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Verkaufs-, akquisitions-, erlebnisoptimale Gestaltung von Eingangsbereichen eines Handelsunternehmens
Autor:in:
Karl Hildebrand (Author)
Category:
Project Report , 2008 , Grade: 2,2
Price:
US$ 16.99
Gestaltung suchmaschinenoptimierter Pressemitteilungen und deren optimale Veröffentlichungsstrategien
Autor:in:
B.A. Sebastian Trautmann (Author)
Category:
Seminar Paper , 2011 , Grade: 1,3
Price:
US$ 14.99
Öffentlichkeitsarbeit im Sozialen Bereich: Beispiel einer Pressemitteilung und Gestaltung eines Handzettels (Flyers)
Autor:in:
Bachelor of Arts Eugen Daser (Author)
Category:
Seminar Paper , 2011 , Grade: 1,3
Price:
US$ 4.99
Gestaltung einer Social Media Kampagne für Crocs und Werbeanalyse einer Printanzeige von Mercedes
Autor:in:
Matthias Przybilla (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,3
Price:
US$ 17.99
Firmenwerbung anhand des Corporate Design
Autor:in:
Dagmar Roscher (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 15.99
Optimierung des Webdesigns durch Neuromarketing. Empfehlungen für Unternehmen
Autor:in:
Katja Hache (Author)
Category:
Project Report , 2015 , Grade: 1,0
Price:
US$ 15.99
Kitsch im Zeitalter des iPads
Autor:in:
Simon Schmidt (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
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US$ 31.99
Point-of-Sale-Marketing. Impulsives Kaufverhalten
Autor:in:
Linda Ellersiek (Author)
Category:
Intermediate Examination Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Die Rolle der Landing Page im Suchmaschinenmarketing
Autor:in:
Bärbel Edel (Author)
Category:
Diploma Thesis , 2009 , Grade: 2
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US$ 18.99
Markteinführung einer neuen Duftnote von Gästeseifen
Projektarbeit Industriemeister Digital- und Printmedien
Autor:in:
Thomas Engel (Author)
Category:
Project Report , 2012 , Grade: 2,2
Price:
US$ 16.99
Social Media als Beschwerdekanäle für Dienstleistungsunternehmen
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New
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2.0
Price:
US$ 14.99
Marketing für jugendliche Zielgruppen
Autor:in: Anonymous
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 15.99
Werbestrategien und deren Wirkungsweise. Psychische Analyse des Kaufentscheidungsprozesses und Manipulation des Kaufverhaltens
Autor:in: Anonymous
Category:
Pre-University Paper , 2019 , Grade: 12 Punkte, 2+
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US$ 15.99
Crossmedia. Ansätze, Probleme und Beispiele für eine effiziente und effektive Werbewirkung
Autor:in:
Gina Maria Staschke (Author)
Category:
Term Paper , 2014 , Grade: 1,0
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Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
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Master's Thesis , 2012 , Grade: 1,60
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US$ 36.99
Marketing für Zielgruppe der Best Ager: Konzeption von Reiseangeboten
Autor:in:
Filiz Özdemir (Author)
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Bachelor Thesis , 2012 , Grade: 2,0
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US$ 20.99
Kundenabwanderung und Kundenrückgewinnung
Verdeutlicht am Beispiel der Finanzdienstleistungsbranche
Autor:in:
Diplomkaufmann (FH) Thomas Reimann (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
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US$ 36.99
Chancen des Einzelhandels in der Halberstädter Innenstadt - Die Halberstaedter Kaufmannsgilde zur Attraktivitätssteigerung des Einzelhandels in der Innenstadt
Autor:in:
Katja Kühne (Author)
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Diploma Thesis , 2006 , Grade: 2,0
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US$ 36.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
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Bachelor Thesis , 2023 , Grade: 2,3
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US$ 19.99
Die Auswirkungen von sozialen Medien auf das individuelle Verhalten und die Gesellschaft. Die Macht der Likes
Autor:in: Anonymous
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Research Paper (undergraduate) , 2023 , Grade: 1,0
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Herausforderungen im Markenmanagement. Typische Markenarchitekturen, Entscheidungskriterien im Portfolio-Management und Use-Cases
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,0
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Nachhaltigkeit als neues Kernelement des Produkt-Marketings im Einzelhandel
Autor:in:
Sebastian Everding (Author)
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Research Paper (undergraduate) , 2021 , Grade: 1,7
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Absatzmittlergerichtete Strategien als Ausprägungen von Marktteilnehmerstrategien. Erklärung, Differenzierung und Bewertung
