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Ethnomarketing: Die Bedeutung der Kultur für das Konsumentenverhalten ethnischer Gruppen
Autor:in:
Dipl.-Kfm. Benjamin Brauer (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 18.99
Marketingstrategie der Edeka-Gruppe für Bio-Produkte
Autor:in:
Felix Baumann (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 18.99
Die Analyse strategischer Gruppen und ihr Aussagewert für die Marketing-Planung
Autor:in:
Birte Köwing (Author)
Category:
Presentation (Elaboration) , 2005 , Grade: 1,3
Price:
US$ 16.99
Kommunikationsinstrumente der LEGO Gruppe
Autor:in:
Larisa Schmidt (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 17.99
Der Einfluss von Gruppen auf Kaufentscheidungen und ihre Konsequenzen für das Marketing
Autor:in:
Jana Noske (Author)
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 17.99
Marketing-Potenziale von Community-Gruppen am Beispiel der Studentenplattform studiVZ
Autor:in:
Jorit Ness (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 17.99
Marketingkommunikation im Web 2.0 - Mit viralen Kampagnen junge Gruppen erreichen
Autor:in:
Sascha Ernst (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Zum Produkt Bionade und seiner Marketingstrategie: Notwendigkeit einer Neustrukturierung?
Eine Case study
Autor:in:
Sven Leichner (Author)
,
Nina Orzall (Author)
,
Sascha Braun (Author)
Category:
Bachelor Thesis , 2009 , Grade: 7,5
Price:
US$ 31.99
Der Einfluss sozialer Normen auf unser Verhalten
Implikationen für das Marketing
Autor:in:
Daniel Kreisel (Author)
Category:
Seminar Paper , 2009 , Grade: 2,3
Price:
US$ 17.99
Gruppeneinflüsse auf das individuelle Konsumentenverhalten
Autor:in:
Carsten Hagedorn (Author)
Category:
Term Paper , 2002 , Grade: 1,3
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US$ 0.99
Zielgruppe LOHAS – Konsequenzen und Herausforderungen für die Lebensstilforschung
Autor:in:
Dipl.Kfm, Christopher Schroeder (Author)
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 16.99
Der Einfluss von Bezugsgruppen auf den Kaufentscheidungsprozess von Konsumenten
Autor:in:
Kai Olschewski (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 18.99
Vorstellung der Zielgruppe LOHAS sowie deren Kommunikationsverhalten im Social Media und dessen Bedeutung für nachhaltige Unternehmen
Autor:in:
Dipl.Kfm, Christopher Schroeder (Author)
Category:
Seminar Paper , 2012 , Grade: 1,0
Price:
US$ 16.99
'advergames' - Online-Spiele als Chance für das Marketing (am Beispiel der 50 stärksten Marken der Schweiz)
Autor:in:
Reto Müller (Author)
Category:
Term Paper , 2006
Price:
US$ 19.99
Eröffnung eines Fitnessstudios im Discount Segment. Marktbeschreibung und -planung
Autor:in:
Noah Leber (Author)
Category:
Term Paper , 2019 , Grade: 1,4
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US$ 17.99
Zweiseitige Märkte. Die Online-Plattform Amazon im Vergleich zur Ruhr-Universität Bochum
Autor:in:
Ingrid Ulrich (Author)
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Term Paper , 2018 , Grade: 1,0
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US$ 18.99
Das sozio-kulturelle Risiko bei Auslandsaktivitäten. Welche kulturellen Besonderheiten müssen Unternehmen beachten?
