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Kundenbindung im stationären Handel versus Online-Handel am Beispiel einer Drogeriemarktkette
Autor:in: Anonymous
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Term Paper , 2023 , Grade: 1,3
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Michael Korfkamp (Author)
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Academic Paper , 2008
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Key Account Management - Historische Entwicklung und aktuelle Herausforderungen
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Term Paper , 2010 , Grade: 1,3
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Bachelor of Arts in Social Science Christoph Tautz (Author)
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Term Paper , 2005 , Grade: 1,0
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Kartellämter, Monopolkommission und Regulierungsbehörden - eine kritische Aufgabenanalyse-
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Iryna Spektor (Author)
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Term Paper , 2006 , Grade: 1,3
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Suchmaschinenwerbung mit Google Ads. Vorteile der Werbemaßnahme
Autor:in: Anonymous
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Project Report , 2023 , Grade: Gut
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Das Kindermarketing von McDonald's. Markenbindung und Markenaufbau bei jungen Zielgruppen
Autor:in: Anonymous
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Seminar Paper , 2022 , Grade: 1,3
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Bekleidungsbranche im E-Commerce
Eine Analyse des Online-Bekleidungshandels Boohoo
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Term Paper , 2021 , Grade: 2,3
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Ballonfinanzierung als Marketinginstrument. Möglichkeiten und Grenzen
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Seminar Paper , 2019 , Grade: 2,3
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Curated Shopping. Geschäftsmodellanalyse anhand des Business Model Canvas
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Term Paper , 2020 , Grade: 1,3
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Der Einsatz von Influencern im B2B Marketing. Relevanz und Funktion
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Term Paper , 2018 , Grade: 1,70
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Vermarktung und Verkauf von Immobilien
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Term Paper , 2019 , Grade: 2,3
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Direktvermarktung von Rohmilch durch einen Milchautomaten. Ein Investitionsprojekt
Leitung und Entscheidungsprozesse
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Bachelor of Arts - Agrarmanagement Marcel Mittag (Author)
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Project Report , 2017 , Grade: 2,3
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Management von Kaufentscheidungen in Buying-Centern mit Beispielen aus dem chemischen Anlagenbau
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Marc Steltenkötter (Author)
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Term Paper , 2017 , Grade: 1,3
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Kreativitätstechniken zur Entwicklung einer Produktinnovation und Markteinführung. Das Business Model Canvas
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Research Paper (undergraduate) , 2016 , Grade: 1,0
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Guerilla Marketing als kreative Werbeform
Eine Stakeholder-Analyse des Unternehmens Benetton
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Seminar Paper , 2014 , Grade: 1,7
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Der Immobilienvertrieb. Ein komplexes Vertriebssystem im Überblick
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Lara Kube (Author)
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Term Paper , 2014 , Grade: 1,3
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Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU
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Dominik Ulrich Hoppe (Author)
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Bachelor Thesis , 2014
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Sind Groupon-Portale ein gewinnbringendes Instrument der Wirtschaftskommunikation?
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Paula Ner (Author)
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Term Paper , 2014 , Grade: 2,0
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Der Einfluss von Buchrezensionen auf den Buchabsatz
Eine empirische Analyse
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Daniel Haller (Author)
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Master's Thesis , 2013 , Grade: 1,3
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Die aktuelle und zukünftige Bedeutung der Marke in der Modebranche
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Andrea Ruhland (Author)
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Academic Paper , 2003 , Grade: 1,3
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Beschwerdemanagement. Möglichkeiten für Weiterbildungsanbieter
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Oliver Hankofer (Author)
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Term Paper , 2014 , Grade: 1,7
