktanteilsmuster von Marken
Autor:in:
Philipp Appelt (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 17.99
Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management
Autor:in:
Roland Theierl (Author)
Category:
Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 36.99
Humor als Konkurrenzvorteil - Theorie und Anwendung
Autor:in:
Jennifer Bodis (Author)
Category:
Seminar Paper , 2006 , Grade: 2,7
Price:
US$ 17.99
Methoden zur Messung von Markenwert und -stärke
Autor:in:
Klaus Tim Meyer (Author)
Category:
Term Paper , 2007 , Grade: 2,0
Price:
US$ 18.99
Couponing als Instrument der Kundenbindung bei Konsumgütern
Autor:in:
Diplom Ökonom Taro Zacharias (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 33.99
Die Analyse der Markenpersönlichkeit von Fast Moving Consumer Goods
Autor:in:
Dario Höltkemeier (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Erfolgsaussichten von Online-Shops im deutschen Lebensmitteleinzelhandel
Autor:in:
Constantin Falcoianu (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Mobile Branding via UMTS
Autor:in:
Thomas Johannes Schäfer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Steuerung der Markenpersönlichkeit. Auswirkungen von Marketingmaßnahmen auf das Ansehen der Marke McDonald`s
Autor:in:
Nina Frickhofen (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Trendforschung als Bestandteil der Marketingforschung
Autor:in:
Tobias Beetz (Author)
Category:
Seminar Paper , 2004 , Grade: offen
Price:
US$ 17.99
Event-Marketing im Rahmen integrierter Kommunikation
Autor:in:
Thorsten Brehm (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 44.99
Kundenbeziehungslebenszyklus - Konzeptionalisierung und Nutzung für das Beziehungsmanagement
Autor:in:
Fabian Schneider (Author)
Category:
Seminar Paper , 2002 , Grade: 5 (entspr. gut in Deutschland)
Price:
US$ 18.99
Vermarktung einer App. Online- und Social-Media-Maßnahmen bei Einführung einer App eines Süßwarenherstellers
-
New
Autor:in: Anonymous
Category:
Case Study , 2023 , Grade: 1,0
Price:
US$ 17.99
Digitalisierung in der Medienbranche und Ausweitung des Vertriebskonzepts für digitale Geschäftsmodelle
Autor:in:
Benjamin Grebing (Author)
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,0
Price:
US$ 18.99
Die zukünftige Positionierung des Drogerie-Konzerns dm. Erarbeitung einer Empfehlung für die zukünftige Markenausrichtung mittels einer SWOT-Analyse
Autor:in:
Oumaima Sadqui (Author)
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 18.99
Outbound- und Inbound-Marketing im B2B-Mittelstand. Vor- und Nachteile der Methoden
Autor:in:
Svenja Oppermann (Author)
Category:
Essay , 2020 , Grade: 1,3
Price:
US$ 16.99
Copy Strategy anhand eines Unternehmensbeispiels
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 1,1
Price:
US$ 6.99
Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
Autor:in:
Bianca Barth (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 18.99
Implikationen des Internet of Things (IoT) für das Customer Relationship Management
Strategisches Kundenverhalten, Preisdiskriminierung und Wechselkosten als Beispiele
Autor:in:
Zino Roos (Author)
Category:
Term Paper , 2020 , Grade: 1
Price:
US$ 17.99
Werbepsychologie, Brand Management, Neuromarketing & Trojanisches Marketing
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Category:
Term Paper , 2021 , Grade: 1
Price:
US$ 16.99
Auswirkungen der Digitalisierung auf das klassische Marketing. Ein Überblick
Autor:in:
Tobias Kressl (Author)
Category:
Term Paper , 2019
Price:
US$ 17.99
Die Wahrnehmung von Online-Bannerwerbung
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Entwicklung eines Kundenwertmodells und Handlungsempfehlungen zur Aussteuerung von variablen Boni für ein innovatives Energiestartup
Autor:in: Anonymous
Category:
Project Report , 2018 , Grade: 1,3
Price:
US$ 18.99
Phasen des Marktforschungsprozesses
Autor:in:
Simon Zeiss (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,7
Price:
US$ 17.99
Persona Konstruktion und Entwicklung eines Customer Journey Mappings für einen Premium-Automobilhersteller
Autor:in:
Marc Froning (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Grundlagen der Distributionspolitik. Eine kurze Einführung
Autor:in:
Sharon Atieno (Author)
Category:
Essay , 2020
Price:
US$ 2.99
Marktanalyse eines EMS-Studios in Saarbrücken. Lageanalyse, Makroumfeldanalyse, Marktpotenzial und Wettbewerbsanalyse
Autor:in:
Joline Tismar (Author)
Category:
Term Paper , 2019 , Grade: 0,6
Price:
US$ 7.99
Erstellen eines Mediaplans. Am Beispiel der Brauerei Erbacher & Söhne
Autor:in:
Fereshta Hamidzada (Author)
Category:
Research Paper (undergraduate) , 2017 , Grade: 1,7
Price:
US$ 18.99
Beschwerdemanagement. Ein unterschätztes Marketinginstrument zur Kundenbindung?
