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Die Integration haptischer Elemente in Printmedien und deren Einfluss auf die Markenwahrnehmung
Autor:in:
Ines Buckstege (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Marketing für Serviceleistungen in der Investitionsgüterindustrie
Autor:in:
Michael Hagemann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
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US$ 31.99
Charakterisierung von Restriktionen für Optimierungsmodelle zur Kundenselektion im Kampagnenmanagement
Autor:in:
Thimo Hemberle (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,00
Price:
US$ 36.99
Audio Branding. Markenführung mit Musik und Klang
Autor:in:
Dipl. Oec. Markus Winterhagen (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Seltenheitseffekte in der Printwerbung: Die Aufschrift Limited Edition als Qualitätssignal
Autor:in:
Carolin Gromball (Author)
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Sandra Scholz (Author)
Category:
Term Paper , 2006 , Grade: 1,7
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US$ 33.99
Informationsverhalten beim Kauf von Gebrauchsgütern
Autor:in:
Robert Doelling (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
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US$ 33.99
Online-PR in österreichischen Unternehmen mittels Social Media. Visuelle Kommunikation über Instagram und Facebook
Autor:in:
Barbora Penkava (Author)
Category:
Seminar Paper , 2020 , Grade: 2,00
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US$ 36.99
Contingent Valuation in der Automobilbranche
Eine empirische Analyse der Zahlungsbereitschaft für e-mobility Funktionalitäten
Autor:in:
Katja Schönherr (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,3
Price:
US$ 31.99
Die Kano-Analyse - eine branchenübergreifende Längsschnittanalyse
Autor:in:
Franziska Böhm (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 35.99
Suchmaschinenmarketing für Unternehmen
Leitfaden für die erfolgreiche Einführung von Suchmaschinenmarketingmaßnahmen
Autor:in:
M.A. Sebastian Trautmann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
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US$ 31.99
Möglichkeiten der Änderung von Einstellungen zu Produkten durch Werbung
Autor:in:
Dipl.-Oec, M.A. Julia Dietrichs (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
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US$ 36.99
Controlling des Messemarketing
Autor:in:
Franziska Schönbach (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 31.99
Die Bedeutung des Social Web für den Tourismus. Social Web-Anwendungen in der Tourismusbranche
Lösungsansätze für den Einstieg und Praxis
Autor:in:
Anna Grasmik (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Enterprise 2.0 - Chancen und Herausforderungen durch den Einsatz von Social Software in Unternehmen
Autor:in:
Martin Reich (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 44.99
Trends in der Automobilindustrie
Vermarktung innovativer Mobilitätsdienstleistungen am Beispiel Car-Sharing
Autor:in:
Stephanie Schmidt (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Die visuelle Informationsaufnahme der Konsumenten
State of the Art und Relevanz der Erforschung des Blickverhaltens für das Marketing
Autor:in:
Saskia Paulus (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Ein Leitfaden für Verkäufer
Die Synergie von Persönlichkeit und Technik
Autor:in:
Marcel Martin (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,9
Price:
US$ 30.99
Resistenz gegenüber Self-Service Technologien
Warum Nützlichkeit und einfache Bedienung zur Adoption nicht ausreichen
Autor:in:
Julia Jakof (Author)
,
Andreas Wolf (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Change Management am Theater
Eine Analyse am Beispiel des Friedrichstadtpalastes Berlin
Autor:in:
Lydia Stübler (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,3
Price:
US$ 36.99
Marketing Controlling in der alpinen Tourismuswirtschaft am Beispiel der Hotellerie
Marketing Controlling Konzept für die klein- und mittelständische Hotellerie
Autor:in:
Katharina Unterberger (Author)
Category:
Bachelor Thesis , 2010 , Grade: Sehr Gut
Price:
US$ 31.99
Die ethische und rechtliche Bewertung von Werbung im Hinblick auf den Wandel der Gesellschaft
Autor:in:
Kim Wiesmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Trinational Verhandeln, Führen und Planen
Ein interkultureller Ratgeber für die grenzüberschreitende Zusammenarbeit am Oberrhein
Autor:in:
Brigitte Raaflaub (Author)
Category:
Master's Thesis , 2010 , Grade: 5.8
Price:
US$ 39.99
Erstellung eines Online-Marketing Konzepts für den Onlineshop ProKatura
Mit dem Schwerpunkt auf Gestaltung des Instrumenten- und Maßnahmenmix
Autor:in:
Daniel Niedermayer (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Word of Mouse - Ein neues Instrument zur Kundenbindung?
