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Einfluss der Werbung im TV und sozialen Medien auf die Markenbindung
Eine empirische Analyse der Glaubwürdigkeit und Vertrauenswürdigkeit
-
New
Autor:in:
Jana Behrens (Author)
Category:
Master's Thesis , 2024 , Grade: 2,0
Price:
US$ 40.99
Ermittlung von Erfolgskriterien für digital newsstands
Analyse und Bewertung ausgewählter Geschäftsmodelle anhand des deutschen Marktes
Autor:in:
Joanna Bukowiecki (Author)
,
Anke Evers (Author)
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
Variety Seeking im Konsumentenverhalten
Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses
Autor:in:
Annika Dölle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Einsatzmöglichkeiten des Web 2.0 für die politische Kommunikation und Wirtschaft in Deutschland
Autor:in:
Marcel Mebus (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Der Einfluss der Stimme auf das Kaufverhalten der Konsumenten in Abhängigkeit der Mediennutzung
Autor:in:
Petra Fischer (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,0
Price:
US$ 36.99
Die Bedeutung von Markenpolitik im Bereich auditive Medien
Mit Fokus auf Radio- und Musik-Streaming-Anbietern
Autor:in:
Laura Fietz (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 36.99
Mitarbeiter-Incentives. Eventmarketing als Motivationsförderungsinstrument in Unternehmen
Autor:in:
Soheyl Khonsari (Author)
Category:
Master's Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Die Chancen und Risiken des Sportsponsorings im Bereich Profifußball für den Gesponserten
Am Beispiel des FC Schalke-Gelsenkirchen 04 e.V.
Autor:in:
Joannis Paul Schweres (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
Öffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Autor:in:
Ozan Odabas (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1.8
Price:
US$ 36.99
Medienmarken als Erfolgsfaktor für die Etablierung neuer Geschäftsfelder am Beispiel überregionaler Tageszeitungen
Autor:in:
Sören Wobbrock (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Crowdfunding. Alternatives Finanzierungsmodell im Filmbereich?
Autor:in:
Vera Ohlendorf (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 36.99
Digitalisierung und Konvergenz. Umbruch in der Organisation der Technologie-, Medien-, und Telekommunikationsbranche
Autor:in:
Bertrand Born (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 44.99
Medienkonvergenz im digitalen Zeitalter
Welche Risiken und Potenziale bieten sich dem TV-Markt?
Autor:in:
Tobias Regesch (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 36.99
Berlin is the place to be. Erfolgsfaktoren für Startups an der Spree
Autor:in:
Jan Paul Schwarz (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Die Bedeutung von Private-Equity-Unternehmen in der Medienbranche
Autor:in:
Georg Widmann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,5
Price:
US$ 33.99
"Zukunft der Arbeit - Arbeit der Zukunft"
Quo vadis, Druckindustrie?
Autor:in:
MBA Werner W. Vuk (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Strategieentwicklung für Kulturorganisationen des 3. Sektors
Am Beispiel der HipHop Academy Hamburg
Autor:in:
Suntke Garbe (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,1
Price:
US$ 33.99
Media Bias. Empirische Evidenz
Autor:in:
Jakob Golombek (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 31.99
Social Commerce – Ein interkultureller Vergleich des Einsatzes von Social Media im E-Commerce
Autor:in:
Mira Heimsoth (Author)
Category:
Thesis (M.A.) , 2012 , Grade: 1,3
Price:
US$ 33.99
Berufsbild, Qualifikation und Tätigkeit von Kommunikationsmanagern im Wandel durch Social Media Releases und Social Media Newsrooms
Autor:in:
Florian Thiele (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,1
Price:
US$ 39.99
Social Media in projektorientierten Unternehmen in Bezug auf Beratungsunternehmen
Autor:in:
MMag. Robert Waxenegger (Author)
Category:
Diploma Thesis , 2012 , Grade: Gut
Price:
US$ 39.99
Darstellung und Analyse des Marktes für rechtsextreme Musik in Deutschland
Autor:in:
Adrian Kummer (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 42.99
Verwertung und Verteilung von Tantiemen aus digitaler Distribution
Untersuchung der Verteilungsstruktur der GEMA
Autor:in:
Björn Jakob (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 34.99
Europäische Koproduktionen. Analyse und Erfolgsuntersuchung
Autor:in:
Daniel Wegner (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 31.99
Virtuelle Güter: Instrumente und Anreize zum Kauf
Autor:in:
Janina Welter (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Woodstock 2012 - ein realistisches Eventkonzept oder reine Illusion?
