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Wahrnehmung und Relevanz von Diversity im Hinblick auf ökonomischen Mehrwert, Markt- und Innovationserfolg
Fokus: Gender/Geschlecht
Autor:in:
Dr. Jana Neuß (Author)
Category:
Doctoral Thesis / Dissertation , 2008
Price:
US$ 44.99
Zukunftsmarkt 50plus. Analyse des Best Ager-Marktes. Zielgruppenspezifische Ansprache in der Automobilindustrie
Autor:in: Anonymous
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Identifikation und Analyse zentraler Determinanten von Kundenbindung
Eine theoretisch-konzeptionelle Analyse
Autor:in:
Jane Petzold (Author)
Category:
Master's Thesis , 2010 , Grade: 2,0
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US$ 31.99
Sexuelle Orientierung als Marktsegmentierungskriterium – Möglichkeiten und Grenzen einer markenpolitischen Marktbearbeitung
Autor:in:
Diplom-Kauffrau Viktoria Groß (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,1
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US$ 36.99
Marketingkonzeption für die Einführung des Erfrischungsgetränks 'Mountain Dew' in Deutschland
Autor:in:
Marc Steinebach (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
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US$ 42.99
Marketing und Kultureinrichtungen - Eine Kommuniaktionsstrategie für das Theatre Museum in London
Autor:in:
Kristina Günther (Author)
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Thesis (M.A.) , 2006 , Grade: 2,0
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US$ 36.99
Besonderheiten der Markenführung auf dem Markt für Computer- und Videospiele
Autor:in:
Frederik Hammes (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
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US$ 36.99
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Category:
Research Paper (postgraduate) , 2016 , Grade: 2,3
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US$ 36.99
Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken
Autor:in:
Peter Meinert (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,2
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US$ 36.99
Website-Gestaltung, SEO & Usability als Anforderungen an einen erfolgreichen Internetauftritt
Optimierungsempfehlungen anhand praktischer Anwendungsbeispiele ausgewählter Websites von Fluggesellschaften
Autor:in:
Kristin Huckenbeck (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
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US$ 36.99
Brainshopping. Entwicklung von Erfolgskriterien für die neuronale Gestaltung von Supermärkten
Implikationen des Neuromarketing für den Lebensmitteleinzelhandel
Autor:in:
Anna-Lena Schäfer (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
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US$ 36.99
Neuromarketing. Erfolgsfaktoren von Neuromarketing in Unternehmen
Autor:in:
Viktoria Kroeber (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
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US$ 36.99
Gamification im Marketing. Zielgruppenspezifische Betrachtung der Einsatzfelder und Potenziale
Autor:in:
Axel Dombrink (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Kundenbindungsmanagement internationaler Fluggesellschaften
Eine Analyse von Frequent Flyer Programmen in der Aviation-Branche
Autor:in:
Jan Pohlkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Social Media im Wandel zu Commercial Media. Monetarisierungsstrategien von sozialen Netzwerken durch Nutzung neuer Absatzkanäle
Autor:in:
Sascha Dagustany (Author)
Category:
Master's Thesis , 2013 , Grade: 1,6
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US$ 36.99
Mobile Marketing: Instrumente und ihre Tauglichkeit zur Kundengewinnung und -bindung
Autor:in:
M.A. Tom Scheffel (Author)
,
M.A. Sascha Kirchner (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 45.99
Vom Marketing zum Societing
Paradigmenwechsel in der Markenführung am Beispiel von Konsummarken im Zeitalter des Web 2.0
Autor:in:
Robin Sudermann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
"Fan geht vor". Die optimale Ausgestaltung eines Stadionbesuches
Eine Conjoint-Analyse zur Herleitung der Erfolgskatoren
Autor:in:
Sascha Radewald (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Die Zielgruppe 50plus. Die Anpassung werbespezifischer und produktgestalterischer Marketingaktivitäten
Autor:in:
Belma Özcakirlar (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Neurokrisenkommunikation
Krisenkommunikation im Lichte der neueren Erkenntnisse der Neurowissenschaft
Autor:in:
Diplom Kaufmann (FH) Carsten Koch (Author)
Category:
Diploma Thesis , 2010 , Grade: 2
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US$ 31.99
Deckungsbeitragsrechnung in mehrstufigen Märkten
Eine kritische Analyse im Hinblick auf das geeignete Bezugsobjekt
Autor:in:
Florian Macheleidt (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
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US$ 32.99
Motivation potentieller Partner zur Teilnahme an herstellerinitiierten Innovationstätigkeiten
Autor:in:
Elmas Yigitbay (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Konstruktives Hochschulmarketing
Autor:in:
Dipl.-Kfm. Hermann Loevenich (Author)
Category:
Scientific Essay , 2009
Price:
US$ 36.99
Neuromarketing. Grundlagen, Anwendungsmöglichkeiten und Perspektiven
Autor:in:
Annika Weining (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
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