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Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Strategien und Ziele des Influencer Marketings. Risiken und Gefahren für Jugendliche und Heranwachsende, anhand der Social Media Plattform Instagram
Autor:in:
Elena Balhorn (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
Business-to-Consumer-Marketingstrategien entlang der Customer Journey
Wie lassen sich die Marketing- und Vertriebsmaßnahmen eines Automobilherstellers entlang der Customer Journey optimieren?
Autor:in:
Stephanie Puschner (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Der Einfluss von Produktbewertung von Mobile Devices auf den Kaufentscheidungsprozess des Konsumenten im Internet
Autor:in:
Katharina Galayev (Author)
Category:
Term Paper , 2019 , Grade: 2.0
Price:
US$ 17.99
Aufbau, Anwendung und Funktion der Mindmap-Methode
Autor:in:
Sabine Merkel (Author)
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 15.99
Big Data im politischen Wahlkampf. Der Einfluss personalisierter Werbung am Beispiel "Cambridge Analytica"
Autor:in:
Andrea Schmitz (Author)
Category:
Term Paper , 2021 , Grade: 1,7
Price:
US$ 17.99
Analyse einer Werbekampagne. Die Weihnachtskampagne "Kindern ein Lächeln schenken" von REWE (2018)
Autor:in:
Sabine Merkel (Author)
Category:
Term Paper , 2020 , Grade: 1,5
Price:
US$ 15.99
Wie funktioniert Ambush-Marketing? Das Beispiel "Beats by Dr. Dre" während der FIFA Fußball-Weltmeisterschaft 2014
Autor:in:
Steven Ullrich (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 16.99
Die Erfolgsfaktoren von Apple Inc.
Autor:in:
Termina Rajkumar (Author)
Category:
Term Paper , 2009 , Grade: 1.7
Price:
US$ 14.99
Der Mere-Exposure-Effekt und dessen Anwendung im Marketing
Autor:in:
Julius Heyers (Author)
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 10.99
Wie Werbung Geschlechterrollen darstellt. Werbekampagnen von "Always" und "Gillette"
Autor:in: Anonymous
Category:
Seminar Paper , 2019
Price:
US$ 14.99
Unterschiede bei der Social Media Nutzung von politischen Akteuren und Wirtschaftsunternehmen
Gesellschaftliche Akteure im Vergleich
Autor:in:
Benjamin Hoffmann (Author)
,
Ulrike Kuch (Author)
Category:
Seminar Paper , 2017 , Grade: 1,0
Price:
US$ 1.99
Wie entwickelt sich die Krisen-PR von Fußballvereinen im Zeitalter von Social Media Plattformen weiter?
Autor:in:
Benjamin Hoffmann (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 15.99
Die Werbung und ihre manipulativen Methoden
Was ist Werbung und durch welche Techniken nimmt sie Einfluss auf das Kaufverhalten des Konsumenten?
Autor:in:
Marie Leukel (Author)
,
Isabel Schönmann (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Die Kommunikationspolitik der Firma Beisersdorf am Beispiel der Marke Nivea
Autor:in:
Gülten Özdemir (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 6.99
Die werbewirksame Inszenierung von Sportereignissen am Beispiel "Red Bull Stratos"
Autor:in:
Julian Sieling (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Crossmediale Vermarktungsstrategien und Merchandising des Kinderfernsehens am Beispiel der Kinderserie "Teletubbies"
Autor:in:
Zornitsa Boneva (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,3
Price:
US$ 14.99
Wie Fitness-Influencer das Körperselbstbild von Jugendlichen prägen. Auswirkungen und Mechanismen
-
New
Autor:in:
Daniel Renpening (Author)
Category:
Term Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
Farbpsychologie. Implikationen für die Werbegestaltung
Autor:in:
Lilie Basel (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 15.99
Das Zwischenmenschliche im Social Web
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,3
Price:
US$ 14.99
Die Bedeutung von sozialen Medien als Online-Werbeplattform
Autor:in:
Daniel Obermann (Author)
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Inwieweit lässt sich Facebooks Timeline in Anlehnung an Marshall McLuhans "Understanding Media" als Erweiterung des menschlichen Gedächtnisses beschreiben?
Autor:in:
Julia Kippes (Author)
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 15.99
Was unterscheidet Propaganda von Public Relations?
