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World History - Antiquity
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Scandinavian Languages
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Untersuchung der Vorgehensweise von Konsumenten zur Informationsbeschaffung im Internet bezüglich Urlaubsreisen
Autor:in:
Dipl.-Kfm. Mark Boehm (Author)
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 32.99
Social Marketing als Unternehmenschance
Eine empirische Untersuchung bezüglich der Akzeptanz und Wirkung von Cause-related Marketing auf Konsumenten in Deutschland
Autor:in:
Stephan Leuser (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Unzufriedenheit beim Kunden. Gründe für die Entstehung von Kundenunzufriedenheit bei Fast Moving Consumer Goods
Autor:in:
Johannes Weiß (Author)
Category:
Seminar Paper , 2018 , Grade: 2,3
Price:
US$ 16.99
Content Marketing. Strategieentwicklung, Instrumente und Handlungsempfehlungen
Am Beispiel von Coca-Cola
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Category:
Term Paper , 2022 , Grade: 1
Price:
US$ 5.99
Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden
Autor:in: Anonymous
Category:
Seminar Paper , 2020 , Grade: 1,3
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US$ 18.99
Ende gut, Geschichte gut? Storytelling als Werbemittel für Unternehmen
Autor:in:
Dominic Hasler (Author)
Category:
Seminar Paper , 2018 , Grade: 4.3
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US$ 18.99
Omnikanalstrategie zur Bindung privater Kunden von Kreditinstituten in Deutschland
Autor:in:
Aykut Bozkurt (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,7
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Guerilla Marketing als Chance für kleine und mittelständische Unternehmen (KMU)
Kleines Budget - große Wirkung
Autor:in:
Tobias Hübner (Author)
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Research Paper (undergraduate) , 2012 , Grade: 2,0
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US$ 18.99
Location-based Marketing. Der Status quo in Deutschland
Autor:in:
Lisa Hartenstein (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
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Kundenzufriedenheit in Genossenschaftsbanken. Analyse der Beeinflussungsstrategien von Direktbanken
Autor:in:
Tim Stolle (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,3
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US$ 18.99
Vertikale Markenarchitektur - Gegenstand, Abgrenzung und Bedeutung für die identitätsorientierte Markenführung
Autor:in:
Thomas Westermann (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,0
Price:
US$ 18.99
Konstruktives Hochschulmarketing
Autor:in:
Dipl.-Kfm. Hermann Loevenich (Author)
Category:
Scientific Essay , 2009
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US$ 36.99
Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten
Marketing als Medizin. Placebo oder Allheilmittel?
Autor:in:
Sascha Radewald (Author)
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Deniz Yesil (Author)
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 31.99
Status Quo der Auseinandersetzung mit dem Corporate Social Responsibility-Konzept in der betriebswirtschaftlichen Forschung in Deutschland
Autor:in:
Dipl.-Kaufmann Benjamin Krapp (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Preisfairness. Ein State-of-the-Art-Review der theoretischen und empirischen Forschung
Autor:in:
Manuela Wild (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Innovatives Pricing von Freizeitparks: Branchenspezifische Preissetzung im Rahmen eines Revenue-Managements
Autor:in:
Diplom Volkswirt Patrick Roth (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
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US$ 36.99
Markenführung bei Online-Kooperationen mit besonderem Augenmerk auf das Affiliate-Marketing
Autor:in:
Daniela Kiel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Die Entwicklung von Marketingstrategien auf Basis der Conjoint-Analyse
Autor:in:
Kieran MacInerney-May (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 33.99
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Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 2,7
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US$ 16.99
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Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 20.99
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Autor:in:
Anja Bahlinger (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
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US$ 17.99
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Autor:in:
Ahmed Omeirat (Author)
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Elaboration , 2022 , Grade: 1,5
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US$ 17.99
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Autor:in:
Jacqueline Sander (Author)
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 18.99
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Autor:in:
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Category:
Term Paper , 2020 , Grade: 1,3
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US$ 17.99
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Autor:in:
Jarif Ahmed (Author)
Category:
