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Interaktive Öffentlichkeitsarbeit und Online-PR als wesentliche Bestandteile der Unternehmenskommunikation
Autor:in:
Diana Bryg (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Zurück in die Zukunft! - Theorie und Praxis der Kommunikation von Geschichte und Tradition als Bestandteil erfolgreicher PR deutscher Automobilunternehmen
Autor:in:
Anita Müller (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Der Kundenwert als zentraler Bestandteil im Customer Relationship Management
Autor:in:
Gion Egel (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 15.99
Social Media Plattformen als integrierter Bestandteil der Unternehmenskommunikation am Beispiel von Starbucks
Autor:in:
Alexej Antropov (Author)
,
René Biniossek (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
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US$ 16.99
Die Kommunikationspolitik als integrativer Bestandteil des Dienstleistungsmarketing
Autor:in:
Miriam Moch (Author)
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Seminar Paper , 2009 , Grade: 1,3
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US$ 16.99
Direct Mailings - Marketingstrategie im Marketing-Mix oder Werbemaßnahme?
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2007 , Grade: 1,7
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US$ 14.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
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Bachelor Thesis , 2010 , Grade: 1,0
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Wie Algorithmen unseren Marktwert bestimmen. Eine kritische Betrachtung der Auswirkungen von Online-Dating
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Vincent Herkert (Author)
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Term Paper , 2023 , Grade: 1,0
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Theorie der sozialen Identität. Selbstdarstellung in sozialen und beruflichen Netzwerken
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Michel Neumann (Author)
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Seminar Paper , 2020 , Grade: 1,7
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Die Reichweite von viralem Marketing. Die Social Media Kampagne "Supergeil" von Edeka und die Generation Y
Autor:in:
Samira Mosavi (Author)
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Term Paper , 2017 , Grade: 1,3
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Geschlechtsrollenstereotype in der Werbung der Printmedien
Gegenüberstellung ausgewählter Werbeanzeigen zweier Zeitschriften: „Woman“ und „Men’s Health“
Autor:in:
Stefania Kerschbaumer (Author)
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Seminar Paper , 2006 , Grade: 2
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Die Bedeutung des Sound Branding für die moderne Markenführung
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Hans-Joachim Konrad (Author)
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Term Paper , 2007 , Grade: 1,3
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Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
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US$ 36.99
Kritische Betrachtung von Product Placement im Film und TV
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New
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,7
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US$ 14.99
Soziale Plattformen als Marketingmittel. Bewerben von Kleidung innerhalb der Generation Z
Autor:in:
Mio Müller (Author)
Category:
Seminar Paper , 2023 , Grade: 1,0
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US$ 16.99
Emojis in der Digitalen Kommunikation. Ihr Einfluss auf das Markenimage und die Kundenansprache in der Modernen Technologie
Autor:in:
Kimberley Unger (Author)
Category:
Seminar Paper , 2018 , Grade: 2,0
Price:
US$ 39.99
Influencer Marketing
Wie können die Unternehmen von der Reichweite der Influencer in Deutschland profitieren? Welche Chancen und Risiken können mit der Einbindung von Influencern ins Unternehmen auftreten?
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,3
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US$ 15.99
Digitaler Narzissmus auf Adobe Stock und Instagram
Einordnung und Merkmale "Narzissmus" und "Digitaler Narzissmus" sowie visuelle Darstellung des Narzissmusbegriffs auf der Bilddatenbank Adobe Stock und der Social Media Plattform Instagram
Autor:in:
Laura Borgnolo (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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US$ 17.99
Das Verhältnis von Journalismus und Public Relations. Determinationsthese und Intereffikationsmodell
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1.0
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US$ 15.99
Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
Autor:in:
Luca Marie Jakobs (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 0.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 20.99
Social Media and Social Engineering. Social Media als Quelle für OSINT/SOCMINT und mögliche Gegenmaßnahmen
Autor:in:
Michael Sturzenegger (Author)
Category:
Research Paper (undergraduate) , 2020 , Grade: 5,4
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US$ 16.99
Die Macht der Medien. Politische Meinungsbildung auf YouTube
Autor:in:
Nele Dechange (Author)
Category:
Term Paper , 2020
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US$ 0.99
Shitstorm. Der Umgang mit Kritik im Social Web
Autor:in:
Jessica Pchaiek (Author)
Category:
Submitted Assignment , 2020 , Grade: 1,0
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US$ 7.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Category:
Project Report , 2019 , Grade: 1.3
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US$ 17.99
Sind Online- und Mobile-Werbung den klassischen Werbeformen überlegen?
