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International Marketing Strategies to Go Global
The Coca-Cola Marketing Strategy
Autor:in:
Lina Gertzmann (Author)
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Term Paper , 2020 , Grade: 2.0
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Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
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Bachelor Thesis , 2007 , Grade: 2
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Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
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Essay , 2016 , Grade: 78%
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Social Network Sites as a Marketing and Communication Tool between Global Cosmetic Companies and Consumers
An empirical study from the consumer and company perspective
Autor:in:
Daniela Scheele (Author)
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Doctoral Thesis / Dissertation , 2014 , Grade: NA
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Intercultural Communication, Globalisation and Advertising: The influence of culture in global advertising campaigns
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MIR, MA Sebastian Plappert (Author)
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Essay , 2007 , Grade: Distinction
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Jack Daniel's Brand Activity Analysis
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BA Global Marketing Matteo Fabbi (Author)
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Seminar Paper , 2010 , Grade: 70%
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Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
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Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
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Bachelor Thesis , 2012 , Grade: 2
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"Pepe the Frog". Eine medienwissenschaftliche Analyse zur Nutzung von Social Media Memen in globalen Protestbewegungen
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Göksu Mentese (Author)
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Term Paper , 2023 , Grade: 1,3
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Mergers and Acquisitions in the Global Pharmaceutical Industry
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Mennen (Author)
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Zhou (Author)
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Project Report , 2006 , Grade: 65 % - B
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Foreign Entry Decision And Global Export Business. Foreing Market Decisions
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Dr. Newman Enyioko (Author)
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Term Paper , 2020 , Grade: 4.5
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The Benetton advertising campaigns: Intentions, receptions and the legitimacy of raising global issues in advertising
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Term Paper , 2003 , Grade: B-68
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Technisierung und Digitalisierung in der Eventbranche. Verlagert sich die Live-Kommunikation in virtuelle Erlebnisräume?
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Seminar Paper , 2020 , Grade: 1,0
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Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
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Li-en Lin (Author)
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Seminar Paper , 2020 , Grade: 1,3 (German system - excellent)
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Werbung und Kommunikation
Artikel und Beiträge über Werbung und Kommunikation
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Regina Karl (Author)
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Anthology , 2008 , Grade: 1,4
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The influence of culture on brand positioning strategy
Autor:in:
MA Guido Maiwald (Author)
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Scientific Essay , 2005
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Corporate Identity und Coporate Image von Starbucks
Theoriebasierte Analyse des Identitätsmanagement des international agierenden Unternehmens Starbucks. Die Anforderungen von interkulturellen Kommunikation
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Anna Holterhus (Author)
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Term Paper (Advanced seminar) , 2013 , Grade: 1,3
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Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,0
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Case Study: Robert Mondavi and The Wine Industry
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Vita Bataitis (Author)
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Seminar Paper , 2004 , Grade: A / 1.0
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Internationales Marketing für Kinder am Beispiel des Spielzeugkonzern LEGO
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Stephanie Müller (Author)
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Term Paper (Advanced seminar) , 2004 , Grade: 1,0
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US$ 19.99
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Qi Le (Author)
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Essay , 2013 , Grade: B
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US$ 6.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
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Florian Mayer (Author)
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Diploma Thesis , 2003 , Grade: 75
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US$ 18.99
Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
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Hellen Dreeves (Author)
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Scientific Study , 2012
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Nation Branding Practices in Latin America
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Eva Niesing (Author)
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Bachelor Thesis , 2013 , Grade: 1,1
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US$ 41.99
Euro Single Currency: Opportunities and Challenges for International Marketing
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Masters of Arts (Marketing) Jules Miller (Author)
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Essay , 2011 , Grade: A
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US$ 14.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
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Julia Sabeike (Author)
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Bachelor Thesis , 2010 , Grade: 1,0
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Hanna Belhorodska (Author)
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Essay , 2023 , Grade: C
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CTV Advertising. Can TTD Lead the Way with Neuromarketing?
Autor:in: Anonymous
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Term Paper , 2022 , Grade: 1,0
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The concept of authenticity in marketing research
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2022 , Grade: 1,7
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Shweta Singh (Author)
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Term Paper , 2022 , Grade: 10
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Academic Paper , 2020 , Grade: A
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Term Paper , 2021 , Grade: 3.8
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Academic Paper , 2021 , Grade: 6.0
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Edikan Ukpong (Author)
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Essay , 2014 , Grade: B (65.3)
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Muhammad Khurram (Author)
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Research Paper (postgraduate) , 2018 , Grade: A
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Seminar Paper , 2018 , Grade: 2
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Digital Marketing. Search and Social Media Marketing
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Tina Wamae (Author)
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Term Paper , 2017 , Grade: 92
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Dr. Kunal Gaurav (Author)
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Research Paper (postgraduate) , 2017 , Grade: A
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Frederik Frank (Author)
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Essay , 2016 , Grade: 1,0
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Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
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Anita Gerstmayr (Author)
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Bachelor Thesis , 2013 , Grade: 1
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US$ 36.99
Online Marketing and its critical success factors
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Katie Maingi (Author)
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Elaboration , 2012
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An assessment of users’ gatekeeper function through “liking” and “sharing” news
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Michaela Strobel (Author)
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Examination Thesis , 2013 , Grade: 2,0
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US$ 15.99
Corporate and Brand image among Telugu dailies in Indian Print Media
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Pradeep Kumar (Author)
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Doctoral Thesis / Dissertation , 2013 , Grade: none
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NIVEA. What makes the Brand so successful?
