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Influencer und ihre Rolle für Public Relations in Unternehmen
Social Relations an drei konkreten Beispielen
Autor:in:
Jan Moritz Behrens (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Critical Public Relations. Contexts and Issues
Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2013
Price:
US$ 15.99
Das Verhältnis von Journalismus und Public Relations. Determinationsthese und Intereffikationsmodell
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1.0
Price:
US$ 15.99
Public Relations-Ansätze kleiner und mittlerer Unternehmen - qualitative Untersuchung, anhand leitfadengestüzter Experteninterviews
Autor:in:
Olaf Sadzio (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Nachhaltigkeitskommunikation in der Kosmetikbranche. Eine Public Relations Fallstudie des Unternehmens Biena
Autor:in:
Benjamin Grebing (Author)
Category:
Term Paper , 2023 , Grade: 1,7
Price:
US$ 15.99
Die Abgrenzung zwischen Public Relations und Werbung
Autor:in:
Jonas Pfründer (Author)
Category:
Research Paper (undergraduate) , 2023 , Grade: 2.0
Price:
US$ 14.99
Berufsfeld Public Relations. Kompetenzen, Rollenverständnis und Arbeitsbereiche
Autor:in:
Mathilda Marteau (Author)
Category:
Term Paper , 2014 , Grade: 1.0
Price:
US$ 14.99
Evaluation und Wirkungskontrolle von Public Relations
Autor:in:
Diplom Wirtschaftsingenieur (FH) Pascal Lunz (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Der Einfluss von Public Relations auf die journalistische Berichterstattung
Autor:in:
Patrick Hacker (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
In enger Beziehung: Fachjournalismus und Public Relations
Autor:in:
Nadine Kiewitt (Author)
Category:
Term Paper , 2004 , Grade: 1,3
Price:
US$ 17.99
Public Relations von Banken
Autor:in:
Marco Sauer (Author)
Category:
Seminar Paper , 2003 , Grade: 2,3
Price:
US$ 15.99
Gemeinsamkeiten und Unterschiede von Public Relations, Werbung und Journalismus als Typen öffentlicher Kommunikation.
Autor:in:
Karin Aldinger (Author)
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 15.99
Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
Beziehungskrise? Der Einfluss von Organisationskrisen auf das Verhältnis zwischen Public Relations und Journalismus
Autor:in: Anonymous
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Die Vermengung von redaktionellen Inhalten und Public Relations im Fernsehen
Eine Analyse der Krombacher Regenwald-Kampagne
Autor:in:
Nadine Hammele (Author)
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 17.99
Besondere Formen der Public Relations - Info- und Imagebroschüren
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich
Autor:in:
Stephanie Julia Winkler (Author)
Category:
Term Paper , 2011 , Grade: 1,30
Price:
US$ 17.99
Corporate Identity und Public Relations als Rahmen der Kommunikationspolitik
Autor:in:
Diplom Verwaltungswirt (FH) Thomas Berndt (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 17.99
Kodizes und Richtlinien der Public Relations
Autor:in:
Jenny Kramer (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 17.99
Die Normative Exzellenztheorie von Grunig et al. und ihre Implikationen für das Berufsfeld der Public Relations
Autor:in:
Matthias Groß (Author)
Category:
Seminar Paper , 2005 , Grade: gut
Price:
US$ 17.99
Der Einfluß von Public Relations auf die Medienberichterstattung
Autor:in:
Eva Zimmermann (Author)
Category:
Seminar Paper , 1999 , Grade: 2,0
Price:
US$ 15.99
Was unterscheidet Propaganda von Public Relations?
Autor:in:
Hanna Damaschke (Author)
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 14.99
Public-Relations und Public-Affairs. Die Krisenkommunikation bei Boeing
Autor:in:
Oliver Tissen (Author)
Category:
Term Paper (Advanced seminar) , 2020 , Grade: 1,3
Price:
US$ 17.99
Social Media als Teilbereich der Public Relations. Eine Analyse am Beispiel der Starbucks Corporation
Autor:in:
Jana Mengede (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Gender Diversity in der Public Relations
Feminisierung in der deutschen PR-Branche
Autor:in:
Alke Eva Caris (Author)
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 15.99
Public Relations (PR) im digitalen Zeitalter. Das Potenzial von Social Media Newsrooms für die externe Unternehmenskommunikation im Bereich B2B-PR
Autor:in:
Iryna Geike (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 14.99
Einfluss der Public Relations auf den Journalismus. Die Determinationsthese nach Barbara Baerns
Autor:in:
Johanna Martstatt (Author)
Category:
Term Paper , 2017
Price:
US$ 15.99
Public Relation - Evaluation, Erfolgskontrolle und Wirkungsforschung
Autor:in:
Marina Bayer (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Abgrenzung der drei Typen öffentlicher Kommunikation: Public Relations, Werbung und Journalismus
Autor:in:
M.A. Kathleen Deutschmann (Author)
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Versuch der Analyse der Themenschwerpunkte Public Relations, Werbung, Journalismus - eine schwer trennbare Einheit öffentlicher Kommunikation
Autor:in:
Sandro Knoll (Author)
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Public Relations und Journalismus – eine schwierige Beziehung?
