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Why is it common to use Metaphor and Metonymy in Advertisements? The Case of Deutsche Bank
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2020 , Grade: 2,3
Price:
US$ 14.99
Englischsprachige Werbeslogans auf dem deutschen Markt. Fluch oder Segen?
Autor:in:
Junyi Hong (Author)
Category:
Seminar Paper , 2016 , Grade: 1,0
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US$ 15.99
Der Deutsche Kundenmonitor - Rezept gegen die Servicewüste?
Autor:in:
M.A. Sabine Krätzschmar (Author)
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Term Paper (Advanced seminar) , 2003 , Grade: 2,3
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US$ 17.99
"Blutspende-Kampagne für Generation Z" für das Deutsche Rote Kreuz
Autor:in:
Daniela Bohle (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 14.99
Online- und Social-Media Marketing der Deutsche Bahn AG und Flixmobility GmbH. Eine Fallstudie
Autor:in:
Nik Alizadeh (Author)
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Term Paper , 2020 , Grade: 1,3
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US$ 14.99
Event-PR unter besonderer Berücksichtigung relevanter Teilöffentlichkeiten
Am Beispiel Deutscher Evangelischer Kirchentag
Autor:in:
Amelie Butzkies (Author)
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Term Paper , 2010 , Grade: 1,7
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US$ 14.99
Product Placement im deutschen Film und Fernsehen
Richtlinien, Verstöße und Zukunftsaussichten
Autor:in:
Gerrit Christiansen (Author)
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Term Paper , 2011
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US$ 6.99
Zurück in die Zukunft! - Theorie und Praxis der Kommunikation von Geschichte und Tradition als Bestandteil erfolgreicher PR deutscher Automobilunternehmen
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Anita Müller (Author)
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Seminar Paper , 2006 , Grade: 2,0
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US$ 17.99
Einführung einer neuen Kinder- und Jugendbuchmarke am deutschen Verlagsmarkt. Kommunikationskonzept
„Le cheval blanc“
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Sarah Kästner (Author)
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Term Paper , 2010 , Grade: 1,0
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US$ 14.99
Die Kapitalmarktkommunikation der Deutschen Telekom AG
Autor:in:
M.A. Katja Seidel (Author)
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Term Paper , 2002 , Grade: 1,3
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US$ 17.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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US$ 31.99
Ethno-Marketing in der deutschen Automobilindustrie. Die türkische Zielgruppe in Deutschland
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Jacqueline Klüting (Author)
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Term Paper , 2013 , Grade: 1,3
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US$ 10.99
Die Medialität des deutschen Fußballs - Spieltagzerstückelung, Markenbildung, Totalvermarktung
Eine Prognose über die Entwicklung des Volkssports Nummer eins hinsichtlich seiner Medialität und seiner Vermarktung mit Rücksicht auf die Faninteressen und das internationale Wettgeschäft
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Marcel Weigel (Author)
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Seminar Paper , 2012 , Grade: 2,0
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US$ 16.99
Die Online-Präsenz deutscher Morgenmagazine. Vergleich des Instagram-Auftrittes des SAT.1 Frühstücksfernsehens und "Guten Morgen Deutschland"
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Term Paper , 2020 , Grade: 1,7
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US$ 19.99
Social Media in deutschen Krankenhäusern
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Term Paper , 2015 , Grade: 1,3
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Kommunikationsarten in den Kommentarspalten von bekannten deutschen Youtubern am Beispiel von "bibisbeautypalace"
Eine qualitative Inhaltsanalyse nach Mayring der Kommentarspalten
Autor:in:
Linda de Blecourt (Author)
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Term Paper , 2019 , Grade: 1,3
