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Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
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US$ 31.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
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US$ 36.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
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US$ 44.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
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US$ 31.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
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Master's Thesis , 2012 , Grade: 1,3
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Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
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Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
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Bachelor Thesis , 2012 , Grade: 2
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"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
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Master's Thesis , 2012 , Grade: 1,3
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Mitgliedergewinnung für einen Personalverband
Autor:in:
Hanns Ruchti (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 20.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Risiken im Influencer-Marketing. Eine Analyse mit Maßnahmen zur Risikominimierung am Beispiel der Adidas AG und Kanye West
Autor:in:
Eda Avcioglu (Author)
Category:
Bachelor Thesis , 2023 , Grade: 2,3
Price:
US$ 19.99
Anatomie eines Proteststurmes
Blick ins Innere des Shitstorms
Autor:in:
Dennis Greveldinger (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 15.99
Der Chief Marketing Officer – eine Topmanagement-Position mit Zukunft?
Autor:in:
Ines K. (Author)
Category:
Diploma Thesis , 2013 , Grade: 2,3
Price:
US$ 33.99
Suchmaschinenoptimierung (SEO) als Online-Marketing-Tool am Beispiel eines Internet-Portals
Autor:in:
Felix Baumann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Entwicklung und Umsetzung einer Selfpublishing-Strategie im Buchmarketing anhand eines Beispiels
Autor:in:
Pieter Stegemann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 0.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Neuromarketing. Ein verhaltenswissenschaftliches Instrument zur Produkt- und Kommunikationsgestaltung
Autor:in:
Dwight Schwenk (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2.3
Price:
US$ 20.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
PR-Handbuch für Games: Einführung in die PR-Kampagnenerstellung für ein Computer- oder Videospiel
Autor:in:
Kerstin Strangfeld (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 39.99
Implementierung eines Kennzahlensystems für mehr Effizienz in der Vertriebssteuerung - am Beispiel der Koch Media GmbH
Autor:in:
Mag. (FH) Andreas Lackner (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 39.99
Verführerische Werbespielchen? Eine Untersuchung von Text und Bild in Sex-sells-Anzeigen
Autor:in:
Elena Kaznina (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2,1
Price:
US$ 33.99
Leitfaden zur Implementierung eines Kommunikationskonzeptes innerhalb von Change-Management-Projekten
Autor:in:
Maximilian Kraft (Author)
Category:
Bachelor Thesis , 2011
Price:
US$ 20.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
"Wann ist ein Mann ein Mann?" Analyse der Darstellung von Männerrollen in der Werbung für Herrenkosmetikprodukte
Autor:in:
Ingrid Forster (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,1
Price:
US$ 36.99
Unternehmensreputation in den Medien
Ein Vergleich von Social Media mit klassischen Massenmedien bei der Bildung von Unternehmensreputation
Autor:in:
Karl Biedermann (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Der Einfluss von Cash-Back-Programmen auf die Vergütungsstruktur im Affiliation-Marketing
Eine Modelltheoretische Analyse
Autor:in:
Daniel Lemke (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 36.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Vereinbarkeit von Studium und Kind als Teil des Hochschulmarketings
Eine Bestandsaufnahme der Web-Kommunikation deutscher Hochschulen
Autor:in:
Luisa Todisco (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Category:
Master's Thesis , 2011 , Grade: 1,6
Price:
US$ 42.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
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