Inhaltsanalyse: Einfluss der PR auf die Lokalberichterstattung
Autor:in:
Liudmila Flad (Author)
Category:
Term Paper , 2009 , Grade: 2.3
Price:
US$ 17.99
Public Relations im Kulturbereich unter besonderer Berücksichtigung der Social Media
Autor:in:
Sandra Wackenhut (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
System, Umwelt oder Was? - Public Relations aus Perspektive der Systemtheorie Niklas Luhmanns
Autor:in:
Daniel Heine (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Konfliktmanagement und Krisenbewältigung durch Public Relations? Shell und der Fall Brent Spar
Autor:in:
Alexander Danylec (Author)
Category:
Presentation (Elaboration) , 2005 , Grade: 2,7
Price:
US$ 14.99
Public Relations goes Internet - Dabei sein ist nicht alles. Websites missachten Bedürfnisse von Journalisten
Autor:in:
Beate Wiese (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
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Public Relation von gemeinnützigen Organisationen
Autor:in:
Clara Schwarz (Author)
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Seminar Paper , 2003 , Grade: 2,3
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Internationale Public Relations, Marketing und Werbung - Die Grundlagen
Autor:in:
Justine Otto (Author)
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Seminar Paper , 2000 , Grade: 1,0
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Die Public Relations Evaluation in der Praxis
Autor:in:
Anna Zoltan (Author)
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Term Paper (Advanced seminar) , 2017 , Grade: 2,00
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Public Relations. Möglichkeiten und Perspektiven
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Corinne Reiser (Author)
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Term Paper , 2017 , Grade: 1,0
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Autor:in:
Melis Ceylan (Author)
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Term Paper , 2007 , Grade: MA
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Public Relations for the Arts: What are the benefits?
Autor:in:
Candy Lange (Author)
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Essay , 2006 , Grade: 1
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US$ 14.99
Public Relations Plan for XIAOMI
Autor:in: Anonymous
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Term Paper , 2023
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The traditional communication theory and the effective use of social media in public relations. A critical reflection
Autor:in:
Maria M. (Author)
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Essay , 2012 , Grade: 1,7
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US$ 14.99
PR-Meister der Manipulation?
Die Raucherinnenkampagne von Edward Bernays im Vergleich mit der Aufgabenstellung der Public Relations und der Vorder- und Hinterbühne von Erving Goffman
Autor:in:
Julia Degenhardt (Author)
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Seminar Paper , 2006 , Grade: 1
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Die Beziehung zwischen PR und Journalismus
Welche Faktoren führen zu einem Machtvorteil von Journalismus gegenüber der Public Relations?
Autor:in:
Stefanie Schlumschinski (Author)
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Term Paper , 2016 , Grade: 2,3
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Social Media. Das Panoptikum des 21. Jahrhunderts
Autor:in: Anonymous
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Seminar Paper , 2020 , Grade: 1.0
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Term Paper , 2017 , Grade: 1,33
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Untersuchung der Möglichkeiten des Social Media Monitoring
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Autor:in:
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Term Paper , 2020 , Grade: 2.0
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Autor:in:
Vincent Herkert (Author)
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Term Paper , 2023 , Grade: 1,0
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Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,0
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Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
Autor:in: Anonymous
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Seminar Paper , 2022
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Social-Mediabasierte Kommunikation über technische Innovationen bei Fußballübertragungen
Autor:in:
Cedrik Kaiser (Author)
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Term Paper , 2023 , Grade: 1,3
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Erarbeitung eines Imagefilmes für ein fiktives Unternehmen. Fallstudie
Autor:in:
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Term Paper , 2021 , Grade: 1,3
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Auswirkung sozialer Online Netzwerke auf die Identitätsentwicklung Jugendlicher
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Nele-Marie Elsner (Author)
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Term Paper , 2019 , Grade: 1,0
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Manipulation durch Farbpsychologie in der Werbung
Autor:in: Anonymous
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Research Paper (undergraduate) , 2022 , Grade: 2,0
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Einsatz von Celebrity Influencern im Social Media Marketing
Autor:in:
Niklas Ferreira Marques (Author)
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Seminar Paper , 2022 , Grade: 1,3
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Strategien und Ziele des Influencer Marketings. Risiken und Gefahren für Jugendliche und Heranwachsende, anhand der Social Media Plattform Instagram
Autor:in:
Elena Balhorn (Author)
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Term Paper , 2021 , Grade: 1,0
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Welche kommunikationspolitischen Marketingstrategien sind für Independent Labels sinnvoll?
