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Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Eventmanagement und Corporate Social Responsibility
Eine empirische Untersuchung zum Stellenwert der Nachhaltigkeit in der Eventkommunikation
Autor:in:
Martina Schuhmann (Author)
Category:
Master's Thesis , 2007 , Grade: 1
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US$ 36.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
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Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
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US$ 36.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
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Bachelor Thesis , 2013 , Grade: 1,0
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US$ 28.99
Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
Autor:in:
Jennifer Knauer (Author)
Category:
Master's Thesis , 2013 , Grade: 2,7
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US$ 33.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
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Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 36.99
Instrumente für ein erfolgreiches Marketing in Social Networks
Autor:in:
B.A. Kim Nadine Adamek (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,1
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US$ 36.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Category:
Diploma Thesis , 2009 , Grade: 1
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US$ 41.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
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US$ 36.99
Vermarktungsrechte im Social Sponsoring
Autor:in:
Martin Klos (Author)
Category:
Term Paper , 2008 , Grade: 2,0
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Die Verknüpfung von Trendforschung und Kulturmarketing. Analyse und Ansatzmöglichkeiten
Autor:in:
Carolin Gennburg (Author)
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Diploma Thesis , 2003 , Grade: 1,5
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Emotionale Reaktion gegenüber Werbung in Abhängigkeit von positiven und negativen Wohltätigkeitsappellen
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1.7
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Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Category:
Bachelor Thesis , 2013
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US$ 36.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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US$ 31.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
Price:
US$ 36.99
Native Advertising Mobil
Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
Autor:in:
Lukas Ritzel (Author)
,
Cem Van der Schaar (Author)
,
Steven Goodman (Author)
Category:
Master's Thesis , 2013
Price:
US$ 38.99
Kundenzeitschriften in der Unternehmenskommunikation
Eine Vergleichsanalyse deutscher und russischer Kundenzeitschriften
Autor:in:
Liudmila Flad (Author)
Category:
Master's Thesis , 2011 , Grade: 1,6
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US$ 42.99
Suchmaschinenoptimierung (SEO) als Online-Marketing-Tool am Beispiel eines Internet-Portals
Autor:in:
Felix Baumann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 39.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
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US$ 43.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
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US$ 43.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
Price:
US$ 31.99
Social Media Marketing im B2B-Unternehmen
Charakteristika, Ziele und Wertbeiträge
Autor:in:
Christina Meyer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
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US$ 31.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
Entwurf eines Messmodells zur Ermittlung des Markenwerts
Autor:in:
Christoph Stummvoll (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Planung der Kommunikationspolitik für eine Tagung
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
Price:
US$ 36.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Crossdressing in narrativen Werbespots
Rahmenbruch als Raum für das dritte Geschlecht?
Autor:in:
B.A. Arwen Haase (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Unternehmenskommunikation am Beispiel des Katholischen Jugendamtes Essen
Autor:in:
Christian Hennig (Author)
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 36.99
Knappe Kassen, neue Allianzen - Kunstsponsoring von regionalen Events in der populären Musik als Instrument der Unternehmenskommunikation
Autor:in:
Markus Stitz (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Testimonialwerbung. Werbung mit Prominenten. Turbos für die Marke oder Geldverschwendung
Autor:in:
Julia Vetter (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Das Event in der Marktkommunikation von Unternehmen - Ein Überblick
Autor:in:
Florian Schaffelhofer (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
Price:
US$ 33.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
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