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Facebook. Die Internetplattform stellt sich vor
Autor:in:
Patrick Niedenführ (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 20.99
Strategien und Ziele des Influencer Marketings. Risiken und Gefahren für Jugendliche und Heranwachsende, anhand der Social Media Plattform Instagram
Autor:in:
Elena Balhorn (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
Digitaler Narzissmus auf Adobe Stock und Instagram
Einordnung und Merkmale "Narzissmus" und "Digitaler Narzissmus" sowie visuelle Darstellung des Narzissmusbegriffs auf der Bilddatenbank Adobe Stock und der Social Media Plattform Instagram
Autor:in:
Laura Borgnolo (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 17.99
Anforderungen und Charakter eines Instagram-Auftritts im Kontext der Kundenbindungsstrategie
Autor:in:
Marcel Spiegelhalter (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Darstellung der Marke BECK'S. Was macht eine Marke erfolgreich?
Autor:in:
Hanna Treyer (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 14.99
Bedeutung von Werbeanzeigen auf Gesundheitswebseiten und Patientendaten
Autor:in:
Kinga Post (Author)
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,7
Price:
US$ 17.99
Relevanz für das Marketing. Erkenntnisse über LOHAS
Autor:in:
Anna-Lena Pockrandt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Die Darstellung der Frau in der Plakatwerbung
Autor:in:
Fabienne Ricciardi (Author)
Category:
Term Paper , 2011
Price:
US$ 15.99
Analyse des Nike Werbespots zur WM 2010 vor dem Hintergrund der Kommunikationstheorie Paul Watzlawicks
Autor:in:
Benjamin Kohtz (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,7
Price:
US$ 15.99
Public Relations und Journalismus – eine schwierige Beziehung?
Inhaltsanalyse: Einfluss der PR auf die Lokalberichterstattung
Autor:in:
Liudmila Flad (Author)
Category:
Term Paper , 2009 , Grade: 2.3
Price:
US$ 17.99
Kundenbindung im Konsumgüterbereich
Autor:in:
Juliane Lange (Author)
Category:
Term Paper , 2007
Price:
US$ 17.99
Eventorganisation in der Praxis: Das Sunrise Airport Event im MAC Forum München
Autor:in:
Christian Hirschberger (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Darstellung und kritische Bewertung von Social Media Marketing aus Sicht der Konsumgüterindustrie
Autor:in:
Fee Damm (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 14.99
Public Relation - Evaluation, Erfolgskontrolle und Wirkungsforschung
Autor:in:
Marina Bayer (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
eMarketing in der radikalen Politik
Untersuchung anhand der Fallbeispiele Greenpeace und NPD
Autor:in:
Stefan Wissert (Author)
Category:
Term Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
Erfolgsfaktoren des Product-Placements in Kinospielfilmen
Autor:in:
Tina R. (Author)
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Öffentlichkeitsarbeit politischer Parteien am Beispiel von Bündnis90/Die Grünen
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Seminar Paper , 2003 , Grade: 1,0
Price:
US$ 14.99
Unternehmensexterne PR - Eine quantitative Befragung
Stand 2004
Autor:in:
Kerstin Radke (Author)
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 0.99
Evaluation und Wirkungskontrolle von Public Relations
Autor:in:
Diplom Wirtschaftsingenieur (FH) Pascal Lunz (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Der Einfluss von Public Relations auf die journalistische Berichterstattung
Autor:in:
Patrick Hacker (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Nachhaltigkeitskommunikation in der Kosmetikbranche. Eine Public Relations Fallstudie des Unternehmens Biena
-
New
Autor:in:
Benjamin Grebing (Author)
Category:
Term Paper , 2023 , Grade: 1,7
Price:
US$ 14.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Porters "Five Forces" in Zeiten der Globalisierung und Digitalisierung. Definition und Herausforderungen
Autor:in:
Franziska Spöckner (Author)
Category:
Term Paper , 2022 , Grade: 2,3
Price:
US$ 15.99
