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wahrnehmung
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Was sind Marken und wie können sie die Wahrnehmung beeinflussen?
Autor:in:
Tina Liu (Author)
Category:
Term Paper , 2017 , Grade: 2.0
Price:
US$ 18.99
Die Wahrnehmung von Online-Bannerwerbung
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
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US$ 18.99
Effekte visueller Komplexität in der Wahrnehmung von Werbung
Autor:in:
B.A. Sophia Bayer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
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US$ 20.99
Wahrnehmung und Wirkung von Schaufenstern. Psychologische Grundlagen
Autor:in:
Sascha Maynert (Author)
Category:
Seminar Paper , 2003 , Grade: 1.7
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US$ 17.99
Die Bedeutung von Filialsystemen der Hersteller und deren Wahrnehmung durch die Verbraucher
Autor:in:
Konstantin Ziegler (Author)
Category:
Term Paper (Advanced seminar) , 2018 , Grade: 1,7
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Erfolgsfaktor Produktdesign. Einfluss der visuellen Wahrnehmung von Produktdesign auf das Konsumentenverhalten
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,0
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US$ 20.99
Kundenseitige Wahrnehmung von Preiskomplexität
Autor:in:
Sebastian Winkler (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2,0
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US$ 17.99
Involvement des Kunden bei der Wahrnehmung von Finanzdienstleistungen
Autor:in:
Sandra Müller (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
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US$ 17.99
Die Wahrnehmung von Biowein. Eine Studie zum Verhältnis von Verpackung und Geschmack
Autor:in:
Rudolf Georg Ivancsits (Author)
,
Herbert Gartner (Author)
,
Clemens Haydn (Author)
,
Nicolas Korenika (Author)
,
Fariborz Nourani (Author)
Category:
Project Report , 2007 , Grade: 1,0
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US$ 17.99
Multisensorisches Marketing und dessen Grenzen im Bereich des Online-Marketings
Autor:in:
Madeleine Hartleff (Author)
Category:
Term Paper , 2020 , Grade: 1,7
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US$ 18.99
Duftmarketing. Kann die Kaufentscheidung eines Konsumenten positiv beeinflusst werden?
Produkt, Marke und effektiver Einsatz
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,7
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US$ 18.99
Messung der Werbewirkung
Autor:in:
Katrin Willardt (Author)
Category:
Seminar Paper , 2002 , Grade: 2,0
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US$ 17.99
Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing
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New
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2
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Branding für alle Sinne - welche Rolle spielen die Sinnesorgane in der Markenwahrnehmung?
Autor:in:
Simon Baumann (Author)
Category:
Seminar Paper , 2009 , Grade: 1,7
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US$ 18.99
Interkulturelle Unterschiede in der wahrgenommenen Zukunftsperspektive westlicher Konsumenten und ihr Einfluss auf Marketingentscheidungen
Autor:in:
Julian Boguschewski (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 20.99
Multisensorische Marketingchancen und die Hürden im Online-Marketing. Die Erweiterung von Sinneskanälen
Autor:in:
Stefan Gruber (Author)
Category:
Term Paper , 2020 , Grade: 2,3
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US$ 18.99
Preisbündelung. Einfluss auf die Bewertung der Leistung durch die Konsumenten
Autor:in:
Marius Blügel (Author)
Category:
Seminar Paper , 2014 , Grade: 1,7
Price:
US$ 18.99
Die Handlungsrelevanz des Wissens über Handlungen Multinationaler Unternehmen für die Kaufentscheidung
Eine Befragung
Autor:in:
Master of Arts UZH Stefan Heini (Author)
Category:
Scientific Study , 2007 , Grade: 1.5
Price:
US$ 18.99
Bedeutung und Aufgabenstellung von Corporate Citizenship als Kommunikationsinstrument
Autor:in:
Patrick Bloch (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
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US$ 17.99
