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Marke
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Die Macht der Marke
Warum sind manche Marken erfolgreich und manche nicht?
Autor:in:
Matthias Winter (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Bedeutung der Marke für die Generation 50+
Gibt es noch Chancen, Markenimages zu verändern oder erfolgreich neue Marken einzuführen?
Autor:in:
Christian Steinmetz (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 36.99
Warum Menschen Marken brauchen
Überlegungen zur Übertragbarkeit beziehungsspezifischen, zwischenmenschlichen Verhaltens auf die Beziehung zwischen Marke und Konsument
Autor:in:
Janine Katzberg (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,0
Price:
US$ 17.99
Ein Star als Marke
Die Marke Stefan Raab als Erfolgsfaktor für den Sender ProSieben
Autor:in:
Juliane Kranz (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 18.99
Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Einsatz und Wirkung von Country Origin (Marken-Heritage) im Kommunikations-Mix
dargestellt am Beispiel französischer Marken in Deutschland
Autor:in:
Martin Sass (Author)
Category:
Term Paper , 2010 , Grade: 1,30
Price:
US$ 16.99
Der Einfluss der Muttermarkenqualität auf die Zahlungsbereitschaft von Markenerweiterungen generischer Marken
-
New
Autor:in:
Jana Gath (Author)
Category:
Term Paper , 2017 , Grade: 1,33
Price:
US$ 17.99
Wie lässt sich die Vormachtstellung von Tesla bei der Elektromobilität nutzen um eine langfristige Markenpositionierung in Richtung einer Lifestyle-Marke zu prägen?
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 16.99
Registration practice and case law regarding novel forms of trade marks in the UK and Germany - consistent with the European approach?
Autor:in:
Jochen Jüngst (Author)
Category:
Master's Thesis , 2004 , Grade: 72 %
Price:
US$ 33.99
“The power of a trade mark monopoly should not be granted where it would require honest men to look for a defence to an infringement action.” - A Critical Discussion
Autor:in:
Veronika Minkova (Author)
Category:
Essay , 2011 , Grade: 1,3
Price:
US$ 6.99
Mark Twain & The Gilded Age. His Political Attitude and Battle against Social and Political Injustices
Autor:in:
Rafael Bokun (Author)
Category:
Term Paper , 2013 , Grade: 3,0
Price:
US$ 15.99
Wie sich Marken im Wettbewerb positionieren und differenzieren können. Eine Analyse am Beispiel von "Apple"
Autor:in:
Paul Pavlitzek (Author)
Category:
Term Paper , 2024 , Grade: 1,7
Price:
US$ 18.99
Was sind Marken und wie können sie die Wahrnehmung beeinflussen?
Autor:in:
Tina Liu (Author)
Category:
Term Paper , 2017 , Grade: 2.0
Price:
US$ 18.99
Definition und Historie der Marke
Autor:in:
Arne Hellwig (Author)
Category:
Term Paper , 2008 , Grade: 1,9
Price:
US$ 16.99
Wie gelingt ein Zusammenspiel zwischen Corporate Design und Marke? Einführung und Beispiele
Autor:in: Anonymous
Category:
Essay , 2017 , Grade: 1,7
Price:
US$ 18.99
Die Funktionen der Marke. Eine Diskussion der historischen Verschiebungen ihrer Relevanz
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 18.99
The Feeding Narratives in Mark
Studying the Significance by a Comparative Analysis
Autor:in:
Eddy Dharmanand Savarimuthu (Author)
Category:
Master's Thesis , 2013
Price:
US$ 0.99
Boris Becker als Marke
Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
Autor:in:
Daniel Schaller (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 44.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Macht der Marke - Charakteristika, Funktionen und Erfolgsfaktoren starker Marken aus Sicht der Unternehmen
Autor:in:
Timo Hermanns (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 22.99
The Revocation of registered Trade Marks in terms of Non-Use
A New Zealand Perspective
Autor:in:
Julia Neumann (Author)
Category:
Master's Thesis , 2010 , Grade: B
Price:
US$ 20.99
Marken als Bewertungsobjekte
Ergänzung: Bilanzrechtsmodernisierungsgesetz
Autor:in:
Ralf Mauer (Author)
Category:
Textbook , 2007
Price:
US$ 19.99
Untersuchung der Marken-Kunden-Beziehung am Beispiel der Marke Jil Sander
Autor:in:
Thomas Markert (Author)
,
Yulia Sidelnikova (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Markenführung im Kontext einer internationalen Markenstrategie. Globale Marke vs. Multinationale Marke
Autor:in:
Susanne Sprener (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Nationale und lokale Marken - Geographische Marktanteilsmuster von Marken
Autor:in:
Philipp Appelt (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 17.99
Bilanzielle Behandlung von Marken nach handelsrechtlichen (HGB) und internationalen (IFRS/IAS) Vorschriften
Autor:in:
Olga Afanaseva (Author)
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 18.99
Funktion einer Marke - Penaten
Autor:in:
Heiko Sieben (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 6.99
Identitätsbasiertes Markenmanagement. Die Bedeutung und Besonderheiten grüner Marken
Autor:in:
Daniel Wichert (Author)
Category:
Essay , 2020 , Grade: 1,7
Price:
US$ 16.99
Das Markenkonzept der Marke Twitter. Stärken und Schwächen der Marketingstrategie
Autor:in:
Özge Sertgider (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 14.99
Darstellung der Marke BECK'S. Was macht eine Marke erfolgreich?
