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Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 20.99
Ist die Aula ein geeignetes Medium für Werbung?
Autor:in:
Wilfried Lechner (Author)
Category:
Seminar Paper , 1996
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US$ 0.99
Der Beitrag des Kultursponsorings zur Markenkommunikation
Möglichkeiten und Grenzen
Autor:in:
Silke Bettray (Author)
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 1,3
Price:
US$ 17.99
Die Auswirkungen des Internets auf PR
Autor:in:
Carolin Spangenberg (Author)
Category:
Seminar Paper , 2002 , Grade: 2,2
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US$ 17.99
Der kommunikative Austausch zwischen Postern und Usern auf Instagram
Eine digitale Konversationsanalyse von Fitness-Bloggern
Autor:in:
Philipp Durillo Quiros (Author)
Category:
Term Paper , 2017 , Grade: 2,3
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US$ 17.99
Die Litfaßsäule in Deutschland. Bedeutung, Räumlichkeit und Konkurrenz zu anderen Medien
Autor:in:
Anne-Marie Holze (Author)
Category:
Project Report , 2015 , Grade: 1,3
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US$ 31.99
Werbung im Science-Fiction-Film
Wie Werbung Geschichten erzählt: Eine Filmanalyse
Autor:in:
Daniel Liebeherr (Author)
Category:
Essay , 2012
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US$ 14.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
Autor:in:
Nele Dechange (Author)
Category:
Term Paper , 2020
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US$ 0.99
Manipulationsinstrument Facebook. Die Wirkungsmacht der Alternative für Deutschland (AfD) in sozialen Medien
Autor:in:
Daniel Zander (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 17.99
Was ist Öffentlichkeitsarbeit?
Erstellung eines Flyer zur Hausarbeit
Autor:in:
Dipl.-Ing. (FH) Silke Bicker (Author)
Category:
Term Paper , 2005 , Grade: 3,0
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US$ 6.99
Intranet vs. Mitarbeiterzeitschrift
Autor:in:
Aleksandra Savicic (Author)
Category:
Term Paper , 2005
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US$ 16.99
Public Relations goes Internet - Dabei sein ist nicht alles. Websites missachten Bedürfnisse von Journalisten
Autor:in:
Beate Wiese (Author)
Category:
Term Paper , 2003 , Grade: 1,7
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US$ 15.99
Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Wie generiert man YouTube-Aufrufe? Strategien zur Rezipientenbindung am Beispiel des YouTubers "Hand of Blood"
Autor:in:
Daniel Zander (Author)
Category:
Term Paper , 2019 , Grade: 1,3
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(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
Autor:in:
Vanessa Hindinger (Author)
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Sind Online- und Mobile-Werbung den klassischen Werbeformen überlegen?
Autor:in:
Alexander Holl (Author)
Category:
Term Paper , 2018 , Grade: 2,3
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US$ 16.99
Die Entwicklung der Verbreitung von Musikvideos und ihre Bedeutung für Band-Karrieren
Autor:in:
Sabrina Kaindl (Author)
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 2,0
Price:
US$ 14.99
Produktpolitik im Online-Marketing
Kundennutzen und Produkteignung, Produktgestaltung, Kundenservice
Autor:in:
Luca Bur (Author)
Category:
Term Paper , 2016 , Grade: 1,3
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US$ 17.99
Das Internet als Schlüssel zur deliberativen Demokratie?
Autor:in:
Christian Orth (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 1,3
Price:
US$ 14.99
Einflussfaktoren von Social Media auf die SEO und Rankings in Suchmaschinen
Autor:in:
Thomas Neumayer (Author)
Category:
Seminar Paper , 2012 , Grade: Sehr Gut
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US$ 6.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
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US$ 16.99
Neue Formen der Werbung
Autor:in:
Stud. phil. Jan Schultheiß (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,3
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US$ 16.99
Instore Medien - TV und Musik Einsatz am POS
Autor:in:
Anne Michel (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
Price:
US$ 14.99
Externe Unternehmens-PR im World Wide Web
Autor:in:
Kerstin Radke (Author)
Category:
Term Paper , 2002 , Grade: 1,7
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US$ 17.99
Finanzierung von Online-Zeitschriften. Wege zu einem erfolgreichen Web-Engagement für Tageszeitungen
Stand 2000
Autor:in:
Patrick Hammer (Author)
Category:
Term Paper (Advanced seminar) , 2000 , Grade: 2-
Price:
US$ 0.-
Influencer-Marketing-Kampagnen auf Instagram. Möglichkeiten für kleine und mittlere Unternehmen
Autor:in: Anonymous
Category:
Term Paper , 2023
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US$ 14.99
"OnlyFans" im medialen Diskurs. Auseinandersetzung aus feministischer Perspektive
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 10.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 0.99
Entwicklung einer crossmedialen Werbe- und Kommunikationsstrategie
Autor:in: Anonymous
Category:
Project Report , 2020 , Grade: 1,7
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US$ 14.99
Die Social Media Auftritte der Bundeswehr in der externen Kommunikation
Autor:in:
Clara Matz (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 14.99
Gerücht und Social Media. Zur Aktualität einer uralten kollektiven Kommunikationsform. Herausforderung für die Risiko- und Krisenkommunikation
Autor:in: Anonymous
Category:
Term Paper , 2015 , Grade: 1
Price:
US$ 17.99
Social Media als Strategie. Verschafft die Nutzung von Facebook dem Unternehmen „Universität“ einen Wettbewerbsvorteil?