Autor:in:
Hanna Damaschke (Author)
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 14.99
Grundlagen der Standortpolitik im Einzelhandel
Das Beispiel von Sonnentor Kräuterhandel GesmbH
Autor:in: Anonymous
Category:
Academic Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Entwicklung einer Employer Value Proposition für ein Startup Unternehmen
Autor:in:
Lea Göppert (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Die Werbekampagne "Ich will ein Rind von dir!" von Lieferando
Werbeanalyse und Botschaft
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 14
Price:
US$ 2.99
Social-Media-Strategie der Direktkrankenkasse BIG auf den Plattformen Facebook, Youtube, Instagram und Twitter
Eine Kurzanalyse
Autor:in:
Alina Wolnik (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 14.99
Marktanalyse und Marketingplanung zur Eröffnung eines fiktiven EMS-Studios in Hamburg
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 2,2
Price:
US$ 14.99
Entwicklung eines Marketingkonzeptes für die Marke bilou
Autor:in:
Marina Meyer (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Emotionen im Marketingkontext. Werbepsychologie
Autor:in:
Else Kunze (Author)
Category:
Term Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Erstellung einer Marktanalyse und einem Marketingkonzept für ein EMS-Studio
Autor:in:
Ole Vick (Author)
Category:
Term Paper , 2018 , Grade: 1,6
Price:
US$ 7.99
Einfluss, Chancen und Risiken der Social Media? Veränderte Anforderungen an die Krisenkommunikation
Autor:in:
Nina Zeletzky (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 14.99
Mittel und Strategien für die Integration des Kunden bei der Neuproduktentwicklung. Handlungsempfehlungen im Bereich der Mass Customization
Autor:in:
Tobias Auer (Author)
Category:
Seminar Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Umparken im Kopf. Die (Re)Positionierung einer Marke am Beispiel von Opels Imagekampagne
Autor:in:
Laura Peters (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1,7
Price:
US$ 17.99
Die Formen, Möglichkeiten und Grenzen der Umsetzung von Product Placement
Autor:in:
Marco Menz (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Brauchen Bibliotheken eine Facebook-Seite? Chancen, Herausforderungen und Probleme
Autor:in:
Isabelle Sawatzki (Author)
Category:
Term Paper , 2016 , Grade: 1
Price:
US$ 15.99
Die Varietät der Jugendsprache und ihr Einsatz in der Werbung
Autor:in:
Elena Bräuer (Author)
Category:
Term Paper , 2014 , Grade: 2,1
Price:
US$ 15.99
Guerilla Marketing
Chancen und Möglichkeiten als alternative Marketingstrategie
Autor:in:
Kira Stöver (Author)
Category:
Term Paper , 2014
Price:
US$ 20.99
Public Relations und Journalismus – eine schwierige Beziehung?
Inhaltsanalyse: Einfluss der PR auf die Lokalberichterstattung
Autor:in:
Liudmila Flad (Author)
Category:
Term Paper , 2009 , Grade: 2.3
Price:
US$ 17.99
Storytelling als Marketinginstrument in Sozialen Netzwerken
Autor:in:
Manuela Linn (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 15.99
Bezugsgruppen der Corporate Communication am Beispiel der Investor Realtions
Autor:in:
B.B.A. Paul Ladewig (Author)
Category:
Seminar Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Anreizsysteme zur Motivation der Mitarbeiter
Anforderungen, Arten und kritische Würdigung am Beispiel eines kundenorientierten Unternehmens.
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Guerilla Marketing - Neue Marketingstrategie im Marketing-Mix oder unkonventionelle Kommunikationsmaßnahme?
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 14.99
Direct Mailings - Marketingstrategie im Marketing-Mix oder Werbemaßnahme?
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Wirtschaftskommunikation
Diskussion zweier Definitionsvorschläge
Autor:in:
Volker Zepperitz (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 17.99
Unlautere Werbung (§§ 3,4 UWG) Fallgruppe „Kundenfang und Behinderung“
Autor:in:
Jacqueline Stoj (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
Price:
US$ 17.99
Product Placement im deutschen Film und Fernsehen
Richtlinien, Verstöße und Zukunftsaussichten
Autor:in:
Gerrit Christiansen (Author)
Category:
Term Paper , 2011
Price:
US$ 6.99
Werbewirkung – Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation
Autor:in:
Behzad Mokhtarifar (Author)
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Netzfeminismus. Motive, Herangehensweise und Wirksamkeit
-
New
Autor:in:
Rümeysa Özcelik (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 15.99
Cancel Culture und ihre Auswirkungen auf die Meinungsfreiheit. Die Verantwortung von Prominenten in den sozialen Medien
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 15.99
Bodyshaming. Die Förderung durch Social Media
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 2,7
Price:
US$ 6.99
Balance- und Kongruenzmodell
Autor:in: Anonymous
Category:
Essay , 2018 , Grade: 1,3
Price:
US$ 14.99
Influencer-Marketing-Kampagnen auf Instagram. Möglichkeiten für kleine und mittlere Unternehmen
Autor:in: Anonymous
Category:
Term Paper , 2023
Price:
US$ 14.99
Erotische Werbung auf Instagram. Wie beeinflusst das Geschlecht die Kaufentscheidung im Influencer Marketing?