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Tugba Seckin (Author)
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Essay , 2011 , Grade: Distinction 87%
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Managing the multi-brand conglomerate of LMVH
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MSc. Jon Gruda (Author)
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Term Paper , 2009 , Grade: A
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PR Analysis of British Petroleum
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Christopher Ulph (Author)
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Term Paper , 2010 , Grade: 73
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US$ 14.99
Public Relations as a tool of tourism marketing
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Melis Ceylan (Author)
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Term Paper , 2007 , Grade: MA
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US$ 14.99
International Celebrity Endorsement in the case of l'Oréal
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Sabrina Hoffstädte (Author)
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Essay , 2007 , Grade: 1,0
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US$ 15.99
Viral Marketing - A crucial new dimension in 21st century marketing?
Autor:in:
Michael Bryce (Author)
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Diploma Thesis , 2004 , Grade: 1,0 (A)
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Veränderungen im Markenmanagement im Laufe der Entwicklungsphasen von Louis Vuitton
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,3
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Marketing als betriebliche Funktion. Die Vermarktung der Autobiografie des Rappers Jay-Z und die Distributionswege von Disney
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Ablachat Boltabaev (Author)
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Term Paper , 2023 , Grade: 1
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Social Media im Museum. Interaktion und Kommunikation mit einer digitalen Community
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Annkatrin Neumann (Author)
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Term Paper (Advanced seminar) , 2021 , Grade: 1,0
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US$ 15.99
Veränderung des Marketings durch Digitalisierung
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Burak Kutlu (Author)
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Term Paper , 2022
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Marktstrategien internationaler Medienunternehmen. Dargestellt am Beispiel Netflix
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Seminar Paper , 2021 , Grade: 1,0
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Effektive Kommunikation zur Bewältigung von Krisen. Das Beispiel Volkswagen AG (VW)
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Seminar Paper , 2022 , Grade: 2,0
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Soziale Netzwerke in Unternehmen. Bekanntheit, Kundenbeziehung und das Unternehmensimage
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Genc Heta (Author)
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Research Paper (undergraduate) , 2021 , Grade: 5.0
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The Marketing Strategy of Oatly
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Eva Lang (Author)
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Term Paper , 2021
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Der Kundenwert als zentraler Bestandteil im Customer Relationship Management
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Gion Egel (Author)
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Term Paper , 2020 , Grade: 1,0
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Vergleichende Werbung im Wirtschaftsrecht
Rechtliche Rahmenbedingungen und Ansprüche der Mitbewerber
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Arina Witasew (Author)
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Term Paper , 2020 , Grade: 1,0
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US$ 15.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
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Lena Schneider (Author)
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Term Paper , 2018 , Grade: 1,0
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Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
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Jenny Fischer (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 15.99
Markenmanagement bei der Volkswagen AG
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Sophie Bergmann (Author)
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Term Paper , 2018 , Grade: 1,0
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Die Selbstdarstellung der Allianz Deutschland AG in der Fernsehwerbung
Analyse des Werbespots "Alexander I. – Allianzkunde seit 2003"
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Christian Appel (Author)
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Term Paper , 2012 , Grade: 2,3
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US$ 17.99
Produktpolitik im Online-Marketing
Kundennutzen und Produkteignung, Produktgestaltung, Kundenservice
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Luca Bur (Author)
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Term Paper , 2016 , Grade: 1,3
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Wie erlebnisorientierte Markenführung die Marke stärkt. Eine Analyse des Tesla Stores in Hamburg und Entwicklung von Optimierungsmaßnahmen
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Serafin Sivcak (Author)
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Term Paper , 2016 , Grade: 1,7
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Netzfreiheit. Chancen und Risiken sozialer Netzwerke
Der Arabische Frühling & der Islamische Staat
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Johannes Micha Kraft (Author)
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Term Paper (Advanced seminar) , 2016 , Grade: 2,0
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US$ 14.99
Product Placement im James Bond Film "Spectre"
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Corinna Walter (Author)
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Seminar Paper , 2016
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Kommunikationskonflikte in Unternehmen. Die Firma Microsoft und ihr Umgang mit den Massenmedien
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Stefan Reinpold (Author)