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Operatives Vertriebscontrolling im schnell verändernden Marktumfeld
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Patrick Lommertin (Author)
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Seminar Paper , 2013 , Grade: 1,0
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Identitätsorientierte Markenführung am Beispiel Mercedes-Benz
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David Adam (Author)
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Term Paper (Advanced seminar) , 2012 , Grade: 1,7
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Bedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf
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Stefan Goletzke (Author)
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Bachelor Thesis , 2011 , Grade: 2,3
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Das Marketingkonzept - Grundsätze der Erstellung
Ausbildungsskript zur Fachkraft für Vertrieb und Personalwesen
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Claudia Figiel (Author)
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Script , 2011
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Erfolgsfaktoren einer Internetpräsenz als Marketinginstrument
Am Beispiel PORTOLAN Commerce Solutions GmbH
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Kay Winter (Author)
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Project Report , 2010 , Grade: 1,1
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Netzwerke und Kooperationen bei wissensbasierten Dienstleistungen
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Michael Streit (Author)
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Research Paper (undergraduate) , 2009 , Grade: 1,7
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Multi-Channel-Vertrieb - Chancen und Risiken des Vertriebs über das Internet
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Melanie Maier (Author)
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Seminar Paper , 2011 , Grade: 2,3
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Anzeigenwerbung in Zeitungen mit Beispielen der Zeitungsgruppe Straubinger Tagblatt/ Landshuter Zeitung
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Julia Biermeier (Author)
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Term Paper , 2010 , Grade: 1,3
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US$ 17.99
Strategisches Marketing hybrider Produzenten als Ausdruck des neuen Marketingverständnisses von Vargo/Lusch
Eine konzeptionelle Analyse
Autor:in:
Diplom-Kaufmann t. o. Florian Müller (Author)
Category:
Seminar Paper , 2007 , Grade: 2,3
Price:
US$ 17.99
Marketing für Architekten. Besonderheiten und Beispiele
Autor:in:
Edgar Bialas (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Die Werbung mit Vergleichen nach § 6 UWG
Autor:in:
Alexander Zocher (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,3
Price:
US$ 20.99
Preisbestimmung im Rahmen von Diffusionsmodellen
Autor:in:
Jasmin Bartknecht (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 18.99
Kommunikationspolitik für kleine und mittelständische Unternehmen - Ein Instrument für den Unternehmenserfolg
Autor:in:
Christian Polster (Author)
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 18.99
Zur Relevanz und Erzeugung von Transparenz in der Kommunikation über die Mittelverwendung von Nonprofit-Organisationen
Autor:in:
Dorothée Grün (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 20.99
Unternehmensfinanzierung durch Multilevel-Marketing
Autor:in:
Markus Peter (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 18.99
Der Produktlebenszyklus im Rahmen des Marketing
Dargestellt am Beispiel des Modelllebenszyklus in der Automobilindustrie
Autor:in:
Steffen Klemenz (Author)
Category:
Term Paper , 2008
Price:
US$ 17.99
Die Bedeutung der virtuellen Werbung im Rahmen der Markenführung
Autor:in:
Johannes Himmer (Author)
Category:
Seminar Paper , 2009 , Grade: 2,3
Price:
US$ 17.99
Das Marketing als ein entscheidender Faktor bei der Entwicklung einer Kunden-Service-Einheit in einem Versicherungsunternehmen
Autor:in:
Dipl. Kaufmann (FH) Michael Kunze (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Verhaltenszielgruppen
Ein aktueller Überblick über Methoden und Werkzeuge zur unmittelbaren Beschreibung verhaltensorientierter Zielgruppen im Internet
Autor:in:
Gisela Kopp (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Methoden der kundenbezogenen Preisdifferenzierung im Einzelhandel
Autor:in:
Vitali Schiemann (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Stellenwert und Ausgestaltung der Markenführung im Rahmen der Internationalisierung mittelständischer Unternehmen
Autor:in:
Sarah Wiedemann (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Rechtliche Aspekte der Markenpolitik
Autor:in:
Dipl.-Kaufmann Michael Metten (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Eine wissenschaftliche Analyse des Zusammenhangs zwischen Wechselkosten und Kundenwert
Autor:in:
Thimo Hemberle (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
Price:
US$ 18.99
Neuromarketing. Neuer Ansatz in der Konsumentenforschung
Autor:in:
Nathalie Weidmann (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,3
Price:
US$ 18.99
Involvement des Kunden bei der Wahrnehmung von Finanzdienstleistungen
Autor:in:
Sandra Müller (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
Price:
US$ 17.99
Wie wird eine Kostenführerschaftsstrategie entwickelt?
