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Moderne Mittel der Kommunikationspolitik zwischen Unternehmen und Kunden – sind sie noch kreativ?
Autor:in:
Regina Karl (Author)
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Diploma Thesis , 2008 , Grade: 1,2
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Nachhaltige Kulturförderung jenseits des Staates: Unternehmensnahe Kulturstiftungen
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Annika Poloczek (Author)
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Diploma Thesis , 2006 , Grade: 1,0
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Entwicklung und Erhaltung der Ressource Glaubwürdigkeit als Gestaltungselement für das Nachhaltigkeits-Marketing
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Stefanie Norden (Author)
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Diploma Thesis , 2010 , Grade: 2,1
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Empfehlungsmarketing als Instrument für die Neukundengewinnung
Am Beispiel des Unternehmens EGOinform Gesundheitsmanagement
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Oliver Barz (Author)
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Project Report , 2010 , Grade: 2
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Produktimage und Placement
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lic.oec.publ Nicole Oertli (Author)
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Diploma Thesis , 2005 , Grade: 5.5
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Status quo der Werbewirkungsforschung im Zeitalter des Informationsoverflows der Konsumenten
Geänderte Rahmenbedingungen erfordern neuere Wirkungsansätze
Autor:in:
Carolin Riedl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
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Emotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?
Autor:in:
Zoltan Ravasz (Author)
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Diploma Thesis , 2007 , Grade: 2,7
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Die Relevanz von Weblogs für das Customer Care
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Jens Zimmermann (Author)
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Diploma Thesis , 2006 , Grade: 1,7
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Ländermarktanalyse Schwedens und die strategische Ausrichtung IKEAs
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Pamela Kiesow (Author)
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Term Paper , 2003 , Grade: 1,3
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US$ 33.99
Regain Management und E-Commerce
Autor:in:
Daniel Steinberg (Author)
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Diploma Thesis , 2004 , Grade: 1,3
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Die Bedeutung von Innovationen für den Produkterfolg im B2B-Bereich
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Markus Hofmann (Author)
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Diploma Thesis , 2004 , Grade: 1,7
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Wirkungen der Werbung im Internet: Zur Ergänzungsbedürftigkeit der klassischen Werbewirkungstheorie
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Tim Großmann (Author)
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Diploma Thesis , 2003 , Grade: 1,0
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Neue Möglichkeiten in der Printmediengestaltung
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Beate A. Marquart (Author)
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Bachelor Thesis , 2003 , Grade: 1,0
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Kommunikationsinstrumente für Oberklassefahrzeuge mit hybrider Antriebstechnologie
„Von den Hybridfahrzeugen und deren Zielgruppen bis hin zur Kundengewinnung in Form analysierter Kommunikationsinstrumente an dem Beispiel der Audi AG“
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Bachelor of Arts Marc Maher Akid (Author)
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Bachelor Thesis , 2012 , Grade: 1,3
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Kommunikationsmaßnahmen zur Verbreitung Sozialer Netzwerke im Internet
Autor:in:
Jakub Kleinschmidt (Author)
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Moritz Meißner (Author)
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Diploma Thesis , 2008 , Grade: 1.0
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US$ 36.99
Steigerung der Kundenfrequentierung in den L'TUR Reisebüros mit Hilfe von Guerilla Marketing
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Kai Hürdler (Author)
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Bachelor Thesis , 2013
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US$ 39.99
Chancen und Risiken der Markenführung im Krankenhaussektor
Autor:in:
Philip Muhl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
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US$ 31.99
Team Negotiation - Sind Teamverhandlungen erfolgreicher?
Autor:in:
Melanie Funk (Author)
,
Eva Katharina Hott (Author)
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 36.99
Enterprise 2.0 - Chancen und Herausforderungen durch den Einsatz von Social Software in Unternehmen
Autor:in:
Martin Reich (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
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US$ 44.99
Strategien, Chancen und Risiken der Markenführung in sozialen Netzwerken anhand von Facebook
Autor:in:
Gerd Pufler (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
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US$ 35.99
Effizienz von Sportsponsoringaktivitäten
Vom Instrument der Unternehmenskommunikation hin zur gewinnorientierten Investition
Autor:in:
Jonny Gerhardt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,3
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US$ 36.99
Markenpolitik im schienengebundenen Personenverkehr
Eine qualitative Untersuchung aus der Perspektive des Unternehmens Thalys International SCRL
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Tobias Klein (Author)
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Master's Thesis , 2010 , Grade: 1,0
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Die Door-in-the-face-Technik im persönlichen Verkauf
Eine empirische Untersuchung
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Dipl.-Kfm. Thomas Flöter (Author)
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Diploma Thesis , 2010 , Grade: 1,3
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US$ 36.99
Apparative Verfahren der Werbewirkungsmessung am Beispiel des Eyetracking
Eine theoretische un empirische Analyse
Autor:in:
Alexander Zocher (Author)
,
Sebastian Dülks (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,3
Price:
US$ 31.99
Studie über die Zufriedenheit mit der multifunktionalen Chipkarte an der FH Köln
Erhebung – Auswertung - Analyse
Autor:in:
B M (Author)
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 36.99
Markenbindung. Realität oder Illusion?