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Research Paper (undergraduate) , 2014 , Grade: 1,7
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US$ 14.99
E-Commerce. Emotional positionierte Segmentierung im elektronischen Handel
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Giulio Incoronato (Author)
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Term Paper (Advanced seminar) , 2014 , Grade: 1,0
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US$ 20.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
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Bachelor Thesis , 2014 , Grade: 1,3
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US$ 31.99
Veränderung des Corporate Images in Folge einer internationalen Unternehmenskrise
Kritische Evaluation der Unternehmenskommunikation von Costa Crociere
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B.A. Jennifer Kint (Author)
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Term Paper (Advanced seminar) , 2014 , Grade: 1,0
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US$ 17.99
Indiens Arbeitsmarkt für hoch qualifizierte Arbeitskräfte. Anreize zum Business Process Offshoring
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Iris Schüler (Author)
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Seminar Paper , 2011 , Grade: 1,0
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US$ 17.99
Interkulturelle Werbung
Autor:in:
Kathleen Polten (Author)
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Term Paper , 2007 , Grade: 1,7
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Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
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Frauke Schoon (Author)
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Term Paper (Advanced seminar) , 2012
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Vertrieb mobiler Applikationen
Apple App Store vs. Google Android Market
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Stephan Griesenbrock (Author)
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Bachelor Thesis , 2011 , Grade: Sehr gut
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US$ 36.99
Coca Cola - "Destapa la felicidad"
Analyse zweier Werbespots nach dem Modell von Nina Janich
Autor:in:
Christin Lübke (Author)
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Term Paper , 2011 , Grade: 1,3
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US$ 14.99
Entwicklungs- und Industrieländer: Ein Vergleich der Anspruchsgruppen
Autor:in:
Constantin Thurow (Author)
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Seminar Paper , 2007 , Grade: 2,0
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US$ 16.99
Einführung in verschiedene moderne Marketing-Prozesse
Autor:in:
Peggy Zenkner (Author)
Category:
Essay , 2011
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US$ 0.99
In Game Advertising
Werbung in Computerspielen
Autor:in:
M.A. Robert Kampf (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,7
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US$ 14.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Category:
Term Paper , 2011 , Grade: 1,3
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US$ 20.99
Eventmarketing in der Snowboardbranche
Die Anwendung dieses Kommunikationsinstrumentes in der Snowboardbranche
Autor:in:
Christoph Beaufils (Author)
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Term Paper , 2008 , Grade: 2,3
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US$ 14.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
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Bachelor Thesis , 2010 , Grade: 1,7
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US$ 16.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
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Diploma Thesis , 2007 , Grade: 1,3
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US$ 36.99
Bankenwerbung in der Finanzkrise
Eine Analyse des Einflusses der Bankenwerbung auf das Vertrauen der Kunden
Autor:in:
Dipl.-Kaufmann (FH) Matthias Schubert (Author)
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Seminar Paper , 2010 , Grade: 1,7
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US$ 14.99
Internetauftritt der Johanniter Unfallhilfe Bayern
Autor:in:
Matthias Blümm (Author)
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Diploma Thesis , 1999 , Grade: 1.0
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US$ 0.99
Marketingkonzept für eine Bambuspalette
Bamboo Packaging GmbH
Autor:in:
Max Felix Mittelmaier (Author)
,
Benjamin Scholz (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
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US$ 19.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
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US$ 36.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,1
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US$ 41.99
Wettbewerbsstrategien nach Porter
Autor:in:
Tobias Ochs (Author)
Category:
Term Paper , 2009 , Grade: 1,7
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US$ 14.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Category:
Term Paper , 2008 , Grade: 1,0
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US$ 14.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
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US$ 40.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
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US$ 36.99
Struktur der PR-Agenturlandschaft in Deutschland
Autor:in:
Marina Deck (Author)
Category:
Term Paper , 2004 , Grade: 1,0
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US$ 17.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
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US$ 17.99
Über Kobolde in Gardinen und Lämmer, die schweigen - Was Sie schon immer über Archetypen und das unheimliche Unbewusste wissen wollten
Autor:in:
Dr. Volker Halstenberg (Author)
Category:
Scientific Essay , 2006
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US$ 5.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
,
Sandra Otto (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
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US$ 44.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Interkulturelles Marketing: Werbestile im Kulturvergleich - Werbung in Frankreich
Autor:in:
Sabine Schrenk (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 15.99
Werbung im Internet
Autor:in:
Tatjana Butorac (Author)
Category:
Term Paper , 2000 , Grade: 1,7
Price:
US$ 15.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
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US$ 44.99
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