Die Entwicklung des Eventmarketings
Autor:in:
Janine Weber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 36.99
Location-based-Marketing: Vergleichende Analyse der Service-Angebote für ortsbezogene Unternehmenswerbung
Autor:in:
Sonja Niegel (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Public Relations und Osteopathie: Die Öffentlichkeitsarbeit der Österreichischen Gesellschaft für Osteopathie
Autor:in:
Priska Wikus (Author)
Category:
Master's Thesis , 2012 , Grade: 2+
Price:
US$ 36.99
Fast Food von morgen: Wie sich die Branche im Wandel der Gesellschaft verändern wird
Autor:in:
Verena Grosssteinbeck (Author)
Category:
Diploma Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Der deutsche TV-Markt im Wandel
Eine Analyse ausgewählter Einflussfaktoren
Autor:in:
Bartosz Mazur (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 33.99
Die Relevanz von Weblogs im Modejournalismus. Informationsbeschaffung im Zeitalter des Web 2.0
Eine empirische Untersuchung am Beispiel der Modebranche
Autor:in:
Anne-Kathrin Bieber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Social Media Relations. Erfolgsfaktoren in der Krisenkommunikation von Unternehmen im Social Web
Autor:in:
Tobias Mattl (Author)
Category:
Diploma Thesis , 2012 , Grade: 2,3
Price:
US$ 36.99
Drehbuchliteratur - Kochbücher für Einheitsbrei?
Eine kritische Bestandsaufnahme
Autor:in:
Thomas Wörther (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 36.99
Information versus Entertainment
Analyse der Lesegewohnheiten junger Zielgruppen unter Berücksichtigung des Wandels von klassischen zu neuen Medien
Autor:in:
Thorben Grünewälder (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Eine kritische Betrachtung der Auswirkungen von Social Media aus wirtschaftlicher und gesellschaftlicher Sicht anhand von Unternehmensbeispielen aus der Fitnessbranche
Autor:in:
Soheyl Khonsari (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
Price:
US$ 31.99
Implementierung von Social-Media-Instrumenten zur strategischen Zukunftsentwicklung von TV-Sendern
Autor:in:
Benedikt Bereuter (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,5
Price:
US$ 36.99
Unternehmen der erneuerbaren Energien im Web 2.0
Eine qualitative Studie zu den Potenzialen des Web 2.0 für die Unternehmenskommunikation in der Branche der erneuerbaren Energien
Autor:in:
Kathrin Hoffmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Auswirkungen der Markteinführung des digitalen Fernsehens auf deutsche TV-Anbieter
Autor:in:
Claudia Pelzer (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Marktscreening zur Gestaltung von kollaborativen selbstorganisierten Lernumgebungen für die Weiterbildung
Autor:in:
Jan Dittrich (Author)
Category:
Master's Thesis , 2010 , Grade: 1,1
Price:
US$ 36.99
Nutzergenerierte Produktinnovation und ihre Auswirkungen auf die Medienindustrie
Autor:in:
Wioletta Agadjanowa (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Content-Angebote deutscher Pay-TV-Sender
Eine vergleichende ökonomische Analyse von Premiere und Unity Digital TV/ Arena
Autor:in:
Dipl.-Kfm. Axel Busch (Author)
,
Dennis Motzkau (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Digitale Musikdistribution. Wertschöpfungsprozesse und Netzwerkstrategien.
Autor:in:
Verena Zell (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 36.99
Die Transformation des klassischen Verlagswesens durch Google Books
The transformation of the publishing sector by google book search
Autor:in:
Michael Wagenhäuser (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,5
Price:
US$ 33.99
Verbesserung der internen Kommunikationsstruktur eines Dienstleistungsunternehmens in der Veranstaltungsbranche
Am Beispiel der SAM PRODUCTION GmbH
Autor:in:
Christin Zabelt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1.3
Price:
US$ 36.99
Massenphänomen Online-Sport-Events
Am Beispiel der Ski Challenge
Autor:in:
Mag. Lukas Rössler, MBA (Author)
Category:
Master's Thesis , 2009 , Grade: 1
Price:
US$ 42.99
Zielgruppenorientierte Finanzierung von TV-Formaten
Am Beispiel der Teenie-Serie "Gossip Girl"
Autor:in:
Johannes Frederking (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Die Gründe für das Streben und den Weggang aus Online-Gemeinschaften des russischsprachigen Internet in eine „reale“ Unterhaltung
Back in reality: dreaming of being offline
Autor:in:
Dmitry Pankov (Author)
Category:
Master's Thesis , 2008 , Grade: 2,5
Price:
US$ 36.99
Konzeption einer zukunftssichernden redaktionellen Marketingstrategie für die Landeszeitung, Zeitung der Deutschen in Böhmen, Mähren und Schlesien
Autor:in:
Daniel Heine (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Die Zukunft des Fernsehens - IP-basierte Distributionswege für audio-visuelle Inhalte eines Fernsehkonzerns
Autor:in:
Andreas Wolf (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
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