Modernes Theatermarketing. Herausforderungen und Ideen am Beispiel des Badischen Staatstheaters Karlsruhe
Autor:in:
Juliane Baier (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Moderner Online-Content und die zukünftige Optimierung. Social Media Content, Metriken und KPIs
Autor:in:
Jonas Pfründer (Author)
Category:
Research Paper (undergraduate) , 2021 , Grade: 1.7
Price:
US$ 15.99
Vermarktung und Vermarktungsrechte im Fußball. Analyse am Beispiel Paris Saint-Germain
Autor:in:
Manuel Mähl (Author)
Category:
Research Paper (undergraduate) , 2021 , Grade: 1,7
Price:
US$ 17.99
Die Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,3
Price:
US$ 14.99
Imageverbesserung. Strategien am Beispiel vom Startup "vitavate"
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 1,0
Price:
US$ 17.99
Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
Autor:in:
Maximilian Pinegger (Author)
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 15.99
Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
Autor:in:
Manuel Walter Cichos (Author)
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
Price:
US$ 15.99
Der Mere-Exposure-Effekt und dessen Anwendung im Marketing
Autor:in:
Julius Heyers (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 10.99
Sollte Influencer-Marketing zurück in den Nischenmarkt? Der Zusammenhang zwischen Relevanz und Werbung
Autor:in:
Janine Kuhlmann (Author)
Category:
Essay , 2021 , Grade: 1,3
Price:
US$ 6.99
Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
Der Einfluss von Influencer Marketing auf das Konsumverhalten der Generation Z
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,7
Price:
US$ 17.99
Öffentlich-Rechtliche Sender und Social Media
Kritische Diskussion zum Engagement der Öffentlich-Rechtlichen Sender in Social Media
Autor:in:
Stella Cuscuna (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 17.99
Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
Autor:in:
Svenja Oppermann (Author)
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Inwieweit lässt sich Facebooks Timeline in Anlehnung an Marshall McLuhans "Understanding Media" als Erweiterung des menschlichen Gedächtnisses beschreiben?
Autor:in:
Julia Kippes (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 15.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 0.99
Marketing für jugendliche Zielgruppen
Autor:in: Anonymous
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 15.99
Der Einsatz von Neuromarketing am Beispiel IKEA
Autor:in:
Thorsten Bauer (Author)
Category:
Seminar Paper , 2022 , Grade: 1.0
Price:
US$ 14.99
Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten
Autor:in:
Joëlle Armbruster (Author)
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 14.99
Bedeutung von Social Media Marketing für B-to-B Unternehmen. Perspektiven und Herausforderungen
Autor:in:
Lukas Nolte (Author)
Category:
Seminar Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
Customer Journey Mapping für einen fiktiven Praxisfall
Autor:in:
Jonas Klumski (Author)
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 17.99
Social Media Marketing als Ausweg aus der Krise der Tageszeitungen?
Autor:in:
Julia Meier (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 19.99
New Media Management im Social Web. Zum Umgang mit kritischen Kommentaren
Autor:in:
Jan Moritz Behrens (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 17.99
TikTok für Einzelhandelsunternehmen. Entwicklung eines Methodenbaukastens
Autor:in:
Alina Bär (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 20.99
Social Media and Social Engineering. Social Media als Quelle für OSINT/SOCMINT und mögliche Gegenmaßnahmen
Autor:in:
Michael Sturzenegger (Author)
Category:
Research Paper (undergraduate) , 2020 , Grade: 5,4
Price:
US$ 17.99
Markenpräsenz auf Festivals
Erlebnismarketing als profitable Marketingstrategie in den Festivalkampagnen der OTTO Group
Autor:in:
Nina Brockmann (Author)
Category:
Term Paper , 2019 , Grade: 1,33
Price:
US$ 17.99
Inwiefern folgt das Facebook-Targeting den Prinzipien von Edward Bernays’ Propaganda-Theorie?
