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Die Relevanz der Theorie der kognitiven Dissonanz für das Message-Design nach Moffitt bezüglich der Persuasion
Autor:in:
Peter Haberstich Haberstich (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.5
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Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
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Bachelor Thesis , 2013 , Grade: 2,0
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Marketing im Outernet: Was kommt nach Social Media?
Autor:in:
Tom Rosenkranz (Author)
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Bachelor Thesis , 2011 , Grade: 1,0
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Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
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Bachelor Thesis , 2007 , Grade: 2
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Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
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Master's Thesis , 2012 , Grade: 2,0
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Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
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Thesis (M.A.) , 2004 , Grade: Sehr gut
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„Clean Labeling“ bei Kinderlebensmitteln
Täuschungsversuch an Eltern?
Autor:in:
Maxi Beilfuß (Author)
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Bachelor Thesis , 2014 , Grade: 1,9
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US$ 31.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
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Bachelor Thesis , 2013 , Grade: 2
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Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
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Bachelor Thesis , 2013 , Grade: 95/100
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Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
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Christian Poell (Author)
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Diploma Thesis , 2010 , Grade: 2,0
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Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
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Mag. phil. Nadine Scharlach (Author)
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Bachelor Thesis , 2008 , Grade: 1
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Schönheit als Karrierekapital
Das weibliche Schönheitsideal der Karrierefrau in den Medien
Autor:in:
MMag. Catrin Neumayer (Author)
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Diploma Thesis , 2010 , Grade: 1,0
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Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
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Bachelor Thesis , 2009 , Grade: 1,5
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Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
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Sebastian Rauchhaus (Author)
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Master's Thesis , 2011 , Grade: 1,0
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Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
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Thomas Deutsch (Author)
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Diploma Thesis , 2010
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Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Nation Branding. Ein kommunikatives Phänomen und seine Bedeutung
Autor:in:
M.A. Gesa Lüß (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 1,5
Price:
US$ 36.99
Qualität von Werbung
Eine Experteneinschätzung zur Qualität klassischer Werbung
Autor:in:
M.A. Robert Pauly (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,3
Price:
US$ 36.99
Die Pläne der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien
Autor:in:
Dipl. Betriebswirt (FH) Gerald Bleicher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 159.99
Frauen in der Werbung: Realismus vs. Idealismus - Wie sieht sich die Zielgruppe lieber?
Autor:in:
Mag. (FH) Ulrike Kohlweiß (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 1,0
Price:
US$ 79.99
Die theoretische und praktische Bedeutung der Sinndimension im strategischen Designmanagement
Autor:in:
Dipl.-Kommunikationswirt Kai Lambrecht (Author)
Category:
Diploma Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Die Erlebnisgesellschaft und Ihr Erlebniskonsum - ein langfristiger Trend?
Autor:in:
Nicole Münch (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 45.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
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