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Inwiefern beeinflusst Product Placement das Konsumverhalten der Gesellschaft in Filmen und Serien?
Autor:in:
Sibel Terzi (Author)
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 17.99
Die alternde Gesellschaft im Spiegel der Werbung
Zu geschlechtsspezifischen Altersinszenierungen in der aktuellen Werbelandschaft
Autor:in:
Eliza Grabarek (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 17.99
Geschlechtsspezifische Darstellungsformen in der Anzeigenwerbung und ihr gesellschaftlicher Hintergrund
Eine Analyse anhand von Anzeigenbeispielen der Zeitschriften 'Focus' und 'TV Today'
Autor:in:
Alena Friedrich (Author)
,
Carla Reckling (Author)
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 18.99
Die Auswirkungen von sozialen Medien auf das individuelle Verhalten und die Gesellschaft. Die Macht der Likes
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2023 , Grade: 1,0
Price:
US$ 17.99
Metaverse. Chancen, Risiken und Auswirkungen auf die Gesellschaft
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 15.99
Gender Marketing. Ein gesellschaftlicher Rückschritt?
Autor:in:
Bettina Maier (Author)
Category:
Essay , 2017 , Grade: 1,0
Price:
US$ 15.99
Sex-Appeal in der Werbung. Effektivität und gesellschaftliche Auswirkungen
Autor:in:
Master of Science Viktoria Bayer (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Cancel Culture und ihre Auswirkungen auf die Meinungsfreiheit. Die Verantwortung von Prominenten in den sozialen Medien
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 15.99
Corporate Social Responsibility
Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
Autor:in:
Jürgen Mayer (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,0
Price:
US$ 21.99
Methoden der Biographieforschung. Persönliche Reflektion des Interviews mit Özlem Sarikaya
Autor:in:
Vera Schwaiger (Author)
Category:
Project Report , 2016 , Grade: 1,3
Price:
US$ 14.99
Wahlwerbung für Deutschland
Autor:in:
Daniela Linz (Author)
Category:
Term Paper , 2009 , Grade: 1,7
Price:
US$ 14.99
Die vier Politiken des Marketing und Einordnung der Werbung
Autor:in:
Holger Quadfasel (Author)
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Die Kleinen mit viel Geld - Das Werbeverbot in Kindersendungen
Die Problematik von Kindern als Zielgruppe der Werbung
Autor:in:
Benedikt Reichel (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 15.99
Kunden als Marionetten der Supermärkte? Kundenlenkung in der Kontrollgesellschaft durch Kunden- und Stempelkarten
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Social Media. Möglichkeiten und Grenzen für den partizipativen Journalismus
Autor:in:
Alke Eva Caris (Author)
Category:
Term Paper , 2013 , Grade: 2,7
Price:
US$ 16.99
Psychologische Wirkung von Schockwerbung auf Konsumenten und Werbetreibende
Autor:in:
Tatjana Sindt (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 14.99
Wie Algorithmen unseren Marktwert bestimmen. Eine kritische Betrachtung der Auswirkungen von Online-Dating
Autor:in:
Vincent Herkert (Author)
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 14.99
Social Media. Das Panoptikum des 21. Jahrhunderts
Autor:in: Anonymous
Category:
Seminar Paper , 2020 , Grade: 1.0
Price:
US$ 14.99
Manipulation durch Farbpsychologie in der Werbung
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2022 , Grade: 2,0
Price:
US$ 14.99
Wie Werbung Geschlechterrollen darstellt. Werbekampagnen von "Always" und "Gillette"
Autor:in: Anonymous
Category:
Seminar Paper , 2019
Price:
US$ 14.99
(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
Autor:in:
Vanessa Hindinger (Author)
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Internationales Marketing für Kinder am Beispiel des Spielzeugkonzern LEGO
Autor:in:
Stephanie Müller (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 19.99
Semiotik. Der Schlüssel der Werbebotschaft
Mit Beispielanalyse Werbespot
Autor:in:
Patrick Andersen (Author)
,
Raffael Huber (Author)
Category:
Seminar Paper , 2003 , Grade: 6.0 in der Schweiz (1.3 DE)
Price:
US$ 19.99
Über die Existenz von Gratispublikumszeitschriften
Autor:in:
Franziska Baumheier (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Medien und Werbung im multikulturellen Raum Luxenburgs
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Andeutungen und ihr Emotionspotenzial. Rezipientenspezifische Strategien der Anti-Falten-Kosmetik und das Konzept von "Jugend"
Autor:in:
Natalia Gubergritz (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 17.99
Wie beeinflusst Fernsehwerbung im Kinderprogramm das Konsumverhalten von Kindern im Alter von 6 bis 13 Jahren?
