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PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Die Wirkung von Symbolen beim Schaffen von Awareness am Beispiel des Börsengangs der Deutschen Postbank AG
Autor:in:
M. A. Anja Gruber-Wiedemann (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,0
Price:
US$ 43.99
Kundenbindungsstrategie, Kundenverhalten – Vergleich der russischen und deutschen Strategien
Autor:in:
Master of Engineering Nadja Royzengaft (Author)
Category:
Master's Thesis , 2009 , Grade: 2,7
Price:
US$ 31.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2
Price:
US$ 33.99
Die aktuelle Bedeutung visueller Medien zur zielgenauen Beeinflussung der Kaufabsicht von Luxusmarken in der deutschen Bekleidungsbranche
Autor:in:
Homayoun Karim (Author)
Category:
Diploma Thesis , 2013 , Grade: 1,0
Price:
US$ 56.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer
Autor:in:
Benedikt Hamich (Author)
Category:
Thesis (M.A.) , 2012 , Grade: 2,0
Price:
US$ 0.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Category:
Master's Thesis , 2011 , Grade: 1,6
Price:
US$ 42.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 31.99
Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Kommunikation in Form von Litigation-PR während juristischer Auseinandersetzungen
Die Bewahrung der eigenen Reputation
Autor:in:
Jessica Buchaly (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 31.99
QR-Code-Marketing im Kulturbetrieb
Autor:in:
B.A., stud. M.A. Laura Geissler (Author)
,
Lisa Lietz (Author)
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 41.99
Die Medienpräsenz der Modebranche
Autor:in:
Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,0
Price:
US$ 16.99
Product Placement im Fernsehen
Wesen und Wirkung einer wiedergeborenen Werbeform
Autor:in:
Dimitar Gerganov (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 0.99
Die Rolle der Landing Page im Suchmaschinenmarketing
Autor:in:
Bärbel Edel (Author)
Category:
Diploma Thesis , 2009 , Grade: 2
Price:
US$ 18.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
PR-Konzeption für die Dublin Dragons (American Football Club)
Autor:in:
Frank Hupke (Author)
Category:
Examination Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Qualitätsmanagement für behinderte und ältere Menschen im Tourismus
Autor:in:
Sophia Schania (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 19.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Das Stadmarketing Münster und die Entwicklung des Images der Fahrradstadt
Autor:in:
Vincent Nikolai (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Best Ager als wichtiger wirtschaftlicher Treiber in der Tourismusbranche
Konzeption einer Produktlinie für Best Ager bei der REWE Touristik GmbH
Autor:in:
Michael Stift (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 20.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Die Energiewende im Kopf: Neuromarketing zur gezielten Markenbildung im Ökostromsektor
Autor:in:
Bennet Bonk (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Die Relevanz von Facebook für die Markenkommunikation
Autor:in:
Timo Lemmer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 31.99
Multichannel-Retailing. Entwicklung des 8F-Erfolgsmodells zur Kanalverknüpfung
Autor:in:
Christian Sipos (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
Price:
US$ 40.99
Macht Wirtschaft Schule? Sponsoring an Schulen als Gratwanderung zwischen ökonomischem Nutzen und sozialem Engagement
Autor:in:
Berit Mainx (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Technische und gestalterische Rahmenbedingungen für die Werbefilmproduktion unter Berücksichtigung der Werbekommunikation im interaktiven Fernsehen
Autor:in:
Dipl.-Medienwirt (FH) Framorz Nazemi (Author)
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 36.99
Öffentlichkeitsarbeit in Randsportarten. Das Beispiel Ringkampfsport.
Autor:in:
Benedict Rehbein (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,7
Price:
US$ 44.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Möglichkeiten und Grenzen der Bewertung von Internetauftritten - Meta-Evaluation am Beispiel der Studie "Internetanwendungen im Natur- und Umweltschutz"
Autor:in:
Jürgen Schaper (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 147.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Die Verknüpfung von Trendforschung und Kulturmarketing. Analyse und Ansatzmöglichkeiten
Autor:in:
Carolin Gennburg (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,5
Price:
US$ 36.99
Das Marketinginstrument Internet
Autor:in:
Torsten Urbanek (Author)
Category:
Diploma Thesis , 2001 , Grade: 2
Price:
US$ 19.99
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