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Erfolgsfaktoren unternehmerischer Krisen-PR
Die Beeinflussung von Krisendiskursen am Beispiel von Pressemitteilungen
Autor:in:
Florian Scharr (Author)
Category:
Doctoral Thesis / Dissertation , 2006 , Grade: 1,5
Price:
US$ 43.99
Kommunikationsoptimierung in sozialen Netzwerken am Beispiel der PR-Krise von Nestlé
Autor:in:
Inessa Koch (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 17.99
Kein Weg aus der Krise? Gründe für die Entwicklung der Unternehmenskrise von Air Berlin
Autor:in:
Patrick Hirschauer (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 20.99
Krisenkommunikation. Die Bedeutung für die Bewältigung von Krisen aus Unternehmenssicht
Autor:in:
Nils Franke (Author)
Category:
Seminar Paper , 2011 , Grade: 2,3
Price:
US$ 17.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Krisenkommunikation bei der Loveparade 2010
Autor:in:
Mona Schmadl (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 18.99
Präventive Maßnahmen der Krisenkommunikation aus Sicht der Unternehmensführung
Autor:in:
Ann-Kathrin Kempmann (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 18.99
Krisenkommunikation und Krisenmanagement bei der PepsiCo
Autor:in:
Hanna Treyer (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 16.99
Krisenkommunikation und Beurteilung eines Praxisbeispiels. Der Absturz des Germanwings Fluges 4U 9525
Autor:in:
Nicole Tornow (Author)
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 17.99
Marketing im Kontext existenzieller Unternehmenskrisen unter besonderer Berücksichtigung des Bankensektors
Möglichkeiten, Grenzen, Handlungsempfehlungen
Autor:in:
Benjamin Zühr (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 41.99
Ein komparativer Vergleich von Unternehmens- vs. Branchenkrisen und Länder- vs. Weltkrisen als Determinanten des Wettbewerbsverhaltens unter besonderer Berücksichtigung des Pricing
Autor:in:
Alexander Köthe (Author)
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 18.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 22.99
Die Rolle von Social Media in der Krisenkommunikation. Der Fall BP und Deepwater Horizon im Golf von Mexico
Autor:in:
Florian Covi (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Krisenkommunikation als Spezialfach der PR
Autor:in:
Kerstin Schaaf (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Neurokrisenkommunikation
Krisenkommunikation im Lichte der neueren Erkenntnisse der Neurowissenschaft
Autor:in:
Diplom Kaufmann (FH) Carsten Koch (Author)
Category:
Diploma Thesis , 2010 , Grade: 2
Price:
US$ 31.99
Marketing in Krisenzeiten - Konsumgüter vs. langlebige Gebrauchsgüter
Autor:in:
André Wycisk (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Die Nutzung sozialer Medien in Unternehmenskrisen. Einfluss auf die klassische Krisenkommunikation und strategischer Einsatz
Autor:in:
Sandra Heimrich (Author)
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 18.99
Konsumverhalten zu Zeiten der Finanzkrise am Beispiel von Studierenden
Autor:in:
Manuel Bouvier (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Ländermarktanalyse Schwedens und die strategische Ausrichtung IKEAs
Autor:in:
Pamela Kiesow (Author)
Category:
Term Paper , 2003 , Grade: 1,3
Price:
US$ 33.99
Marketingstrategien während der Corona-Pandemie. Praxisbeispiel "Canyon Bicycles GmbH"
Autor:in:
Damian Strang (Author)
Category:
Research Paper (undergraduate) , 2020 , Grade: 2,0
Price:
US$ 17.99
Die Zukunft von Click & Collect. Dauerhaftes Erfolgsmodell oder nur Corona-Trend?
Autor:in:
Svenja Oppermann (Author)
Category:
Essay , 2021 , Grade: 1,3
Price:
US$ 16.99
Was ist für eine erfolgreiche Marketingkampagne nötig?
Autor:in:
Adnan Ghaibeh (Author)
Category:
Essay , 2021 , Grade: 1,3
Price:
US$ 16.99
Rückrufmanagement in der Automobilindustrie. Grundlagen, Qualitätsmanagement und Produktsicherheitskomitee
Autor:in:
Thomas Eulenpesch (Author)
Category:
Term Paper (Advanced seminar) , 2015
Price:
US$ 20.99
Marketing und Ethik
Autor:in:
Nick J Becker (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 18.99
Analyse des Bierkonsums in Deutschland – Status Quo und zukünftige Entwicklung
Autor:in:
Vincent Wald (Author)
Category:
Term Paper , 2009 , Grade: 2,3
Price:
US$ 16.99
Entwicklung von Strategien und Maßnahmen der internen Markenführung in Markenkrisen
Autor:in:
Michael Kunsch (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Vermarktung einer App. Online- und Social-Media-Maßnahmen bei Einführung einer App eines Süßwarenherstellers
-
New
Autor:in: Anonymous
Category:
Case Study , 2023 , Grade: 1,0
Price:
US$ 17.99
Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 2015
Autor:in:
Mathias Heins (Author)
Category:
Seminar Paper , 2020 , Grade: 1,7
Price:
US$ 18.99
Cause-related Marketing
Ausgestaltungselemente einer Cause-related Marketing Aktion und ihre Erfolgswirkung
Autor:in: Anonymous
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 18.99
Social Recruiting und Employer Branding unter Einbezug der Mitarbeiter der ING-DiBa
Autor:in:
B.A. Christian Sander (Author)
,
Jan Köllnberger (Author)
,
Viktor Wiederkehr (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
Price:
US$ 20.99
Kongresse und Tagungen als wichtiger Wirtschaftsfaktor eines geografischen Raums
Autor:in: Anonymous
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 18.99
Social Media and Luxury Brands
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 2,0
Price:
US$ 20.99
Das "Produkt" Musik. Besonderheiten bei der Vermarktung
Autor:in:
Fabian Schmied (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Von der Industriestadt zur Tourismusmetropole
Standort-Marketing am Beispiel Bilbao
Autor:in:
Dennis Lindenau (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 15.99
Preisbildung der Automobilzulieferer im Independent Aftermarket
Autor:in:
Marko Funke (Author)
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 31.99
Fehlerhafte Krisenkommunikation und ihre Folgen
Autor:in:
Timon Wolf (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Krisenkommunikation – unter besonderer Berücksichtigung von Rückrufaktionen im Automobilbereich
Autor:in:
Andreas Janson (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 17.99
Change Management am Theater
Eine Analyse am Beispiel des Friedrichstadtpalastes Berlin
Autor:in:
Lydia Stübler (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,3
Price:
US$ 36.99
Generation LOHAS - Wie wird der neue Lifestyle die Tourismusmärkte der Zukunft prägen?