Autor:in:
Alexander Holl (Author)
Category:
Term Paper , 2018 , Grade: 2,3
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US$ 16.99
Aufbau und Bedeutung organisatorischer Strukturen in der Eventbranche. Eine kritische Betrachtung
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,7
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US$ 13.99
Psychologische Wirkung von Schockwerbung auf Konsumenten und Werbetreibende
Autor:in:
Tatjana Sindt (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
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US$ 14.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 15.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Werbeanalyse der Kulturförderung der Sparkasse Regensburg. Strategie, Chancen und Ziele
Autor:in:
Johannes Micha Kraft (Author)
Category:
Term Paper , 2015 , Grade: 2,0
Price:
US$ 6.99
Die Werbung und ihre manipulativen Methoden
Was ist Werbung und durch welche Techniken nimmt sie Einfluss auf das Kaufverhalten des Konsumenten?
Autor:in:
Marie Leukel (Author)
,
Isabel Schönmann (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 15.99
Doing Gender in der Werbung. Die Darstellung von Frauen in der Print- und Medienwerbung
Inwiefern werden traditionelle Frauenbilder reproduziert?
Autor:in: Anonymous
Category:
Term Paper , 2015
Price:
US$ 15.99
Gestaltung einer Social Media Kampagne für Crocs und Werbeanalyse einer Printanzeige von Mercedes
Autor:in:
Matthias Przybilla (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,3
Price:
US$ 17.99
Veränderte Anforderungen an die Krisenkommunikation durch die Social Media
Autor:in:
Vanessa Heisler (Author)
Category:
Term Paper , 2015 , Grade: 2,0
Price:
US$ 14.99
Die werbewirksame Inszenierung von Sportereignissen am Beispiel "Red Bull Stratos"
Autor:in:
Julian Sieling (Author)
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 14.99
Virales Marketing. Was Red Bull von anderen Energy-Drink-Herstellern abhebt
Autor:in:
Mario Bianchetti (Author)
Category:
Pre-University Paper , 2014 , Grade: 5.0 (CH) entspricht 2.0 (D)
Price:
US$ 7.99
Die Kreativwirtschaft in Thüringen
Analyse des Werbe- und PR-Markts in Weimar
Autor:in:
Jenny Nußbaum (Author)
Category:
Term Paper , 2014 , Grade: 1,3
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US$ 17.99
Sprachliche Mittel in der Werbesprache von Print- und audio-visuellen Medien in Portugal
Autor:in:
Julia Schönmann (Author)
Category:
Term Paper , 2013 , Grade: 1,7
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US$ 15.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Category:
Term Paper , 2013
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US$ 16.99
Inszenierung und Performance in populärer Musik und Medien am Beispiel von Lady Gaga
Autor:in:
Sandra Wackenhut (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Ethik in der Werbung
Die Grenzen manipulativer und verunglimpfender Werbung durch ethische Normen und Werte
Autor:in:
Vanessa Lindlinger (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
Funktionsweise, Anforderungen und Maßnahmen für einen effizienten Einsatz
Autor:in:
Katharina Lahner (Author)
Category:
Master's Thesis , 2013 , Grade: 1,00
Price:
US$ 36.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
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US$ 17.99
Kontinuität und Bruch im Storytelling
Ziele und Strategien im Umgang mit Unternehmensgeschichten
Autor:in:
Sarah Reichardt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.0
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US$ 19.99
Wandel des Outbound zum Inbound Marketing
Content Marketing als Erfolgs-und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
Autor:in:
Daniela Schultz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 22.99
Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Category:
Term Paper , 2012 , Grade: 1,0
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US$ 15.99
Die Entwicklung von Rundfunk und Fernsehen bis 1945
Autor:in:
Daniela Linz (Author)
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 14.99
Social Media und die öffentlichen Verwaltungen
Eine interdisziplinäre Betrachtung
Autor:in:
Pablo Wißmüller (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,3
Price:
US$ 16.99
Geschäftsflächen- oder Leerstandsmanagement als Tätigkeitsbereich des Stadtmarketings
Autor:in:
Sylvia Lorenz (Author)
Category:
Seminar Paper , 2011
Price:
US$ 14.99
Verkaufsförderung für den Handel
Formen und Beispiele
Autor:in:
Bachelor in Business Administration Daniel Beye (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 15.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Einführung in verschiedene moderne Marketing-Prozesse