Virtuelle Sprachassistenz. Einfluss auf die kognitive Ebene des Kunden-Marken-Engagements
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 2,7
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US$ 16.99
Guerilla-Marketing als effektives Tool im Kampf um Aufmerksamkeit
Autor:in:
Joscha Prinz (Author)
Category:
Academic Paper , 2021 , Grade: 1,3
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US$ 18.99
Ökologie und (Emotions-)Schemata in der ökologieorientierten Markenkommunikation
Autor:in:
Benjamin Wieck (Author)
Category:
Seminar Paper , 2021 , Grade: 1,3
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US$ 17.99
Einführung eines Grafikprogramms zur künftigen Eigenerstellung von Werbeanzeigen. Am Beispiel des Versicherungsmaklers Exemplario
Autor:in:
Joshua Knierim (Author)
Category:
Seminar Paper , 2021 , Grade: 1.3
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US$ 17.99
Neuromarketing, Brand Management und Trojanisches Marketing
Autor:in:
Beate Wuggenig (Author)
Category:
Term Paper , 2022 , Grade: 1
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US$ 16.99
Der Einfluss von Preisnachlässen auf das Konsumentenverhalten der Menschen am Beispiel von Edeka Südbayern
Autor:in: Anonymous
Category:
Project Report , 2019 , Grade: 2,0
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US$ 17.99
Der Einfluss von Priming auf das Konsumentenverhalten. Konzepte und Methoden des Neuromarketings
Autor:in: Anonymous
Category:
Seminar Paper , 2020 , Grade: 1,0
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US$ 18.99
Die moralischen Grenzen des Onlinemarketings. Wie weit dürfen Unternehmen bei der Datenbeschaffung im Internet gehen?
Autor:in: Anonymous
Category:
Term Paper , 2018 , Grade: 2,0
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US$ 18.99
Content Marketing und Influencer im Marketing-Mix von Unternehmen. Definition sowie Vor- und Nachteile
Autor:in:
Natalie Herz (Author)
Category:
Term Paper , 2020 , Grade: 2,3
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Ende gut, Geschichte gut? Storytelling als Werbemittel für Unternehmen
Autor:in:
Dominic Hasler (Author)
Category:
Seminar Paper , 2018 , Grade: 4.3
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US$ 18.99
Alternative Suchsysteme und Touchpoints für highinvolvierte, suchende Konsumenten
Am Beispiel Second-Hand-Shop für Markenkleidung
Autor:in:
Matthias Przybilla (Author)
Category:
Research Paper (undergraduate) , 2017 , Grade: 1,7
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US$ 18.99
Wie effektiv ist virales Marketing? Eine Untersuchung verschiedener Kampagnen
Mit Mundpropaganda statt Budget zum Erfolg?
Autor:in:
Anna Rüttger (Author)
Category:
Term Paper , 2017 , Grade: 1,3
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US$ 18.99
Dienstleistungsmarketing. Vom Leistungsversprechen zur Kundenbindung
Autor:in:
Andrea Lin (Author)
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Seminar Paper , 2016 , Grade: 1,3
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Interkulturelle Perspektiven zwischen Deutschland und Frankreich. Die Rolle und Bedeutung der Frau in der Werbung
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Autor:in:
Meike Brodé (Author)
Category:
Term Paper , 2013 , Grade: 2,0
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Strategien des Integrated Marketing am Beispiel eines Automobilkonzerns
Autor:in:
M. Sc. Jannis Happeck (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 2,0
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US$ 17.99
Einflussfaktoren auf den Präferenzbildungsprozess bei Marken
Autor:in:
LL.M. Tanja Nagler (Author)
Category:
Term Paper , 2001
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Öffentlichkeitsarbeit bei Banken. Möglichkeiten und Grenzen
Autor:in:
André Lewrentz (Author)
Category:
Term Paper , 2013 , Grade: 2,3
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Das Wirkungspotential der Radiowerbung. Implizite Prozesse der Informationsverarbeitung
Autor:in:
Tanja Lehrer (Author)
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Term Paper (Advanced seminar) , 2016 , Grade: 2,0
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Die Bedeutung und Aufgaben des Corporate Brand Managements am Beispiel der Nike Inc.
