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Interactive Value Creation - Mass Customization
About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
Autor:in:
B.Sc. Yasemin Sari (Author)
Category:
Essay , 2011 , Grade: 2,0
Price:
US$ 16.99
Die Bedeutung von Kundenaktivitäten für den Service Value
Eine explorative Untersuchung
Autor:in:
Nils Zakierski (Author)
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 18.99
Perceived Value - Definition, Messung und Einflussfaktoren
Autor:in:
Drazena Ivicic (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
Autor:in:
Lorenz Alexander Rau (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,3
Price:
US$ 31.99
Value-Added-Services-Angebote eines Radiopharmakaanbieters auf dem deutschen Markt
Möglichkeiten der inhaltlichen Gestaltung
Autor:in:
Stefan Schrader (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 32.99
Ermittlung des Customer Lifetime Values von Privatkunden eines Kreditinstituts
Autor:in:
Adrian Holzheimer (Author)
Category:
Seminar Paper , 2019 , Grade: 1,7
Price:
US$ 16.99
Kundenwertmanagement im Private Banking. Eine Analyse im besonderen Hinblick auf den Customer Lifetime Value
Autor:in:
Maximilian Ritz (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 17.99
Customer Lifetime Value Management
Autor:in:
Matthias Arnold (Author)
Category:
Seminar Paper , 2004 , Grade: gut
Price:
US$ 18.99
Nicht jeder Kunde ist gleich 'wert' - Das Konzept des Customer Lifetime Value
Autor:in:
Christopher Nieß (Author)
Category:
Research Paper (undergraduate) , 2002 , Grade: 2,4
Price:
US$ 18.99
Kommunikation im Shareholder Value-Management
Autor:in:
André Nowas (Author)
Category:
Seminar Paper , 2001 , Grade: 2,7
Price:
US$ 0.99
Vergleich des Value in Use von Smart- und E-Services
Autor:in:
Jakob Sonnenbichler (Author)
Category:
Seminar Paper , 2019 , Grade: 1,3
Price:
US$ 18.99
Marketingstrategien und Erfolgspotentiale von Zubehörprodukten (Value Added Services) im After Sales Management
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Der Perceived Value von Services im Retail Banking
Eine kausalanalytische Studie zur Identifikation von Einflussfaktoren
Autor:in:
Andrea Katharina Körner (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 41.99
Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value
Autor:in:
Nina Halaczinsky (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Value Added Services im deutschen Mobilfunkmarkt
Autor:in:
My-Hien Nguyen (Author)
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Messung und Prognose des Customer Lifetime Value
Autor:in:
Lasse Walter (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 17.99
Was wird unter dem Shareholder Value verstanden und wie wird er gemessen?
Autor:in:
Kathrin Alt (Author)
Category:
Seminar Paper , 2001 , Grade: 1,7
Price:
US$ 17.99
The Support of Value Co-creation
A Critical Determination of the Internal Organisational, Operational and Structural Elements and External Communication and Human Interaction Requirements
Autor:in:
Ädris Osmani (Author)
Category:
Project Report , 2016 , Grade: 2,0
Price:
US$ 6.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Corporate social responsibility at BASF
Creating Value for Shareholders and Society
Autor:in:
Leonard Coen (Author)
,
Jean-Luc Frast (Author)
Category:
Project Report , 2011 , Grade: 1,0
Price:
US$ 6.99
Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2011
Price:
US$ 17.99
Type and timing of rewards as influencing factors on the value perception of a customer loyalty program
Autor:in:
Master of Science Ulrich Pohl (Author)
Category:
Master's Thesis , 2006 , Grade: 1,5
Price:
US$ 79.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Using means-end chains and hierarchical value-maps
Autor:in:
Jan-Christoph Kischkewitz (Author)
Category:
Essay , 2006 , Grade: 9/10
Price:
US$ 17.99
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2013