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US$ 14.99
Form und Funktion der Inszenierung von Männlichkeit in deutscher Bierwerbung
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Jan Hauke Hahn (Author)
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Term Paper (Advanced seminar) , 2010 , Grade: 3,0
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US$ 14.99
Konkurrenz für die Zeitung? Das journalistische Selbstverständnis von Amtsblättern in deutschen Städten
Autor:in:
Diplom-Journalist Carl Ziegner (Author)
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Daniel Schulz (Author)
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Term Paper , 2006 , Grade: 2
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US$ 0.99
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Werbeanalyse und Botschaft
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Category:
Term Paper , 2019 , Grade: 14
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US$ 2.99
Gender Diversity in der Public Relations
Feminisierung in der deutschen PR-Branche
Autor:in:
Alke Eva Caris (Author)
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Term Paper , 2012 , Grade: 1,7
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US$ 15.99
Jahresmarketingplan für ein Unternehmen aus der Gesundheitsbranche
Marktanalyse für einen Premium Fitnessclub in Hamburg
Autor:in:
Sven Schmauder et al. (Author)
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Term Paper , 2012 , Grade: 1,6
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US$ 31.99
Mobiles Multimedia auf Grundlage der UMTS-Technologie
Analyse des deutschen Marktes
Autor:in:
Tanya Draganinska-Yordanova (Author)
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Term Paper , 2005
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US$ 14.99
Social Media. Möglichkeiten und Grenzen für den partizipativen Journalismus
Autor:in:
Alke Eva Caris (Author)
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Term Paper , 2013 , Grade: 2,7
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US$ 16.99
Die Varietät der Jugendsprache und ihr Einsatz in der Werbung
Autor:in:
Elena Bräuer (Author)
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Term Paper , 2014 , Grade: 2,1
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US$ 15.99
Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
Autor:in: Anonymous
Category:
Seminar Paper , 2022
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US$ 17.99
Social-Mediabasierte Kommunikation über technische Innovationen bei Fußballübertragungen
Autor:in:
Cedrik Kaiser (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 17.99
Using Social Media in Football Companies of the 1. Bundesliga
Autor:in:
Andreas Heiden (Author)
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Research Paper (undergraduate) , 2011 , Grade: 1,0
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US$ 4.99
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Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
Autor:in:
Christian Appel (Author)
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Term Paper , 2012 , Grade: 2,3
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US$ 17.99
Lebenswelten - Bilderwelten. Wie die Werbung die gesellschaftliche Diskussion nutzt
Autor:in:
Svenja Lis (Author)
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Essay , 2009 , Grade: 2,0
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US$ 6.99
Geschlechtsspezifische Darstellungsformen in der Anzeigenwerbung und ihr gesellschaftlicher Hintergrund
Eine Analyse anhand von Anzeigenbeispielen der Zeitschriften 'Focus' und 'TV Today'
Autor:in:
Alena Friedrich (Author)
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Carla Reckling (Author)
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Seminar Paper , 2000 , Grade: 1,3
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US$ 18.99
Entwicklung eines integrierten Kommunikationskonzeptes für den Automobilhersteller Volkswagen
Autor:in:
Hanna Treyer (Author)
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Term Paper , 2018 , Grade: 1,0
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US$ 5.99
Das Phänomen der Öffentlichkeitsarbeit in Kriegszeiten: Die PR-Kampagne der Bundesregierung während des Kosovo-Krieges 1999
Wie verkauft man einen Krieg?