Autor:in:
Kimberley Unger (Author)
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 14.99
"Blutspende-Kampagne für Generation Z" für das Deutsche Rote Kreuz
Autor:in:
Daniela Bohle (Author)
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 14.99
Akzeptanz von KI-gesteuerter Werbung bei Verbrauchern
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Formen und Strategien von Below-the-line-Werbung
Autor:in:
Michael Sommer (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 14.99
Die Rolle von Social Media in der Öffentlichkeitsarbeit von Heilpädagogischen Einrichtungen
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 2,3
Price:
US$ 14.99
Marketing als betriebliche Funktion. MBA Digital Marketing und Data Management
Autor:in:
Manuela Jandl (Author)
Category:
Term Paper , 2022 , Grade: 1
Price:
US$ 14.99
Werbepsychologie, Brand Management, Neuromarketing und Trojanisches Marketing
Autor:in:
Manuela Jandl (Author)
Category:
Term Paper , 2022 , Grade: 1
Price:
US$ 15.99
Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?
Autor:in:
Simon Röhricht (Author)
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 14.99
Werbepsychologie, Brand Management, Neuromarketing & Trojanisches Marketing
Autor:in:
Hannes Steiner (Author)
Category:
Term Paper , Grade: 2
Price:
US$ 15.99
Social Media in deutschen Krankenhäusern
Autor:in: Anonymous
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 15.99
Modelle und Methoden der Werbewirkung. Kommunikation und Werbung, Werbewirkungsmessung, Werbewirkungsforschung, Eye-Tracking
Autor:in: Anonymous
Category:
Submitted Assignment , 2022 , Grade: 2,3
Price:
US$ 16.99
Welchen Einfluss haben algorithmisierte Filterungsmechanismen auf Nutzer digitaler sozialer Medien in Bezug auf ihre politische Einstellung?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 16.99
Anwendungsbeispiele im Online Marketing
Autor:in:
Leonie Groman (Author)
Category:
Research Paper (undergraduate) , 2022 , Grade: 1.0
Price:
US$ 17.99
Social Media Strategie am Beispiel der Odernichtoderdoch GmbH
Autor:in:
Irene Reichert (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 17.99
Grundlagen Marketing - Klassische Kommunikationspolitik
Autor:in:
Elena Balhorn (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Textstilistische Funktionen von Phrasemen in der Werbung. Eine Analyse der Text-Bild-Bezüge
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 2,0
Price:
US$ 14.99
Apparative Messungen in der Werbewirkungsforschung. Markt- und Werbepsychologie
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 16.99
Social Media Marketing für das Theater. Neue Perspektiven in der Besucherkommunikation
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
Der Werther-Effekt. Theoretische Grundlagen und aktuelle Forschungsergebnisse
Autor:in:
Frederike Grunau (Author)
Category:
Term Paper , 2021 , Grade: 1,3
Price:
US$ 5.99
Digitale Proteste. Wirkungsebenen in den sozialen Medien
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 16.99
Relevante Marketing-Trends im 21. Jahrhundert
Autor:in:
Jan Moritz Behrens (Author)
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
Das Markenkonzept der Marke Twitter. Stärken und Schwächen der Marketingstrategie
Autor:in:
Özge Sertgider (Author)
Category:
Term Paper , 2020 , Grade: 2,0
Price:
US$ 14.99
Reflexion des 4P-Modells und Case Study zur Distributionspolitik der Walt Disney Company
Autor:in:
Stephanie Henke-von der Malsburg (Author)
Category:
Case Study , 2021 , Grade: 1
Price:
US$ 17.99
Konzeptionierung eines YouTube-Kanals als Content-Marketing-Instrument für den Reiseveranstalter Travelino
Autor:in: Anonymous
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Der Social-Media-Auftritt des FC Schalke 04. Wie hat sich Bedeutung von Social Media während der Coronakrise verändert?