Autor:in:
Marina Aparicio-Mijares (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,7
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US$ 15.99
Green Marketing. Ökologieorientierter Marketing-Mix
Autor:in: Anonymous
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Essay , 2021 , Grade: 1,3
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Die Akzeptanz personalisierter Mobile Push und Email Benachrichtigungen zu werblichen Zwecken. Eine empirische Studie
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Yannik Kottusch (Author)
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Academic Paper , 2021 , Grade: 1,3
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US$ 16.99
Erstellung einer Marktanalyse für ein Gesundheitsstudio
Autor:in: Anonymous
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Term Paper , 2019 , Grade: 2,8
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Der Marketing-Mix in Krisen. Herausforderungen und Restrukturierungsansätze
Autor:in: Anonymous
Category:
Seminar Paper , 2015 , Grade: 2,7
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US$ 15.99
Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
Autor:in:
Jenny Fischer (Author)
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Term Paper , 2017 , Grade: 1,7
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US$ 15.99
Werbesprache. Humor als Stilmittel in der Werbung
Reflexion anhand der Kampagne "Be Safe Around Trains"
Autor:in: Anonymous
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Project Report , 2018 , Grade: 2,0
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Fallstudie zur Fusion von zwei fiktiven Unternehmen
Strategieplanung und Kommunikationsmaßnahmen
Autor:in:
Dennis Bünger (Author)
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Scientific Study , 2019 , Grade: 2,0
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US$ 15.99
Die negativen Auswirkungen frustrierender Spielerfahrungen auf den Werbe- und Sympathieeffekt von Brand-Placement in Videospielen
Autor:in:
Christian Meradji (Author)
Category:
Term Paper , 2015 , Grade: 1,3
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US$ 15.99
Kinder und Werbung. Sind Kinder ein Stilmittel oder eine Zielgruppe der modernen Werbetechniken?
Autor:in:
Melanie Mertens (Author)
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Term Paper , 2010 , Grade: 2,0
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US$ 14.99
Entwicklung eines Social-Media-Marketingkonzepts für das Fitnessstudio MEXXfit
Autor:in:
Lilly Sarisakal (Author)
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Research Paper (undergraduate) , 2018 , Grade: 1,3
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US$ 15.99
Blogs als neues Kommunikationsmedium in der Bildungswissenschaft. Beschreibung, Umsetzung und Reflexion einer eigenen Blogidee
Autor:in:
Konstantina Roussi (Author)
Category:
Term Paper , 2014 , Grade: 2,3
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US$ 16.99
Real Time Marketing im B2B-Geschäft. Reaktion auf Kundenbedürfnisse mit KYOCERA Document Solutions
Autor:in:
Ai Lean (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
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US$ 14.99
YouTube-Idole. Product Placement und die jugendliche Zielgruppe
Autor:in:
Nina Weigert (Author)
Category:
Project Report , 2017 , Grade: 2,0
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US$ 17.99
Das Emotionspotenzial in der Werbung und das Konzept der Jugend
Autor:in:
Anne Kautz (Author)
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Presentation (Elaboration) , 2012 , Grade: 2,0
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US$ 14.99
Werbewirkungsanalyse anhand einer Werbeanzeige der Marke Ivy Park
Autor:in:
Marie-Therese Laschinger (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,3
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US$ 20.99
Frame-Verschiebung im Fernsehspot
Ein Einblick hinter die Kulissen der Werbeindustrie
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 17.99
Vergleichende Werbung als ambivalentes Kommunikationsinstrument
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 1,0
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US$ 17.99
Fuchs du hast den Cookie gestohlen. Wie Standard-Browsereinstellungen der Werbeindustrie gefährlich werden können
Autor:in:
Kristal Robles (Author)
Category:
Term Paper , 2014 , Grade: 1,3
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US$ 14.99
Die Möglichkeiten und Grenzen des Marketings für Ärzte. Rechtlicher Rahmen, Strategien und Maßnahmen
Autor:in:
Lena Küssner (Author)
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Seminar Paper , 2008 , Grade: 1,0
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US$ 17.99
Die Entwicklung von Markennamen anhand von Beispielen
Autor:in:
Björn Banike (Author)