Autor:in:
Gerald Gatow (Author)
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Term Paper , 2015 , Grade: 1,0
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Implizite und explizite Effekte von multisensualem Marketing auf den Wert einer Marke
Autor:in:
Christian Schneider (Author)
Category:
Seminar Paper , 2015 , Grade: 2,3
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Das Ingredient Branding von IBM und Intel
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Autor:in:
B. Sc. Tjorben Grote (Author)
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Term Paper , 2014 , Grade: 1,7
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Ökologieorientierung in der Automobilindustrie. Die Markenkommunikation eines Sportevents der Audi AG
Autor:in:
Kai Peter (Author)
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Seminar Paper , 2014 , Grade: 1,3
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Eventkonzeption eines Sportartikelhersteller zur Einführung eines neuen Laufschuhs
Autor:in:
Michael Wegener (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,0
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US$ 20.99
Festivalveranstaltung. Umweltfaktoren, Marketing und Finanzierung
Autor:in:
Raimund Bellinghausen (Author)
Category:
Academic Paper , 2007 , Grade: 1,3
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US$ 18.99
Grundlagen des Employer Branding und der Markenführung. Die Theorie hinter der Arbeitgebermarke
Autor:in:
M.Sc. Betriebswirtschaft - Marketing Management Simon Vogt (Author)
Category:
Academic Paper , 2013 , Grade: 1,3
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US$ 18.99
Neuromarketing. Ökonomische, psychologische, biologische und technische Grundlagen
Autor:in:
Annika Weining (Author)
Category:
Academic Paper , 2009 , Grade: 1,3
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US$ 20.99
Information oder Emotion? Prozesse und Arten der Werbung
Autor:in:
Milosz Splawinski (Author)
Category:
Academic Paper , 2006 , Grade: 1,3
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Kreativwirtschaft. Was müssen Städte bieten, um für die kreative Klasse attraktiv zu sein?
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
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Konzeption einer Kundenzufriedenheitsanalyse am Beispiel des Unternehmens XYZ AG, Bereich X
Autor:in:
Geraldine Strutz (Author)
Category:
Academic Paper , 2006 , Grade: 2,0
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US$ 18.99
Erlebnisorientierung im Online-Handel
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Autor:in:
Christian Klee (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,7
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US$ 15.99
Der Preis als Qualitätsindikator. Eine Untersuchung am Beispiel der Automobilindustrie
Autor:in:
Michel Siemon (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
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US$ 20.99
Düfte als Instrument des erlebnisorientierten Marketings
Autor:in:
Sina Gerdes (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 15.99
Keepin' it real - Auf der Suche nach Authentizität
Autor:in:
B.Sc. Annika Weckner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
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Die Beziehung zwischen CSR-Praktiken und der Unternehmensreputation
Autor:in:
David Wieser (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
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US$ 18.99
Strategisches Kommunikationskonzept für ein global agierendes Unternehmen anlässlich der Markteinführung eines Investitionsguts in Deutschland
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Autor:in:
Laura Geissler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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Das Konzept des Behavioral Corporate Branding
Autor:in:
Dipl.-Oec, M.A. Julia Dietrichs (Author)
Category:
Term Paper , 2009 , Grade: 2,3
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Psychobiologische Verfahren und ihre Kritik
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2010 , Grade: 1,3
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Möglichkeiten und Instrumente zur Messung der Kundenzufriedenheit
Autor:in:
Dipl.Ing. Christian Brokamp (Author)
Category:
Term Paper , 2011
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Knappheit als Determinante von Kaufentscheidungen
Autor:in:
Daniela Bache (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
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Revitalisierung einer Marke durch Kommunikationspolitik am Beispiel Audi
Autor:in:
Markus Groß (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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Analyse der Preiskenntnis von Konsumenten und deren Auswirkung auf ein Einzelhandelsunternehmen in Thüringen
Preiselastizität
Autor:in:
Daniel Paschek (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,3
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US$ 20.99
Die Wiederaneignung der Wirtschaft
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Autor:in:
Albert Holstein (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
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US$ 16.99
Prosumer – Der Konsument als Co-Produzent.
