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Öffentliches Vertrauen als wirtschaftlicher Erfolgsfaktor in der Mediengesellschaft am Beispiel börsennotierter Unternehmen
Eine empirische Studie
Autor:in:
Felix Hock (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
Corporate Speaking als Instrument des Kommunikationsmanagements
Zur Bedeutung öffentlicher Auftritte von Führungskräften am Beispiel einer rhetorischen Analyse des ehemaligen Apple-CEO Steve Jobs
Autor:in:
Katharina Wuttke (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Die regionale Expansion von Call A Bike: Strategische Optionen und Attraktivität von Zielmärkten eines fahrradbasierten Mobilitätssystems
Autor:in:
Wilhelm Meinhold (Author)
Category:
Diploma Thesis , 2001 , Grade: 2,7
Price:
US$ 36.99
Die Kommunikation von Verantwortung
Corporate Social Responsibility als Herausforderung für die Unternehmenskommunikation
Autor:in:
B.A. Leona Engelen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 18.99
Entwicklung und Erhaltung der Ressource Glaubwürdigkeit als Gestaltungselement für das Nachhaltigkeits-Marketing
Autor:in:
Stefanie Norden (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,1
Price:
US$ 36.99
Erfolgsfaktoren unternehmerischer Krisen-PR
Die Beeinflussung von Krisendiskursen am Beispiel von Pressemitteilungen
Autor:in:
Florian Scharr (Author)
Category:
Doctoral Thesis / Dissertation , 2006 , Grade: 1,5
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US$ 43.99
Marketing-Konzept für eine Psychiatrische Fachklinik
Am Beispiel des Bezirkskrankenhauses Mainkofen
Autor:in:
Valentin Adam (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7
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US$ 32.99
Kulturmarketing als Instrument zur Attraktivitätssteigerung von Städten
Autor:in:
Nathalie Jöckel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
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US$ 78.99
Sponsoring. Möglichkeiten und Grenzen einer Form der Kulturfinanzierung
Autor:in:
Nicole Zacher (Author)
Category:
Thesis (M.A.) , 2003 , Grade: 2,0
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US$ 36.99
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media
Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
Autor:in:
Andreas Naber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
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US$ 22.99
Wirkung auf eine Marke durch das Mittel der Stadionbenennung
Autor:in:
Lars Zumpe (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
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US$ 36.99
Erfolgsfaktoren der CEO-Kommunikation
Autor:in:
Diplom-Betriebswirtin (FH) Melanie Freda (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Struktur und Arbeitspraxis im Profifußball - Eine empirische Untersuchung
Autor:in:
Kai Eickhof (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Corporate Citizenship. Die strategische Einbettung von gesellschaftlichem Engagement in die Unternehmenskultur
Autor:in:
Diplom-Betriebswirtin Sandy Krapohl (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Sponsoring und Fundraising an Schulen - eine Betrachtung von Chancen, Problemen und Beispielen
Autor:in:
Kristina Sellmann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
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US$ 50.99
Stadtmarketing. Ziele, Maßnahmen und Möglichkeiten zur Erfolgskontrolle
Autor:in:
Florian Munk (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Einsatzmöglichkeiten der Radio Frequency Identification Technologie (RFID) im Handelsunternehmen
Unter Einbezug der Logistikkette und der Akzeptanz durch den Kunden
Autor:in:
Jasmin Fischer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Entwicklung eines Kommunikationskonzeptes für eine Nonprofit-Kulturorganisation
Dargestellt am Beispiel des Verbandes bildender Künstler Thüringen e.V.
Autor:in:
Irina Mantai (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 43.99
Corporate Identity als Erfolgsfaktor
Autor:in:
Diplom-Betriebswirt, MBA Jonny Grape (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,75
Price:
US$ 18.99
Das Internet als Instrument im Rahmen des Sponsoring von Sportlerpersönlichkeiten - eine betriebswirtschaftliche Analyse aus Sicht des Sponsors
Autor:in:
Michael Heinen (Author)
Category:
Diploma Thesis , 2000 , Grade: 2,3
Price:
US$ 36.99
Gestaltungsmittelanalyse von McDonald’s Psychologische Implikation eines Markenrelaunches
Autor:in:
Sascha Gnoss (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 22.99
Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing
Autor:in:
Andreas Schmidt (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 39.99
Imagewirkung von Sportveranstaltungen
Autor:in:
Richard von Schaewen (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 18.99
Innovation neu denken! „Analyse von Synergien und Konflikten in der Umsetzung von Elektromobilität“
Autor:in:
Pierre Sydlik (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Marketingkooperationen – Eine systematische Bestandsaufnahme und Analyse unter der Facette des Corporate Social Responsibility (CSR)
Autor:in:
Jasmin Farouq (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Das "Produkt" Musik. Besonderheiten bei der Vermarktung
Autor:in:
Fabian Schmied (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Marketingkonzepte in Nonprofit-Unternehmen am Beispiel eines Färbergartens
Autor:in:
Sandra Borat (Author)
Category:
Master's Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Die Rolle von Social Media in der Krisenkommunikation. Der Fall BP und Deepwater Horizon im Golf von Mexico
Autor:in:
Florian Covi (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 36.99
Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 24.99
Sportsponsoring als Kommunikationsinstrument im Rahmen des Luxusmarkenmanagements
Autor:in:
Georgios Papadopoulos (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 20.99
Bedürfnisse und Zahlungsbereitschaft der Endverbraucher von Verkehrsinformationen
Autor:in:
Simon Maurer (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Kultursponsoring heute - Chancen, Probleme, Perspektiven
Autor:in:
Constantin Thurow (Author)
Category:
Diploma Thesis , 2010 , Grade: 2.0
Price:
US$ 36.99
Bewertung von Internetunternehmen mit Kundenwertmodellen
Eine Studie zur Bewertung von sozialen Online-Netzwerken
Autor:in:
Hendrik Braun (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 31.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Cause Related Marketing in der Lebensmittelindustrie
Autor:in:
Luisa Peil (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Verkaufsförderung oder Geldverschwendung? - Das Potential von Produktproben im Internet
Autor:in:
Jasmin Brück (Author)
Category:
Diploma Thesis , 2009 , Grade: sehr gut
Price:
US$ 36.99
Anwendungsszenarien der RFID-Technologie und deren Potentiale
Die Zukunft funkt....