Autor:in:
Judith Böttger (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 15.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
Autor:in:
Nele Dechange (Author)
Category:
Term Paper , 2020
Price:
US$ 0.99
Markenkommunikation von Dienstleistungsanbietern. Aktivierungsmöglichkeiten durch Personen
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 2,0
Price:
US$ 17.99
Social Media als Marketinginstrument im Unternehmen
Eine kurze Analyse
Autor:in:
Fabio Caserta (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Social Media für das Employer Branding im "War for Talents"
Chancen und Herausforderungen der Nutzung
Autor:in:
Lena Hildebrand (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 17.99
Das Nudge Marketing als verhaltensökonomischer Ansatz. Konsumtrends und Strategien zur Konsumsteigerung
Autor:in:
Edwin Weis (Author)
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 15.99
Influencer-Marketing. Die Revolution der Markenkommunikation?
Auswirkungen des Influencer-Marketings auf Kinder und Jugendliche
Autor:in:
Alina Ohrem (Author)
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,7
Price:
US$ 15.99
Markenmanagement bei der Volkswagen AG
Autor:in:
Sophie Bergmann (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Corporate Social Responsibility im Social Media Bereich
Ein Weg zu einem erfolgreichen Unternehmensmanagement?
Autor:in:
Lucie Borges (Author)
Category:
Term Paper , 2018
Price:
US$ 15.99
Bewertung grundlegender Strategieoptionen der Markenarchitektur
Autor:in:
Katharina Verrieth (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 6.99
Sind Online- und Mobile-Werbung den klassischen Werbeformen überlegen?
Autor:in:
Alexander Holl (Author)
Category:
Term Paper , 2018 , Grade: 2,3
Price:
US$ 16.99
Gender Diversity in der Public Relations
Feminisierung in der deutschen PR-Branche
Autor:in:
Alke Eva Caris (Author)
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 15.99
Erfolgsfaktoren des Celebrity Endorsements
Ein Literatur-Review
Autor:in:
Jessica Loos (Author)
Category:
Seminar Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Wirkungsmechanismen von Emotionen in der Werbung
Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?
Autor:in:
M. F. (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 20.99
Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
Autor:in:
Christian Appel (Author)
Category:
Term Paper , 2012 , Grade: 2,3
Price:
US$ 17.99
Einsatzmöglichkeiten von sozialen Netzwerken im Marketing von Unternehmen
Autor:in:
Marc Hoffmann (Author)
Category:
Term Paper , 2018 , Grade: 1,4
Price:
US$ 14.99
Erfolgreiches Social Media Marketing. Viral Marketing am Beispiel viraler Videos
Autor:in:
Silvio Falk (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Gender Marketing. Ein gesellschaftlicher Rückschritt?
Autor:in:
Bettina Maier (Author)
Category:
Essay , 2017 , Grade: 1,0
Price:
US$ 15.99
Internationale Markennamen. Herausforderungen und Spezifika der interkulturellen Namensgebung durch kulturelle und sprachliche Differenzen
Autor:in:
Sarah Krka (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Eventmarketing. Erstellung eines Events für die Pharmaindustrie
Autor:in:
Corinne Nathalie (Author)
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 17.99
Die Fusion zweier Unternehmen. Entwicklung einer Kommunikationsstrategie anhand der Naturkosmetikmarke Binea
Autor:in:
Chantalle Mertens (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Marken-Analyse der Marke Maybelline New York
Autor:in:
Julia Thoma (Author)
,
Carla Wilke (Author)
,
Natalie Müller (Author)
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Entwicklung eines Kommunikationskonzeptes für die Marke Hachez und die damit verbundene Bedeutung eines Creative Briefs sowie der Kommunikationsinstrumente
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Wie erlebnisorientierte Markenführung die Marke stärkt. Eine Analyse des Tesla Stores in Hamburg und Entwicklung von Optimierungsmaßnahmen
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Heilsbringer "Mobile Couponing"? Chancen und Risiken, Kundenbindung und Geschäftsmodelle von digitalen Coupons in Deutschland
Autor:in:
Julius Hass (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 20.99
Englischsprachige Werbeslogans auf dem deutschen Markt. Fluch oder Segen?