Autor:in:
Niklas Reuter (Author)
Category:
Term Paper , 2021 , Grade: 1,7
Price:
US$ 17.99
Strategien und Herausforderungen des Online-Marketing
Analyse der Webpräsenz von Tommy Hilfiger
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 15.99
Virtuelle Rundgänge in der Werbebranche. Die Werbemittel der Zukunft
Autor:in:
Julius Winterberg (Author)
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 17.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
Autor:in:
Lena Schneider (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Influencer auf Instagram und ihr sozialisierender Einfluss auf junge Heranwachsende
Autor:in:
Kim Eileen Beckmannn (Author)
Category:
Term Paper , 2019 , Grade: 1,7
Price:
US$ 14.99
Social Media als Marketinginstrument im Unternehmen
Eine kurze Analyse
Autor:in:
Fabio Caserta (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Markenmanagement. Strategische Ausrichtung und Einfluss auf den Erfolg von Unternehmen
Am Fallbeispiel der fiktiven Marke „YOGADUDE“
Autor:in: Anonymous
Category:
Term Paper , 2019
Price:
US$ 16.99
Der Einfluss von Influencern auf das Marketing von Unternehmen
Chancen und Risiken
Autor:in:
Leonie Brüggemann (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 16.99
Kampagnenkonzept von Dove. Zielgruppen, Strategie und Kommunikationsmaßnahmen
"Meine Schönheit ist meine Entscheidung"
Autor:in:
Laura Buonocore (Author)
Category:
Term Paper , 2020 , Grade: 1,7
Price:
US$ 15.99
Analyse der Markenstrategie und -politik von HUGO BOSS
Autor:in:
Vanessa Stöckner (Author)
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 15.99
Social Commerce. Entscheidende Faktoren für erfolgreiches Social Media-Marketing im Zeitalter des Web 2.0
Autor:in:
Alexander Schorradt (Author)
Category:
Term Paper , 2019 , Grade: 1,3
Price:
US$ 14.99
(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
Autor:in:
Vanessa Hindinger (Author)
Category:
Term Paper , 2019 , Grade: 1,9
Price:
US$ 17.99
Bewertung grundlegender Strategieoptionen der Markenarchitektur
Autor:in:
Katharina Verrieth (Author)
Category:
Term Paper , 2018 , Grade: 1,3
Price:
US$ 6.99
Bedeutung der sozialen Netzwerke bei der Behandlung von Alkoholabhängigkeit im Rahmen des CRA-Ansatzes
Autor:in:
Rieke Boekstegers (Author)
Category:
Seminar Paper , 2019
Price:
US$ 15.99
Eine bewertende Betrachtung der Chancen und Risiken des Social Media Recruitings im Vergleich zur traditionellen Stellenanzeigenschaltung in Online-Jobbörsen
Autor:in: Anonymous
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 15.99
Das Frauenbild heute im Gegensatz zu dem der Nachkriegszeit
Vergleich beider Frauenbilder mit dem Bezug auf Werbung und Werbespots
Autor:in:
Madita Bleeker (Author)
Category:
Term Paper , 2018 , Grade: 10 Punkte
Price:
US$ 2.99
Konzepte und Strategien der Selbstdarstellung im Social Network Bereich
Wie haben sich die Konzepte und Strategien der Selbstdarstellung durch soziale Netzwerke am Fallbeispiel Facebook entwickelt?
Autor:in:
Else Kunze (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Social Media Kampagnen in Unternehmen. Identifikation von Erfolgsfaktoren und Stolpersteinen
Autor:in:
Marie-Victoria Frisch (Author)
Category:
Term Paper , 2015 , Grade: 1,3
Price:
US$ 5.99
Das Projekt "Tempelhofer Freiheit" und die verständigungsorientierte Öffentlichkeitsarbeit
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 1,7
Price:
US$ 6.99
Public Relations. Möglichkeiten und Perspektiven
Autor:in:
Corinne Reiser (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 17.99
Markenbildung von Städten am Beispiel der Stadt Kassel
Kritische Analyse und Verbesserungsvorschläge
Autor:in:
Marcel Garbrecht (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 15.99
Facebook is watching you. Wie Facebook den Wert des Privaten ändert
Autor:in:
Isabelle Kern (Author)
Category:
Term Paper , 2017
Price:
US$ 17.99
Social-Media-Wahlkampf. Die Bedeutung von Facebook und Twitter in der politischen Kommunikation
Autor:in:
Kassandra Ochs (Author)
Category:
Term Paper , 2017 , Grade: 1,0
Price:
US$ 17.99
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