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Ambush Marketing bei Fußballgroßereignissen
Wie versucht Ambush Marketing während der FIFA Fußball-Weltmeisterschaft 2006 beim Zuschauer für Aufmerksamkeit zu sorgen?
Autor:in:
Benjamin Hoffmann (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 2.99
Product Placement. Wie indirekte Werbung das Kaufverhalten beeinflusst
Autor:in:
Tobias Schnaudt (Author)
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 15.99
Die Inszenierung von Internetwerbung in Form von Produktplatzierung. Linguistische Auffälligkeiten bei BibisBeautyPalace
Analyse der Produktplatzierung auf der Social Media Plattform YouTube
Autor:in:
Julia H. (Author)
Category:
Seminar Paper , 2016 , Grade: 1,7
Price:
US$ 14.99
Die Heldenreise in der Werbekommunikation
Eine Analyse des Werbespots "Eatkarus"
Autor:in:
Daniel Flamme (Author)
Category:
Term Paper , 2018 , Grade: 1,0
Price:
US$ 16.99
Werbung als Film und ihre Wirkung
Analyse eines Coca-Cola-Werbespots aus den 1950er Jahren
Autor:in:
Nina Steinmüller (Author)
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,0
Price:
US$ 17.99
Faszination Popstar
Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen"
Autor:in:
Jacqueline Weinberger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 3
Price:
US$ 22.99
Fankommunikation im sozialen Netzwerk Facebook
Am Beispiel der Telenovela "Sturm der Liebe"
Autor:in:
Bachelor of Science // Bachelor of Arts Julian Bochberg (Author)
Category:
Seminar Paper , 2013 , Grade: 2,0
Price:
US$ 14.99
Projektierung einer Sportveranstaltung am Beispiel „Super Bowl“
Seine Entstehung, Ziele und Bedeutung unter Berücksichtigung der PR und des Eventmarketings
Autor:in:
Philipp May (Author)
,
Marcel Graf (Author)
Category:
Seminar Paper , 2013
Price:
US$ 14.99
Die Veränderung des Fernsehens zum Hintergrundmedium
Implikationen für Werbetreibende
Autor:in:
Andrea Harings (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 14.99
"Coca-Cola sucht den Super-Mann"
Mediale Castings als Kommunikationsmittel für Unternehmen am Fallbeispiel der "Coke light Mann"-Wahl 2003
Autor:in:
Kerstin Radke (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 2,0
Price:
US$ 36.99
Technische und gestalterische Rahmenbedingungen für die Werbefilmproduktion unter Berücksichtigung der Werbekommunikation im interaktiven Fernsehen
Autor:in:
Dipl.-Medienwirt (FH) Framorz Nazemi (Author)
Category:
Diploma Thesis , 2005 , Grade: 2.0
Price:
US$ 36.99
Special Ad 'Split Kick' - mehr Schein als sein? Untersuchung der Werbewirkung der neuen Splitscreen Variante 'Split Kick' im experimentellen Design
Autor:in:
Livia Krentel (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,7
Price:
US$ 18.99
Die Kommunikationskampagne "Never Still" der Marke Rimowa. Analyse der Strategie und Ziele
Autor:in: Anonymous
Category:
Term Paper , 2023 , Grade: 1,3
Price:
US$ 15.99
Kooperationsformen im Influencer-Marketing. Vor- und Nachteile für (kleine) Unternehmen
Autor:in: Anonymous
Category:
Term Paper , 2022 , Grade: 1,0
Price:
US$ 17.99
Digitales Empfehlungsmarketing als Instrument der Fitnessbranche. Wie wirken sich die Social-Media-Auftritte von Influencern auf die Sporteinstellung und Kaufbereitschaft ihrer Follower aus?
Autor:in: Anonymous
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 20.99
Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Autor:in:
Tobias Klöckner (Author)
Category:
Term Paper , 2016 , Grade: 1,3
Price:
US$ 12.99
YouTube-Idole. Product Placement und die jugendliche Zielgruppe
Autor:in:
Nina Weigert (Author)
Category:
Project Report , 2017 , Grade: 2,0
Price:
US$ 17.99
YouTuber, Instagrammer und Co. Möglichkeiten und Grenzen für Unternehmen
Autor:in:
Mona Thorschmidt (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 17.99
Kinder als Werbeadressaten. Möglichkeiten und rechtliche Grenzen
Autor:in:
Anastasia Tsakiridis (Author)
,
Malte Benz (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 20.99
Product Placement im James Bond Film "Spectre"
Autor:in:
Corinna Walter (Author)
Category:
Seminar Paper , 2016
Price:
US$ 14.99
Analyse des Nike Werbespots zur WM 2010 vor dem Hintergrund der Kommunikationstheorie Paul Watzlawicks
Autor:in:
Benjamin Kohtz (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 1,7
Price:
US$ 15.99
Die Medialität des deutschen Fußballs - Spieltagzerstückelung, Markenbildung, Totalvermarktung
Eine Prognose über die Entwicklung des Volkssports Nummer eins hinsichtlich seiner Medialität und seiner Vermarktung mit Rücksicht auf die Faninteressen und das internationale Wettgeschäft
Autor:in:
Marcel Weigel (Author)
Category:
Seminar Paper , 2012 , Grade: 2,0
Price:
US$ 16.99
Marktsituation: Agenturen - Vermarkter - Werbeträger - Werbekunden
Beziehungsgeflecht der Marktteilnehmer im Bereich Werbung
Autor:in:
Bachelor of Science Christine Baranowski (Author)
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 31.99
Der Einsatz von Social Media im Kulturunternehmen
Mit Focus auf die Schaubühne am Lehniner Platz / Berlin und die Staatsoper Berlin
Autor:in:
B.A. of Media Management Kim Kapischke (Author)
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
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