Vergleich der Intensität der Kundenintegration bei der Dienstleistungserstellung zwischen einer Low Cost Airline (Ryanair) und einer Major Airline (Lufthansa)
Autor:in:
Sandro Sterneberg (Author)
Category:
Term Paper , 2009 , Grade: 1,3
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Erlebniswelten als Chance für das Marketing unter besonderer Berücksichtigung des Konsumentenverhaltens
Autor:in:
Juliane Krause (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
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Die Bedeutung von Düften im Marketing
Autor:in:
Juliane Meyer (Author)
Category:
Seminar Paper , 2007 , Grade: 2,7
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Country of Origin und seine affektive Komponente
Darstellung des Konstruktes und Ableitung von Marketingimplikationen für den Automobilbereich
Autor:in:
Armin Bieler (Author)
Category:
Seminar Paper , 2006 , Grade: 2,5
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US$ 17.99
Verfahren zur Analyse der Kaufentscheidung
Autor:in:
Gerhard Wagner (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
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US$ 18.99
Untersuchung der Marken-Kunden-Beziehung am Beispiel der Marke Jil Sander
Autor:in:
Thomas Markert (Author)
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Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Darf es etwas Werbung sein? Permission Marketing - Werbung mit Erlaubnis
Grundlagen, Anwendung sowie Vor- und Nachteile des Permission Marketing
Autor:in:
Carsten Becker (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
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US$ 17.99
Auf Zeit gespielt?! Bestimmung von Faktoren der Langzeit-Bekanntheitswirkung des Sponsorings im Rahmen der FIFA Weltmeisterschaft 2006
Autor:in:
Christian Kösters (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
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US$ 18.99
Farben in der Werbung
Autor:in:
Daniela Hoffmann (Author)
Category:
Term Paper , 2006 , Grade: 1,7
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US$ 18.99
Musikpsychologie - Die Emotionale Wirkung von Musik
Autor:in:
Alexander Wollenberg (Author)
Category:
Term Paper , 2007 , Grade: 1,3
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Event-Marketing: Event Award, Kommunikationsinstrumente und ihre Auszeichnungen
Autor:in:
Bastian Kolmsee (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
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US$ 18.99
Das Ladendesign als Erfolgskomponente der Ladengestaltung
Autor:in:
Tobias-John Haase (Author)
Category:
Term Paper , 2005 , Grade: 2,0
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Die Zeit als Gestaltungsparameter bei der Preissetzung aus theoretischer Perspektive
Autor:in:
Cosima Lütge (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
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Zielgruppe 60 plus. Potenziale für das Marketing
Autor:in:
Christian Heid (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,5
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Corporate Citizenship und der Einfluss auf die Corporate Reputation
Autor:in:
Urs Langenegger (Author)
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Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1
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US$ 18.99
Begriffliche und methodische Grundlagen der Produktpositionierung
Autor:in:
Ivonne Künzel (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 1,4
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Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Stefan Boländer (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
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Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Nina Schach (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
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US$ 17.99
Die Anwendbarkeit des Konsumentenverhaltens auf organisationale Kaufentscheidungen
Autor:in:
Dipl. Oec. Katrin Gerberich (Author)
Category:
Term Paper , 2004 , Grade: 1,0
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Vergleich der Positionierungsstrategien verschiedener Zigarettenmarken anhand von Plakaten
Autor:in:
Susanne Sprener (Author)
Category:
Seminar Paper , 2002 , Grade: 1,3
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US$ 18.99
Werbewirkungsmessung - Überblick über die theoretischen Grundlagen und angewendete Verfahren
Autor:in:
Verena Mondani (Author)
Category:
Seminar Paper , 2004 , Grade: 1,2
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Werbekontrolle - Werbeerfolg - Werbewirkung
Autor:in:
Julia van Bömmel (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
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Werbewirkungsmodelle und Theorien zur Rezipientenaktivierung
Autor:in:
Danilo Engel (Author)
Category:
Term Paper , 2003 , Grade: 1
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Das Kreislaufwirtschaftsgesetz als rechtlicher Rahmenfaktor für das ökologieorientierte Marketing
Autor:in:
Oliver Bartsch (Author)
Category:
Seminar Paper , 2002 , Grade: Gut
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