Autor:in:
Martina Blümel (Author)
Category:
Elaboration , 2010 , Grade: 1,7
Price:
US$ 31.99
Virales Marketing / virale PR
Autor:in:
Sabrina Stiller (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 16.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Auswirkungen des Fairen Handels auf die Freie Marktwirtschaft am Beispiel des FAIRTRADE Kaffees
Autor:in:
Philipp Gogg (Author)
Category:
Master's Thesis , 2009 , Grade: sehr gut
Price:
US$ 31.99
Verkaufsförderung oder Geldverschwendung? - Das Potential von Produktproben im Internet
Autor:in:
Jasmin Brück (Author)
Category:
Diploma Thesis , 2009 , Grade: sehr gut
Price:
US$ 36.99
Virales Marketing als Instrument für KMU
Autor:in:
Burkhard Heling (Author)
Category:
Seminar Paper , 2009 , Grade: 1,7
Price:
US$ 16.99
Virales eMarketing
Chancen und Risiken
Autor:in:
Lisa Pitz (Author)
Category:
Seminar Paper , 2008 , Grade: 1,0
Price:
US$ 19.99
Die Bedeutung von Web-Events als Unterstützung von Markenveranstaltungen
Effizienter Einsatz eines Online-Tools für die Führung von Veranstaltungsmarken
Autor:in:
Dipl Katharina Sachse (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,1
Price:
US$ 36.99
Virales Marketing und private Kommunikation im WWW
Autor:in:
Josef Weber (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Eignung alternativer Kompensationsformen zur Bewältigung von Produktkrisen
Theoretische Erklärungsansätze und empirische Analysen
Autor:in:
Philip Tien (Author)
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 16.99
Die heutige Rolle der Kommunikationsagenturen
Handwerksunternehmen oder strategischer Partner?
Autor:in:
Diplom-Betriebswirt Pascal Noller (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 17.99
E-Branding im interaktiven Kommunikationszeitalter - Strategien, Perspektiven und empirische Untersuchungen
Autor:in:
Diplom-Betriebswirt Pascal Noller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Strukturwandel in der Musikindustrie
Autor:in:
Tim Rickers (Author)
Category:
Seminar Paper , 2004 , Grade: 1.0
Price:
US$ 18.99
Marketingkonzept für den Radonstollen in Bad Kreuznach
Autor:in:
Dipl. Betriebswirtin Christina Pulcher (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 39.99
Lebensmittelskandale: Eine experimentelle Studie zur Wirkung auf das Vertrauen zum Einzelhandel
Autor:in:
Dipl.-Kfm. Benjamin Brauer (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,8
Price:
US$ 36.99
Licensing - ein innovatives Kommunikationsinstrument im Film-Marketing am Beispiel von 'STAR WARS'
Autor:in:
Mark Weiland (Author)
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 17.99
Entwicklung eines Kommunikationskonzeptes zur Markteinführung eines Passivhauses jenseits der Öko-Nische
Autor:in:
Diplomkauffrau Meike Hagemeier (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Netzwerkeffekte und Standardisierung im Online-Musikmarkt: Szenarien und Strategien für die Musikindustrie im Umfeld von Digital Rights Management und Darknet
Autor:in:
Tino Amm (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Die Luftverkehrspolitik
Autor:in:
Jens Marquardt (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Lebensmittelskandale. Handelsgerichtete Aktivitäten der Industrie
Autor:in:
Marina Wilgen (Author)
,
Magnus Flatken (Author)
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 16.99
Marktprognose im Doppel- und Reihenhausbau
Autor:in:
Toralf Lindner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Kulturmarketing als Instrument zur Attraktivitätssteigerung von Städten
Autor:in:
Nathalie Jöckel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 78.99
Onlinewerbung in der Musikindustrie. Das Internet als Marketing- und Werbeinstrument
Autor:in:
Ariana Mohar (Author)
Category:
Term Paper , 2004 , Grade: Sehr gut (1)
Price:
US$ 18.99
Steuerung von Markenportfolios
Autor:in:
Philipp Knorr (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 56.99
Käuferverhalten bei Bio-Lebensmitteln. Empirische Befunde und Konsequenzen für die Marktbearbeitung
Autor:in:
Marco Räpple (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Begriff, Ziele und Erfolgskontrolle des Messe-Marketings dargestellt an der Firma global words AG
Autor:in:
Mandy Kunert (Author)
Category:
Term Paper , 2002 , Grade: 2,0
Price:
US$ 18.99
Zentren und Aufgaben der Verbraucherpolitik
Autor:in:
Thomas Steffen (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 18.99
Determinanten der Preisfestlegung für ausländische Märkte
Autor:in:
Tanja Schramm (Author)
Category:
Term Paper , 2001 , Grade: 1,7
Price:
US$ 16.99
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