Autor:in:
Bianca Bielemeyer (Author)
Category:
Term Paper , 2005 , Grade: 1,3
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US$ 18.99
Definition und Identifizierung von Zielgruppen. Zielgruppenmodelle und Typologien
Autor:in:
Diplom-Kaufmann Martin Spicker (Author)
Category:
Academic Paper , 2007 , Grade: 1,3
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US$ 18.99
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Autor:in:
Stefan Goletzke (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
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US$ 18.99
Marketingkonzeption der täglichen, national erscheinenden Sportzeitung "TagesSport"
Autor:in:
Sascha Vogel (Author)
Category:
Project Report , 2004 , Grade: 1,7
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US$ 36.99
Die Balanced Scorecard als Kommunikationsinstrument für die Unternehmensmission
Autor:in:
Julian Maier (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,8
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US$ 18.99
Vermarktungskonzept für einen Bürokomplex mit Tiefgarage in Berlin
Autor:in:
Amir Cesir (Author)
Category:
Presentation (Elaboration) , 2004 , Grade: 1,7
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US$ 19.99
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Autor:in:
Carsten Mueller (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
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US$ 19.99
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Autor:in:
Ray Keddi (Author)
Category:
Term Paper , 2016 , Grade: 2,1
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US$ 18.99
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Autor:in: Anonymous
Category:
Submitted Assignment , 2017 , Grade: 1,7
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US$ 7.99
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Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 2,3
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US$ 9.99
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Autor:in:
Theresa Riedel (Author)
Category:
Seminar Paper , 2018 , Grade: 1.0
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US$ 17.99
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Autor:in:
Lukas Waltenrath (Author)
Category:
Term Paper , 2017 , Grade: 1,3
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US$ 17.99
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Autor:in:
Mandy Schmiedel (Author)
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Term Paper , 2017 , Grade: 1,8
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US$ 17.99
Strategie des Marktwachstums für den Body-Shop
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 2,0
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US$ 17.99
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Eine Fallstudie
Autor:in:
Robin Jäger (Author)
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Karl Moldovi (Author)
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Case Study , 2017 , Grade: 2,0
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US$ 20.99
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Autor:in:
LL.M. Tanja Nagler (Author)
Category:
Term Paper , 2001
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US$ 17.99
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Autor:in:
Veronika Keiner (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
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US$ 16.99
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Autor:in:
Cassandra Schwerter (Author)
Category:
Term Paper , 2015 , Grade: 1,0
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US$ 18.99
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Autor:in:
Lara Kube (Author)
Category:
Term Paper , 2014 , Grade: 1,7
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US$ 17.99
Markt- und Kundenanalyse des Turnschuhmarktes. Theoretische Grundlagen, Anwendungen und das Fallbeispiel Adidas
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
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US$ 18.99
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Moderation eines Teammeetings
Autor:in:
Daniela Hörmann (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,0
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US$ 18.99
Mediale Verbreitung, Charakteristika und Formen des Shitstorm. Am Beispiel der Kampagne Greenpeace vs. Nestle
Autor:in:
Andreas Naber (Author)
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Academic Paper , 2013 , Grade: 1,7
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US$ 14.99
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Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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US$ 20.99
Marketingstrategien und Marketingmethoden der Marke Adidas
Stand 2006
Autor:in:
Thomas Lacmann (Author)
Category:
Academic Paper , 2006 , Grade: 1,3
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US$ 19.99
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Autor:in:
Christian Schmidt (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
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US$ 18.99
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Autor:in:
Christian Nagelschmitz (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 2,7
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US$ 18.99
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Autor:in:
Lars Kasperitz (Author)
Category:
Term Paper , 2012 , Grade: 2,0
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US$ 18.99
Corporate Identity in all seinen Facetten
Autor:in:
Florian Selchow (Author)
Category:
Scientific Essay , 2012 , Grade: 1,7
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US$ 17.99
Senioren als Marketing-Zielgruppe. Besonderheiten, Konzepte und Beispiele
Autor:in:
Virginia Krieg (Author)
Category:
Term Paper , 2013 , Grade: 1,0
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US$ 20.99
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Autor:in:
Daniela Linz (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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US$ 16.99
Entwicklung zu einer Supermarke - Analyse von Markenallianzen am Beispiel der Lufthansa AG
Autor:in:
Maike Marianne Schultze-Rhonhof (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
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US$ 31.99
Ethno-Marketing in der Versicherungswirtschaft
Marktanalyse und Online-Marketingstrategie
Autor:in:
BBA Amanda Williams (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
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US$ 34.99
Einfluss von Freunden auf Jugendliche (Peer-Groups)
Autor:in:
Tom Scheffler (Author)
Category:
Project Report , 2011 , Grade: 1,3
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US$ 17.99
App-Marketing als Instrument zur Kundenbindung, erklärt an der App 'Leerlauf' für das iPhone und iPad
Autor:in:
Matthias Krieg (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,5
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US$ 33.99
Social Media Marketing: Welchen Nutzen haben soziale Netzwerke für Unternehmen?
