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Vom Konsumenten zum Markenfan. Moderne Markenkommunikation im Wandel
Unter besonderer Berücksichtigung des Unternehmens Red Bull
Autor:in:
Olivia Sarah Tänzer (Author)
Category:
Bachelor Thesis , 2010
Price:
US$ 31.99
Die Vor- und Nachteile personalisierter Werbung für Konsumenten
Autor:in: Anonymous
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 17.99
Welche Bedeutung haben Preisschwellen auf die Preiswahrnehmung von Konsumenten?
Autor:in:
Markus Allner (Author)
,
Hilko Geiken (Author)
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Die Aktivierung des Konsumenten – Aktuelle Erkenntnisse der Werbewirkungsforschung
Autor:in:
Oslan Malyar (Author)
,
Waldemar Spomer (Author)
Category:
Term Paper , 2008 , Grade: 2,0
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US$ 16.99
Vor- und Nachteile personalisierter Werbung für den Konsumenten
Autor:in: Anonymous
Category:
Term Paper , 2020 , Grade: 1,3
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US$ 17.99
Werbepsychologische Methoden und beabsichtigte Wirkung von Werbung für sportartenspezifische Nahrungsergänzungsmittel auf die Psyche und Emotionen der Konsumenten
Autor:in:
Bachelor of Science Ewgeni Neif (Author)
Category:
Term Paper , 2012 , Grade: 1,7
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US$ 8.99
Wirkungsmechanismen von Emotionen in der Werbung
Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?
Autor:in:
M. F. (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
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US$ 20.99
Die Werbung und ihre manipulativen Methoden
Was ist Werbung und durch welche Techniken nimmt sie Einfluss auf das Kaufverhalten des Konsumenten?
Autor:in:
Marie Leukel (Author)
,
Isabel Schönmann (Author)
Category:
Term Paper (Advanced seminar) , 2015 , Grade: 1,0
Price:
US$ 17.99
Der Einfluss von Produktbewertung von Mobile Devices auf den Kaufentscheidungsprozess des Konsumenten im Internet
Autor:in:
Katharina Galayev (Author)
Category:
Term Paper , 2019 , Grade: 2.0
Price:
US$ 17.99
Packaging and Sustainability
Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel
Autor:in:
Anne Schömig (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
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US$ 36.99
Psychologische Wirkung von Schockwerbung auf Konsumenten und Werbetreibende
Autor:in:
Tatjana Sindt (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
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US$ 14.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2.0
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US$ 20.99
Kaufmotive der Konsumenten am Markt für Retro-Produkte
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 2,0
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US$ 14.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Category:
Seminar Paper , 2023 , Grade: 1,3
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US$ 26.99
Kommunikative Maßnahmen im Umgang mit kognitiven Dissonanzen bei Konsumenten
Autor:in:
Martin Sass (Author)
Category:
Master's Thesis , 2012 , Grade: 1,60
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US$ 36.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Jugendliche als Marketingzielgruppe
Besonderheiten, Konzepte, Beispiele
Autor:in:
Florian Brauße (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,7
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US$ 16.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Unterschwellige Werbung als Priming-Instrument
Eine Untersuchung
Autor:in:
Jens Kürschner (Author)
Category:
Seminar Paper , 2012 , Grade: 1,0
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US$ 20.99
Nutzungsmöglichkeiten des Social Webs für das Marketing von Banken
Autor:in:
Manuel Däbritz (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Verborgene Botschaften. Die Rolle der Manipulation in moderner Werbung
Autor:in: Anonymous
Category:
Academic Paper , 2023 , Grade: 1,6
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US$ 15.99
Der Prosumer als Influencer. Wie Influencer durch Bilder die Wahrnehmung des Individuums beeinflussen können
Autor:in:
Manuel Walter Cichos (Author)
Category:
Term Paper (Advanced seminar) , 2019 , Grade: 1,3
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US$ 15.99
Einstellungen, deren Wirkung auf das Verhalten sowie deren Beeinflussungsmöglichkeiten durch persuasive Kommunikation
Wie kann durch persuasive Kommunikation die Einstellung des Konsumenten beeinflusst werden?
Autor:in:
Erkan Cokicli (Author)
Category:
Seminar Paper , 2017 , Grade: 5.1 (entspricht 1,9 in D)
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US$ 17.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 42.99
Die Messung von Einstellungen in der Konsumentenforschung
Autor:in:
B.Sc. Christoph Kläs (Author)
Category:
Seminar Paper , 2010 , Grade: 2,3
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US$ 16.99
Mobile Marketing als neuer Megatrend in der Werbung
Autor:in:
Bachelor of Arts Christin Rehbein (Author)
Category:
Term Paper , 2013
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US$ 17.99
Internationale Kommunikationspolitik
Corporate Blogs, Community Marketing, Guerilla Marketing und Virales Marketing
Autor:in:
Katrin Sturm (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1
Price:
US$ 17.99
Die Positionierungsstrategie
Inhalt, Bedeutung, Beispiele
Autor:in:
Konstantin Ziegler (Author)
Category:
Term Paper , 2019 , Grade: 1,0
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US$ 17.99
Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
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US$ 17.99
Gender Marketing in der Automobilbranche. Erfolgsfaktoren für eine zielgruppenspezifische Ansprache von Frauen
Autor:in: Anonymous
Category:
Seminar Paper , 2022
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US$ 17.99
Konsumentenverhalten und Werbung. Motivationspsychologische und sozialpsychologische Theorien
Autor:in:
Jörg Haider (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,3
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US$ 18.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
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US$ 17.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
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US$ 44.99
Die Auswirkung von Involvement auf grünen Werbeskeptizismus
Autor:in:
Bettina Schneider (Author)
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 15.99
Kooperationsmarketing: Theorien, Erscheinungsformen, Erfolgsfaktoren, Chancen und Risiken
Autor:in:
Katharina Maute (Author)
Category:
Project Report , 2011 , Grade: 2,0
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US$ 16.99
Möglichkeiten und Grenzen des multisensorischen Marketing - eine kritische Analyse
Autor:in:
Nora Meyer (Author)
Category:
Project Report , 2006 , Grade: 1,3
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US$ 17.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Erlebnisorientierung als Erfolgsfaktor zur Differenzierung
Autor:in: Anonymous
Category:
Seminar Paper , 2014 , Grade: 1,3
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US$ 15.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung
Autor:in:
Gaetano Maffucci (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 39.99
Direct Mailings - Marketingstrategie im Marketing-Mix oder Werbemaßnahme?
Autor:in:
Ingrid Forster (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Handelsunternehmen als Marke: Storebrands
Dargestellt anhand von Beispielen
Autor:in:
Betriebswirt (VWA) Sebastian Rauchhaus (Author)
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
Handelsmarken als Instrument zur Profilierung von Handelsunternehmen
Autor:in:
Sebastian Rauchhaus (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 31.99
Die Akzeptanz des Einsatzes von Erotik im Influencer Marketing
Autor:in:
Janine Kuhlmann (Author)
Category:
Seminar Paper , 2020 , Grade: 3,3
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US$ 31.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
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US$ 20.99
Markengemeinschaften als Instrument für Kundenloyalität. Der Mehrwert der Nike+ Community
Autor:in:
Julia Heidel (Author)
Category:
Project Report , 2019 , Grade: 1.3
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US$ 17.99
Neuromarketing. Eine kritische Würdigung der Neuroperspektive zum Zweck eines effizienteren Marketings
Autor:in:
Nicole Kampczyk (Author)
Category:
Term Paper , 2018 , Grade: 1,7
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US$ 17.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
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US$ 17.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
Price:
US$ 43.99
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