Autor:in:
Claudia Ebert (Author)
Category:
Term Paper , 2011 , Grade: 2.0
Price:
US$ 14.99
Silver Market und die Auswirkungen auf das Marketing unter besonderer Beachtung gesundheitsrelevanter Produkte
Autor:in: Anonymous
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Geschlechterrollen in der Werbung - Analyse von Reinigunsmittelwerbungen
Autor:in:
Yi Wang (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2
Price:
US$ 19.99
Rollenbilder von Mann und Frau in der Werbung. Ein Vergleich der Werbung der 1950er und 1990er Jahre in der Bundesrepublik Deutschland
Autor:in:
M.A. Sandra Dorschner (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 16.99
Abgrenzung der drei Typen öffentlicher Kommunikation: Public Relations, Werbung und Journalismus
Autor:in:
M.A. Kathleen Deutschmann (Author)
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Werbung: Zielgruppe Mann
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Term Paper (Advanced seminar) , 2000 , Grade: 1-
Price:
US$ 17.99
Welche Trends kommen in naher Zukunft auf die PR- und Kommunikationsbranche zu?
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,3
Price:
US$ 16.99
Hass im Netz. Die Rolle der Social-Media-Unternehmen
Autor:in:
Janis Geier (Author)
Category:
Seminar Paper , 2022 , Grade: 14,0
Price:
US$ 17.99
Welchen Einfluss haben Soziale Medien bzw. Instagram auf die Selbstdarstellung von jungen Frauen im Alter von 20 bis 25 Jahren?
Autor:in:
Stefanie Wirz (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 15.99
Green Marketing. Ökologieorientierter Marketing-Mix
Autor:in: Anonymous
Category:
Essay , 2021 , Grade: 1,3
Price:
US$ 15.99
Der Held in der Werbung. Eine multimodale Analyse des Edeka-Spots Eatkarus (2017)
Autor:in:
Alexander Bärtl (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Tierische Testimonials in Werbespots. Tiere als Werbeträger zur Beeinflussung der RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,00
Price:
US$ 17.99
Wie entwickelt sich die Krisen-PR von Fußballvereinen im Zeitalter von Social Media Plattformen weiter?
Autor:in:
Benjamin Hoffmann (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 15.99
Doing Gender in der Werbung. Die Darstellung von Frauen in der Print- und Medienwerbung
Inwiefern werden traditionelle Frauenbilder reproduziert?
Autor:in: Anonymous
Category:
Term Paper , 2015
Price:
US$ 15.99
Personifizierung virtueller Figuren durch Transmedialität. Analyse von Hatsune Miku
Autor:in:
Gilles Claude Förstner (Author)
Category:
Term Paper , 2015 , Grade: 2,0
Price:
US$ 14.99
Medienanalyse. Benetton und Co: Darf Werbung schockieren?
Autor:in:
Roman Ahrens (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 15.99
Entwicklung eines Eventmarketingkonzepts für die Spieltage des FC Unterföhring
Autor:in:
Christian Hirschberger (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,7
Price:
US$ 17.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
Die Medienpräsenz der Modebranche
Autor:in:
Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,0
Price:
US$ 16.99
Social-Marketing - vom Begriff Altersvorsorgeplanung zur Zukunftsplanung
Autor:in:
Susanne Reckter (Author)
Category:
Term Paper , 2011 , Grade: 2,3
Price:
US$ 16.99
Umbruch in der Medienwelt - zielführende Imagewerbung
Autor:in:
Caro Kiemi (Author)
Category:
Project Report , 2011
Price:
US$ 16.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Das Verhältnis zwischen PR und Journalismus
Übermacht, Autonomie, wechselseitige Beeinflussung?
Autor:in:
Matthias Jahn (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Das Verhältnis zwischen PR und Journalismus
Übermacht, Autonomie, wechselseitige Beeinflussung?
Autor:in:
Matthias Jahn (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Wie entsteht ein Trend?