Price:
US$ 17.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
The Relation of Happiness and Social Capital. Analysis based on the World Value Survey
Autor:in:
Henrike Diesing (Author)
Category:
Essay , 2013 , Grade: 1.33
Price:
US$ 16.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
The role and value of long term relationships in business to business environment
Autor:in:
Dipl.-Kaufmann techn. Oliver Florian Friede (Author)
Category:
Term Paper , 2002 , Grade: 1,3 (A)
Price:
US$ 18.99
Customer Engagement Value and Social Media
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2015
Price:
US$ 19.99
Entwicklung eines Kundenwertmodells und Handlungsempfehlungen zur Aussteuerung von variablen Boni für ein innovatives Energiestartup
Autor:in: Anonymous
Category:
Project Report , 2018 , Grade: 1,3
Price:
US$ 16.99
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,0
Price:
US$ 18.99
Ursachen nachlassender Kundenbindung im 21. Jahrhundert
Autor:in:
Bachelor of Science Sebastian Neininger (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
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US$ 16.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Methoden zur Bewertung von Kundenbeziehungen im CRM
Autor:in:
Jakob Müller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1
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US$ 20.99
Methoden zur Kundenbasisanalyse
Autor:in:
Sven Duggen (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 16.99
Business Model Canvas von Lidl und Analyse der Multi-Channel-Kampagne "Lidl Plus"
Autor:in: Anonymous
Category:
Project Report , 2021 , Grade: 1,7
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US$ 18.99
Marketing. Einführung in die grundlegenden Vorgehensweisen eines Marketingteams
Vorlesungstranskript
Autor:in:
Mike G. (Author)
Category:
Abstract , 2017 , Grade: 1,0
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US$ 7.99
Verantwortung durch Tradition und Werte leben. Storytelling als Teil der internen CSR-Kommunikation
am Beispiel des 1. FC Kaiserslautern
Autor:in:
Christian Roos (Author)
,
Tina Schmitt (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 2,0
Price:
US$ 18.99
Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren
Autor:in:
Mario Pfeuffer (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Möglichkeiten und Grenzen des Customer Lifetime-Ansatzes zur Kundenbewertung
Autor:in:
Christoph Weigel (Author)
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 17.99
Die Marktpositionierung von M-Budget Mobile
Marktanalyse und Vergleich mit CoopMobile anhand des Marketing Mix
Autor:in:
Olivier Estoppey (Author)
Category:
Seminar Paper , 2007 , Grade: 5 (nach schweizer Notensystem)
Price:
US$ 16.99
Virtuelle Communities der 2. Generation
Untersuchung von Geschäftspotenzialen und kritischen Erfolgsfaktoren von virtuellen Communities mit hybridem Zugang (mobil/stationär) aus der Sicht von Mobilfunkbetreibern
Autor:in:
Dipl. Kaufmann Thomas Jäckel (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
An Analysis of Ryanair’s Corporate Strategy
Autor:in:
Miriam Mennen (Author)
Category:
Essay , 2005 , Grade: 72 % - A
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US$ 16.99
What makes a brand authentic? The example of "The Body Shop"
Autor:in:
B.A. Katharina Maute (Author)
,
Jennifer Borchers (Author)
Category:
Term Paper , 2013 , Grade: 1
Price:
US$ 17.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Runtriz - The Leader of mobile Hospitality
Hotel Evolution
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
Adopting a Strategic Approach within Retail Organisations
Autor:in:
Robert Stolt (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Evaluation of the Marketing Strategy of Tesla Motors Inc
Autor:in:
Dominic Birk (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,0
Price:
US$ 18.99
Is marketing the source of "Blue Ocean" strategies?