Autor:in:
Hanna Treyer (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 14.99
Die Marke in der Werbepsychologie. Markenname, Markentreue und Lernprozesse bezüglich Marken
Autor:in:
Linda Mitterweger (Author)
Category:
Term Paper , 2013 , Grade: 2,00
Price:
US$ 15.99
Marken-Analyse der Marke Maybelline New York
Autor:in:
Julia Thoma (Author)
,
Carla Wilke (Author)
,
Natalie Müller (Author)
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Marken-Expansion. Ein Überblick
Autor:in:
Dipl.-Oec. Andreas Janson (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 6.99
Die Macht der Marke heute: Der moderne Markenbegriff
Autor:in:
Moritz Teubert (Author)
,
Nils Sinzig (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 19.99
Markenzeichen. Die Entwicklung und Gestaltung einer vollwertigen Marke
Autor:in:
Stefanie Moritz (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 16.99
Die Bedeutung der Marke für den Konsumenten
Autor:in:
Andree Ziemann (Author)
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Tendenzen der Polarisierung von Marken in High-End und Low-End - Eine kritische Analyse der Hintergründe
Autor:in:
Anna Rueckert (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,7
Price:
US$ 36.99
Unternehmen als Marke
Autor:in:
Rafael Suchan (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 18.99
Werterhaltung von Marken
Autor:in:
Verena Schnürle, geb. Herkert (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 1,3
Price:
US$ 16.99
Der Wert einer Marke. Markenbewertungsmodelle und deren kritische Würdigung
Autor:in:
Anke Baum-Nilsson (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Die Marke Nivea und Kondome - eine PR-Strategie zur erfolgreichen Markendehnung
Autor:in:
Benedict Rehbein (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
König Marke im "Tristan" von Gottfried von Straßburg. Die Rolle der Emotionen im mittelalterlichen Roman
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Markenpersönlichkeit und Self-Monitoring. Die Identifikation mit einer Marke und Betonung des öffentlichen Selbstbildes
Autor:in:
Michelle Gluender (Author)
Category:
Seminar Paper , 2020 , Grade: 1,0
Price:
US$ 20.99
The narration in "Alias Grace". Ambiguity of Grace Marks
Autor:in:
Nadine Henke (Author)
Category:
Essay , 2019 , Grade: 1,7
Price:
US$ 6.99
König Markes in "Tristan" von Gottfried von Straßburg. Seine handlungsydynamische Funktion und Entwicklung unter Berücksichtigung der Beziehungsebenen
Vom idealtypischen Herrscher zum "gehörnten Ehemann“
Autor:in:
Inga Malin Köberich (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 15.99
Die Marke IKEA. Markenstrategie, Markenidentität und Markenkommunikation
Autor:in:
Lilly Sarisakal (Author)
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,3
Price:
US$ 17.99
Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
"Alexa, kaufe Waschpulver!"
Autor:in: Anonymous
Category:
Seminar Paper , 2018 , Grade: 2,0
Price:
US$ 18.99
The Significance of Honesty. Portrayed in "The Curious Incident of the Dog in the Night-Time" by Mark Haddon
Autor:in:
Elisabeth Lyons (Author)
Category:
Term Paper , 2016 , Grade: 1
Price:
US$ 6.99
The change of Huckleberry Finns attitude towards Jim throughout Mark Twain’s "The Adventures of Huckleberry Finn"
Autor:in:
Celina Glueck (Author)
Category:
Term Paper (Advanced seminar) , 2011
Price:
US$ 14.99
Entwicklung und Integration nachhaltiger Marken
Autor:in:
Jannis Henn (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 18.99
Mark Rothkos Seagram-Projekt. Zwischen Kommerzialisierung und Mythifizierung
Autor:in:
Irene Pfeffer (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Inwiefern eignet sich das grüne Image einer Marke zur Vorhersage der Weiterempfehlungsbereitschaft einer Marke?
