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Die Litfaßsäule in Deutschland. Bedeutung, Räumlichkeit und Konkurrenz zu anderen Medien
Autor:in:
Anne-Marie Holze (Author)
Category:
Project Report , 2015 , Grade: 1,3
Price:
US$ 31.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Die Bedeutung von Facebook im Kommunikationshandeln von Studenten
Domestizierungsansatz und Mediatisierung in der der Medienforschung am Beispiel von Facebook
Autor:in:
Juliane Wilson (Author)
Category:
Academic Paper , 2012 , Grade: 1,0
Price:
US$ 30.99
Lighting Solutions for Austrian Building Construction Projects - A Customer Analysis
Autor:in:
Elisabeth Holoubek (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Die Marke als Inszenierung emotionaler Erlebniswelten
Die Bedeutung des Eventmarketings für die strategische Markenführung unter Berücksichtigung verhaltenswissenschaftlicher Erkenntnisse
Autor:in:
Dipl. Wirt. Ing. (FH) Ina Lorenz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Social Media between High-School Graduates and Higher Education Institutions
Autor:in:
Lukas Riedner (Author)
Category:
Bachelor Thesis , 2015 , Grade: 1.0
Price:
US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,9
Price:
US$ 31.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Herausforderungen der crossmedialen Markenführung, dargestellt am Beispiel von "Welt der Wunder" - TV, Print, Online
Autor:in:
Julius Markertz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Emojis in der Digitalen Kommunikation. Ihr Einfluss auf das Markenimage und die Kundenansprache in der Modernen Technologie
Autor:in:
Kimberley Unger (Author)
Category:
Seminar Paper , 2018 , Grade: 2,0
Price:
US$ 39.99
Shopping Posts in Social Media. Ein Vergleich des Social Commerce auf verschiedenen sozialen Netzwerken
Autor:in:
Markus Grom (Author)
Category:
Project Report , 2021 , Grade: 1,5
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US$ 31.99
Native Advertising. Chancen und Herausforderungen im Online-Marketing
Autor:in:
Lukas Lohmann (Author)
Category:
Seminar Paper , 2015 , Grade: 1,3
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Wie Marken Social Media auf ihrer Website integrieren
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Autor:in:
Petra Köstinger (Author)
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Thesis (M.A.) , 2014 , Grade: 1
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Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
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Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
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PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
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Master's Thesis , 2009 , Grade: 1,7
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Echte und unechte Synästhesien. Erkenntnisse für die Produkt- und Kommunikationsgestaltung
Autor:in:
Juliane Lange (Author)
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Master's Thesis , 2013 , Grade: 2,0
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Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
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Autor:in:
Tanja Anzengruber (Author)
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Master's Thesis , 2013 , Grade: 1,7
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Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
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Bachelor Thesis , 2011 , Grade: 1.0
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Diploma Thesis , 2012 , Grade: 2,0
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Radio Frequency Identification als Verpackungsinnovation im Supply Chain Management
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Katharina Lahner (Author)
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Master's Thesis , 2013 , Grade: 1,00
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Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
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Autor:in:
Alexander Gehringer (Author)
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Thesis (M.A.) , 2006 , Grade: 1,7
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Autor:in:
Sören Funk (Author)
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Diploma Thesis , 2011 , Grade: 1,3
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Autor:in:
Stephanie Schmidt (Author)
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Bachelor Thesis , 2012 , Grade: 1,0
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Social Media Marketing im B2B-Unternehmen
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Autor:in:
Christina Meyer (Author)
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Master's Thesis , 2012 , Grade: 1,7
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Autor:in:
Kristina Schmidt (Author)
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Diploma Thesis , 2010 , Grade: 1,7
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Kommunikation und Verantwortung
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Autor:in:
Robert Lecker (Author)
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Diploma Thesis , 2009 , Grade: 1,0
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Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
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Autor:in:
Gaetano Maffucci (Author)
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Bachelor Thesis , 2011 , Grade: 1,7
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Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
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Diploma Thesis , 2008 , Grade: 2,0
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Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
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Thesis (M.A.) , 2008 , Grade: 2,1
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Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
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Autor:in:
Anina Goergens (Author)
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Bachelor Thesis , 2009 , Grade: 2
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Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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Marketing im Fußball. Optimierung des Vereins-Marketings durch Social Media
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Autor:in:
Daniel Haller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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Methoden der Medienauswertung und -analyse zu PR-Zwecken
Autor:in:
Marie-Theres Gut (Author)
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Diploma Thesis , 2004 , Grade: 2,0
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Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
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Category:
Master's Thesis , 2011 , Grade: 1,0
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Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
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Autor:in:
Susann Störl (Author)
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Master's Thesis , 2011 , Grade: 1,0
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Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
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US$ 36.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Category:
Diploma Thesis , 2010
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Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
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Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Category:
Diploma Thesis , 2008 , Grade: 1,5
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Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
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Autor:in:
MSc Wolfgang Haas (Author)
Category:
Master's Thesis , 2010 , Grade: Sehr gut
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Erfolgsfaktor "Kundenzeitschrift"
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Autor:in:
Susanne Hein (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
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US$ 41.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
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Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2.0
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US$ 36.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
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Nachhaltige Inszenierungen in der Bankenwelt
Autor:in:
Daniel Fuhrer (Author)
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Master's Thesis , 2009 , Grade: sehr gut
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Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
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Diploma Thesis , 2009 , Grade: 1,0
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Kundenloyalität im Abonnementvertrieb regionaler Tageszeitungen
Autor:in:
Dipl.-Kfm. (FH) Jörg Michael (Author)
Category:
Scientific Study , 2005
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Autor:in:
Nicholas Eckl (Author)
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
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Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
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US$ 36.99
Direktmarketing im Tourismus
Autor:in:
Mag. (FH) Clemens Kirner (Author)
Category:
Diploma Thesis , 2007 , Grade: +2
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US$ 36.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Category:
Master's Thesis , 2007 , Grade: 1
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Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989
Inhaltsanalytische Fallstudie am Beispiel Leipzigs
Autor:in:
Cornelia Weinreich (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
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Knappe Kassen, neue Allianzen - Kunstsponsoring von regionalen Events in der populären Musik als Instrument der Unternehmenskommunikation
Autor:in:
Markus Stitz (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
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US$ 36.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
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Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
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Chancen des Einzelhandels in der Halberstädter Innenstadt - Die Halberstaedter Kaufmannsgilde zur Attraktivitätssteigerung des Einzelhandels in der Innenstadt
Autor:in:
Katja Kühne (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
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Autor:in:
Christoph Niemann (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2.0
Price:
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Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
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Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Category:
Diploma Thesis , 2002 , Grade: sehr gut
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Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
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Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
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PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
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Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien
Autor:in:
MMag. Philipp Kaufmann (Author)
Category:
Diploma Thesis , 2000 , Grade: Sehr Gut
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