Autor:in:
Stefan Schipflinger (Author)
Category:
Term Paper , 2019 , Grade: 1
Price:
US$ 17.99
Cookie Policy. Rechtliche Grundlagen und Bedeutung im Marketing
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Determinanten der Nutzungsabsicht und Akzeptanz von Konsumenten im Mobile Shopping
Autor:in:
Ilham Sanduka (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Multisensorisches Marketing und dessen Grenzen im Bereich des Online-Marketings
Autor:in:
Madeleine Hartleff (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 18.99
Markenstrategische Ansätze beim VW Konzern. Das Marktpositionierungsmodell von Volkswagen und Porsche
Autor:in:
Sascha Heller (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 18.99
Neuromarketing zur Beeinflussung emotionaler Kaufentscheidungsprozesse. Manipulationstaktik oder unbedenkliche Absatzwirtschaft?
Autor:in:
Nora Hellmich (Author)
Category:
Scientific Study , 2020 , Grade: 1,0
Price:
US$ 18.99
Das Controlling von Social-Media-Maßnahmen im Paid und Owned Media-Bereich
Autor:in:
Antonia Heinrich (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 16.99
Digitalisierung und Marketing. Wie wichtig ist Online-Marketing für selbstständige Unternehmer?
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 15.99
Messung potenzieller Netzwerkeffekte am Beispiel der Küchenhelfer GmbH
Autor:in:
Christian Halder (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Der Kaufprozess im E-Commerce anhand des SOR-Modells
Autor:in:
Damian Gibala (Author)
Category:
Term Paper , 2014 , Grade: 1,7
Price:
US$ 16.99
Affiliate-Marketing anhand von Amazon PartnerNet. Funktionsweise, Ziele und Trackingverfahren
Autor:in:
Laura Buonocore (Author)
Category:
Term Paper , 2019 , Grade: 2,3
Price:
US$ 17.99
Die Theorie des Lernens am Modell. Implementierung der sozialkognitiven Lerntheorie in die Medienkommunikation
Autor:in:
Daniel Frychel (Author)
Category:
Seminar Paper , 2018 , Grade: 2,3
Price:
US$ 16.99
Einsatzmöglichkeiten von Neuromarketing bei der Markenkommunikation
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 6.99
Image-Unterschiede zwischen ARD und ProSieben
Autor:in:
Florian Schulte (Author)
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 18.99
Der Einfluss von Emotionen auf die Kundenzufriedenheit
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,8
Price:
US$ 17.99
Nachhaltigkeitsmarketing von Fußballclubs der 1. Bundesliga
Überblick und Analyse von Vereinsbestrebungen hinsichtlich ihrer Nachhaltigkeitsmarketing-Kommunikationspolitik
Autor:in:
Jonas Strasser (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,0
Price:
US$ 18.99
Green Marketing. Wie zeigt sich der grüne Wertewandel in der Werbung?
Autor:in:
Teresa Dinkel (Author)
Category:
Term Paper , 2016 , Grade: 1,5
Price:
US$ 7.99
Grundlagen der Verpackungspolitik am Beispiel des Füllfederhalters "The Lighthouse of Alexandria" (Pelikan)
Autor:in: Anonymous
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Quantitative Studie zur Untersuchung des Rezeptions- und Nutzungsverhaltens von 3D-Kinobesuchern
Anhand einer Online-Befragung
Autor:in:
Laura Köhninger (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 20.99
Auswirkungen der Digitalisierung auf das Spendenverhalten der Digital Natives. Der Non-Profit-Bereich
Autor:in:
Christian Schreiber (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 17.99
Methoden zur Messung der Werbewirksamkeit
Autor:in:
Shpejtim Islamaj (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 20.99
Welche kommunikationspolitischen Instrumente sollten für die Marke Sonnentor angewandt werden, um am französischen Markt mehr Absatz zu erzielen?
