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Philosophy - Philosophy of the 19th Century
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Environmental Sciences
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History - Asia
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Latin philology - Literature
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Theology - Religion (For Pre-University Students)
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Die Biographie einer Marke. Aufstieg und Fall der HB
Unter besonderer Berücksichtigung des werbewirksamen HB-Männchens
Autor:in:
Laura Hordoan (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 2
Price:
US$ 17.99
Krisen-PR im umweltsensiblen Bereich - Greenpeace versus Shell im Fall Brent Spar
Autor:in:
Melanie Weber (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Konfliktmanagement und Krisenbewältigung durch Public Relations? Shell und der Fall Brent Spar
Autor:in:
Alexander Danylec (Author)
Category:
Presentation (Elaboration) , 2005 , Grade: 2,7
Price:
US$ 14.99
Produkt PR in Social Media
Realisierung und Auswirkung im Fall Pril und OTTO
Autor:in:
Kathrin Lang (Author)
Category:
Seminar Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Der Imagetransfer bei Nike im Fall Michael Jordan und seine Auswirkungen
Autor:in:
Jan Eurich (Author)
Category:
Term Paper , 2022 , Grade: 2,0
Price:
US$ 17.99
Erarbeitung eines Imagefilmes für ein fiktives Unternehmen. Fallstudie
Autor:in:
Antonia Esst (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 14.99
Das doppelte Dopinggeständnis. Eine Fallstudie zum Krisenmanagement am Beispiel von Erik Zabel
Autor:in:
J. K. Y. (Author)
Category:
Term Paper , 2014 , Grade: 1,3
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US$ 17.99
Der Einfluss von Cash-Back-Programmen auf die Vergütungsstruktur im Affiliation-Marketing
Eine Modelltheoretische Analyse
Autor:in:
Daniel Lemke (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Nach der Klimakatastrophe - Diesel, Baudrillard und die postmoderne Werbung
Autor:in:
Frank Dersch (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 17.99
Wer spricht, wenn das Gerücht redet? Gerüchte, Flurfunk und ihre Bedeutung für Führungskräfte in Unternehmen
Autor:in:
Sandra Markert (Author)
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 17.99
Das Rezept erfolgreicher Presse- & PR-Arbeit - An den Beispielen FC Schalke 04 (Sender), radio ffn (Rezipient)
Autor:in:
Matthias J. Milberg (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 15.99
Diskrepanzthese und Vertrauenskonzeption am Fallbeispiel ENRON
Autor:in:
M.A. Katja Seidel (Author)
Category:
Seminar Paper , 2004 , Grade: 2
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US$ 17.99
Netzfeminismus. Motive, Herangehensweise und Wirksamkeit
Autor:in:
Rümeysa Özcelik (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 15.99
Cancel Culture und ihre Auswirkungen auf die Meinungsfreiheit. Die Verantwortung von Prominenten in den sozialen Medien
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
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US$ 15.99
Aktuelle Trends im Marketing. Auf dem Weg ins Metaverse
Autor:in:
Jennifer Sommer (Author)
Category:
Project Report , 2024 , Grade: 1
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US$ 17.99
Emotionalisierung von Instagram-Beiträgen der AfD
Autor:in:
Donja Zamani (Author)
Category:
Term Paper (Advanced seminar) , 2023 , Grade: 2,3
Price:
US$ 17.99
Das klassische 4P-Modell im digitalen Wandel
Reflexion des traditionellen 4P-Modells und Case Study zur Distributionspolitik der Walt Disney Company
Autor:in:
Mary Lamb (Author)
Category:
Case Study , 2023 , Grade: 2
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US$ 17.99
Die Abgrenzung zwischen Public Relations und Werbung
Autor:in:
Jonas Pfründer (Author)
Category:
Research Paper (undergraduate) , 2023 , Grade: 2.0
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US$ 14.99
Der Einfluss von Influencer-Marketing auf die Kosmetikbranche
Autor:in:
Anna Schumilowa (Author)
Category:
Term Paper , 2023 , Grade: 1,3
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US$ 20.99
Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
Autor:in:
Svenja Oppermann (Author)
Category:
Seminar Paper , 2019 , Grade: 1,7
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US$ 14.99
Social Media Marketing. Instagram-Zielgruppen, Erfolgsmessung und Chancen und Risiken
Autor:in: Anonymous
Category:
Submitted Assignment , 2022 , Grade: 1,3
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US$ 8.99
Anwendungsbeispiele im Online Marketing
Autor:in:
Leonie Groman (Author)
Category:
Research Paper (undergraduate) , 2022 , Grade: 1.0