Seminar Paper , 2018 , Grade: 1,7
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US$ 18.99
Neue Gestaltungsoptionen für das Affiliate Marketing durch Anwendung des Path-to-Purchase
Autor:in: Anonymous
Category:
Bachelor Thesis , 2016 , Grade: 1,7
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US$ 20.99
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Autor:in:
Ellen Redeker (Author)
Category:
Seminar Paper , 2019 , Grade: 1,3
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US$ 17.99
Produktlinienerweiterung und Produktdiversifikation an ausgewählten Beispielen
Autor:in:
Corinne Reiser (Author)
Category:
Submitted Assignment , 2014 , Grade: 1,7
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US$ 2.99
Auswirkung von Social Media auf die Entwicklung der Marketingstrategien der Automobilindustrie
Autor:in:
Leonard Oehme (Author)
Category:
Term Paper , 2018 , Grade: 1,5
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US$ 18.99
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Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 17.99
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Autor:in:
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Category:
Term Paper (Advanced seminar) , 2020 , Grade: 1,3
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US$ 16.99
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Autor:in:
Jacqueline Becklaß (Author)
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Term Paper , 2019 , Grade: 1,0
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US$ 16.99
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Autor:in:
Noah Leber (Author)
Category:
Term Paper , 2019 , Grade: 1,4
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US$ 17.99
Corporate Social Responsibilty als Marketingstrategie
Zwischen gesellschaftlicher Verantwortung und Imageprofilierung
Autor:in:
Rebecca Grill (Author)
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,3
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US$ 17.99
Die Markenstrategie des VW-Konzerns. Eine Fallstudie über die Arbeit als Senior Brandmanager bei VW
Autor:in:
Isabel-Nicole Werk (Author)
Category:
Term Paper , 2018 , Grade: 1,3
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US$ 18.99
Aktuelle Entwicklungen in der Automobilindustrie
Einfluss der Megatrends auf den deutschen Automobildiamanten
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 2,3
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US$ 18.99
Theorie der Preisbildung und Preiselastizität der Nachfrage. Überblick über verschiedene Methoden unternehmerischer Analyse
Das Beispiel der Fitnessbranche
Autor:in:
Lukas Waltenrath (Author)
Category:
Submitted Assignment , 2018 , Grade: 0,5
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US$ 7.99
Möglichkeiten und Risiken einer Hochpreisstrategie als Qualitätsindikator beim Kunden. Betrachtung im Falle Porsche
Autor:in:
Lukas Drexler (Author)
Category:
Term Paper , 2017 , Grade: 1,0
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US$ 16.99
Product Placement. Formen, Möglichkeiten, Grenzen
Autor:in: Anonymous
Category:
Term Paper , 2017 , Grade: 1,0
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US$ 18.99
Marketing. Einführung in die grundlegenden Vorgehensweisen eines Marketingteams
Vorlesungstranskript
Autor:in:
Mike G. (Author)
Category:
Abstract , 2017 , Grade: 1,0
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US$ 7.99
Guerilla Marketing als kreative Werbeform
Eine Stakeholder-Analyse des Unternehmens Benetton
Autor:in: Anonymous
Category:
Seminar Paper , 2014 , Grade: 1,7
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US$ 18.99
Welche Vor- und Nachteile hat das Social-Media-Marketing auf Facebook für Unternehmer?
Autor:in:
Namra Hasan (Author)
Category:
Term Paper , 2016 , Grade: 1,7
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US$ 18.99
Instrumente der Markenkommunikation der Marke NIVEA
Autor:in:
Daniela Rothhan (Author)
Category:
Term Paper , 2016 , Grade: 1,0
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US$ 18.99
Neuromarketing im Internet
Autor:in:
Nadja Zeidler (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,7
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US$ 18.99
Neuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft
Autor:in:
Christine Niemczyk (Author)
Category:
Project Report , 2016 , Grade: 1,3
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US$ 17.99
Aufgaben und Entscheidungsfelder der internationalen Produktpolitik. Standardisierung versus Differenzierung
Autor:in:
Anke Fellmuth (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 17.99
Psychologische Aspekte der Preiswahrnehmung
Fallbeispiel Mobilfunkmarkt
Autor:in:
Janine Bader (Author)
Category:
Term Paper , 2016
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US$ 6.99
Die Bedeutung psychologischer Reaktanz im Marketing
Autor:in:
René Zdebel (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 2,3
Price:
US$ 17.99
Marketing Management. Der Einfluss von Emotionen auf das Verhalten von "Coca Cola"-Konsumenten
Autor:in:
Louna Sbou (Author)
Category:
Term Paper , 2011 , Grade: A
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US$ 0.99
Employer Branding. Möglichkeiten der Integration von Nachhaltigkeit
Das Beispiel dm Drogeriemarkt