Autor:in:
Fleur Cannas (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 18.99
Die Geschichte der Automobilwerbung in Deutschland
Autor:in:
Jens Wittig (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Ausbildung im Berufsfeld PR - Vergangenheit, Gegenwart, Zukunft - ein Abriss mit besonderem Blick auf Verbandsinitiativen
Autor:in:
Christian Laukat (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 17.99
Politische PR: Kommunikatoren in der Politischen Öffentlichkeitsarbeit
Autor:in:
Thomas Kober (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 17.99
Diskrepanzthese und Vertrauenskonzeption am Fallbeispiel ENRON
Autor:in:
M.A. Katja Seidel (Author)
Category:
Seminar Paper , 2004 , Grade: 2
Price:
US$ 17.99
Influencer Marketing als strategisches Instrument
Autor:in:
Salome Bregadze (Author)
Category:
Term Paper , 2023 , Grade: 1.7
Price:
US$ 15.99
Glaubwürdigkeit und Auswirkungen auf die Markenwahrnehmung. Analyse und Bewertung der Telekom Kampagne „Gegen Hass im Netz“
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 17.99
Wie Fitness-Influencer das Körperselbstbild von Jugendlichen prägen. Auswirkungen und Mechanismen
Autor:in:
Daniel Renpening (Author)
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Politische Polarisierung und soziale Medien. Auswirkungen und Lösungsansätze
Autor:in: Anonymous
Category:
Seminar Paper , 2023 , Grade: 2,0
Price:
US$ 14.99
Technisierung und Digitalisierung in der Eventbranche. Verlagert sich die Live-Kommunikation in virtuelle Erlebnisräume?
Autor:in: Anonymous
Category:
Seminar Paper , 2020 , Grade: 1,0
Price:
US$ 14.99
Moderner Online-Content und die zukünftige Optimierung. Social Media Content, Metriken und KPIs
Autor:in:
Jonas Pfründer (Author)
Category:
Research Paper (undergraduate) , 2021 , Grade: 1.7
Price:
US$ 15.99
Die fatalen Effekte von sozialen Medien
Autor:in:
Niklas Richter (Author)
Category:
Term Paper , 2023 , Grade: bestanden
Price:
US$ 15.99
Einsatzmöglichkeiten für den Einsatz von Künstlicher Intelligenz (KI) im Bereich von Social Media
Autor:in:
Domenik Nosal (Author)
Category:
Term Paper , 2023 , Grade: 1,7
Price:
US$ 15.99
Kommunikation und Public Relations in Traditionsunternehmen. Wie die Unternehmensfusion gelingt
Autor:in:
Benjamin Grebing (Author)
Category:
Elaboration , 2023 , Grade: 1,7
Price:
US$ 15.99
Wie nutzt die Generation Z soziale Medien? Eine empirische Untersuchung zum Nutzungsverhalten und mögliche Risiken
Autor:in:
Daniel Wichert (Author)
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Die Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,3
Price:
US$ 14.99
Unterschied in der Social-Media-Kommunikation des Bundesministeriums für Wirtschaft und Klimaschutz auf Twitter und Instagram
Autor:in:
Dominik Schuiskoi (Author)
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 20.99
Influencer-Marketing. Die Beeinflussbarkeit von Konsumierenden auf Instagram
Autor:in:
Elena Svensson (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 14.99
Aktuelle Trends und Entwicklungen in der PR
Autor:in:
Antonia Esst (Author)
Category:
Seminar Paper , 2021 , Grade: 1,7
Price:
US$ 15.99
Der Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 17.99
Digitaler Narzissmus auf Adobe Stock und Instagram
Einordnung und Merkmale "Narzissmus" und "Digitaler Narzissmus" sowie visuelle Darstellung des Narzissmusbegriffs auf der Bilddatenbank Adobe Stock und der Social Media Plattform Instagram
Autor:in:
Laura Borgnolo (Author)
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 17.99
Das Verhältnis von Journalismus und Public Relations. Determinationsthese und Intereffikationsmodell
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1.0
Price:
US$ 15.99
Effektive Kommunikation zur Bewältigung von Krisen. Das Beispiel Volkswagen AG (VW)
Autor:in: Anonymous
Category:
Seminar Paper , 2022 , Grade: 2,0
Price:
US$ 15.99