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US$ 17.99
Kommunikationsarten in den Kommentarspalten von bekannten deutschen Youtubern am Beispiel von "bibisbeautypalace"
Eine qualitative Inhaltsanalyse nach Mayring der Kommentarspalten
Autor:in:
Linda de Blecourt (Author)
Category:
Term Paper , 2019 , Grade: 1,3
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US$ 14.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 0.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 20.99
Wie Werbung Geschlechterrollen darstellt. Werbekampagnen von "Always" und "Gillette"
Autor:in: Anonymous
Category:
Seminar Paper , 2019
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US$ 14.99
Marketing Fallstudie. Energy-Lutschbonbons "BeastMode"
Autor:in:
Christopher Knoll (Author)
Category:
Term Paper , 2021 , Grade: 1.3
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US$ 14.99
Analyse der Digitalstrategie des ECC Köln im Vergleich zum Mitbewerber EHI Retail Institute
Autor:in:
Julia Meier (Author)
Category:
Term Paper , 2016 , Grade: 2,3
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US$ 14.99
Vergleichende Werbung. Definition, Formen und Wirkungsweise
Autor:in:
Nick Sonnenberg (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 17.99
Entwicklung einer crossmedialen Werbe- und Kommunikationsstrategie
Autor:in: Anonymous
Category:
Project Report , 2020 , Grade: 1,7
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US$ 14.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Category:
Seminar Paper , 2019 , Grade: 1,0
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US$ 17.99
Kommunikation und Verhalten der Lufthansa in Zeiten der Corona-Rezession
Autor:in:
Matthias Wittenberg (Author)
Category:
Term Paper , 2020 , Grade: 75
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US$ 17.99
Inwiefern hat sich die (Spitzen-)Sportkommunikation in Zeiten des Internets und Social Media verändert?
Autor:in:
Alexander Friedl (Author)
Category:
Seminar Paper , 2018 , Grade: 2
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US$ 16.99
Analyse der Erfolgsfaktoren der Crossmedia-Strategie der Marke "true fruits"
Autor:in:
Madeleine Segieth (Author)
Category:
Term Paper , 2018 , Grade: 2,7
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US$ 16.99
Die Inszenierung von Internetwerbung in Form von Produktplatzierung. Linguistische Auffälligkeiten bei BibisBeautyPalace
Analyse der Produktplatzierung auf der Social Media Plattform YouTube
Autor:in:
Julia H. (Author)
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Gender Marketing. Ein gesellschaftlicher Rückschritt?
Autor:in:
Bettina Maier (Author)
Category:
Essay , 2017 , Grade: 1,0
Price:
US$ 15.99
Public Relations. Möglichkeiten und Perspektiven
Autor:in:
Corinne Reiser (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 17.99
Marketingkonzept für eine Selbstverteidigungsschule
Autor:in:
Francesco Vazzano (Author)
Category:
Pre-University Paper , 2007 , Grade: 5.3 (Che-System, 6=Bestnote)
Price:
US$ 14.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Werbeanalyse der Kulturförderung der Sparkasse Regensburg. Strategie, Chancen und Ziele
Autor:in:
Johannes Micha Kraft (Author)
Category:
Term Paper , 2015 , Grade: 2,0
Price:
US$ 6.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Tiere in der Werbung. Tierisch überzeugen und verkaufen
Autor:in:
Asya Kovatchka (Author)
Category:
Research Paper (postgraduate) , 2015 , Grade: 2
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US$ 18.99
Veränderte Anforderungen an die Krisenkommunikation durch die Social Media
Autor:in:
Vanessa Heisler (Author)
Category:
Term Paper , 2015 , Grade: 2,0
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US$ 14.99
Öffentlichkeitsarbeit im Gesundheitswesen. PR-Maßnahmen im Krankenhaussektor
Autor:in:
Pia Werner (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 6.99
Satire im Social Web
Von Lucilius zum Postillon
Autor:in:
Henoch Förster (Author)
,
Joscha Kuczorra (Author)
Category:
Seminar Paper , 2014
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US$ 17.99
Beschreibung und Ergänzung eines bestehenden Geschäftsmodells. Die App „VorOrt“ für die Südwest Presse
Autor:in:
Kim Tiger (Author)
Category:
Term Paper , 2014
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US$ 14.99
Veränderung des Corporate Images in Folge einer internationalen Unternehmenskrise
Kritische Evaluation der Unternehmenskommunikation von Costa Crociere
Autor:in:
B.A. Jennifer Kint (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
Price:
US$ 17.99
Fankommunikation im sozialen Netzwerk Facebook
Am Beispiel der Telenovela "Sturm der Liebe"
Autor:in:
Bachelor of Science // Bachelor of Arts Julian Bochberg (Author)
Category:
Seminar Paper , 2013 , Grade: 2,0
Price:
US$ 14.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
QR-Code-Marketing im Kulturbetrieb
Autor:in:
B.A., stud. M.A. Laura Geissler (Author)
,
Lisa Lietz (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 41.99
Geschickt platziert
Product Placement als Werbeform
Autor:in:
Danielle Sprengnagel (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 24.99
Corporate Event: Planungskonzept und organisatorische Umsetzung
Autor:in:
Alexander Dubbrick (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 17.99
Analyse des Nike Werbespots zur WM 2010 vor dem Hintergrund der Kommunikationstheorie Paul Watzlawicks
Autor:in:
Benjamin Kohtz (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,7
Price:
US$ 15.99
Street Art und ihre Verwertung durch die Werbeindustrie
Autor:in:
Anja Schneck (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Customer Relationship Management (CRM) als zentraler Faktor für den Unternehmenserfolg am Beispiel der stadtmobil Rhein-Ruhr GmbH
Autor:in:
Tobias Neveling (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
Das Social Media Desaster von Nestlé
Autor:in:
Alexandra Pfleiderer (Author)
Category:
Seminar Paper , 2012
Price:
US$ 14.99
Neuromarktforschung im Rahmen der Werbeplanung
Autor:in:
BBA Thomas Heinrich Musiolik (Author)
Category:
Seminar Paper , 2012 , Grade: 1,3
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US$ 16.99
Virales Marketing – Die Werbestrategie des 21. Jahrhunderts
Autor:in:
Maria Neidhold (Author)
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 14.99
Sportverein-SEO
Erstellung und Umsetzung eines Suchmaschinenoptimierungskonzeptes für einen Wiener Sportverein
Autor:in:
Benjamin Kehrer (Author)
Category:
Seminar Paper , 2011
Price:
US$ 16.99
Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
Autor:in:
Stephan Griesenbrock (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr gut
Price:
US$ 36.99
Digitale Spiele als Werbeträger
Potentiale und Herausforderungen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 16.99
Markenkriterien & Kommunikationswege von NGOs am Beispiel Greenpeace
Autor:in:
B.A. Katharina Maute (Author)
Category:
Project Report , 2011 , Grade: 3
Price:
US$ 16.99
Onlinekommunikation in Krisen
Medienarbeit und Dark Sites
Autor:in:
M. A. cand. Janine Pentzold (Author)
Category:
Term Paper , 2009 , Grade: 1,0
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US$ 20.99
Soundanwendungsproblematik im Hinblick auf die Anpassungsmöglichkeiten der akustischen Informationen in Webpräsenzen
Zwischen Theorie und Praxis
Autor:in:
Natalie Scheidt (Author)
Category:
Term Paper , 2010 , Grade: 2,3
Price:
US$ 15.99
Fallstudie zur Kundenbindung am simulierten Beispiel der Buchhandlung „LESEZEIT“
Autor:in:
Astrid Matejka-De Jonghe (Author)
Category:
Term Paper , 2011 , Grade: 1,0
Price:
US$ 14.99
Kommunikation in der Krise - am Beispiel Vattenfall
Autor:in:
Martin Feldwieser (Author)
Category:
Project Report , 2011 , Grade: 1,0
Price:
US$ 15.99
Anzeigenwerbung zwischen Print und Online
Im Wandel der Zeit(ung)
Autor:in:
Volker Zepperitz (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 14.99
Unlautere Werbung (§§ 3,4 UWG) Fallgruppe „Kundenfang und Behinderung“
Autor:in:
Jacqueline Stoj (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 17.99
In Game Advertising
Werbung in Computerspielen
Autor:in:
M.A. Robert Kampf (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
Price:
US$ 14.99
Krisen-PR und Issues Management
Professional Corporate Crisis Communication
Autor:in:
Christoph Beaufils (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 14.99
Product Placement im deutschen Film und Fernsehen
Richtlinien, Verstöße und Zukunftsaussichten
Autor:in:
Gerrit Christiansen (Author)
Category:
Term Paper , 2011
Price:
US$ 6.99
Beschwerdemanagement als Instrument des CRM
Autor:in:
Dipl. Betriebswirt (FH) Daniel Friedrich (Author)
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Christian Schmid (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,7
Price:
US$ 17.99
Greenwashing. Die negativen Aspekte der Nachhaltigkeitskommunikation
Autor:in:
Bernhard Schöps (Author)
Category:
Seminar Paper , 2009 , Grade: 2
Price:
US$ 19.99
„Below – the – Line“ als strategische Alternative
Autor:in:
Boris Skrabl (Author)
Category:
Term Paper , 2005 , Grade: 2,3
Price:
US$ 16.99
Corporate Social Responsibility. Der Markt mit der Moral
„Greifen Sie zu! Das Produkt mit 100% reinem Gewissen.“
Autor:in:
Magistra Artium Marianne Korff (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 1,0
Price:
US$ 36.99
Verfassungsmarketing - Ein neuer Weg aus der Zielgruppenfalle?