Category:
Term Paper , 2012 , Grade: 1,5
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US$ 17.99
Planung und Konzeption eines Werbespots
Autor:in:
Daniela Hörmann (Author)
Category:
Research Paper (undergraduate) , 2014 , Grade: 1,0
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US$ 15.99
Neuromarketing. Erkenntnisse und Implikationen für das Online-Marketing
Autor:in: Anonymous
Category:
Bachelor Thesis , 2014 , Grade: 2,3
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US$ 31.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Category:
Seminar Paper , 2014 , Grade: 1,3
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US$ 15.99
Konzeption eines Corporate Designs für ein Start-up Unternehmen
Autor:in:
Torsten Müller (Author)
Category:
Seminar Paper , 2014 , Grade: 1.0
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US$ 17.99
Facebook. Die Internetplattform stellt sich vor
Autor:in:
Patrick Niedenführ (Author)
Category:
Seminar Paper , 2011 , Grade: 1,0
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US$ 20.99
Strategien für Produkte und Dientleistungen am Ende von Lebenszyklen
Autor:in:
Robin Häusler (Author)
Category:
Seminar Paper , 2013 , Grade: 1,0
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US$ 14.99
Messemanagement. Die Konzeption, Planung, Durchführung und Kontrolle einer Messe
Erstellung eines Konzeptes der Agentur manigoo
Autor:in:
Nicola Brenski (Author)
Category:
Term Paper , 2013
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US$ 15.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
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US$ 44.99
Corporate Design im Business-to-Business-Bereich
Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
Autor:in:
Marko Berndt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 18.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2
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US$ 17.99
Corporate Social Responsibility
Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
Autor:in:
Jürgen Mayer (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,0
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US$ 21.99
Die erfolgreiche Implementierung von Produktinszenierungen durch die Adaption neurowissenschaftlicher Erkenntnisse auf das Event-Marketing
Neuro-Marketing in der Live-Kommunikation
Autor:in:
Deniz Anic (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
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US$ 31.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
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US$ 44.99
Kinder und Kommerz
Zielgruppenspezifisches Marketing im Lebensmittelsektor
Autor:in:
Frauke Schoon (Author)
Category:
Term Paper (Advanced seminar) , 2012
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US$ 14.99
Ganzheitliche Kommunikationsstrategien für Startup-Unternehmen - von der Visitenkarte über Facebook, Twitter und Co.
Autor:in:
Mathias Tretschog (Author)
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Term Paper , 2012 , Grade: 1,0
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US$ 20.99
Stadtmarketing - Ein Vergleich zwischen den Städten Augsburg und Erfurt
Autor:in:
B.A. Nadine Pensold (Author)
Category:
Term Paper , 2008 , Grade: 1,3
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US$ 17.99
Onlinekommunikation in Krisen
Medienarbeit und Dark Sites
Autor:in:
M. A. cand. Janine Pentzold (Author)
Category:
Term Paper , 2009 , Grade: 1,0
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US$ 20.99
Erfolgsfaktoren von Fashion-Produkten im Tablet-Commerce am Beispiel des iPad2
Autor:in:
B.A. Teresa-Marie Böhm (Author)
,
Harald Eichsteller (Series editor)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
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US$ 14.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2
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US$ 42.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
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US$ 39.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
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US$ 36.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
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US$ 36.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 41.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
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US$ 31.99
Marketing im Fußball. Optimierung des Vereins-Marketings durch Social Media
Eine empirische Untersuchung anhand von Experteninterviews in westdeutschen Fußballclubs
Autor:in:
Daniel Haller (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
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US$ 36.99
Untersuchungs-Methoden zur Erfassung der Aufmerksamkeitsverteilung am Bildschirm
Recherche-Dokumentation zur Erstellung eines wissenschaftlichen Posters