Autor:in:
Meike Arnold (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 17.99
Listentests als Instrument zur Optimierung von Direktmarketingaktionen
Autor:in:
Michael Rummelsberger (Author)
Category:
Term Paper , 2006 , Grade: 1,7
Price:
US$ 18.99
Anwendungsmöglichkeiten und Grenzen der Nutzung von Furchtappellen in der Werbung
Autor:in:
Florian Riedel (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Kulturelle Aspekte im Internationalen Marketing am Beispiel von Japan
Autor:in:
Stephanie Effertz (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 18.99
Marketing in Steuerkanzleien
Autor:in:
Carolina Sohn (Author)
Category:
Seminar Paper , 2004 , Grade: 1,0
Price:
US$ 18.99
Kommunikationsleitfaden eines Patientenhotels am Beispiel des Bumrungrad Hospital in Thailand
Autor:in:
Elisa Oelke (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Kurzfristige monetäre Bewertung des Markenwertes
Autor:in:
Andre Marchand (Author)
Category:
Term Paper , 2005 , Grade: gut
Price:
US$ 17.99
Ermittlung ausgewählter Herausforderungen an das Automobilhandelsmanagement durch die Novelle der Gruppenfreistellungsverordnung
Autor:in:
Toni Trogrlic (Author)
Category:
Term Paper , 2003 , Grade: 1,0
Price:
US$ 17.99
Möglichkeiten der Messung von Kundenzufriedenheit
Autor:in:
Sebastian Thürnau (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Generation 60+
Konsequenzen für das Marketing
Autor:in:
Diplom-Betriebswirt (BA) Daniel Schwermer (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,8
Price:
US$ 18.99
Die Rolle der Corporate Identity für das Dienstleistungs-Design
Autor:in:
Clemens Rademacher (Author)
Category:
Seminar Paper , 2002 , Grade: 1,0
Price:
US$ 18.99
Die Werbewirkung vergleichender Werbung
Autor:in:
Wolfgang Lauterbach (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,4
Price:
US$ 18.99
Konzeption eines nachhaltigen Alumni-Projektes am Fachbereich Betriebswirtschaft der Fachhochschule Jena
Autor:in:
Sebastian Eckhardt (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Unternehmen als Marke
Autor:in:
Rafael Suchan (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 18.99
Markenerosion vs. Ansätze zur Sicherung des Markenartikels aus Herstellersicht
Autor:in:
Gunnar Klaming (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 18.99
Darstellung und kritische Diskussion unterschiedlicher Bilanzierungsansätze des Markenkapitals im internationalen Vergleich
Autor:in:
Volkher Blaich (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 18.99
Ideenfindung in kreativen Projektteams
Autor:in:
Frauke Strathkötter (Author)
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Zur ökonomischen Bewertung aktueller Entwicklungen auf dem Gebiet des europäischen Lebensmittelrechts - dargestellt aus der Sicht des Marketing im Lebensmitteleinzelhandel
Autor:in:
Gabriele Klein (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 18.99
Innovative Absatzstrategien in Bezug auf das Kaufverhalten der 15- bis 18-Jährigen in der Bäckerei
Autor:in:
Frank Colter (Author)
Category:
Seminar Paper , 2001 , Grade: Sehr Gut
Price:
US$ 16.99
Deutsch-Chinesische Geschäftsbeziehungen: Geschäftsaufnahme, -verhandlungen- und -kommunikation
Autor:in:
Fanny Schubert (Author)
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 2.3
Price:
US$ 17.99
Politik als Produkt. Implikationen für die Vermarktung von Parteien
Autor:in:
Vera Kubiack (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 17.99
Rabattpolitik als Teil des Marketing-Mix - Möglichkeiten und Grenzen
Autor:in:
Martin Alker (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,0
Price:
US$ 17.99
Werbekontrolle - Werbeerfolg - Werbewirkung
Autor:in:
Julia van Bömmel (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Der Einfluss neuer Interaktionsformen auf die kognitiven Fähigkeiten des Menschen
Autor:in:
Dipl.-Designer & Dipl.-Betriebswirt Rainer Knaack (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,0
Price:
US$ 17.99
Statische Kundenqualifizierung - operativ und strategisch
Autor:in:
Anja Repke (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 17.99
Erfassung von Kundenzufriedenheit im Investitionsgütermarketing
Autor:in:
Isabel Kainer (Author)
Category:
Elaboration , 2003 , Grade: 1,3
Price:
US$ 19.99
Messung und Prognose des Customer Lifetime Value
Autor:in:
Lasse Walter (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,0
Price:
US$ 17.99
Die Analyse der Kunden im Rahmen des Marketing-Controlling - Darstellung am Beispiel eines Personaldienstleisters
Autor:in:
Manuela Holz (Author)
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 18.99
Product Placement
Autor:in:
Christiane Rode (Author)
Category:
Term Paper , 2002 , Grade: 1-
Price:
US$ 17.99
Standortpolitik im Handelsmarketing
Autor:in:
Stephan Zinn (Author)
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 17.99
Ein- und Mehrwegverpackungen - die Verpackungsverordnung
Autor:in:
Franziska Lenz (Author)
Category:
Term Paper , 2002 , Grade: 1,0
Price:
US$ 18.99
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