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The Effects of changes on the number of high networth individuals on the Superyacht Industry
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Difrine Madara (Author)
Category:
Bachelor Thesis , 2020 , Grade: A
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Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt
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Master's Thesis , 2014 , Grade: Distinction
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Creating a competitive advantage for small nations through branding
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Marketing Outside the Box
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Bachelor Thesis , 2013 , Grade: 1,7
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Using Ambidexterity to Achieve Service Excellence
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Bachelor Thesis , 2011 , Grade: 1,3
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Corporate Social Responsibility in Spain
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The Success of the Occupy Wall Street Movement due to Twitter
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Factors influencing Entrepreneurship
Cross-Cultural Research of Germany and the UK
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Willingness to pay for Fair Trade products: Analysis and implications
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Business to Business - Buying Behavior
Buying and Selling Centers
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The Marketing Plan of Solar Frame in Germany
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Neue Gestaltungsoptionen für das Affiliate Marketing durch Anwendung des Path-to-Purchase
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Bachelor Thesis , 2016 , Grade: 1,7
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Branded Online Communities. Das Sponsoring von Online Communities aus Perspektive des Markenmanagements
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Bachelor Thesis , 2013 , Grade: 1,7
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Analoge und digitale Kommunikation. Eine kritische Analyse ausgewählter Kommunikationsbereiche in Unternehmen
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Bachelor Thesis , 2015 , Grade: 1,3
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Bachelor Thesis , 2014 , Grade: 1,7
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Strategische Aufgaben des Marketing im Mittelstand am Beispiel eines Wurstherstellers
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Thomas Eisenacher (Author)
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Bachelor Thesis , 2014 , Grade: 2,3
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Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU
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Bachelor Thesis , 2014 , Grade: 1,3
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Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren
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Bachelor Thesis , 2014 , Grade: 1,3
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Die Wirkung von Netzwerkeffekten in sozialen Netzen
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Diploma Thesis , 2014 , Grade: 1,3
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Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke
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Word of Mouth-Strategien im Marketing und deren Erfolgswirkung
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Diploma Thesis , 2014 , Grade: 2,0
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Social Media Nutzung zur Beschaffung externen Wissens in Organisationen
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Bachelor Thesis , 2014 , Grade: 1,0
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Commodity Marketing
Konzeptionelle Grundlagen und empirische Belege
Autor:in:
Katharina Beger (Author)
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Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 20.99
Mass Customization. Potenziale und Herausforderungen kundenindividueller Massenproduktion
Autor:in:
Julian Schütze (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 20.99
Die Motivation für die Nutzung Sozialer Netzwerke: Facebook
Eine empirische Analyse
Autor:in:
Güler Ay (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Erfolgsfaktor Produktdesign. Einfluss der visuellen Wahrnehmung von Produktdesign auf das Konsumentenverhalten
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,0
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US$ 20.99
Effekte visueller Komplexität in der Wahrnehmung von Werbung
Autor:in:
B.A. Sophia Bayer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Marketing, Lebensqualität, Nachhaltigkeit. Greenwashing und Bluewashing Maßnahmen
Autor:in:
Nicole Schulskis (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 24.99
Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
Autor:in:
Julian Boguschewski (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Der Kunde als freiwilliger Markenbotschafter
Analyse des Einflusses starker Marken auf prosoziales Konsumentenverhalten
Autor:in:
Florian Klar (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 15.99
Das Messen von Messen. Eine Roadmap zur nachhaltigen Sicherstellung der Messeerfolgskontrolle
Autor:in:
B.A. Joschua Schäfer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 16.99
Der Einfluss von Buchrezensionen auf den Buchabsatz
Eine empirische Analyse
Autor:in:
Daniel Haller (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Rising Star Ambush Marketing
Wege zur erfolgreichen Kommunikationsstrategie
Autor:in:
Sören Johannsen (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 15.99
Die Anwendung partizipativer Preismechanismen im Internet
Ein Vergleich von Pay-What-You-Want (PWYW) und Name-Your-Own-Price (NYOP) am Beispiel der Musikindustrie
Autor:in:
Patrick Gumprecht (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Vom Fußballer zum Testimonial. Leistungskriterien von Bundesliga-Testimonials
Autor:in:
David Kittelmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Auswirkungen der Implementierung eines Beschwerdemanagements
Autor:in:
Nick Manweiler (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Embodiment und Marketing
Autor:in:
Lukas Sticksel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 18.99
Brand Concept Maps. Identifikation und Analyse von Brand Association Networks
Isolation von Alleinstellungsmerkmalen
Autor:in:
Felix Kausmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 18.99
Markenfetisch. Studie zur Bedeutung und Wirksamkeit starker Marken unter Anbetracht der Risiken der Markenpiraterie
Autor:in:
Master of Arts M.A. International Management Paul Kammerer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 22.99
Erlebnisorientierung im Online-Handel
Gestaltungselemente und Wirkungen
Autor:in:
Christian Klee (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,7
Price:
US$ 15.99
In-Game-Advertising - Potenziale und Grenzen dieser Form der werblichen Kommunikation
Autor:in:
Alexander Vetter (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 20.99
Affiliate-Marketing als ergänzendes Instrument des Vertriebs
Ziele, Gestaltungsoptionen, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Carolin Ehrhardt (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 20.99
Die Ästhetik von Webseiten und Konsumentenverhalten
Autor:in:
Stephan Schwertfeger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,00
Price:
US$ 22.99
Risiken und Barrieren im offenen Innovationsmodell
Autor:in:
Julian Eichler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 18.99
Aktuelle Erkenntnisse der Hirnforschung und Implikationen für die Werbegestaltung
Autor:in:
Jennifer Ziegner (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 16.99
Gestaltungsmittelanalyse von McDonald’s Psychologische Implikation eines Markenrelaunches
Autor:in:
Sascha Gnoss (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 22.99
Analyse des Meinungsführerkonzeptes im Kontext sozialer Netzwerke
Marketingkooperation mit Beauty- und Lifestylebloggern
Autor:in:
Nicole Zimmermann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 15.99
Retourenmanagement im E-Commerce
Wie setzen die größten Online-Shops Deutschlands ihr Retourenmanagement ein?
Autor:in:
Jeannette Lichey (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 20.99
Auswirkungen von Preisaktionen auf das Markenimage eines Herstellers
Erklärungsansätze, Problembereiche und korrespondierende Lösungsansätze
Autor:in:
Frederik Kahlbau (Author)
Category:
Master's Thesis , 2013 , Grade: 3,0
Price:
US$ 22.99
Ausgewählte Instrumente des Online Marketing für Klein- und Mittelunternehmen (KMU)
Autor:in:
Sascha Trefelik (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr Gut
Price:
US$ 20.99
Der negative Einfluss von CRM-Systemen: Einflussfaktoren und Auswirkungen
Autor:in:
Taner Pekdemir (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,7
Price:
US$ 20.99
Erfolgsfaktor Guerilla Marketing
Analyse und Strategien für die Start-up Branche
Autor:in:
Julia Anders (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Facebook-Fanpages als Brand Communities? Eine theoretische Analyse
Autor:in:
Carolin Kaesler (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Der Preis als Qualitätsindikator. Eine Untersuchung am Beispiel der Automobilindustrie
Autor:in:
Michel Siemon (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 20.99
Von Backlinks zu sozialen Signalen
Wie Social Media das Online-Marketing verändert
Autor:in:
Tilman Hjuler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
E-Commerce im stationären Einzelhandel
Online und Offline Handel erfolgreich verbinden
Autor:in:
Reinhard Ekker (Author)
Category:
Bachelor Thesis , 2013 , Grade: 3,0
Price:
US$ 15.99
Vergleichende Analyse der Kundenzufriedenheitsmessung in unterschiedlichen Ländern
Darstellung und kritische Würdigung nationaler Kundenzufriedenheitsindizes
Autor:in:
Lutz Herbst (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 22.99
Kaufentscheidungsprozesse in Familien
Der Einfluss von Kindern auf familiäre Kaufentscheidungen
Autor:in:
Sebastian Budzanowski (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Hochglanzimage 2.0. CSR, High Quality Entertainment und Abbau von Informationsasymmetrien
Schlüsselfaktoren zum Aufbau der Corporate Reputation im Social Media Bereich
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Die Kommunikation von Verantwortung
Corporate Social Responsibility als Herausforderung für die Unternehmenskommunikation
Autor:in:
B.A. Leona Engelen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 18.99
Geiz ist geil. Emotionale Reaktionen auf Preise
Autor:in:
Julian Hermes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 18.99