Wie sich der Seitensprung verhindern lässt
Autor:in:
Eyk Kluge (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 44.99
Unternehmensgründung einer unabhängigen Vermögensverwaltung
Autor:in:
Harry Heinemann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
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US$ 36.99
Auswirkungen von heuristischen Effekten in Empfehlungssystemen bei Kaufentscheidungen im Internet
Autor:in:
Björn Kirch (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 31.99
Zielsetzungen der Markenführung unter besonderer Berücksichtigung der Konsumgüterindustrie
Autor:in:
Arndt Ihln (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Audio Branding als integrativer Bestandteil der Markenführung
Möglichkeiten und Grenzen der Instrumentalisierung am Beispiel der Konsumgüterindustrie
Autor:in:
Diplom Kaufmann Tobias Schmelnik (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,85
Price:
US$ 31.99
Der Einfluss von Marketing Assets auf die Treiber des Unternehmenswerts
Autor:in:
Michael Czirr (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Integrierte Kommunikation vor neuen medialen Herausforderungen
Autor:in:
Diplom Wirtschaftsingenieur (FH) Pascal Lunz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Evaluierung von Second Life im Vergleich zu anderen Formen von Testmärkten
Autor:in:
Diplom-Betriebswirtin (FH) Cornelia Schmied (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Podcasts – Teil der Markenwelt?
Einführung in das Medium Podcast als Komponente des Markenauftritts im Internet und Diskussion ihrer Eignung als Instrument zur Markenführung
Autor:in:
Alexander Scholz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Planung - aber warum? Eine Analyse von Erfolgsauswirkungen der operativen Planung
Autor:in:
Christian Niederauer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Pionier oder Folger? Eine Diskussion der Chancen und Risiken von Markteinführungsstrategien anhand empirischer Befunde
Autor:in:
Florian Müller-Seewald (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 33.99
Potentiale kartenbasierter Kundenbindungsprogramme für die Ermittlung des Customer Lifeftime Value
Autor:in:
Nina Halaczinsky (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Integriertes Eventmarketing - Psychologische und Soziologische Legitimation des Einsatzes von Erlebnisstrategien im Wertewandel unserer Zeit
Autor:in:
Dipl.Kfm Candy Hösel (Author)
Category:
Diploma Thesis , 2001 , Grade: 2,0
Price:
US$ 36.99
Zur Relevanz von Ethik in einem kontemporären Verständnis von Marketing
Eine Betrachtung aus sozialwissenschaftlicher und philosophischer Perspektive
Autor:in:
Lutz Becker (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 32.99
Konzeptionelle Ansätze zur Ermittlung der optimalen Preiskomplexität
Autor:in:
Clemens Rademacher (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Die Auswirkungen des Internets auf den Buchmarkt in Deutschland - Eine empirische Untersuchung zur Kundenbindung
Autor:in:
Mike Hennig (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,7
Price:
US$ 32.99
Marketing im Internet
Autor:in:
Markus Fuchs (Author)
Category:
Term Paper (Advanced seminar) , 1995 , Grade: 1,0
Price:
US$ 36.99
Dienstleistungsmarketing im IT-Bereich
Autor:in:
Dipl.-Oec. Urs-Dominic Jacoby (Author)
Category:
Diploma Thesis , 2002
Price:
US$ 33.99
Vertrauen in B2B Dienstleistungen
Eine empirische Untersuchung
Autor:in:
Andre L. (Author)
Category:
Project Report , 2017 , Grade: 1,7
Price:
US$ 33.99
Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken
Autor:in:
Peter Meinert (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,2
Price:
US$ 36.99
Strategische Ansätze für eine erfolgreiche Marketingberatung in klein- und mittelständischen Unternehmen
Autor:in:
Rachel Howlett (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Facebook und Social Media: Neukundengewinnung im Privatkundengeschäft von Banken
Autor:in:
Sarah Hilpert (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Die Wirkung von Product Placement am Beispiel der James Bond Filmreihe
Autor:in:
Jennifer Meyer (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,6
Price:
US$ 36.99
Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Das Ende des Verkaufsschlagers
Kritische Analyse zur These des Long Tails unter der Beachtung von Big Data Verfahren und dem Ansatz des Tipping Points
Autor:in:
Robert Göhmann (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 31.99
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