Autor:in:
Matthias Kirschner (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 36.99
Strategisches Kulturmarketing. Marketingstrategien für Theater für Kinder und Jugendliche und ihre Instrumente
Autor:in:
Mag.(FH) Astrid Zölfel (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Studentenmarketing bei Kreditinstituten
Grundlagen, Marktanalyse und Handlungsempfehlungen
Autor:in:
Björn Gilge (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Das Image des Österreichischen Bundesheeres aus der Perspektive von Frauen
Autor:in:
Mag. (FH) Werner Ofner (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,00
Price:
US$ 36.99
Presse- und Öffentlichkeitsarbeit für Gartenschauen am Beispiel der Landesgartenschau Winsen (Luhe) 2006
Strategische und operative Handlungsempfehlungen
Autor:in:
Diplom-Kaufmann Markus Steinbrück (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Von der weltweiten Dezentralisierung des CI-Prozesses zurück zur Zentralisierung am Beispiel der IBM Corporation
Autor:in:
Marion Maguire (Author)
Category:
Diploma Thesis , 2003 , Grade: 1.3 (A-)
Price:
US$ 36.99
E-Branding im interaktiven Kommunikationszeitalter - Strategien, Perspektiven und empirische Untersuchungen
Autor:in:
Diplom-Betriebswirt Pascal Noller (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Integriertes Marketingkonzept für das Stadtarchiv Augsburg
Autor:in:
Felix Hessmann (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,30
Price:
US$ 36.99
Generation 50+. Eine empirische Analyse der Zielgruppe
Autor:in:
Dipl. Betriebswirt (FH) Thomas Lubjuhn (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Prominente in der Werbung. Auswahl des geeigneten Prominenten und die Chancen und Risiken beim Einsatz
Autor:in:
Armin Brandes (Author)
Category:
Examination Thesis , 2006 , Grade: 1,3
Price:
US$ 19.99
Die Gestaltung der Attraktivität der Stadt Bad Hersfeld angesichts der demografischen Entwicklung
Autor:in:
Diplom Kauffrau (FH) Stephanie Emmerich (Author)
Category:
Diploma Thesis , 2006 , Grade: 2
Price:
US$ 36.99
Corporate Social Responsibility - Implementierung einer amerikanischen Philosophie in die deutsche Unternehmenskultur
Autor:in:
Achim Groeling (Author)
Category:
Bachelor Thesis , 2005 , Grade: 2,0
Price:
US$ 19.99
Integriertes Eventmarketing - Psychologische und Soziologische Legitimation des Einsatzes von Erlebnisstrategien im Wertewandel unserer Zeit
Autor:in:
Dipl.Kfm Candy Hösel (Author)
Category:
Diploma Thesis , 2001 , Grade: 2,0
Price:
US$ 36.99
Weblogs im unternehmerischen Umfeld - Eine technische und betriebswirtschaftliche Betrachtung
Autor:in:
Alex Klein (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Kommunikationspolitik bei Produktinnovationen
Autor:in:
Diplom-Betriebswirtin Isabelle Leistenschneider (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Nachhaltigkeits-Marketing multinationaler Lebensmittelunternehmen auf dem deutschen Markt
Autor:in:
Bettina Mayer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,1
Price:
US$ 36.99
Sponsoring als kommunikationspolitisches Instrument im Sektor Sport
Autor:in:
Mark Fohrer (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Kommunikationskonzept für den Verein "Ronde des fêtes" zur Steigerung des Bekanntheitsgrades und Werbung neuer Mitglieder
Autor:in:
Simone Ernst (Author)
Category:
Examination Thesis , 2005 , Grade: sehr gut
Price:
US$ 36.99
Positionierung einer Dienstleistungsmarke im Gesundheitswesen
Autor:in:
Mag. Christian W. Kainz (Author)
Category:
Diploma Thesis , 2003 , Grade: Gut
Price:
US$ 36.99
Sponsoring-Controlling: Möglichkeiten der Erfolgskontrolle
Autor:in:
Steffen Horst (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Der Wert einer Marke. Markenbewertungsmodelle und deren kritische Würdigung
Autor:in:
Anke Baum-Nilsson (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Akzeptanz der Gesundheitskarte - Chancen und Risiken beim Einsatz der Chipkarte aus Sicht der Patienten
Autor:in:
Philipp Angstmann (Author)
Category:
Diploma Thesis , 2003 , Grade: 5.5 (Schweizer Notensystem=1-2)
Price:
US$ 36.99
Entwicklung einer Marketingkonzeption für ein handwerkliches Bildungszentrum
Autor:in:
Bernd Redder (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 36.99
Einsatz und Kontrolle von Kultursponsoringmaßnahmen in der unternehmerischen Marketing-Kommunikation
Autor:in:
Christoph Streichsbier (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,3
Price:
US$ 32.99
Neue Vertriebswege in der Verwaltung
Autor:in:
Horst Feddermann (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 33.99
Öko-Strategien im vertikalen Marketing - Beispielhaft verdeutlicht am Möbelmarkt
Autor:in:
Marco Luthe (Author)
Category:
Diploma Thesis , 1999 , Grade: 2,0
Price:
US$ 36.99
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