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Eine exemplarische Change-Story mit Augenmerk auf die emotionalen Veränderungsreaktionen der Belegschaft? Das Unternehmen "Cityracer"
Autor:in:
Tashina Celine Nemec (Author)
Category:
Term Paper , 2019 , Grade: 1,0
Price:
US$ 17.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
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US$ 40.99
Wie Social Media Influencer dem Leitfaden der Echtheit folgen. Am Beispiel "luiseliebt"
"Authentizität ist die Sehnsucht unserer Gegenwart […]"
Autor:in:
Michelle Bieniek (Author)
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Term Paper
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"Search Engine Advertising" als Online-Marketing-Instrument. Stand der wissenschaftlichen Diskussion und Handlungsempfehlungen
Autor:in:
Justin Priem (Author)
Category:
Term Paper , 2017 , Grade: 1,3
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US$ 17.99
Darstellung und kritische Bewertung von Social Media Marketing aus Sicht der Konsumgüterindustrie
Autor:in:
Fee Damm (Author)
Category:
Seminar Paper , 2011 , Grade: 1,7
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US$ 14.99
TV-Werbespots der Produktgruppe Sekt im Kontext ihrer markenspezifischen Kampagnenstrategien
Autor:in:
Stephanie Julia Winkler (Author)
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Term Paper (Advanced seminar) , 2010 , Grade: 2,7
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US$ 16.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
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Bachelor Thesis , 2023 , Grade: 2
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US$ 33.99
Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
Autor:in: Anonymous
Category:
Project Report , 2023 , Grade: 1,0
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US$ 14.99
Farbpsychologie. Implikationen für die Werbegestaltung
Autor:in:
Lilie Basel (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
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US$ 15.99
Kinder- und Familien-InfluencerInnen-Marketing. Problematiken und Risiken
Autor:in: Anonymous
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Term Paper , 2022 , Grade: 1,7
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Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Strategisches Marketingkonzept für Gesundheitsdienstleister. Gesundheitsprodukte und gesundheitsbezogene Werbung
Autor:in:
Maxi Strohbach (Author)
Category:
Seminar Paper , 2021 , Grade: 1,0
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US$ 17.99
Customer Journey Mapping für einen fiktiven Praxisfall
Autor:in:
Jonas Klumski (Author)
Category:
Term Paper , 2021 , Grade: 1,3
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US$ 17.99
Kommunikationsbotschaften von Technologiemarken. Eine vergleichende Analyse am Beispiel Kopfhörer
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2021 , Grade: 1,0
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US$ 15.99
Vergleichende Werbung. Definition, Formen und Wirkungsweise
Autor:in:
Nick Sonnenberg (Author)
Category:
Term Paper , 2020 , Grade: 1,0
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US$ 17.99
Kommunikation zum Schutz der Umwelt. Wie der WWF als internationale Organisation seine Themen in der Öffentlichkeit platziert
Autor:in:
Lena Schneider (Author)
Category:
Term Paper , 2018 , Grade: 1,0
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US$ 17.99
Storytelling im Marketing
Die Kampagne "Say it with your project" von Hornbach
Autor:in:
Talena Burger (Author)
Category:
Term Paper , 2018
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US$ 14.99
Geplante und ungeplante Reputationsbeeinflussung durch Kommunikation
Begrifflichkeiten, Modelle und Managementchancen und -risiken
Autor:in:
Jenny Fischer (Author)
Category:
Term Paper , 2017 , Grade: 1,7
Price:
US$ 15.99
Audiovisuelle Emotionslenkung immersiver Werbekommunikation
Eine Analyse der Werbeexperience "Jigsaw"
Autor:in:
Daniel Flamme (Author)
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,3
Price:
US$ 17.99
Markenmanagement bei der Volkswagen AG
Autor:in:
Sophie Bergmann (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Image-Events für umweltaktivistische Organisationen
Die optimale Strategie, um die intendierte Message an das Publikum zu übertragen?