Autor:in:
Camelia Ratiu (Author)
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Seminar Paper , 2005 , Grade: 1.7
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US$ 17.99
Die Anti-Grünen-Kampagne zur Bundestagswahl 2021. Analyse und Bewertung der Merkmale, Kommunikationskanäle und Ergebnisse
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Johanna Pöhland (Author)
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Term Paper , 2022 , Grade: 1,3
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US$ 14.99
Marktbeschreibung, Marktanalyse und Marketingplanung eines Gesundheitsstudios
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Term Paper , 2019 , Grade: 0,5
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US$ 14.99
Vergleichende Werbung im Wirtschaftsrecht
Rechtliche Rahmenbedingungen und Ansprüche der Mitbewerber
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Arina Witasew (Author)
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Term Paper , 2020 , Grade: 1,0
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US$ 15.99
Erstellung einer Marktanalyse für ein Gesundheitsstudio
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Category:
Term Paper , 2019 , Grade: 2,8
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US$ 8.99
Marktanalyse und Marketingplanung zur Eröffnung eines fiktiven EMS-Studios in Hamburg
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Term Paper , 2016 , Grade: 2,2
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Erstellung einer Marktanalyse und eines Marketingplans für ein Premium-Fitnessstudio
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Romina Kraus (Author)
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Term Paper , 2019 , Grade: 0,8
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US$ 14.99
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Autor:in:
Hanna Treyer (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 14.99
Erstellung einer Marktanalyse und einem Marketingkonzept für ein EMS-Studio
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Ole Vick (Author)
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Term Paper , 2018 , Grade: 1,6
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US$ 7.99
Marketingplanung EMS Studio. Marktbeschreibung und Analyse
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Arno Peise (Author)
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Term Paper , 2017 , Grade: 1,4
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US$ 14.99
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Autor:in:
Sandra Intemann (Author)
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Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Das doppelte Dopinggeständnis. Eine Fallstudie zum Krisenmanagement am Beispiel von Erik Zabel
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J. K. Y. (Author)
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Term Paper , 2014 , Grade: 1,3
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US$ 17.99
Analyse ausgewählter Bonusprogramme
Das Naumburger Theater - zukünftige Besucherbindung, am Beispiel des Lebensstil-Typs: Inbetween.
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Kultur- und Medienpädagoge, B.A. Jana Immisch (Author)
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Term Paper , 2014 , Grade: 1,0
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US$ 15.99
Online-Marketing am Beispiel der Bundesgartenschau "Havelregion 2015"
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Nadine Möller (Author)
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Seminar Paper , 2012 , Grade: 1,3
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US$ 5.99
TV-Werbespots der Produktgruppe Sekt im Kontext ihrer markenspezifischen Kampagnenstrategien
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Stephanie Julia Winkler (Author)
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Term Paper (Advanced seminar) , 2010 , Grade: 2,7
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US$ 16.99
Das Modell von Carl Hundhausen
Autor:in:
Boyana Marinova (Author)
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Term Paper , 2009 , Grade: 1,3
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US$ 14.99
Persil - Geschichte und Analyse einer erfolgreichen Marke
Autor:in:
Sarah Nagel (Author)
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Term Paper , 2007 , Grade: 1,3
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US$ 0.99
Ausbildung im Berufsfeld PR - Vergangenheit, Gegenwart, Zukunft - ein Abriss mit besonderem Blick auf Verbandsinitiativen
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Christian Laukat (Author)
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Seminar Paper , 2006 , Grade: 1,7
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US$ 17.99
Messeerfolg bewerten
Autor:in:
Tobias Lorenz (Author)
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Seminar Paper , 2005 , Grade: 1,3
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US$ 17.99
Kritische Betrachtung von Product Placement im Film und TV
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,7
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Glaubwürdigkeit und Auswirkungen auf die Markenwahrnehmung. Analyse und Bewertung der Telekom Kampagne „Gegen Hass im Netz“
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Term Paper , 2023 , Grade: 1,3
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US$ 17.99
Cancel Culture und ihre Auswirkungen auf die Meinungsfreiheit. Die Verantwortung von Prominenten in den sozialen Medien
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Term Paper , 2023 , Grade: 1,0
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Erotische Werbung auf Instagram. Wie beeinflusst das Geschlecht die Kaufentscheidung im Influencer Marketing?