Charakteristika des Mobile Marketings
Autor:in:
Giulia Kohlrusch (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 14.99
Beziehungskrise? Der Einfluss von Organisationskrisen auf das Verhältnis zwischen Public Relations und Journalismus
Autor:in: Anonymous
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Manipulation der Nutzer. Ziele und Erfolgspotentiale des "Clickbaiting" am Beispiel der Plattform YouTube
Autor:in:
Bachelor of Arts Jasmin Podlesainski (Author)
Category:
Term Paper , 2017 , Grade: 2,3
Price:
US$ 15.99
Glaubwürdigkeit im Influencer-Marketing
Autor:in:
Gzim Heta (Author)
Category:
Research Paper (postgraduate) , 2022
Price:
US$ 14.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Destination Marketing Wilhelmshaven. Chancen und Lösungsansätze zur Attraktivitätssteigerung für Jugendliche
Autor:in: Anonymous
Category:
Seminar Paper , 2015 , Grade: 1,0
Price:
US$ 17.99
Entwicklung einer crossmedialen Werbe- und Kommunikationsstrategie
Autor:in: Anonymous
Category:
Project Report , 2020 , Grade: 1,7
Price:
US$ 14.99
Framing in der CSR-Kommunikation. Bedeutung und Potenzial aus kommunikationswissenschaftlicher Sicht
Autor:in:
Sophie Laser (Author)
Category:
Academic Paper , 2020 , Grade: 1,3
Price:
US$ 18.99
Social Media Marketing. Gestaltungsfelder, Chancen und Risiken
Autor:in:
Dilara Karaduman (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 14.99
Inwiefern folgt das Facebook-Targeting den Prinzipien von Edward Bernays’ Propaganda-Theorie?
Autor:in:
Judith Böttger (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 15.99
Halo-Effekte und Unternehmenskommunikation in sozialen Medien. Eine Darstellung der Vor- & Nachteile
Autor:in:
Kai Schmitz (Author)
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Social Media Marketing. Marketingstrategien von Facebook und Instagram
Autor:in:
Jonas Leibinger (Author)
Category:
Term Paper , 2019 , Grade: 2,0
Price:
US$ 15.99
Die Theorie der Schweigespirale im Social-Media-Zeitalter
Autor:in:
Minh Mai (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Analyse einer Werbekampagne. Die Weihnachtskampagne "Kindern ein Lächeln schenken" von REWE (2018)
Autor:in:
Sabine Merkel (Author)
Category:
Term Paper , 2020 , Grade: 1,5
Price:
US$ 15.99
Manipulationsinstrument Facebook. Die Wirkungsmacht der Alternative für Deutschland (AfD) in sozialen Medien
Autor:in:
Daniel Zander (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Körperbehaarung. Über Entstehung, Einfluss und Wandel von Schönheitsidealen
Autor:in:
Suriya Abbassi (Author)
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 14.99
Corporate Social Responsibility im Social Media Bereich
Ein Weg zu einem erfolgreichen Unternehmensmanagement?
Autor:in:
Lucie Borges (Author)
Category:
Term Paper , 2018
Price:
US$ 15.99
Sind Online- und Mobile-Werbung den klassischen Werbeformen überlegen?
Autor:in:
Alexander Holl (Author)
Category:
Term Paper , 2018 , Grade: 2,3
Price:
US$ 16.99
Darstellung der Marke BECK'S. Was macht eine Marke erfolgreich?
Autor:in:
Hanna Treyer (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 14.99
Der Einfluss von Social Media auf die Selbstzufriedenheit
Autor:in:
Nadine Hartvigsen (Author)
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 15.99
Der Fußballschuh ins Bild gerückt. Eine Analyse von Werbebildern
Autor:in:
Patricia Lackner (Author)
Category:
Seminar Paper , 2014 , Grade: 1
Price:
US$ 17.99
Die Bedeutung von Social Media für die Soziale Arbeit
Autor:in:
Cristhina Sylvia Sedlacek (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 15.99
Die Entwicklung und Auswirkungen des Informationsmanagements
Autor:in:
Boyana Marinova (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Die Darstellung der Frau in der Plakatwerbung
Autor:in:
Fabienne Ricciardi (Author)
Category:
Term Paper , 2011
Price:
US$ 15.99
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