Autor:in:
Sascha Mihajlovic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
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US$ 31.99
Untersuchung der Kundengruppe "Späteinkäufer" im Lebensmitteleinzelhandel
am Beispiel der REWE-Märkte in Bietigheim-Bissingen und Freiberg am Neckar
Autor:in:
Bernd S. Wolff (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,2
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US$ 36.99
Ethno-Marketing - Zielgruppenmarketing für Menschen mit einseitigem Migrationshintergrund
Autor:in:
Stefan Wissert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 36.99
Die Strategische Marktanalyse, Positionierung und Wettbewerbsdifferenzierung im Optiker-Retailmarkt - 2009
Autor:in:
Jürgen Donhauser (Author)
Category:
Scientific Essay , 2012
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US$ 14.99
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Autor:in:
Ines-Dorothee Weisbach (Author)
Category:
Seminar Paper , 2010
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US$ 17.99
Einsatzmöglichkeiten von Social Media. Theorie und praktische Beispiele
Autor:in:
Alexander Michael Wiedl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Der Perceived Value von Services im Retail Banking
Eine kausalanalytische Studie zur Identifikation von Einflussfaktoren
Autor:in:
Andrea Katharina Körner (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
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US$ 41.99
Wie beeinflussen Dritte das (impulsive) Kaufverhalten
Autor:in:
Daniel Stitz (Author)
Category:
Term Paper , 2010
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US$ 16.99
Die Zielgruppe 50plus. Die Anpassung werbespezifischer und produktgestalterischer Marketingaktivitäten
Autor:in:
Belma Özcakirlar (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
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US$ 36.99
Auswirkungen der Preisdifferenzierung auf das Kundenverhalten
Neue Entwicklungen der Marketingforschung
Autor:in:
Andreas Weinfurter (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 18.99
Erstellung eines Online-Marketing Konzepts für den Onlineshop ProKatura
Mit dem Schwerpunkt auf Gestaltung des Instrumenten- und Maßnahmenmix
Autor:in:
Daniel Niedermayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Marktsegmentbearbeitung durch kommunikationspolitische Maßnahmen, dargestellt am Beispiel der Karstadt Warenhaus AG
Autor:in:
Ira Kabakova (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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US$ 17.99
Potenziale von virtuellen Welten für die Tourismusbranche
Eine beispielgestützte kritische Analyse
Autor:in:
Diplom-Kaufmann Martin Franger (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
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US$ 31.99
Aufgaben und Besonderheiten des Künstlermarketings
Autor:in:
Danijel Lazar (Author)
Category:
Seminar Paper , 2009 , Grade: 2,7
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US$ 16.99
Segmentierungsansätze in Konsumgütermärkten
Autor:in:
Miriam Böll (Author)
Category:
Term Paper , 2008 , Grade: 1,3
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US$ 16.99
Internes Marketing bei Adeg
Eine empirische Analyse unter Berücksichtigung der neuen Eigentümerstruktur
Autor:in:
Mag. Christian Idinger (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 41.99
Direktmarketing - Ethnomarketing
Autor:in:
Belma Özcakirlar (Author)
Category:
Term Paper (Advanced seminar) , 2006
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US$ 16.99
Ethno-Marketing. Wettbewerbsvorteile durch kulturelle Vielfalt im Zielgruppenverständnis der in Deutschland lebenden Türken und Russen
Autor:in:
Timo Lindt (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 36.99
Organisation und Management von Kommunikation in Konzernen
Autor:in:
Mag.iur. MSc Heinrich Sigmund (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr Gut
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US$ 36.99
Strategisches Kulturmarketing. Marketingstrategien für Theater für Kinder und Jugendliche und ihre Instrumente
Autor:in:
Mag.(FH) Astrid Zölfel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Seniorenmarketing: Anwendungsfälle und Probleme bei Dienstleistungen für Senioren
Autor:in:
Steffen Meyer-Feldmann (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,7
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US$ 17.99
Berührungspunkte zwischen Corporate Identity, Unternehmenskultur und Personalpolitik
Autor:in:
S. Canal (Author)
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C. Alge (Author)
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S. Pfeiffenberger (Author)
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S. Senoner (Author)
Category:
Examination Thesis , 2007 , Grade: sehr gut
Price:
US$ 31.99
Erfolgsstrategien für deutsche Hochschulen auf dem Bildungsmarkt von Morgen
Autor:in:
Jan Andreas Bollinger (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
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US$ 16.99
Seniorenmarketing: Herausforderung an Handels- und Dienstleistungsunternehmen
Autor:in:
Wolfgang Stahl (Author)
Category:
Elaboration , 2005 , Grade: 1,5
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US$ 18.99
Bedeutung der Marke für die Generation 50+
Gibt es noch Chancen, Markenimages zu verändern oder erfolgreich neue Marken einzuführen?