Autor:in:
Dipl.-Wirtsch.-Ing. (FH), M.Sc. Kati Schulz (Author)
,
Dipl.-Ing. Cristina Nicoara (Author)
,
M.Sc. Martin Latsch (Author)
,
Dipl.-Wirtsch.-Ing. Christian Lehsing (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
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US$ 16.99
Die Bedeutung von Prominenz für Events
Am Beispiel der Münchner Medien Regatta 2010
Autor:in:
Katharina Maute (Author)
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Project Report , 2010 , Grade: 1,0
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US$ 14.99
Kommunikation mit Senioren
Anforderungen an die Ansprache älterer Menschen am Beispiel einer Werbeanzeige für das Betreute Wohnen
Autor:in:
Susann Störl (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
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US$ 42.99
Social Media Plattformen als integrierter Bestandteil der Unternehmenskommunikation am Beispiel von Starbucks
Autor:in:
Alexej Antropov (Author)
,
René Biniossek (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
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US$ 16.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
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US$ 36.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Category:
Bachelor Thesis , 2010
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US$ 31.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Category:
Diploma Thesis , 2010
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US$ 42.99
Auswirkungen der Produkt- und Distributionspolitik auf Logistik- und Fertigungsprozesse
Autor:in:
Martin Lenz (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1
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US$ 14.99
Product Placement im Fernsehen
Wesen und Wirkung einer wiedergeborenen Werbeform
Autor:in:
Dimitar Gerganov (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 0.99
Strategische Nutzung von Markengemeinschaften
Autor:in:
Steven Schepurek (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Medienbasierte Kommunikation kommerzieller Sportvereine
Autor:in:
Manuel Kern (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 13.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Impression Management
Autor:in:
Mag. phil. Gerrit Fiona Wenzel (Author)
Category:
Seminar Paper , 2006 , Grade: 2
Price:
US$ 14.99
Was ist Öffentlichkeitsarbeit?
Erstellung eines Flyer zur Hausarbeit
Autor:in:
Dipl.-Ing. (FH) Silke Bicker (Author)
Category:
Term Paper , 2005 , Grade: 3,0
Price:
US$ 6.99
Ein Luxusmarken-Konzept für die Marke BREE
Autor:in:
Kravtchik Ekaterina (Author)
Category:
Term Paper , 2005 , Grade: 2
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US$ 14.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Relevante Fundraisingmaßnahmen für kleinere Organisationen unter Berücksichtigung schneller Mittelzuflüsse
Autor:in:
Torsten Schrodt (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Die Aktivierung des Konsumenten – Aktuelle Erkenntnisse der Werbewirkungsforschung
Autor:in:
Oslan Malyar (Author)
,
Waldemar Spomer (Author)
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Category:
Project Report , 2006 , Grade: 1,3
Price:
US$ 17.99
Nach der Klimakatastrophe - Diesel, Baudrillard und die postmoderne Werbung
Autor:in:
Frank Dersch (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 17.99
Zukunft und Perspektiven des Handwerks
Autor:in:
Hans-Jürgen Borchardt (Author)
Category:
Scientific Essay , 2008
Price:
US$ 14.99
Marketing für Produktinnovationen
Vermarktung von Produktinnovationen in der Mobile Entertainment Branche am Beispiel des Nintendo DS
Autor:in:
Andreas Lackner (Author)
Category:
Intermediate Diploma Thesis , 2007 , Grade: 2,1
Price:
US$ 20.99
Interaktive Öffentlichkeitsarbeit und Online-PR als wesentliche Bestandteile der Unternehmenskommunikation
Autor:in:
Diana Bryg (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Möglichkeiten und Grenzen der vergleichenden Werbung
Autor:in:
Claudia Haberlandt (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,3
Price:
US$ 17.99
Die Bedeutung des Sound Branding für die moderne Markenführung
Autor:in:
Hans-Joachim Konrad (Author)
Category:
Term Paper , 2007 , Grade: 1,3
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US$ 17.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Fernsehwerbung für Kinder - Reflexion kindlicher Bedürfnisse?
Autor:in:
Stephanie Müller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Politische PR: Kommunikatoren in der Politischen Öffentlichkeitsarbeit
Autor:in:
Thomas Kober (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 17.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Der Einsatz von Instore Medien am Point of Sale
Autor:in:
Christian Möller (Author)
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 17.99
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