Autor:in:
Adrian Brück (Author)
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Term Paper , 2021 , Grade: 1,7
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Theorie der sozialen Identität. Selbstdarstellung in sozialen und beruflichen Netzwerken
Autor:in:
Michel Neumann (Author)
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Seminar Paper , 2020 , Grade: 1,7
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Business-to-Consumer-Marketingstrategien entlang der Customer Journey
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Autor:in:
Stephanie Puschner (Author)
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Term Paper , 2020 , Grade: 1,3
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Instagram als Bühne. Die Theatralität und Inszenierung von Influencerinnen auf der Social-Media-Plattform Instagram
Autor:in: Anonymous
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Term Paper , 2020 , Grade: 1,7
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Die Social-Media-Strategie der BMW AG Deutschland
Autor:in:
Michael Stephan (Author)
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Term Paper , 2018 , Grade: 1,3
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Entwicklung eines crossmedialen Kommunikationskonzeptes für den kleinen, stationären Sportfachhandel
Autor:in:
B.A. Lilly Sarisakal (Author)
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Research Paper (undergraduate) , 2019 , Grade: 1,5
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Die Positionierungsstrategie
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Autor:in:
Konstantin Ziegler (Author)
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Term Paper , 2019 , Grade: 1,0
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Der kommunikative Austausch zwischen Postern und Usern auf Instagram
Eine digitale Konversationsanalyse von Fitness-Bloggern
Autor:in:
Philipp Durillo Quiros (Author)
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Term Paper , 2017 , Grade: 2,3
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Der Einfluss von Produktbewertung von Mobile Devices auf den Kaufentscheidungsprozess des Konsumenten im Internet
Autor:in:
Katharina Galayev (Author)
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Term Paper , 2019 , Grade: 2.0
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Zwitschernde Chefs. Darstellung der CEO-Kommunikation auf Twitter
Autor:in:
Kassandra Ochs (Author)
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Research Paper (undergraduate) , 2018 , Grade: 1,3
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Die Kapitalmarktkommunikation der Deutschen Telekom AG
Autor:in:
M.A. Katja Seidel (Author)
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Term Paper , 2002 , Grade: 1,3
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Das Modell von Carl Hundhausen
Autor:in:
Boyana Marinova (Author)
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Term Paper , 2009 , Grade: 1,3
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Ausbildung im Berufsfeld PR - Vergangenheit, Gegenwart, Zukunft - ein Abriss mit besonderem Blick auf Verbandsinitiativen
Autor:in:
Christian Laukat (Author)
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Seminar Paper , 2006 , Grade: 1,7
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US$ 17.99
Aspekte der PR-Geschichtsschreibung
Autor:in:
Elisa Minossi (Author)
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Term Paper , 2007 , Grade: 1,3
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Der PR-Planungsprozess - ein kurzer Überblick
Autor:in:
Katharina Wilsdorf (Author)
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Seminar Paper , 2001 , Grade: 1,7
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Change Management und Social Media Revolution in der Schmuckbranche. Studie zur Anpassung an das moderne Kaufverhalten
Autor:in:
Benjamin Grebing (Author)
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Term Paper , 2023 , Grade: 1,7
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Inwiefern folgt das Facebook-Targeting den Prinzipien von Edward Bernays’ Propaganda-Theorie?