Autor:in:
Jasmin Teuteberg (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 19.99
Point-of-Sale-Marketing. Impulsives Kaufverhalten
Autor:in:
Linda Ellersiek (Author)
Category:
Intermediate Examination Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Product Placement. Ausgewählte Studien über die Wirkung auf den Rezipienten
Autor:in:
Kathrin Niederdorfer (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 19.99
Die Geschichte der Automobilwerbung in Deutschland
Autor:in:
Jens Wittig (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Interkulturelle Werbung - Gegenüberstellung der Kulturen und der Werbestile Japans und der skandinavischen Länder unter der Verwendung der Kulturdimensionen nach Hofstede
Autor:in:
Nadine Sulzberger (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,0
Price:
US$ 17.99
Channelkonflikte im Content-Markt
Autor:in:
Sven Jacobsen (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 14.99
Erlebniswelten für Kunden am Beispiel der VW-Autostadt
Autor:in:
Julia Völker (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 14.99
Sterbende Aidskranke und blutverschmierte T-Shirts - Eine Erläuterung der Provokation in der Werbung am Beispiel der Benetton-Kampagnen
Autor:in:
Camelia Ratiu (Author)
Category:
Seminar Paper , 2005 , Grade: 1.7
Price:
US$ 15.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Werbung im Wandel - Das Internet als Werbeplattform
Autor:in:
Stefan Zeidler (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 2.0
Price:
US$ 17.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Der Einsatz von Instore Medien am Point of Sale
Autor:in:
Christian Möller (Author)
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 17.99
Krisen-PR: Klassische PR-Tools
Autor:in:
Christiane Seidel (Author)
Category:
Term Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Zwischen Pietät und Profit - Ein Experiment zur Wirkung von Angstappellen in der Marktkommunikation von Bestattungsinstituten
Autor:in:
Aisha Nadine Seitz (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Interkulturelles Marketing: Werbestile im Kulturvergleich - Werbung in Frankreich
Autor:in:
Sabine Schrenk (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
PR für Tageszeitungen - Überblick über Theorie und Praxis
Autor:in:
Matthias Kießling (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 15.99
Product Placement - eine kritische Betrachtung
Autor:in:
Nils-Christian Apel (Author)
Category:
Research Paper (undergraduate) , 2004 , Grade: 1
Price:
US$ 15.99
Medienresonanzanalyse - Ansatzpunkte der Erfolgsmessung und Wirkungsebenen
Autor:in:
Lennart Frickenschmidt (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Der Einfluss von Humor auf die Wirkung von Werbung
Autor:in:
Peter Jacobshagen (Author)
Category:
Term Paper , 2001 , Grade: 1,3
Price:
US$ 15.99
Community als PR- und Marketinginstrument
Stand 2001
Autor:in:
Kai Oppel (Author)
Category:
Scientific Essay , 2001 , Grade: keine Note
Price:
US$ 15.99
Sonnenschutzmittelwerbung in den Jahren 1920 - 1939
Autor:in:
Dario Bernardi (Author)
Category:
Seminar Paper , 2001 , Grade: Gut
Price:
US$ 0.99
Kriegs-PR und Propaganda? Zum jüngsten Jugoslawienkrieg
Autor:in:
Christian Schmidt (Author)
Category:
Term Paper , 2000
Price:
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