Dargestellt an Beispielen
Autor:in:
Amade Fries (Author)
Category:
Project Report , 2009 , Grade: bestanden (keine Note)
Price:
US$ 32.99
Jugendmarketing im Sparkassensektor
Marketingansätze unter besonderer Berücksichtigung des Sparkassen-SchulService
Autor:in:
Janine Iversen (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Faktoren der konsumentenseitigen Akzeptanz von Kundenkarten
Autor:in:
Dipl.-Oec. Anne-Katrin Tauber (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,3
Price:
US$ 31.99
Zusammenhang von Kundenloyalität und Customer Share
Eine empirische Analyse
Autor:in:
Diplom Kaufmann Thomas Prause (Author)
Category:
Diploma Thesis , 2006 , Grade: gut (2,0)
Price:
US$ 36.99
Nachhaltige Bürogebäude
Ökonomische, ökologische und soziale Anforderungen und Bewertung
Autor:in:
Magdalena Eder (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 36.99
Ansatzpunkte zur Optimierung von CRM Implementierungen
Autor:in:
Oliver Schüller (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
Price:
US$ 36.99
Ethno-Marketing. Wettbewerbsvorteile durch kulturelle Vielfalt im Zielgruppenverständnis der in Deutschland lebenden Türken und Russen
Autor:in:
Timo Lindt (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,3
Price:
US$ 36.99
Die Zielgruppe Best Ager - Ansatzpunkte zur zielgruppenspezifischen Ausrichtung absatzpolitischer Instrumente im Discountlebensmitteleinzelhandel
Autor:in:
Patrick Burkl (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,5
Price:
US$ 33.99
Zur Generierung nachhaltiger Wettbewerbsvorteile aus Markt- bzw. Kundenperspektive
Der Resource-based View und der Beitrag des Marketing
Autor:in:
Julika Fricke (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Functional Food. Erfolg mit Innovationen auf dem deutschen Lebensmittelmarkt
Autor:in:
Olga Maciejewski (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Second Life und Marketing in der virtuellen Welt
Autor:in:
Simon Borghardt (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren der CEO-Kommunikation
Autor:in:
Diplom-Betriebswirtin (FH) Melanie Freda (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Verpackung als Marketinginstrument
Autor:in:
Dipl. Vw. Melanie Roos (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Analyse der Markenpersönlichkeit von Red Bull
Eine empirische kulturvergleichende Analyse zwischen Deutschland und Österreich
Autor:in:
Kristina Stoffel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Werbebudgetierung in der Praxis
Autor:in:
Dipl.-Kfm. Michael Gräßel (Author)
,
Manuel Kuntzke (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Struktur und Arbeitspraxis im Profifußball - Eine empirische Untersuchung
Autor:in:
Kai Eickhof (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Eine kritische Betrachtung der Rolle von Kultur und interkulturellen Kompetenzen bei international tätigen KMU
Autor:in:
Nadezhda Veleva (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 33.99
Wertschöpfung durch interne Kommunikation
Autor:in:
Sascha Weimann (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,0
Price:
US$ 28.99
Aufbau von Marken-Konsumenten-Beziehungen - Kritische Würdigung bestehender kommunikationsbezogener Ansätze der Praxis und Ableitung von Handlungsempfehlungen
Autor:in:
Patrik Weber (Author)
Category:
Master's Thesis , 2006 , Grade: 5,2
Price:
US$ 36.99
Kundenbindung durch die Instrumente des Direktmarketing
Autor:in:
Maike Wolf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Marketing und Kultureinrichtungen - Eine Kommuniaktionsstrategie für das Theatre Museum in London
Autor:in:
Kristina Günther (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,0
Price:
US$ 36.99
Modelle des Lernverhaltens von Konsumenten
Autor:in:
Rebeccca Stiglmair (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 33.99
Unternehmenskultur. Problem oder Erfolgsfaktor bei Fusionen?
Autor:in:
Nancy Bockelmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 2
Price:
US$ 33.99
Der Prozessablauf der Kundenrückgewinnung
Autor:in: Anonymous
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Anglizismen in der Werbung. Eine empirische Studie
Autor:in:
Andre Steiner (Author)
,
Matthias Strobel (Author)
,
Yanfeng Gao (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Vermarktung der FIFA WM 2006 - Untersuchung des Marketingkonzeptes für die Fußball-Weltmeisterschaft in Deutschland und Analyse wirtschaftlicher Potentiale für Hamburg
Autor:in:
Oliver Menzel (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
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