Autor:in: Anonymous
Category:
Essay , 2017 , Grade: 2,3
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US$ 5.99
Vermarktung von Kunst. Möglichkeiten und Grenzen
Autor:in:
Kamil Winnowicz (Author)
Category:
Seminar Paper , 2017 , Grade: 1,0
Price:
US$ 14.99
Social Media für Unternehmen. Strategische Perspektiven der Marke Ritter Sport
Autor:in:
Christina Röckelein (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 17.99
Social Network Sites. Entwicklungsaufgaben Jugendlicher in Bezug auf das Phänomen Smartphone
Autor:in:
Helena Kampschulte (Author)
Category:
Term Paper (Advanced seminar) , 2013 , Grade: 2,7
Price:
US$ 14.99
YouTube als Marketinginstrument. Werbung auf Social Media Plattformen
Autor:in:
Victoria Frenser (Author)
Category:
Pre-University Paper , 2017 , Grade: 1,3
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US$ 14.99
Möglichkeiten und Grenzen von Online-Marketing zur Kundenbindung im E-Commerce
Autor:in: Anonymous
Category:
Seminar Paper , 2016 , Grade: 1,7
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US$ 14.99
Tierische Testimonials in Werbespots. Tiere als Werbeträger zur Beeinflussung der RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,00
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US$ 17.99
Einfluss, Chancen und Risiken der Social Media? Veränderte Anforderungen an die Krisenkommunikation
Autor:in:
Nina Zeletzky (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 14.99
Mobile Display Advertising. Chancen und Risiken von mobiler Werbung
Autor:in:
Michèle Nemsow (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 17.99
Virales Marketing. Entstehung und Funktionsweise am Beispiel von Sixt und die Rolle der Medien im Empfehlungsmarketing
Autor:in:
Christopher Reinthaller (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
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US$ 14.99
Viral ist das neue Marketing. Analyse der "Supergeil"-Kampagne
Autor:in:
Daniel Heißenstein (Author)
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Term Paper , 2015 , Grade: 1,3
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US$ 14.99
Wie beeinflusst Fernsehwerbung im Kinderprogramm das Konsumverhalten von Kindern im Alter von 6 bis 13 Jahren?
Autor:in:
Claudia Ebert (Author)
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Term Paper , 2011 , Grade: 2.0
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US$ 14.99
Krisenkommunikation in Zeiten von Social Media
Autor:in:
B.A. Stephanie Julia Winkler (Author)
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Anna Bergmann (Author)
Category:
Term Paper , 2012 , Grade: 1,7
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US$ 17.99
Impression Management 2.0?
Private Selbstdarstellung im öffentlichen Raum am Beispiel von sozialen Netzwerken im Internet
Autor:in:
Johanna Volkmar (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,3
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US$ 14.99
Der Stand der Werbewirksamkeitsforschung bei Print-Werbung
Autor:in:
Tim Mittelstaedt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,5
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US$ 15.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
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US$ 16.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Category:
Term Paper , 2013
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US$ 17.99
Social Media Key Performance Indikatoren
Autor:in:
Alexandra Adamek (Author)
Category:
Term Paper , 2011 , Grade: 2,7
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US$ 17.99
Offene Kanäle: Ein idealer Ort der Partizipation und aktiven interkulturellen Medienarbeit?
Autor:in:
Theresa Riemer (Author)
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Term Paper , 2012 , Grade: 1,0
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US$ 14.99
Online-Werbung: Wie funktioniert Werbung im Internet?
Grundsätzliches und Unterschiede zur klassischen Werbung
Autor:in:
Liudmila Flad (Author)
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Term Paper , 2010 , Grade: 2,1
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Werbepsychologische Methoden und beabsichtigte Wirkung von Werbung für sportartenspezifische Nahrungsergänzungsmittel auf die Psyche und Emotionen der Konsumenten
Autor:in:
Bachelor of Science Ewgeni Neif (Author)
Category:
Term Paper , 2012 , Grade: 1,7
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US$ 8.99
Die Veränderung des Fernsehens zum Hintergrundmedium
Implikationen für Werbetreibende
Autor:in:
Andrea Harings (Author)
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Term Paper , 2009 , Grade: 2,0
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US$ 14.99
Social Networks - die Relevanz von Facebook im Tourismus
Autor:in:
Julia Sodtke (Author)
Category:
Internship Report , 2011 , Grade: 1,7
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US$ 16.99
Über die Existenz von Gratispublikumszeitschriften
Autor:in:
Franziska Baumheier (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 16.99
Milchprodukte für Kinder. Werbeversprechen von "Zott Monte Drink" und "Milch-Schnitte"
Diskussion und Reaktion
Autor:in:
Kristin Wolf (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
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US$ 36.99
Umbruch in der Medienwelt - zielführende Imagewerbung
Autor:in:
Caro Kiemi (Author)
Category:
Project Report , 2011
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US$ 16.99
In Game Advertising
Werbung in Computerspielen
Autor:in:
M.A. Robert Kampf (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
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US$ 14.99
In-Game Advertising
Refinanzierungsstrategie der Zukunft auf dem Computer- und Videospielmarkt für Kinder?