Autor:in:
Philipp Durillo Quiros (Author)
Category:
Term Paper , 2017 , Grade: 3,0
Price:
US$ 14.99
Die Bedeutung von Facebook im Kommunikationshandeln von Studenten
Domestizierungsansatz und Mediatisierung in der der Medienforschung am Beispiel von Facebook
Autor:in:
Juliane Wilson (Author)
Category:
Academic Paper , 2012 , Grade: 1,0
Price:
US$ 30.99
Geschlechterrollen in der Werbung
Vergleich von geschlechtsspezifischen Werbespots unter Berücksichtigung ihrer Ansprache, Werbemittel und der Bedienung von Klischees
Autor:in:
Lisa Drees (Author)
Category:
Project Report , 2015 , Grade: 1,7
Price:
US$ 14.99
Entwicklung eines Marketingkonzeptes für die Marke bilou
Autor:in:
Marina Meyer (Author)
Category:
Term Paper , 2018 , Grade: 2,0
Price:
US$ 14.99
Das Emotionspotenzial in der Werbung und das Konzept der Jugend
Autor:in:
Anne Kautz (Author)
Category:
Presentation (Elaboration) , 2012 , Grade: 2,0
Price:
US$ 14.99
Corporate Media in der Sparkassen-Finanzgruppe
Autor:in:
Samuel Kuhn (Author)
Category:
Elaboration , 2016
Price:
US$ 17.99
Fuchs du hast den Cookie gestohlen. Wie Standard-Browsereinstellungen der Werbeindustrie gefährlich werden können
Autor:in:
Kristal Robles (Author)
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 14.99
Dingbiografie als Konzept für ein Modelabel. Wie Schmidttakahashi die Dingbiografie als Wertsteigerung ihrer Produkte nutzt
Autor:in:
Annemarie Kögl (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,3
Price:
US$ 17.99
Die werbewirksame Inszenierung von Sportereignissen am Beispiel "Red Bull Stratos"
Autor:in:
Julian Sieling (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Die externe Kommunikation und Imagebildung von Nonprofit-Organisationen
Am Beispiel der Universitätsmedizin Charité Berlin
Autor:in:
Kira Gehrmann (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
Price:
US$ 14.99
Wandel der RVR Öffentlichkeitsarbeit
Ein Blick zurück und in die Gegenwart
Autor:in:
David Hanio (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 14.99
Krisenkommunikation im Unternehmen. Qualitätsjournalismus in der Medienkrise
Autor:in:
Janina Mau (Author)
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 8.99
Analyse ausgewählter Bonusprogramme
Das Naumburger Theater - zukünftige Besucherbindung, am Beispiel des Lebensstil-Typs: Inbetween.
Autor:in:
Kultur- und Medienpädagoge, B.A. Jana Immisch (Author)
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 15.99
Werbewirkungsforschung und Werbemusik
Die Prozesse der Werbewirkung und die Rolle von Musik in der Werbung
Autor:in:
Christian Mutz (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 14.99
Wahlwerbung für Deutschland
Autor:in:
Daniela Linz (Author)
Category:
Term Paper , 2009 , Grade: 1,7
Price:
US$ 14.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Krisenmanagement und Krisenkommunikation von Sportsponsoren – am Beispiel Team Telekom
Autor:in:
Thomas Kerkhoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Die Institutionalisierung der Online Relations im Unternehmen: Best & Worst Practices aus dem B2B und B2C Bereich
Autor:in:
Stephanie Julia Winkler (Author)
Category:
Term Paper , 2011 , Grade: 1,30
Price:
US$ 17.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 41.99
Data Warehouses und Data Mining im Kontext der TV-Vermarktung
Autor:in:
B.Eng. Jan Dittrich (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 14.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Nach der Klimakatastrophe - Diesel, Baudrillard und die postmoderne Werbung
Autor:in:
Frank Dersch (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,3
Price:
US$ 17.99
Wissenschaftliche Modelle und Untersuchungen zum Verhältnis von Public Relations und Lokaljournalismus
Autor:in:
Anne Lehwald (Author)
,
Ellen Dietzsch (Author)
,
Lars Oertel (Author)
Category:
Research Paper (postgraduate) , 2005 , Grade: 1,3
Price:
US$ 36.99
Geschlechtsspezifische Darstellungsformen in der Anzeigenwerbung und ihr gesellschaftlicher Hintergrund
Eine Analyse anhand von Anzeigenbeispielen der Zeitschriften 'Focus' und 'TV Today'
Autor:in:
Alena Friedrich (Author)
,
Carla Reckling (Author)
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 18.99
Unternehmenskommunikation. Marketingorientierte Konzepte und die Theorie der Unternehmenskommunikation von Ansgar Zerfass
Autor:in:
Katja Beitat (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1.7
Price:
US$ 17.99
Die Drag Queen als menschliche Marke
Autor:in:
Thorsten Kadel (Author)
Category:
Term Paper , 1999 , Grade: 1,3
Price:
US$ 17.99
Kurt-Georg Kiesinger und die Medien
Autor:in:
M.A. Sharif Thib (Author)
Category:
Term Paper , 2001 , Grade: 2,0
Price:
US$ 15.99
Kriegs-PR und Propaganda? Zum jüngsten Jugoslawienkrieg
Autor:in:
Christian Schmidt (Author)
Category:
Term Paper , 2000
Price:
US$ 0.99
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