Autor:in:
BA Philipp Schreyer (Author)
Category:
Seminar Paper , 2009 , Grade: 3
Price:
US$ 18.99
Kundenbindung als Erfolgsfaktor in der Tourismus- und Freizeitwirtschaft
Autor:in:
Stefan Pöll (Author)
Category:
Academic Paper , 2016 , Grade: 1
Price:
US$ 17.99
Einfluss mobiler Endgeräte und Social Media auf das Customer-Relationship-Management
Autor:in:
Jasmina Nickel (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,0
Price:
US$ 17.99
Analyse ausgewählter stationär basierter Unternehmens- und Marketingstrategien
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 18.99
Influencer Marketing in sozialen Netzwerken als strategisches Instrument im Social Media Marketing
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 16.99
Dienstleistungsmarketing. Die Kommunikationspolitik ausgewählter Linienfluggesellschaften
Autor:in:
Beatrice Büschelberger (Author)
Category:
Seminar Paper , 2017 , Grade: 1,0
Price:
US$ 17.99
Ziele und Umsetzung von Markenstrategien
Autor:in:
Hendrik Lange (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,3
Price:
US$ 17.99
Wie wird das Image und die Wertewelten des Mercedes Benz E300L in China transportiert? Kulturell adäquate Werbung als Bedeutungsträger
Autor:in:
Ashlee Zhou (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,3
Price:
US$ 15.99
Anspruch, Ansatzpunkte und Gestaltungsmöglichkeiten der Preisbildung. Strategien und Psychologie in Preismanagement
Autor:in:
Alperen Akçay (Author)
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Customer Journey im Marketing. Definitionen und Einsatzmöglichkeiten
Autor:in:
Hosni Zacriti (Author)
Category:
Term Paper , 2016 , Grade: 2,9
Price:
US$ 17.99
Mit Phantasie an die Spitze. Der FC St. Pauli 2020
Autor:in:
René Behrendsen (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 6.99
Strategische Marketingaktivitäten am Beispiel der PUMA AG
Autor:in:
Jens Valentin (Author)
Category:
Academic Paper , 2009 , Grade: 2,0
Price:
US$ 18.99
Wie soll zeitgemäßes jugendspezifisches Marketing betrieben werden?
Branchenkonzepte unterschiedlicher Unternehmen und Analyse der Marketingstrategien
Autor:in:
Jennifer Schmidt (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 18.99
Die Werbewirkung von Facebook Ads im Rahmen von Paid Media in sozialen Medien
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
Die Rolle der Presse- und Öffentlichkeitsarbeit im Marketingbereich der Hotelbranche
Autor:in:
Julia Kohl (Author)
Category:
Seminar Paper , 2016 , Grade: 2
Price:
US$ 16.99
Erfolgsfaktoren einer erfolgreichen Markenführung
Autor:in:
Marco Menz (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 18.99
Trends und Auswirkungen mobiler Endgeräte auf den elektronischen Handel
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 15.99
Location-based Marketing im deutschen Handel
Autor:in:
Sabrina Kirk (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,0
Price:
US$ 17.99
Co-Branding. Chancen einer Markenallianz
Autor:in:
Jennifer Scharwei (Author)
Category:
Project Report , 2016 , Grade: 2,3
Price:
US$ 18.99
Die emotionale Produktdifferenzierung mittels Werbung
Autor:in:
Christoph Platzöder (Author)
,
Katharina Pfaller (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Erfolgreiches Virales Marketing im Internet. Praxisbeispiel am Werbespot „Supergeil“ von Edeka
Autor:in:
Nicole Tornow (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Gender-Marketing. Die geschlechtsspezifische Kommunikation in den Medien im Fall Fall Coca-Cola
Absurdität oder Notwendigkeit?
Autor:in:
Inna Baier (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 18.99
Möglichkeiten und Grenzen der Werbewirkungskontrolle. Ein Überblick über die wichtigsten Forschungsbereiche und Testverfahren
Autor:in:
Eduard Fris (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 18.99
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