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"Hol dir den Kick!" - Kulturelles Event-Marketing am Beispiel der FIFA WM 2006 in Deutschland
Autor:in:
Lisa Bitzer (Author)
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
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Thesis (M.A.) , 2004 , Grade: 1,65
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Internationale Markennamen. Herausforderungen und Spezifika der interkulturellen Namensgebung durch kulturelle und sprachliche Differenzen
Autor:in:
Sarah Krka (Author)
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Seminar Paper , 2016 , Grade: 1,3
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Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
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Bachelor Thesis , 2007 , Grade: 2
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Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
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Bachelor Thesis , 2011 , Grade: 1,3
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Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
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Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
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US$ 36.99
Interkulturelles Marketing: Werbestile im Kulturvergleich - Werbung in Frankreich
Autor:in:
Sabine Schrenk (Author)
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Seminar Paper , 2004 , Grade: 1,3
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Kundenbindungsstrategie, Kundenverhalten – Vergleich der russischen und deutschen Strategien
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Master of Engineering Nadja Royzengaft (Author)
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Master's Thesis , 2009 , Grade: 2,7
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Interkulturelle Werbung - Gegenüberstellung der Kulturen und der Werbestile Japans und der skandinavischen Länder unter der Verwendung der Kulturdimensionen nach Hofstede
Autor:in:
Nadine Sulzberger (Author)
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Term Paper (Advanced seminar) , 2007 , Grade: 1,0
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Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
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Doris Ruckenstuhl (Author)
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Thesis (M.A.) , 2004 , Grade: Sehr gut
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Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
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Alexander Scharff (Author)
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Seminar Paper , 2023 , Grade: 1,3
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Kosmetikwerbung auf Instagram. Diskurslinguistische Betrachtung der Nachhaltigkeitskommunikation
Autor:in: Anonymous
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Term Paper (Advanced seminar) , 2022 , Grade: 1,0
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Inwiefern können Werbung und Stereotypen als Spiegel gesellschaftlicher Realität angesehen werden?
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Luca Marie Jakobs (Author)
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Term Paper , 2021 , Grade: 1,0
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(Zweifelhafter) Ruhm. Ein Blick auf die Frauen in Social Media
Wie Instagram, YouTube und Co. berühmt machen
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Vanessa Hindinger (Author)
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Term Paper , 2019 , Grade: 1,9
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Entwicklung eines integrierten Kommunikationskonzeptes für den Automobilhersteller Volkswagen
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Hanna Treyer (Author)
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Term Paper , 2018 , Grade: 1,0
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Die Darstellung der Frau in der Plakatwerbung
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Fabienne Ricciardi (Author)
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Term Paper , 2011
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Analyse der Werbesprache der Firma Prénatal
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Gregor Bazzanella (Author)
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Seminar Paper , 2014 , Grade: 2
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US$ 17.99
Selfies. Zwischen ahnungsloser Inszenierung und inszenierter Ahnungslosigkeit
Impression Management in sozialen Netzwerken
Autor:in:
Tobias Koch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
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US$ 31.99
Frauen- und Männerstereotype in der Werbung
Wie Werbefachleute unsere Instinkte ausnutzen
Autor:in:
Bachelor of Arts Ramon Klein (Author)
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 1,3
Price:
US$ 17.99
Werbung im Science-Fiction-Film
Wie Werbung Geschichten erzählt: Eine Filmanalyse
Autor:in:
Daniel Liebeherr (Author)
Category:
Essay , 2012
Price:
US$ 14.99
Interkulturelle Werbung
Autor:in:
Kathleen Polten (Author)
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 15.99
Die Einstellungen der Rezipienten gegenüber Product Placement
Autor:in:
Alex Zacharias (Author)
Category:
Term Paper , 2011 , Grade: 1,3
Price:
US$ 20.99
Konsumentenbeziehungen zu Marken - Der Einfluss des Lebensstils auf die Markenbeziehung und die Markenpersönlichkeit
Eine explorative und interkulturelle Studie
Autor:in:
Josephine Starke (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Avatare - und ihre Möglichkeiten nachhaltiger Wertsteigerung im Interfusionsmarketing
Autor:in:
Diplom-Medienwirt Stefan Schmitt-Blass (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Imagetransfer im Sportsponsoring - Definition, Wirkungsweise und Einflussfaktoren
Autor:in:
Thomas Kerkhoff (Author)
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
"Die richtige Mischung aus Standardisierung und Differenzierung"
Erfolgreiche interkulturelle Werbung in der Praxis
Autor:in:
Friedemann Karig (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing
Autor:in:
Nicole Erksmeier (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Geschlechterrollen in der Werbung
Autor:in:
Christoph Niemann (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2.0
Price:
US$ 36.99
Deichtorhallen
Autor:in:
Juliane Krueger (Author)
,
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Category:
Presentation (Elaboration) , 2005 , Grade: 2
Price:
US$ 9.99
Über Kobolde in Gardinen und Lämmer, die schweigen - Was Sie schon immer über Archetypen und das unheimliche Unbewusste wissen wollten
Autor:in:
Dr. Volker Halstenberg (Author)
Category:
Scientific Essay , 2006
Price:
US$ 5.99
Internationales Marketing für Kinder am Beispiel des Spielzeugkonzern LEGO
Autor:in:
Stephanie Müller (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,0
Price:
US$ 19.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99
Körpersprache. Ihre Bedeutung in der Kommunikation und im Medienbereich
Autor:in:
Kerstin Dahnert (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 15.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Kommunikationskonzept für die Destination Fuerteventura mit dem Schwerpunkt des "gesunden Urlaubs" für die Zielgruppe der jungen Doubles
Autor:in:
Julia Künnemann (Author)
Category:
Elaboration , 2003 , Grade: 1,7
Price:
US$ 33.99
Die Verknüpfung von Trendforschung und Kulturmarketing. Analyse und Ansatzmöglichkeiten
Autor:in:
Carolin Gennburg (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,5
Price:
US$ 36.99
Internationale Public Relations, Marketing und Werbung - Die Grundlagen
Autor:in:
Justine Otto (Author)
Category:
Seminar Paper , 2000 , Grade: 1,0
Price:
US$ 17.99
Werbung und Medien - ein parasitäres Verhältnis?
Autor:in:
Till Westermayer (Author)
Category:
Term Paper (Advanced seminar) , 1999 , Grade: 1,0
Price:
US$ 18.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
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