Autor:in:
Peggy Zenkner (Author)
Category:
Essay , 2011
Price:
US$ 0.99
Sozialmarketing - Chancen und Gefahren
Besonderheiten seines Einsatzes als Managementinstrument für die Soziale Arbeit
Autor:in:
Daniel Bayerl (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
Price:
US$ 17.99
Charakteristik und Gestaltungsmittel der Werbesprache in Deutschland
Analyse von Chancen und Risiken ausgewählter Textbeispiele
Autor:in:
Claudia Krüger (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,3
Price:
US$ 20.99
Die Ansätze zur Erklärung der Werbewirkung
Autor:in:
Bernd Hildebrandt (Author)
Category:
Term Paper , 2011 , Grade: 1,0
Price:
US$ 14.99
Real Life Content in Internetmarketingkampagnen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 10.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Die Rolle der Landing Page im Suchmaschinenmarketing
Autor:in:
Bärbel Edel (Author)
Category:
Diploma Thesis , 2009 , Grade: 2
Price:
US$ 18.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Analyse des Werbespots "How to... be first on the draw" (Diesel 1997)
Unterstützung der Ironie durch filmpsrachliche Mittel
Autor:in:
Elisabeth Felice Nehls (Author)
Category:
Term Paper , 2007 , Grade: 1,0
Price:
US$ 17.99
Erstellung zielgruppenspezifischer Kommunikationsmittel
Dargestellt an Beispielen von PR-Maßnahmen für das Neue Bahnhofsviertel in Bielefeld
Autor:in:
Jennifer Binnewitt (Author)
Category:
Project Report , 2007 , Grade: 1,7
Price:
US$ 14.99
Erarbeitung einer Marketingkonzeption zur nationalen und internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Das Phänomen der Öffentlichkeitsarbeit in Kriegszeiten: Die PR-Kampagne der Bundesregierung während des Kosovo-Krieges 1999
Wie verkauft man einen Krieg?
Autor:in:
Camelia Ratiu (Author)
Category:
Seminar Paper , 2005 , Grade: 1.7
Price:
US$ 17.99
Die Wirkung von Symbolen beim Schaffen von Awareness am Beispiel des Börsengangs der Deutschen Postbank AG
Autor:in:
M. A. Anja Gruber-Wiedemann (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,0
Price:
US$ 43.99
Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 17.99
Potentiale von Sponsoren und Nicht-Sponsoren der FIFA Fußball Weltmeisterschaft 2006TM
Autor:in:
Elena Jasper (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,2
Price:
US$ 17.99
Geschlechterrollen in der Werbung
Autor:in:
Christoph Niemann (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2.0
Price:
US$ 36.99
Der Einsatz von Corporate Weblogs in der Öffentlichkeitsarbeit am Beispiel der FRoSTA AG
Autor:in:
Dipl.-Medienwirt (FH) Michael Fischer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1
Price:
US$ 33.99
Religiöse Motive in der Werbung als Thema zum Umgang mit christlichen Symbolen im Religionsunterricht
Autor:in:
Theres Vorkäufer (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Internationales Marketing für Kinder am Beispiel des Spielzeugkonzern LEGO
Autor:in:
Stephanie Müller (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 19.99
Die Führungskraft als Kommunikator. Erfolgsfaktor Interne Kommunikation in Klein- und Mittelbetrieben Kärntens
Autor:in:
Astrid Fallosch (Author)
Category:
Diploma Thesis , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Darstellung von Werbung in verschiedenen Medien
Autor:in:
Juliane Weuffen (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 17.99
Die Praktikertheorie der Öffentlichkeitsarbeit nach Albert Oeckl
Autor:in:
Kerstin Dahnert (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
Price:
US$ 17.99
Körpersprache. Ihre Bedeutung in der Kommunikation und im Medienbereich
Autor:in:
Kerstin Dahnert (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 15.99
Sportsponsoring im Bereich Fußball
Autor:in:
Diplom Kaufmann (FH) Frank Schriegel (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Erfolgskontrolle im Prozess der Unternehmenskommunikation
Autor:in:
Julia Barth (Author)
Category:
Term Paper , 2001 , Grade: 2,0
Price:
US$ 15.99
Firmenwerbung anhand des Corporate Design
Autor:in:
Dagmar Roscher (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 15.99
Sponsoring aus der Sicht sozialer Organisationen (als Sponsornehmer)
Autor:in:
Livia Krentel (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,3
Price:
US$ 17.99
Öffentlichkeitsarbeit im Internet
Autor:in:
Christoph Pütz (Author)
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 17.99
Externe Unternehmens-PR im World Wide Web
Autor:in:
Kerstin Radke (Author)
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 17.99
Corporate Identity am Beispiel Yello Strom
Autor:in:
Denny Reising (Author)
Category:
Term Paper , 2001 , Grade: 1,3
Price:
US$ 15.99
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