The limited value of "Blue Ocean" strategies in strategic debates of companies
Autor:in:
Barrack Kennedy (Author)
Category:
Term Paper , 2010 , Grade: A
Price:
US$ 16.99
Intercultural Business Presentations
The adaption of buisness presentation to the cultural values of international audiences
Autor:in:
Dorothee Müller (Author)
Category:
Essay , 2009 , Grade: 1
Price:
US$ 6.99
Marketing channel strategy for consumer goods
Autor:in:
Dipl. Betriebswirtin, MBA Sandra Burgemeister (Author)
Category:
Term Paper , 2003 , Grade: 95%
Price:
US$ 17.99
The Creative Kitchen
Autor:in:
Dipl. Betriebswirtin, MBA Sandra Burgemeister (Author)
Category:
Term Paper , 2000 , Grade: 80%
Price:
US$ 17.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Category:
Seminar Paper , 2020 , Grade: 2,0
Price:
US$ 17.99
Brand Management. Changes in the Past 40 Years
Autor:in: Anonymous
Category:
Essay , 2023 , Grade: 1.7
Price:
US$ 6.99
Einfluss von Werbung auf die finanzielle Performance von Unternehmen
Die direkte Werbewirkung auf das Investorenverhalten und den Unternehmenswert
Autor:in:
Ricardo Schumann (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 2,3
Price:
US$ 11.99
Strategic Decision Making - A Case Study Review
Making Decisions
Autor:in:
MBA Andreas Keller (Author)
Category:
Seminar Paper , 2003 , Grade: 1.8
Price:
US$ 16.99
Kompetenzorientiertes Marketing
Ein ressourcenorientierter Ansatz im Marketing
Autor:in:
Romeo Ruh (Author)
Category:
Diploma Thesis , 2003 , Grade: keine Benotung, nur angenommen
Price:
US$ 36.99
Business valuation of the enterprise Daimler AG
Autor:in:
Christin Wessels (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 16.99
What Drives Motivation to Participate Financially in a Crowdfunding Community?
Autor:in:
Michel Harms (Author)
Category:
Master's Thesis , 2007 , Grade: 7 Punkte
Price:
US$ 0.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Co-Branding as a brand strategy. An analysis from the resource-based view
Autor:in:
Frédéric Begemann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 90.99
Working Mothers Buying Detergents. Only Price Matters
Autor:in:
Vicente Salvador Montaño (Author)
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Manuel S. Ortega (Author)
Category:
Research Paper (undergraduate) , 2016
Price:
US$ 16.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process
Autor:in:
C. Brüggemann, Tobias/ Lassek, S./ Gence (Author)
Category:
Master's Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 36.99
Erstellung eines Marketingkonzepts für den Fitnessanbieter "Smile X" mit neuem Mama-Baby-Kurs
Autor:in:
Vee Woog (Author)
Category:
Term Paper , 2023 , Grade: 2,0
Price:
US$ 16.99
Smart and fresh
How True Fruits is reinforcing its USP with a strong marketing mix
Autor:in:
Patrick Schneider (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 18.99
Social Media. A Panacea for Collaborative Professional Development of Business Educators in Nigeria
Autor:in:
Mrs Judith Enwere (Author)
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Linda Lumanze (Author)
Category:
Term Paper , 2015
Price:
US$ 16.99
Chancen und Grenzen neuer Marketingformen. Bedroht Social-Media den Business-to-Business Außendienst?
Autor:in:
Dennis Burkard (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1.3
Price:
US$ 16.99
Commodity Marketing
Konzeptionelle Grundlagen und empirische Belege
Autor:in:
Katharina Beger (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 18.99
Family-friendly Certification of Enterprises: Marketing Hype or Real Change?