Autor:in:
Tobias Baumgartner (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 2,7
Price:
US$ 15.99
Der listenlose König Marke in Eilharts 'Tristrant und Isalde'
Autor:in:
Anna Schenck (Author)
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 14.99
Discourse Interpretation. The Use of Discourse Markers in High School Students’ Argumentative and Narrative Essays
Autor:in:
Abigail Alviz (Author)
Category:
Term Paper , 2015
Price:
US$ 17.99
Auswertung eines Fragebogens in Bezug auf Nutzungshäufigkeit einer Marke
Autor:in:
Anna Pöschl (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,7
Price:
US$ 31.99
Plural Marking Strategies in Tok Pisin and Jamaican Creole
A Comparative Analysis
Autor:in:
Kim Frintrop (Author)
Category:
Seminar Paper , 2014 , Grade: 2,0
Price:
US$ 14.99
Internationalization strategy for Marks & Spencer
Autor:in:
alex mueni (Author)
Category:
Term Paper , 2013 , Grade: B
Price:
US$ 6.99
Brandmarketing - Eine neue Marke in der Gesundheitsbranche
Anforderungen an die Entwicklung und nachhaltige Etablierung
Autor:in:
Annette Schönhuber (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 30.99
Die Macht der Marke: Werbung im sozialen Kontext
Autor:in:
Genevieve Mulack (Author)
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 14.99
Branding - Markennamen und Markenlogos als Erfolgsfaktoren von Marken
Autor:in:
Edgar Bialas (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 17.99
Krisenmanagement im Mittelstand - Kritische Analyse der Krisenvorsorge und -bewältigung durch Marken
Autor:in:
Desiree Hölzemann (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten
Marketing als Medizin. Placebo oder Allheilmittel?
Autor:in:
Sascha Radewald (Author)
,
Deniz Yesil (Author)
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 31.99
Mark Twains “The Notorious Jumping Frog of Calaveras County” als Local Color Literatur
Autor:in:
Anett Hobe (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
Price:
US$ 14.99
Zwischen Herrscheridentität und persönlichem Gefühl - die Marke-Figur in Gottfrieds Tristan
Autor:in:
Anne Mey (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Die Bedeutung des Images für den Erfolg von Handelsmarken im Vergleich zu Marken im Gebrauchsgüterbereich
Dargestellt an ausgewählten Märkten
Autor:in:
Dipl.-Kfm. Marco Fricke (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 42.99
Der Wert der Marke - Synopse der Markenbewertung und ihrer Modelle
Autor:in:
Wolfgang Lauterbach (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Von Marlboro-Dächern und Krokodilen - Der Schutzbereich zusammengesetzter Marken
Autor:in:
Andreas Kiontke (Author)
Category:
Seminar Paper , 2006 , Grade: 15 Punkte (gut)
Price:
US$ 17.99
'advergames' - Online-Spiele als Chance für das Marketing (am Beispiel der 50 stärksten Marken der Schweiz)
Autor:in:
Reto Müller (Author)
Category:
Term Paper , 2006
Price:
US$ 19.99
Monopol durch Marken, Problem für die VWL
Autor:in:
Jihad Chehadi (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Produkt- und Markenpiraterie: Schutz der Marke im internationalen und nationalen Recht
Autor:in:
Mag. Birgit Maria Grün (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 73.99
Der Wert hinter der Marke
Autor:in:
lic.rer.pol Mario Flury (Author)
Category:
Seminar Paper , 2004 , Grade: 1.5
Price:
US$ 18.99
Einfluss von Marken auf den Produkterfolg (Branding)
Autor:in:
Nils-Christian Apel (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 1
Price:
US$ 15.99
A comparative analysis of the depiction of the isolation theme in Mary Shelley's "Frankenstein" and Mark Haddon's "The Curious Incident of the Dog in the Nighttime"
Autor:in:
Maren Köppel (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 2,0
Price:
US$ 14.99
The Depiction of Gender and Toxic Masculinity in Mark Ravenhill's "The Cut"
Autor:in:
Kristina von Kölln (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 14.99
Beurteilung der Ähnlichkeit von verschiedenen Markenarten. Konkurrenz zwischen einer Wortmarke und einer 3D-Marke
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Stratagems and Slip Ups. How Octavian Caesar Bested Mark Antony
Autor:in:
Seth Carter (Author)
Category:
Term Paper , 2016 , Grade: 4.0
Price:
US$ 6.99
Implizite und explizite Effekte von multisensualem Marketing auf den Wert einer Marke
Autor:in:
Christian Schneider (Author)
Category:
Seminar Paper , 2015 , Grade: 2,3
Price:
US$ 18.99
Zielsetzung und Methodik zur Bewertung internationaler Marken
Autor:in:
Jennifer Karn (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,3
Price:
US$ 18.99
Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
Autor:in:
Master of Arts M.A. International Management Paul Kammerer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Die Macht der Marke: Warum sind manche Marken erfolgreich - und manche nicht?