Autor:in:
Sophia Fischer (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Psychologie der Preisgestaltung. Zu Preispolitik und Preiswahrnehmung durch Konsumenten
Autor:in:
Christine Höfer (Author)
Category:
Seminar Paper , 2013 , Grade: 2,7
Price:
US$ 18.99
Online Shops als innovative Geschäftsmodelle für Zeitungsverlage
Autor:in:
Karin Bergmann (Author)
Category:
Seminar Paper , 2015 , Grade: 1
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US$ 18.99
Preisbündelung. Einfluss auf die Bewertung der Leistung durch die Konsumenten
Autor:in:
Marius Blügel (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
Price:
US$ 18.99
Bio vs. Regionalität. Eine Bestandsaufnahme in der Lebensmittelbranche
Autor:in:
BA Béatrice Caroline Daumiller (Author)
Category:
Master's Thesis , 2012 , Grade: 2
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US$ 36.99
Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
Autor:in:
Julia Göthe (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
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US$ 31.99
Auswirkungen einer unternehmerischen Orientierung zum nachhaltigen Konsum auf die Beziehung zum Kunden
Empirische Analyse
Autor:in:
Florian Klar (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Social Recruiting und Employer Branding unter Einbezug der Mitarbeiter der ING-DiBa
Autor:in:
B.A. Christian Sander (Author)
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Jan Köllnberger (Author)
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Viktor Wiederkehr (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
Price:
US$ 20.99
Verbraucherwahrnehmung von Onlinehandel mit Lebensmitteln
Eine empirische Untersuchung
Autor:in:
Julia Kelert (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Imagery Forschung. Beschreibung der Methode und Wirkungsweise
Autor:in:
Maria Heinsohn (Author)
Category:
Term Paper , 2012 , Grade: 2,3
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US$ 17.99
Touchpointmarketing. Die Bedeutung von regionalen Unterschieden
Am Beispiel der Städte München und Köln
Autor:in:
Tobias Stindl (Author)
Category:
Project Report , 2014 , Grade: 1,3
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US$ 20.99
Social Media Marketing. Potenziale in der Kundenkommunikation
Autor:in:
Fabian Tief (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,0
Price:
US$ 20.99
Ausgewählte Instrumente des Online Marketing für Klein- und Mittelunternehmen (KMU)
Autor:in:
Sascha Trefelik (Author)
Category:
Bachelor Thesis , 2011 , Grade: Sehr Gut
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US$ 20.99
Pop-up-Stores als Instrument des Marketings
Eine kausalanalytische Untersuchung und Praxisanleitung zu den Erfolgsfaktoren
Autor:in:
Nina Rittinghaus (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Marketing von Dienstleistungen
Autor:in:
Meikel Bode (Author)
Category:
Research Paper (undergraduate) , 2013 , Grade: 1.3
Price:
US$ 17.99
Veränderung des Images der Schweiz zwischen 2007 - 2010 anhand einer statistischen Untersuchung des Länder-, Urlaubsland- und Produktimages der Schweiz
Autor:in:
Christian Wandtke (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
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US$ 18.99
Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen
Autor:in:
Philip Tilhein (Author)
Category:
Master's Thesis , 2012
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US$ 36.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
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US$ 31.99
Untersuchung der Rolle von „Corporate Social Responsibility“ in ausgewählten Unternehmen des deutschen Einzelhandels
Autor:in:
Sigrun Gindorff (Author)
Category:
Project Report , 2012
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US$ 20.99
Kaufverhalten von Organisationen - Ein Überblick
Autor:in:
Jan Klapproth (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,7
Price:
US$ 17.99
Zielgruppenmarketing als Erfolgsfaktor für die frühe Kundenbindung von Finanzdienstleistungen
Entwicklung von Marketingstrategien unter Berücksichtigung einer empirischen Marktanalyse der Zielgruppe “Student“
Autor:in:
M.Sc. Aleksandar Trifunovic (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
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US$ 31.99
Keepin' it real - Auf der Suche nach Authentizität
Autor:in:
B.Sc. Annika Weckner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
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US$ 18.99
Strategisches Kommunikationskonzept für ein global agierendes Unternehmen anlässlich der Markteinführung eines Investitionsguts in Deutschland
Zusammenfassung
Autor:in:
Laura Geissler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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US$ 20.99
Der Einfluss der Markenidentifikation auf die Preisbereitschaft von Kunden – eine empirische Analyse am Beispiel der Finanzindustrie
Markenidentifikation, Preisbereitschaft, Marketing, Kundenzufriedenheit, Kundenloyalität, Social Identity Theorie, Customer-Company Identification, Brand Identification
Autor:in:
Bachelor of Science Philip Tilhein (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,7
Price:
US$ 18.99
Berechnungsmethoden des Kundenwertes
Autor:in:
Dipl.Ing. Christian Brokamp (Author)