Autor:in:
Anja Hempel (Author)
Category:
Seminar Paper , 2009 , Grade: 1,7
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US$ 14.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
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US$ 16.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
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US$ 36.99
Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 31.99
Real Life Content in Internetmarketingkampagnen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
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US$ 10.99
Online-PR - Lohnt sich ein kommunikationsorientierter Webauftritt für Unternehmen?
Mit einer besonderen Betrachtung von Corporate Blogs und Corporate Websites, als neue zukunftsträchtige Kommunikationsinstrumente
Autor:in:
Magister Saskia Rennebach (Author)
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Category:
Term Paper , 2008 , Grade: 1,3
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US$ 20.99
Kollektive Intelligenz in Alternate Reality Games
Am Beispiel von "The Lost Ring"
Autor:in:
Diana Weschke (Author)
Category:
Scientific Essay , 2010 , Grade: 2
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US$ 17.99
Kinder und Fernsehwerbung: Strategien der Werbeproduzenten und deren Auswirkungen
Die Wirkung von Fernsehwerbung auf Kinder
Autor:in:
Magister Artium Melanie Bobik (Author)
Category:
Scientific Essay , 2003 , Grade: 1,0
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US$ 14.99
Guerilla Marketing. Alternative zu klassischen Kommunikationsinstrumenten
Inklusive aktueller Expertenbefragung (2008)
Autor:in:
Cynthia Schühler (Author)
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Nicole Bucher (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1
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US$ 16.99
Erfolgreiche Persuasion
Eine Untersuchung ausgewählter rhetorisch-stilistischer Mittel des Werbemediums Plakat
Autor:in:
Matthias Lenssen (Author)
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 16.99
Alles Event – Oder?
Die Bedeutung des Events im Marketing Mix
Autor:in:
Björn Zschommler (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
Business TV in Deutschland: Volkswagen TV - Analyse einer Sendung
Autor:in:
Frauke Schulz (Author)
Category:
Term Paper , 2006
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US$ 17.99
Mediaplanung von Zeitschriften
Autor:in:
Matthias Gante (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 15.99
Direktmarketing im Internet
Autor:in:
Diplom Betriebswirt (BA) Dirk Steuerwald (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
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US$ 33.99
Möglichkeiten und Grenzen der Online-Marktforschung
Autor:in:
Heiko Kittner (Author)
Category:
Bachelor Thesis , 2007 , Grade: 2,3
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US$ 20.99
"Coca-Cola sucht den Super-Mann"
Mediale Castings als Kommunikationsmittel für Unternehmen am Fallbeispiel der "Coke light Mann"-Wahl 2003
Autor:in:
Kerstin Radke (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,0
Price:
US$ 36.99
mCRM – Möglichkeiten und Grenzen der Kundenbindung im Mobile Business
Autor:in:
Jan Wehmeyer (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 19.99
Werbung in unterschiedlichen Medien
Autor:in:
Corinna Thömen (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
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US$ 17.99
Religiöse Motive in der Werbung als Thema zum Umgang mit christlichen Symbolen im Religionsunterricht
Autor:in:
Theres Vorkäufer (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Darstellung von Werbung in verschiedenen Medien
Autor:in:
Juliane Weuffen (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 17.99
Semiotik. Der Schlüssel der Werbebotschaft
Mit Beispielanalyse Werbespot
Autor:in:
Patrick Andersen (Author)
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Raffael Huber (Author)
Category:
Seminar Paper , 2003 , Grade: 6.0 in der Schweiz (1.3 DE)
Price:
US$ 19.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Der Einfluss von Humor auf die Wirkung von Werbung
Autor:in:
Peter Jacobshagen (Author)
Category:
Term Paper , 2001 , Grade: 1,3
Price:
US$ 15.99
Corporate Identity am Beispiel der Volkswagen Immobilien - Eine Tochterfirma mit eigenem CD?
Autor:in:
Maren Herbst (Author)
Category:
Term Paper , 2001 , Grade: 1,0
Price:
US$ 15.99
Das Marketinginstrument Internet
Autor:in:
Torsten Urbanek (Author)
Category:
Diploma Thesis , 2001 , Grade: 2
Price:
US$ 19.99
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