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Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
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Konstruktivistische Ansätze in der PR-Theorie
Autor:in:
lic.phil. I Patrick Lustenberger (Author)
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Term Paper , 2003 , Grade: 6
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Die fatalen Effekte von sozialen Medien
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Niklas Richter (Author)
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Term Paper , 2023 , Grade: bestanden
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Verbeamtete Polizisten auf Social Media. Rechtliche Grenzen ihrer Influencer-Aktivitäten
#instacop
Autor:in:
Reja Strauß (Author)
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Term Paper , 2022 , Grade: 1,3
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Social Media im Krankenhaus
Autor:in: Anonymous
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Term Paper , 2015 , Grade: 1,7
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Die Bedeutung des Halo-Effets im Influencer-Marketing. Chancen und Risiken
Autor:in:
Alina Ziegler (Author)
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Term Paper , 2021 , Grade: 1,3
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Anwendungsbeispiele im Online Marketing
Autor:in:
Leonie Groman (Author)
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Research Paper (undergraduate) , 2022 , Grade: 1.0
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Selbstbild von Reisebloggerinnen. Wie beschreiben sich alleinreisende Frauen und lässt sich hieran ein modernes "Frauenbild" erkennen?
Autor:in:
Annalena Lutz (Author)
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Academic Paper , 2020 , Grade: 2,3
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Der Held in der Werbung. Eine multimodale Analyse des Edeka-Spots Eatkarus (2017)
Autor:in:
Alexander Bärtl (Author)
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Term Paper , 2020 , Grade: 1,0
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Der Einfluss der Werbung. Wie nutzen Unternehmen Ängste und Bedürfnisse als Marketingstrategie?
Autor:in:
Dominik Oehmigen (Author)
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Term Paper , 2019 , Grade: 1,7
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Instrumentalisierung der Raumsemantik in Greenpeace Werbespots
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Christina Haupt (Author)
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Research Paper (postgraduate) , 2019 , Grade: 1,00
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Gender Marketing. Ein gesellschaftlicher Rückschritt?
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Bettina Maier (Author)
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Essay , 2017 , Grade: 1,0
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Psychologische Wirkung von Schockwerbung auf Konsumenten und Werbetreibende
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Tatjana Sindt (Author)
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Seminar Paper , 2018 , Grade: 1,3
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Guerilla Marketing. Ein Ersatz für klassische Werbung?
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B.A. Jennifer Kint (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,3
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US$ 17.99
Social-Media-Wahlkampf. Die Bedeutung von Facebook und Twitter in der politischen Kommunikation
Autor:in:
Kassandra Ochs (Author)
Category:
Term Paper , 2017 , Grade: 1,0
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US$ 17.99
Sex-Appeal in der Werbung. Effektivität und gesellschaftliche Auswirkungen
Autor:in:
Master of Science Viktoria Bayer (Author)
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Term Paper , 2015 , Grade: 1,0
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US$ 17.99
E-Commerce. Emotional positionierte Segmentierung im elektronischen Handel
Autor:in:
Giulio Incoronato (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
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US$ 20.99
Werbung in verschiedenen Medien
Autor:in:
Stefan Löwe (Author)
Category:
Pre-University Paper , 2014 , Grade: 1,0
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US$ 14.99
Frauen- und Männerstereotype in der Werbung
Wie Werbefachleute unsere Instinkte ausnutzen
Autor:in:
Bachelor of Arts Ramon Klein (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,3
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US$ 17.99
Technischer Fortschritt oder menschlicher Rückschritt?
Der Umgang mit privaten Informationen im digitalen Zeitalter und seine ambivalenten Wirkungspotenziale
Autor:in:
Claudius Reinicke (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
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US$ 36.99
"Alte" als Werbezielgruppe
Autor:in:
Wenke Pietsch (Author)
Category:
Term Paper , 2008 , Grade: 1,0
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US$ 20.99
BeautifulPeople.com. Where beautiful relationships begin.