Category:
Research Paper (undergraduate) , 2011
Price:
US$ 16.99
Pay what you want? Forschungsstand zu dem Pricing – Instrument und Implikationen für die Praxis
Autor:in:
Silke Jeanette Schwendemann (Author)
Category:
Seminar Paper , 2010
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US$ 18.99
Qualitätsbewertung im aktiven Business-to-Business Telemarketing am Beispiel eines Telemarketing-Unternehmens (Quantum Telemarketing) in der IT Branche
Autor:in:
Johannes Orlovski (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Kundenbindung einer Zahnarztpraxis
Autor:in:
Anne Wittig (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Erfolge und Misserfolge strategischer Kooperationen im 21. Jahrhundert
Autor:in:
Georg Hochschild (Author)
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Tim Pscherer (Author)
Category:
Seminar Paper , 2010 , Grade: 2,3
Price:
US$ 20.99
Markenpolitik- Verfahrensvergleich: Means-end-Analyse, Netzwerkanalyse und Repertory Grid
Methoden zur Messung des Markenwertes
Autor:in:
Vivien Gröning (Author)
Category:
Seminar Paper , 2005 , Grade: 2,7
Price:
US$ 16.99
Wie beeinflussen Dritte das (impulsive) Kaufverhalten
Autor:in:
Daniel Stitz (Author)
Category:
Term Paper , 2010
Price:
US$ 16.99
Die Door-in-the-face-Technik im persönlichen Verkauf
Eine empirische Untersuchung
Autor:in:
Dipl.-Kfm. Thomas Flöter (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Geschlechtsspezifische Warenpräsentation im Männerkosmetikbereich
Anhand des Beispiels "Nivea for Men"
Autor:in:
Eva Mairhuber (Author)
Category:
Diploma Thesis , 2010 , Grade: befriedigend
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US$ 41.99
Sozialtechnische Regeln in der Werbung
Theoretische Fundierung und neue Erkenntnisse
Autor:in:
MBA Hans-Ulrich Scheurer (Author)
Category:
Master's Thesis , 2009 , Grade: 5,5
Price:
US$ 32.99
Strategien der Werbung
Eine verhaltenswissenschaftliche Betrachtung
Autor:in:
Anne Pytlik (Author)
,
Bettina Eßfeld (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Preisbestimmung im Rahmen von Diffusionsmodellen
Autor:in:
Jasmin Bartknecht (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 18.99
Customer Lifetime Value als Konzept zur Ermittlung des Kundenwertes von Ausstellern für Messegesellschaften
Autor:in:
Lorenz Alexander Rau (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,3
Price:
US$ 31.99
Wertekommunikation in Unternehmen
Autor:in:
Dr. Tobias Fritsch (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 2,0
Price:
US$ 17.99
Touristisches B2B Marketing in der Beziehung Reiseveranstalter – Reisemittler
Autor:in:
Linda Dithmer (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 17.99
CRM-Prozesse in der FWS gGmbH
Status Quo und Weiterentwicklungsmöglichkeiten
Autor:in:
Claudius Wolf (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Verhaltenstheoretische Analyse des Co-Brandings
Einstellungsbildung und Imagetransfer
Autor:in:
Leo Ferdinand Chwoika (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 31.99
Kundenwert von Online Kunden
Spezialisierung auf Online Banking Kunden
Autor:in:
Farshid Bröker (Author)
Category:
Seminar Paper , 2009 , Grade: 90%
Price:
US$ 0.99
Online-Marketing im Tourismus: Baustein-, Pauschalreisen und Last-Minute Anbieter im WWW
Besonderheiten im E-Commerce der Tourismusbranche unter Berücksichtigung des Internet als neuen Absatz- und Informationskanal
Autor:in:
Daniel Stitz (Author)
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Optimierungspotentiale von Stadtmarketingmaßnahmen
Effizienzsteigerung und Synergienutzung in der Vermarktung der Stadt Hamburg am Beispiel der Entwicklung einer Messekonzeption
Autor:in:
Sonja Steinbach (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Die Struktur des deutschen Pharmamarktes und ihre Auswirkungen auf CRM und Marketing von Pharmaunternehmen
Autor:in:
Sabine Vavra (Author)
Category:
Seminar Paper , 2008 , Grade: 1,0
Price:
US$ 17.99
Die Handlungsrelevanz des Wissens über Handlungen Multinationaler Unternehmen für die Kaufentscheidung
Eine Befragung
Autor:in:
Master of Arts UZH Stefan Heini (Author)
Category:
Scientific Study , 2007 , Grade: 1.5
Price:
US$ 18.99
Das wahrgenommene Umweltbewusstsein einer Automarke und dessen Effekt auf die Beziehung zum Verbraucher
Autor:in:
Diplom-Kaufmann Markus Heibel (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Diversity-orientiertes Marketing - Gay Marketing
Autor:in:
Silke Schrader (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Event-Marketing am Beispiel eines imagefördernden Events der Leuphana Universität Lüneburg
Autor:in: Anonymous
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 17.99
Darstellung einer Kultmarke
„Worin existiert der Unterschied zwischen einer Kultmarke und einer konventionellen Marke und lässt sich aus dem Kultobjekt Red Bull eine Patentlösung zum Aufbau und Pflege einer Kultmarke ableiten?“
Autor:in:
Jörg Blohm (Author)
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 17.99
Über das Zusammenwirken der Wahl des Models, des Produkttyps und des Herkunftslandes des Produktes bei der Testimonialwerbung
Autor:in:
Claudia Schreck (Author)
,
Andreas Niekisch (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 36.99
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