Social Media Relations - Herausforderungen und Erfolgsfaktoren für NPOs im Social Web
Autor:in:
Grit Steckmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 15.99
Marketing für Freiberufler am Beispiel von Rechtsanwälten, Zahnärzten und Architekten
Autor:in:
Marc Hütt (Author)
Category:
Bachelor Thesis , 2012
Price:
US$ 20.99
Grundlagen des interkulturellen Marketings
Verdeutlicht am Praxisbeispiel der Marke Haribo
Autor:in:
Cheun-Yin Lam (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 20.99
Besucherbindung im Freien Theater - Relationship Marketing in Non-Profit-Organisationen
Analyse und Strategien am Beispiel des theaterzentrum deutschlandsberg
Autor:in:
Gerd Wilfing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Employer Branding. Die Arbeitgebermarke verstehen, definieren und im täglichen Geschäft einfach umsetzen
Autor:in:
Simon Vogt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 22.99
Kundenorientierung von Dienstleistungsmitarbeitern: Konstrukt, Messung und Wirkungen
Autor:in:
Kathrin Hähnel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 16.99
Nachhaltigkeitskommunikation in der Energiebranche
Autor:in:
Magister Jürgen Mayer (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
Price:
US$ 20.99
Einsatz multisensualer Reize in der strategischen Messekommunikation
Optimierungspotentiale der Kommunikation für nachhaltige Messeauftritte
Autor:in:
Arne Dübbert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Der Einfluss kundenindividueller Produkte auf eine Informationsüberlastung
Autor:in:
Philipp Paulus (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 15.99
Negative Auswirkungen der Corporate Social Responsibility
Autor:in:
Vera Boteva (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 15.99
Social Media Monitoring - Krisenherde frühzeitig erkennen
Autor:in:
Bachelor of Arts Sabrina Stiller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 22.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept
Autor:in:
Tim Fehlberg (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 14.99
Das Potential der sozialpsychologischen Paar- und Beziehungsforschung für das Kundenbeziehungsmanagement
Autor:in:
Steffi Seefeld (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 16.99
Crowdfunding - Neue Möglichkeiten des Spendenmarketing
Autor:in:
Alexander Scholl (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,7
Price:
US$ 16.99
CSR im Reputationsmanagement
Eine qualitative Forschungsarbeit über Chancen und Risiken von Corporate Social Responsibility als Einflussgröße auf die Unternehmensreputation
Autor:in:
Victoria Homeier (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 15.99
Methoden zur Bewertung von Kundenbeziehungen im CRM
Autor:in:
Jakob Müller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1
Price:
US$ 20.99
Zielgruppenorientierte Werbung für Migranten
Wie gewinnt man die kaufkräftige Mittelschicht der in Deutschland lebenden türkischen Migranten?
Autor:in:
Serap Souka (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 15.99
Virales Marketing: Potenziale und Gefahren
Autor:in:
René Kordes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 16.99
Imagewirkung von Sportveranstaltungen
Autor:in:
Richard von Schaewen (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 18.99
Die Rolle der Marketingabteilung
Autor:in:
Katharina Beger (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Interaktion von Unternehmen mit Kunden in sozialen Netzwerken
Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern
Autor:in:
Pascal Mansmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 22.99
Neuromarketing: Was passiert im Kopf des Konsumenten?
Ein Einblick in die Neuroökonomie und deren Nutzen für die Marktforschung.
Autor:in:
Felix Ilse (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Düfte als Instrument des erlebnisorientierten Marketings
Autor:in:
Sina Gerdes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 15.99
Analyse der Erfolgsfaktoren zur Führung von Onlinestores
eCommerce Erfolgsfaktoren
Autor:in:
Stefan Zessel (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,70
Price:
US$ 16.99
Talententwicklung und Kompetenzentwicklung im Fußball
Autor:in:
Bogdan Spasic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 20.99
Social Business Start-Ups und Venture Philanthropy
Praxisrelevanz der philanthropischen Förderung für Social Business Start-Ups
Autor:in:
Jenny Stiebitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 15.99
Anwendung der Prinzipal-Agenten-Theorie auf Sportsponsoringstrukturen
Autor:in:
Usha Singh (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Viral Marketing
Chancen und Risiken der Produktplatzierung/Marktdurchdringung von No-Name-Produkten durch Viral Marketing
Autor:in:
Frederike Braitinger (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 20.99
Stand der Forschung zu den Auswirkungen von Selbstkongruenz
Autor:in:
Andreas Arndt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,4
Price:
US$ 20.99
Bedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf
Autor:in:
Stefan Goletzke (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 18.99
Messung von Designdimensionen - Ein Überblick zum Stand der Forschung
Autor:in:
Florian Sägebrecht (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 17.99
Open for Innovation - Der Einbezug von Universitäten in den Innovationsprozess
Autor:in:
Pantea Gerami Pour (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 18.99
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