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Das Efficient Consumer Response (ECR)-Konzept; Anspruch und Realität
Autor:in:
Dipl.-Hdl. Steffen Asendorf (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 18.99
Anspruch, Ansatzpunkte und Gestaltungsmöglichkeiten der Preisbildung. Strategien und Psychologie in Preismanagement
Autor:in:
Alperen Akçay (Author)
Category:
Term Paper , 2017 , Grade: 1,3
Price:
US$ 17.99
Realität und Anspruch des Stadt- und Regionalmarketings unter besonderer Berücksichtigung der Stadt Köln
Autor:in: Anonymous
Category:
Master's Thesis , 2011 , Grade: 3,0
Price:
US$ 31.99
Markenführung im Dilemma zwischen Kontinuität und Aktualität
Oder wieviel Wandel braucht gute Markenführung?
Autor:in:
Anne Bender (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Werbebudgetierung in der Praxis
Autor:in:
Dipl.-Kfm. Michael Gräßel (Author)
,
Manuel Kuntzke (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Corporate Identity als Erfolgsfaktor
Autor:in:
Diplom-Betriebswirt, MBA Jonny Grape (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,75
Price:
US$ 18.99
Erstellung eines Marketingkonzepts für den Fitnessanbieter "Smile X" mit neuem Mama-Baby-Kurs
Autor:in:
Vee Woog (Author)
Category:
Term Paper , 2023 , Grade: 2,0
Price:
US$ 16.99
Die Bedeutung des Neuro-Marketings. Chancen und Risiken in der Konsumentenbeeinflussung
Autor:in:
Matthias Engelman (Author)
Category:
Academic Paper , 2018 , Grade: 1,3
Price:
US$ 18.99
Die Schockwerbung. Inwiefern ist sie ein werberelevantes Wirkungsprinzip zur Aktivierung von potenziellen Verbraucherkonsumenten?
Autor:in:
Florian Krichenbauer (Author)
Category:
Seminar Paper , 2019 , Grade: 1,0
Price:
US$ 18.99
Kundenbindung im Internet am Beispiel des Unternehmens Zalando
Autor:in:
Matthias Pyka (Author)
Category:
Term Paper , 2018 , Grade: 1,0
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Social Media Marketing. Die richtige Positionierung eines Unternehmens in Facebook
Autor:in: Anonymous
Category:
Term Paper , 2013 , Grade: 1,7
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US$ 18.99
Nutzung, Möglichkeiten und Grenzen ausgewählter Marketinginstrumente. Eine kritische Analyse im Hinblick auf Wettbewerbsfähigkeit eines Personaldienstleisters
Autor:in:
Lisa Thannhäuser (Author)
Category:
Term Paper , 2015 , Grade: 2,7
Price:
US$ 17.99
Unternehmens- und Markenkommunikation der Opel AG. Das Beispiel Sportevents
Autor:in:
Maxim Klujkov (Author)
Category:
Term Paper , 2016 , Grade: 3,0
Price:
US$ 17.99
Erstellung eines Jahresmarketingplans für ein Unternehmen der Gesundheitsbranche
Autor:in:
Robert Zeus (Author)
,
Annika Fischer (Author)
,
Franz Gieseler (Author)
,
Barbara Kümmel (Author)
,
Tami Dor-Cohen (Author)
Category:
Term Paper , 2015 , Grade: 1,1
Price:
US$ 18.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Neukundengewinnung als Marketingstrategie
Marketing-Mix der Anbieter von Einmaldienstleistungen am Beispiel der Fahrschule „Die Einsteiger“ in Berlin Wedding
Autor:in:
Fanny Engelsmann (Author)
Category:
Seminar Paper , 2012 , Grade: 2,0
Price:
US$ 17.99
Online-Self-Assessments als Instrument des Personalmarketings
Vergleichende Betrachtung und Ableitung einer Stärken-/ Schwächenanalyse
Autor:in:
Nina Olbrück (Author)
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 36.99
Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung. Eine conjoint-analytische Studie am Beispiel Lippenstiftverpackung
Autor:in:
Melanie Choi (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Erlebnisorientierung im Online-Handel
Gestaltungselemente und Wirkungen
Autor:in:
Christian Klee (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,7
Price:
US$ 15.99
Praxismarketing. Vermarktung von medizinischen Dienstleistungen
Am Beispiel der „PRAXIS-diesportstrategen“
Autor:in:
Elisabeth Urbanczyk (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 18.99
Kundenzufriedenheit im Bankensektor
Autor:in:
Christina Hagen (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Kundenbindung in der Kinobranche. Das CineCitta in Nürnberg
Autor:in:
Jürgen Lang (Author)
Category:
Seminar Paper , 2013 , Grade: 1,3
Price:
US$ 18.99
Wirkeffekte der Markenglaubwürdigkeit
Autor:in:
Heidi Schnedelbach (Author)
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 2,1
Price:
US$ 14.99
Nicht-kompensatorische Regeln im Entscheidungsprozess
Ein empirischer Vergleich der Choice-based Conjoint-Analyse und Machine-Learning-Ansätzen
Autor:in:
Jan Timmann (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Mobiles Marketing - Welche Erkenntnisse liefert die Forschung?