Autor:in:
Michael Schmiing (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Marke und Preis
Spannungsfeld in der Wertschöpfungskette der Konsumgüter
Autor:in:
Harald Münzberg (Author)
Category:
Textbook , 2011
Price:
US$ 24.99
Bedeutung und Führung von Marken auf Industriegütermärkten
Autor:in:
Basti Fantasti (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Marken und ihre Rechte
Fälschungen und die wirtschaftlichen Schäden
Autor:in:
Frederick Franz (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,0
Price:
US$ 31.99
Die Bedeutung von Marken im "Internen Marketing"
Autor:in:
Karolin Wiedl (Author)
Category:
Seminar Paper , 2000 , Grade: 2,0
Price:
US$ 16.99
Ein Luxusmarken-Konzept für die Marke BREE
Autor:in:
Kravtchik Ekaterina (Author)
Category:
Term Paper , 2005 , Grade: 2
Price:
US$ 14.99
Die Marken-Scorecard als Instrument eines erfolgreichen Markenmanagements für Finanzdienstleistungsunternehmen
Autor:in:
Diplom-Betriebswirt (BA) Frank Rademacher (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
The Treatment of Landscapes and Cityscapes in Mark Twain’s Adventures of Huckleberry Finn and The Innocents Abroad: Natural and Cultural Spaces in the Old and the New World
Autor:in:
Jelena Vukadinovic (Author)
Category:
Presentation (Handout) , 2003 , Grade: 1
Price:
US$ 3.99
Vertrauen in Marken
Autor:in:
Diplom-Kommunikationswirtin Julia Schroeter (Author)
Category:
Seminar Paper , 2004 , Grade: 1,0
Price:
US$ 16.99
Persil - Geschichte und Analyse einer erfolgreichen Marke
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 0.99
Retail marketing and new retail idea - Marks & Spencer
Autor:in:
Sven Hallbauer (Author)
Category:
Essay , 2008 , Grade: 1.0
Price:
US$ 18.99
Mark Aurel: Selbstbetrachtungen eines römischen Kaisers
Der kaiserliche Philosoph
Autor:in:
Timo Gramer (Author)
Category:
Term Paper , 2003 , Grade: 1,0
Price:
US$ 14.99
Zur Funktion von Sagen in Fontanes "Wanderungen durch die Mark Brandenburg"
Autor:in:
Christiane Grammel (Author)
Category:
Seminar Paper , 2003 , Grade: 1.3
Price:
US$ 14.99
Möglichkeit des Co-Branding zur Etablierung türkischer Marken in Deutschland
Autor:in:
Serdar Böge (Author)
Category:
Bachelor Thesis , 2007 , Grade: 87%
Price:
US$ 36.99
Die Entwicklung der Marke Kaffee HAG
Autor:in:
Inga Berkemeyer (Author)
Category:
Term Paper , 2006 , Grade: 1,7
Price:
US$ 17.99
Der Weg zur starken Marke am Beispiel mittelständischer Unternehmen Deutschlands
Autor:in:
Madeleine Gebhardt (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Das Phänomen Marke. Gesellschaftliche Funktionen und Kundschaft unter markensoziologischen Aspekten
Autor:in:
Hanna Busemann (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 1,2
Price:
US$ 36.99
Revival alter Marken
Autor:in:
Rita Salviti (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 33.99
Bedeutung des Sponsoring für den Aufbau und die Pflege von Marken - dargestellt anhand konkreter Beispiele
Autor:in:
Miriam Nuschke (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2,0
Price:
US$ 17.99
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