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Einstellungen, deren Wirkung auf das Verhalten sowie deren Beeinflussungsmöglichkeiten durch persuasive Kommunikation
Wie kann durch persuasive Kommunikation die Einstellung des Konsumenten beeinflusst werden?
Autor:in:
Erkan Cokicli (Author)
Category:
Seminar Paper , 2017 , Grade: 5.1 (entspricht 1,9 in D)
Price:
US$ 17.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Die Messung von Einstellungen in der Konsumentenforschung
Autor:in:
B.Sc. Christoph Kläs (Author)
Category:
Seminar Paper , 2010 , Grade: 2,3
Price:
US$ 16.99
Welchen Einfluss haben algorithmisierte Filterungsmechanismen auf Nutzer digitaler sozialer Medien in Bezug auf ihre politische Einstellung?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 2,0
Price:
US$ 16.99
Wandel der Geschlechterrollen. Wie Familienbilder in der Werbung die persönliche Einstellung beeinflussen
Theorie und Forschung
Autor:in:
Sarah Well (Author)
Category:
Seminar Paper , 2015 , Grade: 1
Price:
US$ 17.99
Fuchs du hast den Cookie gestohlen. Wie Standard-Browsereinstellungen der Werbeindustrie gefährlich werden können
Autor:in:
Kristal Robles (Author)
Category:
Term Paper , 2014 , Grade: 1,3
Price:
US$ 14.99
Virtuelle Influencer als Werbebotschafter. Eine Wirksamkeitsanalyse aus Marketingperspektive
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,0
Price:
US$ 17.99
Der Mere-Exposure-Effekt und dessen Anwendung im Marketing
Autor:in:
Julius Heyers (Author)
Category:
Term Paper , 2022 , Grade: 1,0
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US$ 10.99
Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Autor:in:
Erik Enge (Author)
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 15.99
Einstellungsänderung durch Werbung. Grundlagen, Theorie der Kognitiven Dissonanz und Oversufficient-Justification-Effekt
Analyse der Werbung der Marke "Rewe Regional"
Autor:in:
Jule Prescher (Author)
Category:
Term Paper , 2020 , Grade: 1.7
Price:
US$ 16.99
Medienbasierte Kommunikation kommerzieller Sportvereine
Autor:in:
Manuel Kern (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 13.99
Der Einfluss der sozialen Medien auf das Selbstwertgefühl von Jugendlichen
Autor:in:
Yasemen Aslan (Author)
Category:
Term Paper , 2024 , Grade: 1,0
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US$ 17.99
Balance- und Kongruenzmodell
Autor:in: Anonymous
Category:
Essay , 2018 , Grade: 1,3
Price:
US$ 14.99
Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen
Autor:in: Anonymous
Category:
Research Paper (postgraduate) , 2016 , Grade: 1,7
Price:
US$ 17.99
Narrative vs. Nicht-Narrative im Kontext von Gesundheitskampagnen
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,8
Price:
US$ 14.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Macht und Wirkung der Werbung. "Sie kriegen Dich!"
Autor:in:
Denise Klein (Author)
Category:
Research Paper (undergraduate) , 2019 , Grade: 1,0
Price:
US$ 14.99
Glaubwürdigkeit von Influencern. Der Einfluss der Merkmale von Influencern und Followern
Eine quantitative Studie
Autor:in:
Max Girgnhuber (Author)
Category:
Research Paper (postgraduate) , 2020 , Grade: 1,0
Price:
US$ 17.99
Product Placement. Wie indirekte Werbung das Kaufverhalten beeinflusst
Autor:in:
Tobias Schnaudt (Author)
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 15.99
Werbung auf den zweiten Blick. Programmintegrierte Werbeformen in Kinder- und Jugendmedien
Product Placement in Computer- und Videospielen und die Ansprache der Zielgruppe "Kinder"
Autor:in:
Jacqueline Siemon (Author)
Category:
Academic Paper , 2013 , Grade: 1,3
Price:
US$ 16.99
Erfolgsfaktoren des Celebrity Endorsements
Ein Literatur-Review
Autor:in:
Jessica Loos (Author)
Category:
Seminar Paper , 2018 , Grade: 1,0
Price:
US$ 17.99
Das Auge kauft mit. Rolle und Bedeutung von Farben in der Werbung
Autor:in:
Franziska Moser (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1
Price:
US$ 20.99
Wird der Instant Messenger “WhatsApp” von Kunden zur Kommunikation mit Unternehmen akzeptiert?
Autor:in:
Philip Hildebrandt (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Kaufmotive der Konsumenten am Markt für Retro-Produkte
Autor:in: Anonymous
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 14.99
Durchführung und Analyse einer Google AdWord-Kampagne für einen Online-Shop
Autor:in:
Victoria Götz (Author)
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 1
Price:
US$ 14.99
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