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Kimberley Unger (Author)
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Term Paper , 2019 , Grade: 1,0
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US$ 14.99
Die Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen
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Term Paper , 2023 , Grade: 2,3
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Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
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Anna Schumilowa (Author)
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Term Paper , 2023 , Grade: 1,3
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US$ 20.99
Social-Media-Strategie von E-Scooter-Anbietern. Lime, Voi und TIER im Vergleich
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Johanna Pöhland (Author)
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Term Paper , 2022 , Grade: 1,7
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US$ 15.99
Sollte Influencer-Marketing zurück in den Nischenmarkt? Der Zusammenhang zwischen Relevanz und Werbung
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Janine Kuhlmann (Author)
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Essay , 2021 , Grade: 1,3
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US$ 6.99
Diskurse um die Glaubwürdigkeit von Influencern
Der dokumentarische Zweifel auf Social Media
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Mia Maier-Bode (Author)
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Term Paper , 2022 , Grade: 2,0
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US$ 13.99
Charakteristika des Mobile Marketings
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Giulia Kohlrusch (Author)
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Term Paper , 2020 , Grade: 1,3
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US$ 14.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
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Luca Marie Jakobs (Author)
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Term Paper , 2021 , Grade: 1,0
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US$ 0.99
Big Data im politischen Wahlkampf. Der Einfluss personalisierter Werbung am Beispiel "Cambridge Analytica"
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Andrea Schmitz (Author)
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Term Paper , 2021 , Grade: 1,7
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US$ 17.99
Textstilistische Funktionen von Phrasemen in der Werbung. Eine Analyse der Text-Bild-Bezüge
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Term Paper (Advanced seminar) , 2021 , Grade: 2,0
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US$ 14.99
Green Marketing. Ökologieorientierter Marketing-Mix
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Essay , 2021 , Grade: 1,3
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US$ 15.99
Medien und Werbung im multikulturellen Raum Luxenburgs
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Term Paper , 2016 , Grade: 1,0
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Der Social-Media-Auftritt des FC Schalke 04. Wie hat sich Bedeutung von Social Media während der Coronakrise verändert?
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Niklas Reuter (Author)
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Term Paper , 2021 , Grade: 1,7
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US$ 17.99
Virtuelle Rundgänge in der Werbebranche. Die Werbemittel der Zukunft
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Julius Winterberg (Author)
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Term Paper , 2017 , Grade: 2,0
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US$ 17.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
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Kai Schmitz (Author)
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Seminar Paper , 2019 , Grade: 1,0
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US$ 17.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
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Nele Dechange (Author)
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Term Paper , 2020
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US$ 0.99
Social Media für das Employer Branding im "War for Talents"
Chancen und Herausforderungen der Nutzung
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Lena Hildebrand (Author)
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Term Paper , 2020 , Grade: 1,7
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US$ 17.99
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Vanessa Stöckner (Author)
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Term Paper , 2017 , Grade: 1,3
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US$ 15.99
Markenmanagement bei der Volkswagen AG
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Sophie Bergmann (Author)
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Term Paper , 2018 , Grade: 1,0
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US$ 16.99
Sind Online- und Mobile-Werbung den klassischen Werbeformen überlegen?
Autor:in:
Alexander Holl (Author)
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Term Paper , 2018 , Grade: 2,3
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US$ 16.99
Die Nutzung jugendsprachlicher Elemente in den Medien. Erreicht die Werbung ihre Zielgruppe?
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2019 , Grade: 1,3
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US$ 17.99
Vertrauen gegenüber Social Media Unternehmen in Bezug auf die Datensicherheit
Eine qualitative Analyse aus der Sicht von Nutzern
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Richard Schäfer (Author)
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Term Paper , 2019 , Grade: 1,7
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US$ 17.99
Das Schauspiel der öffentlichen Meinung auf der Bühne des SPIEGEL ONLINE
