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Skandal in Hollywood - Die Wirkung von negativen Berichterstattungen über Superstars auf die Einspielergebnisse ihrer Filme
Autor:in:
Christian Poell (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 22.99
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 33.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
Humor in der Werbung - Neue Erkenntnisse der Forschung
Autor:in:
Marcus Pfeiffer (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 20.99
Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Category:
Diploma Thesis , 2008 , Grade: 5,5
Price:
US$ 16.99
Fundraising von Nonprofit-Organisationen
Marketinginstrument oder Aufgabe der Public Relations?
Autor:in:
Julius Stucke (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 17.99
Facebook-Commerce
Erwartungshaltung von Nutzern sowie Evaluierung existenter Facebook-Shop Lösungen
Autor:in:
Thomas Lipfert (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Leadgenerierung in Deutschland: Nutzenpotential für B2B-Unternehmen
Autor:in:
Jennifer Knauer (Author)
Category:
Master's Thesis , 2013 , Grade: 2,7
Price:
US$ 33.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Werden Journalisten als Meinungsführer durch PR-Agenturen beeinflusst?
Eine praxisnahe Bestandsaufnahme
Autor:in:
M.Sc. Florian Schuster (Author)
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 22.99
Marketing für Zielgruppe der Best Ager: Konzeption von Reiseangeboten
Autor:in:
Filiz Özdemir (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
US$ 20.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Ansprache von Emotionen und Gefühlen im Neuromarketing
Autor:in:
Christoph Elsser (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 33.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Psychoakustik und Sound-Engineering
Der neue Stellenwert des Hörens in der Corporate Identity
Autor:in:
M.A. Marcus Herrmann (Author)
Category:
Thesis (M.A.) , 2001 , Grade: 2,0
Price:
US$ 36.99
Das Verbot als Chance
Kundenbindung mittels Internet-Marketing in Branchen, die Werbebeschränkungen unterliegen, am Beispiel von Rechtsanwälten in Österreich
Autor:in:
Mag. (FH) Christian Rus (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Die Pläne der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien
Autor:in:
Dipl. Betriebswirt (FH) Gerald Bleicher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 159.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
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Bachelor Thesis , 2013 , Grade: 1,5
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US$ 41.99
Die Rolle des Mobile Marketing in der modernen Marketingkommunikation
Autor:in:
Diplom-Betriebswirt Stefan Schneider (Author)
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Master's Thesis , 2014 , Grade: 1,3
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US$ 36.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
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Bachelor Thesis , 2011 , Grade: 3
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US$ 22.99
Strategie in Kommunikationskonzepten
Eine Analyse von Modellen der Theorie und Praxis
Autor:in:
Josef Ranftl (Author)
Category:
Master's Thesis , 2007 , Grade: Sehr gut
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US$ 36.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Grenzwissenschaften: Neuromarketing in Bezug auf die AIDA Formel
Autor:in:
Peter Busch (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
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US$ 15.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Das Stadmarketing Münster und die Entwicklung des Images der Fahrradstadt
Autor:in:
Vincent Nikolai (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
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US$ 20.99
Nutzenpotenzial von Social Media
Was bringt Social Media für Unternehmen? Nutzenanalyse der Social Media-Aktivitäten von sechs Schweizer Grossunternehmen
Autor:in:
Martin Kost (Author)
Category:
Master's Thesis , 2012
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US$ 0.99
Konsumentenschutz im Zeitalter von Neuromarketing
Eine kritische Analyse und ethische Betrachtung
Autor:in:
Jana Zabel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,4
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US$ 43.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
Sind Anglizismen in der Werbung out, erleben sie ein Comeback oder waren sie nie wirklich weg?
Eine inhaltsanalytische Untersuchung von Werbeanzeigen in zielgruppenspezifischen Zeitschriften
Autor:in:
Mag. phil. Nadine Scharlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1
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US$ 31.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
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US$ 36.99
Marketing im neuen Jahrtausend: Von der Produktorientierung zur Beziehungspflege
Autor:in:
Thomas Reiter (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,0
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US$ 36.99
Vermarktungsstrategien und –konzepte von filmischen Produkten unter besonderer Berücksichtigung viraler Marketingkampagnen in sozialen Netzwerken
Autor:in:
M.A. Demian Ignatjuk (Author)
Category:
Master's Thesis , 2011
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US$ 36.99
Kommunikation und Verantwortung
Anforderungen an die Unternehmenskommunikation vor dem Hintergrund von Corporate Social Responsibility
Autor:in:
Robert Lecker (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Web 2.0-basiertes vs. Telecom 2.0-basiertes Marketing
Autor:in:
Sebastian Straube (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Kommunikationskonzept zur Neugründung eines Cafés
Autor:in:
Elisabeth Jacobs (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Kommunikation mit Senioren
Anforderungen an die Ansprache älterer Menschen am Beispiel einer Werbeanzeige für das Betreute Wohnen
Autor:in:
Susann Störl (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Die Relevanz der Theorie der kognitiven Dissonanz für das Message-Design nach Moffitt bezüglich der Persuasion
Autor:in:
Peter Haberstich Haberstich (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.5
Price:
US$ 0.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Universitäten als Dienstleister?!
Entwicklung einer Konzeption zur Messung der Dienstleistungsqualität im universitären Betrieb
Autor:in:
Marcel Wach (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,7
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
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