Autor:in:
Christian Steinmetz (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 36.99
Die Rückkehr des Kunden
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Autor:in:
Dipl. Sozialarbeiter Michael Rapp (Author)
Category:
Term Paper , 2008 , Grade: 1,5
Price:
US$ 17.99
Senioren als Marketing-Zielgruppe
Besonderheiten, Konzepte und Beispiele
Autor:in:
Katja Reinhold (Author)
Category:
Term Paper , 2007 , Grade: 1,0
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US$ 18.99
Schätzung von Response-Funktionen auf Brick-Ebene
Autor:in:
Daniel Schultz (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2,3
Price:
US$ 18.99
Marketing im Spannungsfeld von Emotionalität und Sachlichkeit am Beispiel des Sponsorings von Musikveranstaltungen im Event-Marketing
Autor:in:
Tobias Wedler (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 0.99
Online-Marketing im Web 2.0. Zielgruppen identifizieren
Autor:in:
Diplom-Kaufmann Martin Spicker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Generation 50+. Eine empirische Analyse der Zielgruppe
Autor:in:
Dipl. Betriebswirt (FH) Thomas Lubjuhn (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Zukunftsmarkt 50plus. Analyse des Best Ager-Marktes. Zielgruppenspezifische Ansprache in der Automobilindustrie
Autor:in: Anonymous
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Zielgruppen des Immobilienmarketing und deren Beschreibung
Autor:in:
Osman Saritarla (Author)
,
Marcus Loeck (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: bestanden
Price:
US$ 18.99
Der Zahnarzt als Unternehmer. Kundenbindung durch Beziehungsmarketing.
Autor:in:
Diplom-Betriebswirt FH Benjamin Kuffer (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 36.99
Das Buying-Center: Konsequenzen für den Akquisitionsprozess
Autor:in:
Robert Brandt (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 18.99
Kaum umworben. Die Zielgruppe der Senioren. Anforderungen an die Kommunikation mit Konsumenten 50+
Autor:in:
Dominik Dürr (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,3
Price:
US$ 18.99
Erhöhung der Markttransparenz durch Lebensmittelkennzeichnungen. Analyse des Fischetikettierungsgesetzes aus informationsökonomischer Sicht
Autor:in:
Annika Ohliger (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Kommunikationspolitik bei Produktinnovationen
Autor:in:
Diplom-Betriebswirtin Isabelle Leistenschneider (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Branche und Branchenattraktivität: Porters Five Forces
Autor:in:
Oliver Seeberger (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 2,0
Price:
US$ 18.99
Unternehmenskultur. Problem oder Erfolgsfaktor bei Fusionen?
Autor:in:
Nancy Bockelmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 2
Price:
US$ 33.99
Markenpositionierung um Internet
Autor:in:
Susanne Schmidt (Author)
Category:
Seminar Paper , 2005 , Grade: 2,3
Price:
US$ 18.99
Der Starke ist am mächtigsten allein
Autor:in:
Anja Siegel (Author)
Category:
Term Paper , 2005 , Grade: 2,0
Price:
US$ 17.99
Glaubwürdigkeit - ein Konstrukt zur Erklärung der Kommunikationswirkung von Events
Autor:in:
Ann Schmidt (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Bundesligavereine als Marken und Sponsoringpartner. Erfolgsfaktoren für das Fußballsponsoring am Beispiel des FC Schalke 04
Autor:in:
Sebastian Böttcher (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 36.99
Nutzen- und verhaltensorientierte Marktsegmentierung am Beispiel der Golftourismus-Branche
Autor:in:
Tanja Gutike (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Besonderheiten der Markenführung auf dem Markt für Computer- und Videospiele
Autor:in:
Frederik Hammes (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Retail Branding. Konzept und Beispiele
Autor:in:
Tobias Lorenz (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 18.99
Nutzensegmentierung im Mobilfunkmarkt - Ein ergänzender Segmentierungsansatz für das Marketing von UMTS-Diensten
Autor:in:
Christian Wolf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 43.99
Ethnographie als Untersuchungsmethode im Marketing
Autor:in:
D. Dahlmann (Author)
,
L. Weishaupt (Author)
,
K. Gierok (Author)
Category:
Term Paper , 2004 , Grade: 1,3
Price:
US$ 32.99
Information Overload
Die Informationsüberlastung der Konsumenten im Zeitalter der Digitalisierung und Technisierung
Autor:in:
Katrin Hinz (Author)
Category:
Seminar Paper , 2003 , Grade: 1,5
Price:
US$ 18.99
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