Eine Inhaltsanalyse zur Theorie der "Schreispirale" im Kontext zur Diffamierung von Flüchtlingen
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Term Paper , 2018 , Grade: 1,0
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US$ 17.99
Produktpolitik im Online-Marketing
Kundennutzen und Produkteignung, Produktgestaltung, Kundenservice
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Luca Bur (Author)
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Term Paper , 2016 , Grade: 1,3
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US$ 17.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
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Seminar Paper , 2008 , Grade: 1,3
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US$ 14.99
Frauenbilder in der Werbung. Dessous-Reklamen von 1930
Autor:in:
Lina Morgenstern (Author)
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Term Paper , 2016 , Grade: 1.0
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US$ 14.99
Kampf um Likes? Social Media Marketing an niedersächsischen Hochschulen aus Sicht von Hochschulprofessionellen
Autor:in:
M.A. Roman Behrens (Author)
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Term Paper (Advanced seminar) , 2015 , Grade: 1,3
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US$ 17.99
Abgrenzungsproblematik zwischen Public Relations und Werbung
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Autor:in:
Benny Kuder (Author)
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Term Paper , 2017 , Grade: 2,0
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US$ 5.99
Die Social Media Strategie der Marke L’ORÉAL PARIS. Eine Analyse
Autor:in:
Nadja Zeidler (Author)
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Research Paper (undergraduate) , 2016 , Grade: 2,0
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US$ 17.99
Product Placement im James Bond Film "Spectre"
Autor:in:
Corinna Walter (Author)
Category:
Seminar Paper , 2016
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US$ 14.99
Die Möglichkeiten und Grenzen des Marketings für Ärzte. Rechtlicher Rahmen, Strategien und Maßnahmen
Autor:in:
Lena Küssner (Author)
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Seminar Paper , 2008 , Grade: 1,0
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US$ 17.99
Analyse der Dove-Kampagne „Initiative für wahre Schönheit“
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Sophie Z. (Author)
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Term Paper , 2015 , Grade: 2,0
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US$ 15.99
Crossmedia. Ansätze, Probleme und Beispiele für eine effiziente und effektive Werbewirkung
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Gina Maria Staschke (Author)
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Term Paper , 2014 , Grade: 1,0
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US$ 17.99
Fundraising in Deutschland. Marktüberblick und Kommunikationsinstrumente
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Kathrin Segeritz (Author)
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Term Paper , 2007 , Grade: 2,3
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US$ 14.99
Employer Branding. Die Arbeitgeber-Marke der BMW AG
Autor:in:
Janine Blomeier (Author)
Category:
Term Paper , 2014 , Grade: 2,0
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US$ 17.99
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Autor:in:
Kim Tiger (Author)
Category:
Term Paper , 2014
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US$ 14.99
Der Wert der Werbung in der digitalen Welt
Wie verändert die Digitalisierung den Wert der Werbung?
Autor:in:
Tugba Ceren Topcu (Author)
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Term Paper , 2012 , Grade: 1,3
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US$ 15.99
Die Marketingstrategie der fritz-kola GmbH
Eine kritische Analyse
Autor:in:
Birte Christiansen (Author)
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Seminar Paper , 2013 , Grade: 1,7
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US$ 17.99
Geschlecht in der interkulturellen Fernsehwerbung
Ein kontrastiver Vergleich stereotyper Männer- und Frauenbilder in der Coca Cola Light- und Coca Cola Zero-Werbung in Deutschland, England, USA, Türkei, Ägypten und China
Autor:in:
Sofia Gruca (Author)
Category:
Term Paper , 2012 , Grade: 1,0
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US$ 17.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Category:
Term Paper , 2013
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US$ 17.99
Events als Marketinginstrument
Autor:in:
Ines Laganke (Author)
Category:
Term Paper , 2012
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US$ 15.99
Kommunikationsstrategien gegen Motivationskonflikte in den Pfaden des Elaborations-Likelihood-Modells
Autor:in:
M.A. Katharina Lahner (Author)
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Category:
Seminar Paper , 2009 , Grade: 1,00
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US$ 17.99
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Autor:in:
Ricarda De Bellis (Author)
Category:
Term Paper , 2013 , Grade: 1,3
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US$ 14.99
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Autor:in:
Liudmila Flad (Author)
Category:
Term Paper , 2010 , Grade: 2,1
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US$ 17.99
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Autor:in:
Olga Puzankova (Author)
Category:
Seminar Paper , 2010
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US$ 17.99
Fallstudie: Gestaltungselemente und Funktionen einer Internetpräsenz zur Kundengewinnung und -bindung am Fallbeispiel „HUND & MEHR“
Autor:in:
Olaf Sadzio (Author)
Category:
Term Paper , 2012 , Grade: 1,7
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US$ 15.99
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Autor:in:
Margaretha Seifferth (Author)
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 16.99
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