Autor:in:
Sonja Hammel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Zielgruppe LOHAS – Konsequenzen und Herausforderungen für die Lebensstilforschung
Autor:in:
Dipl.Kfm, Christopher Schroeder (Author)
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 16.99
Chancen und Risiken der Markenführung im Krankenhaussektor
Autor:in:
Philip Muhl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 31.99
Internes Marketing vs. interne Markenführung
Zwei erfolgskritische Konzepte in der Gegenüberstellung
Autor:in:
Alexander Iliasa (Author)
Category:
Seminar Paper , 2012 , Grade: 2,3
Price:
US$ 17.99
Social Media Marketing. Chancen und Herausforderungen der neuen Form des Online-Marketings im Web 2.0
Autor:in:
Simon Etzel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 33.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Chancen und Grenzen der Sigma Milieu Forschung für eine zielführende Marktsegmentierung - am Beispiel der Automobilbranche
Autor:in:
Marius Asselmeyer (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 20.99
Die GAP-Analyse zur Qualitäts- und Kundenzufriedenheitsmessung bei Dienstleistungen
Darstellung und Anwendung am Beispiel eines Kfz-Sachverständigenbüros
Autor:in:
Linda Sting-Meiswinkel (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Zukunftsmarkt Kur-Kreuzfahrten
Von der Club- und Beauty- zur Gesundheits-Kreuzfahrt
Autor:in:
Dipl.-mult., MOM Udo Rosowski (Author)
Category:
Textbook , 2011
Price:
US$ 14.99
Kosmetik ohne Tierversuche - Eine Analyse der Hersteller-Homepages
Autor:in:
Katharina Maute (Author)
Category:
Project Report , 2010 , Grade: 1,0
Price:
US$ 17.99
Planung und Kontrolle von Messeauftritten im Industriegüterbereich
Eine kritische Auseinandersetzung mit der Evaluation von Messeauftritten
Autor:in:
B. Sc. Anne Wießner (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 18.99
Revitalisierung einer Marke durch Kommunikationspolitik am Beispiel Audi
Autor:in:
Markus Groß (Author)
Category:
Term Paper , 2010 , Grade: 1,0
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US$ 16.99
Effizienz von Sportsponsoringaktivitäten
Vom Instrument der Unternehmenskommunikation hin zur gewinnorientierten Investition
Autor:in:
Jonny Gerhardt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Kritische Überprüfung ausgewählter Marketingkampagnen auf neuroökonomischer Basis am Beispiel McDonalds
Autor:in:
Juliane Meyer (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 16.99
Fundierung von fairem Verhalten in Unternehmen-Kunde-Beziehungen
Autor:in:
Eva Hahne (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Strategisches Markenmanagement
Autor:in:
Frank Hofmann (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,0
Price:
US$ 19.99
Internationales Marketing in der Musikindustrie
Autor:in:
Benjamin Mombree (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 17.99
Modellierung der Substitution bei aufeinander folgenden Generationen von Consumer-Electronic-Produkten
Substitutionsmodelle
Autor:in:
Raphael Willmer (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 31.99
Kommunikationskonzept zur Erhöhung der internationalen Messebeteiligung von Ausstellern am Beispiel der EXPO REAL
Autor:in:
Alesja Alewelt (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Kommunikationspolitische Instrumente. Eventmarketing als Dienstleistungsangebot
Autor:in:
Dipl.-Kfm. (FH) Christian Meyer (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Rechtliche Aspekte der Markenpolitik
Autor:in:
Dipl.-Kaufmann Michael Metten (Author)
Category:
Seminar Paper , 2005 , Grade: 1,7
Price:
US$ 17.99
Factory Outlet Center als alternativer Vertriebsweg
Autor:in:
Sonja Gerding (Author)
Category:
Term Paper , 2005 , Grade: 2,7
Price:
US$ 17.99
Emotionale versus informierende Werbung. Vergleich der Wirkungsweise und Eignung
Autor:in:
Milosz Splawinski (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 45.99
Kundenbindung - Zusammenhang von Kundenloyalität und Kundenprofitabilität
Autor:in:
Solveig Koch (Author)
,
Christian Weirich (Author)
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Darstellung der Methode 'Online-Befragung' am Beispiel Internet-Sucht
Autor:in:
Diplom-Ökonom Ingo Birkenfeld (Author)
,
Andreas Orth (Author)
Category:
Term Paper , 2006 , Grade: 1,7
Price:
US$ 0.-
Kundenspezifische Vertriebssteuerung. Kundenorientierung in ganzheitlichen Ansätzen
Am Beispiel des Musterunternehmens Vertrieb GmbH
Autor:in:
Daniel Bradtke (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 18.99
Sponsoring und Fundraising an Schulen - eine Betrachtung von Chancen, Problemen und Beispielen
Autor:in:
Kristina Sellmann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 50.99
Typikalität von Dienstleistungen
Autor:in:
Dipl.-Kfr. Kerstin Rall (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
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US$ 31.99
Vertriebssteuerung im Maklergeschäft. Ressourcen- und wertorientiertes, modernes ganzheitliches Maklermanagement
Autor:in:
Frank Rügen (Author)
Category:
Examination Thesis , 2004 , Grade: 1,3
Price:
US$ 167.99
Gütesiegel, Testurteile und Awards als Instrumente des Marketing
Eine kritische Analyse
Autor:in:
Staatl. gepr. Kommunikationswirt Christoph Scheich (Author)
Category:
Elaboration , 2005 , Grade: 2,0
Price:
US$ 19.99
Distributionspolitik für Luxusgüter am Beispiel der Rolex-Uhren. Gemeinsamkeiten und Unterschiede zu Konsumgütern
Autor:in:
Carla Saraiva (Author)
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 18.99
Chancen der Einführung des WELEDA Produktes „Aloe Vera-Pflegemilch“ auf dem japanischen Markt mit Hilfe des interkulturellen Produktmanagement
Autor:in:
Daniel Verst (Author)
Category:
Term Paper , 2005 , Grade: 1,3
Price:
US$ 18.99
Wie manipuliere ich Befragungen richtig? Einfluß der Fragebogengestaltung auf die Befragungsergebnisse
Autor:in:
Lars Obernberger (Author)
Category:
Seminar Paper , 2005 , Grade: 2,0
Price:
US$ 18.99
Die praktische Anwendbarkeit der Genfer Markendefinition
Autor:in:
Stefan Grossek (Author)
Category:
Diploma Thesis , 2004 , Grade: Sehr Gut
Price:
US$ 44.99
Die theoretischen Grundlagen der Werbewirkung anhand verschiedener Ansätze, Theorien
Ergänzung durch Beispiele aus der Praxis
Autor:in:
Stefan Lüer (Author)
Category:
Seminar Paper , 2004 , Grade: 31 von 35 Pkt.
Price:
US$ 18.99
Das suhrkamp taschenbuch im Wandel der Zeit
Autor:in:
Ruth Bausch (Author)
Category:
Term Paper , 2004 , Grade: sehr gut
Price:
US$ 17.99
Preisdifferenzierung bei Privatgirokonten
Autor:in:
Jörg van de Bergh (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 36.99
Methodische Vorgehensweise bei der Erfolgsfaktorenforschung mit PIMS-Daten-Eine kritische Diskussion
Autor:in:
Jardena Jakobson (Author)
Category:
Seminar Paper , 2003 , Grade: 2,3
Price:
US$ 17.99
Kundenzufriedenheit im Mittelstand. Die Kienzer GmbH
Grundlagen, methodisches Vorgehen bei der Messung und Lösungsvorschläge
Autor:in:
Daniel Schallmo (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 56.99
Werbekontrolle - Werbeerfolg - Werbewirkung
Autor:in:
Julia van Bömmel (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Auswirkungen von Management-Fehlentscheidungen auf die Reputation von Unternehmen
Autor:in:
Bilgin Aydin (Author)
Category:
Diploma Thesis , 2003 , Grade: 3
Price:
US$ 36.99
Die Zielgruppe 50plus - Ergebnisse und Prognosen der Kaufverhaltensforschung und bsph. Reaktionen des Produktmarketings
Autor:in:
Sebastian Hohmann (Author)
Category:
Term Paper , 2003 , Grade: 1,0
Price:
US$ 19.99
Die psychologische Wirkung von Werbung am Beispiel von Imagespots aus dem Bankensektor
Autor:in:
Tobias Essig (Author)
Category:
Diploma Thesis , 2003 , Grade: 1.4
Price:
US$ 33.99
Homogenisierung des Käuferverhaltens
Autor:in:
Michael Schmitz (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,7
Price:
US$ 18.99
Entwicklung eines Studiendesigns - Patientenbefragung im Städtischen Krankenhaus
Autor:in:
Björn Schneider (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 17.99
Markentransfers unter Nutzung neuer Sub-Brands
Autor:in:
Moritz Kothe (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,3
Price:
US$ 17.99
Möglichkeiten und Bedeutungen in der Darstellung von Musikvideos
Autor:in:
Slobodan Brkic (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 18.99
Organisation von Crossmedia Werbekampagnen
Autor:in:
Martin Krieger (Author)
Category:
Seminar Paper , 2003 , Grade: 1,7
Price:
US$ 17.99
Pull- versus Push-Strategie bei der Internet-Werbung
Autor:in:
Mag. Petra Keusch (Author)
Category:
Diploma Thesis , 2002 , Grade: 2
Price:
US$ 33.99
Intellectual Property Rights - Patentstrategien
Autor:in:
Daniel Büchner (Author)
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 2
Price:
US$ 18.99
Marketing Gliederungspunkt 1.2
Autor:in: Anonymous
Category:
Script , 1996
Price:
US$ 0.99
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