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The Impact of Public Relations on Crisis Management at Health Institutions
A Case Study of University Teaching Hospital (UTH), in Lusaka, Zambia
Autor:in:
Sandra Lombe (Author)
Category:
Bachelor Thesis , 2016 , Grade: B+ (Merit)
Price:
US$ 31.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Marketing communication strategies for fashion brands and measurements of efficiency
Autor:in:
Karola Schwindt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 36.99
An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening products
Autor:in:
Christina Görke (Author)
Category:
Master's Thesis , 2006 , Grade: A
Price:
US$ 31.99
Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: NA
Price:
US$ 36.99
Perfume advertisement
Autor:in:
Mayer Taylor (Author)
Category:
Thesis (M.A.) , 2012 , Grade: A
Price:
US$ 36.99
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Autor:in:
Sebastian Schulz (Author)
Category:
Master's Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
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Autor:in:
Iliyana Stareva (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 50.99
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Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Impulse purchases in retailing
Autor:in:
B. Sc. Pirmin Sessler (Author)
Category:
Master's Thesis , 2012 , Grade: 6,0
Price:
US$ 36.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Marketing Strategy for Set up Photovoltaic Solar Energy Systems in Turkey
Analysis of PV Solar Energy Systems in Turkey
Autor:in:
Taner Hamid Yilmaz (Author)
Category:
Master's Thesis , 2012 , Grade: 1,5
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US$ 36.99
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Autor:in:
Ing. Karol Götz (Author)
Category:
Master's Thesis , 2012
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US$ 36.99
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Autor:in:
Sven Wilde (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
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Autor:in:
Elisabeth Holoubek (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
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US$ 36.99
A study of Marketing and Online Marketing Tools which improve online success
Autor:in:
Max Adler (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 31.99
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Autor:in:
Thomas Osche (Author)
Category:
Master's Thesis , 2007 , Grade: 1.3
Price:
US$ 31.99
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Um estudo comparativo entre a atividade de Relações Públicas no Brasil e na Alemanha
Autor:in:
Katia Aiko Murata Arend (Author)
Category:
Bachelor Thesis , 2003 , Grade: 1,0
Price:
US$ 40.99
Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants
Autor:in:
Timo Beck (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2
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US$ 32.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Category:
Bachelor Thesis , 2022 , Grade: 1,3
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US$ 43.99
Analyse der geschlechtsspezifischen Divergenzen im Nutzungsverhalten und der Erwartungshaltung der Generation Y an Dating-Apps
Autor:in: Anonymous
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 39.99
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Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
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US$ 31.99
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Autor:in:
Sabrina Etzroth (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 36.99
Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Content Marketing Services als zukünftiges Geschäftsmodell mittelständischer Verlagshäuser
Autor:in:
Jan Clemens Röhrbein (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Erfolgsfaktoren des Content Marketing in österreichischen Online-Werbeagenturen
Autor:in:
Thomas Peham (Author)
Category:
Master's Thesis , 2014 , Grade: 1
Price:
US$ 36.99
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Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
Price:
US$ 31.99
Vertrauen im B2C-Online-Handel
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Autor:in:
Sabrina Lütkebohle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Erfolgs- und Misserfolgsfaktoren von Nachhaltigkeits-Marketing bei Fast Moving Consumer Goods
Autor:in:
Gina Maria Staschke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Packaging and Sustainability
Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel
Autor:in:
Anne Schömig (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
QR-Code-Marketing im Kulturbetrieb
Autor:in:
B.A., stud. M.A. Laura Geissler (Author)
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Lisa Lietz (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 41.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
Category:
Master's Thesis , 2012 , Grade: 1,60
Price:
US$ 36.99
Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 36.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
Autor:in:
Jennifer Knauer (Author)
Category:
Master's Thesis , 2013 , Grade: 2,7
Price:
US$ 33.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Die Erfolgspotentiale von Pop-Up-Stores
Modellentwicklung und empirische Überprüfung anhand von Erfolgsfaktoren
Autor:in:
Francesca Gursch (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Liebeserklärungen in der Werbung
Versuche emotionaler Ansprache in neuerer Werbung und ihre Funktion für die Konzeption und Positionierung von Marken
Autor:in:
Julia Liedtke (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 1,0
Price:
US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
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Cem Van der Schaar (Author)
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Steven Goodman (Author)
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Online-Marketing unter besonderer Berücksichtigung des Social Media Marketing
Autor:in:
Ivana Bozic (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Category:
Master's Thesis , 2011 , Grade: 1,6
Price:
US$ 42.99
Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
Autor:in:
Katharina Lahner (Author)
Category:
Master's Thesis , 2013 , Grade: 1,00
Price:
US$ 36.99
Redaktionelle Ansätze des Storytellings – Drehbuchtheorien in der Markenkommunikation
Autor:in:
David Vogel (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
Trendsetter - Trendentdecker? Der Umgang von PR-Agenturen mit künftigen Umwelten
Autor:in:
Dipl.-Soz. Tina Glockmann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Suchmaschinenoptimierung (SEO) als Online-Marketing-Tool am Beispiel eines Internet-Portals
Autor:in:
Felix Baumann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Folgen von ungünstig ausgesteuerter und aggressiver personalisierter Werbung (Retargeting) im Internet - Folgen für Markenhersteller und Online-Shops
Retargeting als Marketing-Instrument im Internet - Chancen und Risiken
Autor:in:
Daniel Simovic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
Price:
US$ 43.99
Die erfolgreiche Implementierung von Produktinszenierungen durch die Adaption neurowissenschaftlicher Erkenntnisse auf das Event-Marketing
Neuro-Marketing in der Live-Kommunikation
Autor:in:
Deniz Anic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 31.99
Markeninszenierung im Web 2.0
Möglicheiten der Markenkommunikation im Social Web
Autor:in:
Kristin Hartert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Eventmarketing für den Mittelstand - kleines Budget, großer Erfolg
Autor:in:
Stephanie Schmidt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Literaturanalyse: Effektivität von Online Werbung
Autor:in:
Philipp Masekowitz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Direktmarketing im Sport: Chancen des B2B-Direktmarketings von Sportveranstaltungen
Autor:in:
Lasse Hofmann (Author)
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor
Autor:in:
Bennet Bonk (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Social Media Marketing im B2B-Unternehmen
Charakteristika, Ziele und Wertbeiträge
Autor:in:
Christina Meyer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Schönheit als Karrierekapital
Das weibliche Schönheitsideal der Karrierefrau in den Medien
Autor:in:
MMag. Catrin Neumayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
Price:
US$ 36.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Online Relations im Social Commerce
Theoretische und explorative Analyse von Erfolgsfaktoren zur Auswertung und Steuerung von Kunden-Kunden-Kommunikation im Internet
Autor:in:
Sarah Stevens (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
Autor:in:
Robert Lecker (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
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