Autor:in:
Junyi Hong (Author)
Category:
Seminar Paper , 2016 , Grade: 1,0
Price:
US$ 15.99
Werbewirkungsanalyse anhand einer Werbeanzeige der Marke Ivy Park
Autor:in:
Marie-Therese Laschinger (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,3
Price:
US$ 20.99
Die Social Media Strategie der Marke L’ORÉAL PARIS. Eine Analyse
Autor:in:
Nadja Zeidler (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 2,0
Price:
US$ 17.99
Erfolgsfaktoren für das „Mobile Marketing“. Grundlagen und Rahmenbedingungen
Autor:in: Anonymous
Category:
Seminar Paper , 2011
Price:
US$ 15.99
Werbung und ihre Wirkung auf Kinder und Jugendliche
Autor:in:
Stephanie Walter (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Erstellung eines Online-Kommunikationskonzepts für den Energiekonzern E.ON
Autor:in:
Bijan Khosravani (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,0
Price:
US$ 0.99
Social Media als Instrument der Imagebildung von Unternehmen. Die Calidris 28 AG
Autor:in:
Oxana Lauer (Author)
Category:
Term Paper , 2015 , Grade: 1,7
Price:
US$ 14.99
Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Autor:in:
Erik Enge (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Viral ist das neue Marketing. Analyse der "Supergeil"-Kampagne
Autor:in:
Daniel Heißenstein (Author)
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 14.99
Die werbewirksame Inszenierung von Sportereignissen am Beispiel "Red Bull Stratos"
Autor:in:
Julian Sieling (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren
Autor:in:
Bettina Fuesselberger (Author)
Category:
Term Paper , 2009
Price:
US$ 15.99
Beschreibung und Ergänzung eines bestehenden Geschäftsmodells. Die App „VorOrt“ für die Südwest Presse
Autor:in:
Kim Tiger (Author)
Category:
Term Paper , 2014
Price:
US$ 14.99
Sprachliche Mittel in der Werbesprache von Print- und audio-visuellen Medien in Portugal
Autor:in:
Julia Schönmann (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Krisenkommunikation in Zeiten von Social Media
Autor:in:
B.A. Stephanie Julia Winkler (Author)
,
Anna Bergmann (Author)
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 17.99
Geschlecht in der interkulturellen Fernsehwerbung
Ein kontrastiver Vergleich stereotyper Männer- und Frauenbilder in der Coca Cola Light- und Coca Cola Zero-Werbung in Deutschland, England, USA, Türkei, Ägypten und China
Autor:in:
Sofia Gruca (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 17.99
Ziele und Umsetzung von Markenstrategien
Arbeit für Akademische Hochschulen
Autor:in:
Holger Siegmund (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 15.99
Medienanalyse. Benetton und Co: Darf Werbung schockieren?
Autor:in:
Roman Ahrens (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Markenerweiterung. Chancen, Risiken und Erfolgsfaktoren
Autor:in:
Laura Klein (Author)
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 14.99
Social Media Marketing als Instrument der Unternehmenskommunikation
Welche Chancen und Risiken lassen sich aus den verschiedenen Formen des Social Media Marketings ableiten?
Autor:in:
M.A. Katharina Lahner (Author)
,
Barbara Gmeiner (Author)
Category:
Seminar Paper , 2011 , Grade: 1,00
Price:
US$ 17.99
Markierung von Produkten. Formen von Markenarchitekturen im Vergleich
Autor:in:
Kevin Thriemer (Author)
Category:
Research Paper (undergraduate) , 2013 , Grade: 2,0
Price:
US$ 14.99
Indiens Arbeitsmarkt für hoch qualifizierte Arbeitskräfte. Anreize zum Business Process Offshoring
Autor:in:
Iris Schüler (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Werbepsychologische Methoden und beabsichtigte Wirkung von Werbung für sportartenspezifische Nahrungsergänzungsmittel auf die Psyche und Emotionen der Konsumenten
Autor:in:
Bachelor of Science Ewgeni Neif (Author)
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 8.99
Public Relations-Ansätze kleiner und mittlerer Unternehmen - qualitative Untersuchung, anhand leitfadengestüzter Experteninterviews
Autor:in:
Olaf Sadzio (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Die Macht der Marke: Werbung im sozialen Kontext
Autor:in:
Genevieve Mulack (Author)
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 14.99
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