Autor:in:
Judith Böttger (Author)
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Term Paper , 2017 , Grade: 1,0
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Wie gelingt eine erfolgreiche Social-Media-Strategie für ein E-Scooter-Unternehmen? Eine Fallstudie
Autor:in: Anonymous
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Term Paper , 2020 , Grade: 1,3
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Fundraising in Deutschland. Marktüberblick und Kommunikationsinstrumente
Autor:in:
Kathrin Segeritz (Author)
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Term Paper , 2007 , Grade: 2,3
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Überzeugende PR-Konzepte und Strategien im Zusammenhang mit Rhetorik
Autor:in:
Dipl.-Betriebswirtin Julia Kovar (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
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US$ 15.99
Die Praktikertheorie der Öffentlichkeitsarbeit nach Albert Oeckl
Autor:in:
Kerstin Dahnert (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
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US$ 17.99
Fake News. Besonderheiten und Herausforderungen für die PR
Autor:in:
Sebastian Kattler (Author)
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Term Paper , 2017 , Grade: 1,3
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US$ 14.99
Kommunikationskonzept zur Übernahme der fiktiven Otto Wenz AG durch Renault
Autor:in:
Alexander Dickopf (Author)
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Term Paper , 2017 , Grade: 2,0
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Krisenkommunikation in Unternehmen. Eine Inhaltsanalyse der Fluggesellschaft Germanwings
Autor:in:
Lucia Koch (Author)
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Term Paper , 2015 , Grade: 2
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Die Rolle der Medienresonanzanalyse in der PR-Evaluation
Autor:in: Anonymous
Category:
Term Paper , 2015 , Grade: 2,0
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Täuschen und Lügen in der PR
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Autor:in:
M. A. cand. Janine Pentzold (Author)
Category:
Term Paper , 2010 , Grade: 1,3
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Bezugsgruppen der Corporate Communication am Beispiel der Investor Realtions
Autor:in:
B.B.A. Paul Ladewig (Author)
Category:
Seminar Paper , 2010 , Grade: 1,0
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US$ 16.99
Dong Energy: Kraftwerke Greifswald
Analyse der PR-Kampagne zum geplanten Steinkohlekraftwerk in Lubmin
Autor:in:
M.A. Maria Schmeiser (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
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Krisen-PR und Issues Management
Professional Corporate Crisis Communication
Autor:in:
Christoph Beaufils (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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Politische Öffentlichkeitsarbeit von Protestgruppen / Neuen Sozialen Bewegungen
Autor:in:
Susanne Richter (Author)
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Term Paper , 2002 , Grade: 1,7
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PR für Tageszeitungen - Überblick über Theorie und Praxis
Autor:in:
Matthias Kießling (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
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US$ 15.99
Die Auswirkungen des Internets auf PR
Autor:in:
Carolin Spangenberg (Author)
Category:
Seminar Paper , 2002 , Grade: 2,2
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US$ 17.99
Welche Trends kommen in naher Zukunft auf die PR- und Kommunikationsbranche zu?
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,3
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Storytelling auf Social Media. Potenzial moderner PR
Autor:in:
Marina Aparicio-Mijares (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,3
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Dieselthematik und Abgasmanipulationen. Adäquate Krisenreaktionsstrategien anhand der Twitterkommunikation des Volkswagenkonzerns
Autor:in:
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Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,0
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Marken-Analyse der Marke Maybelline New York
Autor:in:
Julia Thoma (Author)
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Term Paper , 2017 , Grade: 2,0
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Entwicklung eines Kommunikationskonzeptes für die Marke Hachez und die damit verbundene Bedeutung eines Creative Briefs sowie der Kommunikationsinstrumente
Autor:in:
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Category:
Term Paper , 2015 , Grade: 1,7
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Einfluss, Chancen und Risiken der Social Media? Veränderte Anforderungen an die Krisenkommunikation
Autor:in:
Nina Zeletzky (Author)
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Term Paper , 2016 , Grade: 1,0
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Xavier Naidoo im Shitstorm. Möglichkeiten und Grenzen der Reputationswiederherstellung
Autor:in:
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Category:
Seminar Paper , 2016 , Grade: 1,3
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Beschwerdemanagement als Instrument des CRM
Autor:in:
Dipl. Betriebswirt (FH) Daniel Friedrich (Author)
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Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,7
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Greenwashing. Die negativen Aspekte der Nachhaltigkeitskommunikation
Autor:in:
Bernhard Schöps (Author)
Category:
Seminar Paper , 2009 , Grade: 2
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Öffentlichkeitsarbeit politischer Parteien am Beispiel von Bündnis90/Die Grünen
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Seminar Paper , 2003 , Grade: 1,0
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Frauennetzwerke in der PR - Nutzen und Notwendigkeit
Autor:in:
Julia Marg (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
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