Autor:in:
Janine Blomeier (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Auswahl von CRM-Systemen und Technologiepartnern - Kriterien, Prozesse und Erfolgsfaktoren
Autor:in:
Bachelor in Business Administration Daniel Beye (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Möglichkeiten und Grenzen des CRM bei der Kundenbindung im Einzelhandel
Autor:in:
B.Sc. Tom Helman (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 17.99
Markenpolitik- Verfahrensvergleich: Means-end-Analyse, Netzwerkanalyse und Repertory Grid
Methoden zur Messung des Markenwertes
Autor:in:
Vivien Gröning (Author)
Category:
Seminar Paper , 2005 , Grade: 2,7
Price:
US$ 16.99
Hedgefonds zur Portfoliooptimierung für Privatanleger
Eine empirische Untersuchung
Autor:in:
Erec Fetzer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Cause Related Marketing in der Lebensmittelindustrie
Autor:in:
Luisa Peil (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Marketing für Fluggesellschaften – Besonderheiten, Konzepte und Beispiele
Autor:in:
Andre Köhler (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 17.99
Wertorientierung der Unternehmenssteuerung im Informationszeitalter
Überblick über die wichtigsten Aspekte unter besonderer Berücksichtigung von Versicherungsunternehmen
Autor:in:
Mark Berger (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Marketing strategy Report - Bionade GmbH
Autor:in:
Lena Fitzen (Author)
Category:
Term Paper , 2006
Price:
US$ 19.99
Efficient Consumer Response der Zweiten Generation - Werdegang eines Strategiekonzeptes auf dem Weg zu nachhaltiger Kundenorientierung
Autor:in:
Diplom-Wirtschaftspsychologin Katrin Nottmeier (Author)
Category:
Diploma Thesis , 2006 , Grade: 1.7
Price:
US$ 31.99
Optimierung der Vermarktung des Basis-Marketing-Konzeptes „Hallo Nachbar“ für Autowerkstätten mit Hilfe des Relationship-Marketing
Autor:in:
Jens Rosenow (Author)
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 17.99
Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
Der Resource-based View und der Beitrag des Marketing
Autor:in:
Julika Fricke (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Kundenzufriedenheit
Autor:in:
Ralph Fuchs (Author)
Category:
Term Paper , 2006 , Grade: 2,4
Price:
US$ 17.99
Besonderheiten der Generation 55+ - Eine kritische Diskussion vor dem Hintergrund des CLV Konzeptes
Autor:in:
Frederik Böttcher (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Best-Practices von Kommunikations- und Servicedienstleistungen: Customer Retention Programs
Autor:in:
Florian Jansen (Author)
Category:
Presentation (Elaboration) , 2004 , Grade: 1,3
Price:
US$ 16.99
Kundenwert und Kundenwertanalyse im Versicherungsunternehmen
Autor:in:
Nicole Menger (Author)
Category:
Research Paper (undergraduate) , 1995 , Grade: 1,5
Price:
US$ 18.99
Der Wert einer Marke. Markenbewertungsmodelle und deren kritische Würdigung
Autor:in:
Anke Baum-Nilsson (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Direkte Erlösmodelle des M-Commerce
Autor:in:
Patrick Bloch (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 18.99
Entwicklung des Teleshopping in Deutschland
Autor:in:
Göksal Günana (Author)
Category:
Term Paper , 2002
Price:
US$ 17.99
Kundencontrolling im wertbasierten Management. Möglichkeiten und Grenzen für das Controlling langfristiger Kundenbeziehungen.
Autor:in:
Christina Kuttnig (Author)
Category:
Thesis (M.A.) , 2002 , Grade: Sehr gut
Price:
US$ 43.99
Relationship Marketing im Internet
Autor:in:
Steffen Busse (Author)
Category:
Diploma Thesis , 1999 , Grade: 1
Price:
US$ 44.99
A digital marketing strategy for Bank365 Group
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New
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 65
Price:
US$ 18.99
Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation
Autor:in:
Thomas Rosenberger (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 16.99
The Impact of SIRI Gramodyoga Samsthe on Rural Women Empowerment and their socio-economic conditions
A case on Dakshina Kannada District, Karnataka State
Autor:in:
Rangappa Yaraddi (Author)
,
Poornima (Author)
Category:
Case Study , 2018 , Grade: 1
Price:
US$ 0.99
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