Eine wissenschaftliche Untersuchung der Seite
Autor:in:
Olena Mykhaylychenko (Author)
Category:
Term Paper , 2011 , Grade: 1,7
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US$ 14.99
Female Marketing. Eine Auseinandersetzung mit dem Text ‚Female Marketing. Sternstunden der Frauen – Der Kunde ist Königin’ von Alina Kessel
Autor:in:
Sophie Zylla (Author)
Category:
Term Paper , 2013 , Grade: 1,7
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US$ 14.99
Kundenbindung im Konsumgüterbereich
Autor:in:
Juliane Lange (Author)
Category:
Term Paper , 2007
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US$ 17.99
Die Veränderung des Fernsehens zum Hintergrundmedium
Implikationen für Werbetreibende
Autor:in:
Andrea Harings (Author)
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Term Paper , 2009 , Grade: 2,0
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US$ 14.99
Anreizsysteme zur Motivation der Mitarbeiter
Anforderungen, Arten und kritische Würdigung am Beispiel eines kundenorientierten Unternehmens.
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2010 , Grade: 1,7
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US$ 14.99
Einfluss der Medien auf unser Konsumverhalten
Autor:in:
Christopher Becker (Author)
Category:
Pre-University Paper , 2011 , Grade: 13 Punkte
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US$ 14.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
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US$ 36.99
Real Life Content in Internetmarketingkampagnen
Autor:in:
Jan Horak (Author)
Category:
Seminar Paper , 2009 , Grade: 1,0
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US$ 10.99
Bankenwerbung in der Finanzkrise
Eine Analyse des Einflusses der Bankenwerbung auf das Vertrauen der Kunden
Autor:in:
Dipl.-Kaufmann (FH) Matthias Schubert (Author)
Category:
Seminar Paper , 2010 , Grade: 1,7
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US$ 14.99
Welche Bedeutung haben Preisschwellen auf die Preiswahrnehmung von Konsumenten?
Autor:in:
Markus Allner (Author)
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Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
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US$ 41.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Zwischen Einzigartigkeit und Vielfalt - Eine exemplarische Untersuchung der Imagekommunikation des Reiseziels Andalusien
Autor:in:
Viktoria Kruse (geb. Bahle) (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,3
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US$ 40.99
PR-Meister der Manipulation?
Die Raucherinnenkampagne von Edward Bernays im Vergleich mit der Aufgabenstellung der Public Relations und der Vorder- und Hinterbühne von Erving Goffman
Autor:in:
Julia Degenhardt (Author)
Category:
Seminar Paper , 2006 , Grade: 1
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US$ 17.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Category:
Project Report , 2006 , Grade: 1,3
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US$ 17.99
Frauennetzwerke in der PR - Nutzen und Notwendigkeit
Autor:in:
Julia Marg (Author)
Category:
Seminar Paper , 2006 , Grade: 2,0
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US$ 14.99
Gerüchte in der Unternehmenskommunikation - Gefahr oder Nutzen?
Autor:in:
Julia Marg (Author)
Category:
Seminar Paper , 2006 , Grade: 1,8
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US$ 14.99
Die ökonomische Erfolgsmessung von Events
Möglichkeiten und Grenzen am Beispiel eines Automobilhauses
Autor:in:
Diplom-Medienwirtin Tanja Zobiak (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Die Pläne der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien
Autor:in:
Dipl. Betriebswirt (FH) Gerald Bleicher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 159.99
Erlebniswelten für Kunden am Beispiel der VW-Autostadt
Autor:in:
Julia Völker (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 14.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Überzeugende PR-Konzepte und Strategien im Zusammenhang mit Rhetorik
Autor:in:
Dipl.-Betriebswirtin Julia Kovar (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,3
Price:
US$ 15.99
Special Ad 'Split Kick' - mehr Schein als sein? Untersuchung der Werbewirkung der neuen Splitscreen Variante 'Split Kick' im experimentellen Design
Autor:in:
Livia Krentel (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,7
Price:
US$ 18.99
Semiotik. Der Schlüssel der Werbebotschaft
Mit Beispielanalyse Werbespot
Autor:in:
Patrick Andersen (Author)
,
Raffael Huber (Author)
Category:
Seminar Paper , 2003 , Grade: 6.0 in der Schweiz (1.3 DE)
Price:
US$ 19.99
Das Event in der Marktkommunikation von Unternehmen - Ein Überblick
Autor:in:
Florian Schaffelhofer (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
Price:
US$ 33.99
Ein 'Third Age of Political Communication' in Deutschland?
Autor:in:
Thomas Zimmerling (Author)
Category:
Term Paper (Advanced seminar) , 2000 , Grade: 1,0
Price:
US$ 17.99
Externe Unternehmens-PR im World Wide Web
Autor:in:
Kerstin Radke (Author)
Category:
Term Paper , 2002 , Grade: 1,7
Price:
US$ 17.99
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