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Marketing Below-the-line. Guerilla-, Ambush- und Empfehlungsmarketing
Autor:in:
Alexander Schneider (Author)
,
Manuel Niederhofer (Author)
Category:
Seminar Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Kriterien zur Auswahl von Leistungskategorien bei Brand- und Line-Extensions
Autor:in:
David Ohrndorf (Author)
Category:
Seminar Paper , 2000 , Grade: 1,7
Price:
US$ 0.99
Kritische Betrachtung der "Above the Line Aktivitäten" am Beispiel von Fossil
Autor:in:
Oliver Kühn (Author)
Category:
Term Paper , 2013 , Grade: 1,7
Price:
US$ 17.99
Stress als Folge von Rollenkonflikten und Rollenmehrdeutigkeiten bei Front Line Employees in Dienstleistungsorganisationen
Autor:in:
Diplom-Kauffrau Tanja Hellmig (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,0
Price:
US$ 36.99
Formen und Trends des Below-the-line Marketings
Autor:in:
Boris Hartmann (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 1,7
Price:
US$ 18.99
Product Line Development am Beispiel einer Software-Plattform für den Healthcare-Markt
Autor:in:
MBA, Dipl.-Ing. (FH) Mathis Zimmermann (Author)
Category:
Master's Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Erfolgskontrolle für Below-the-line Instrumente
Autor:in:
Eric Matthes (Author)
Category:
Seminar Paper , 2002 , Grade: 2,3
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US$ 0.99
Michelin's new product line. An overview
Autor:in: Anonymous
Category:
Elaboration , 2016 , Grade: 16,00/20,00
Price:
US$ 6.99
Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 17.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Above-the-line Kommunikation im Handel
Autor:in:
Fabian Hartmann (Author)
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 17.99
A Strategic Analysis of Colgate´s toothpaste product line
Marketing Strategy
Autor:in:
Alexander Berger (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 73 %
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US$ 18.99
Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
The process of developing a new brand
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 17.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Category:
Scientific Essay , 2010 , Grade: 1,0
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US$ 18.99
Anforderungen an Markendehnungen mittels Produktlinienerweiterung unter besonderer Berücksichtigung des „variety seeking“ - dargestellt am Beispiel der Marke Beck’s
Autor:in:
Alex Kaiser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,3
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US$ 24.99
Dienstleistungsmarketing. Vom Leistungsversprechen zur Kundenbindung
Autor:in:
Andrea Lin (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
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US$ 17.99
Firmenlogos. Bedeutung für die Unternehmen und Wirkung auf die Kunden
Autor:in:
Vanessa Mona Sauerwald (Author)
Category:
Term Paper , 2014
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US$ 18.99
Kommunikationskriterien bei der Gestaltung einer Website von öffentlichen Verwaltungen
Autor:in:
Balazs Kiss (Author)
,
Phillip Höhfurtner (Author)
Category:
Term Paper , 2014 , Grade: 1
Price:
US$ 0.99
Sponsoring im internationalen Profi-Fußball
Mannschafts- oder Veranstaltungssponsoring am Beispiel der Automobilwirtschaft
Autor:in:
Michael Bachner (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,5
Price:
US$ 36.99
Guerilla-Marketing. Grundlagen, Instrumente und Beispiele
Autor:in:
Christian Wollscheid (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
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US$ 20.99
Betreffzeilenoptimierung im E-Mail-Marketing
Autor:in:
Mario Schwertfeger (Author)
Category:
Diploma Thesis , 2009 , Grade: 2,0
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US$ 42.99
Promotional mix policies of UK clothes retailer Next plc
Autor:in:
Kostadin Ruychev (Author)
Category:
Term Paper , 2018 , Grade: 5.50
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US$ 16.99
The Bodyshop - An Analysis of the Company´s Actions towards Sustainability
Autor:in:
Katja Assenmacher (Author)
Category:
Seminar Paper , 2011
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US$ 18.99
Le parrainage (sponsoring)
Définition, pratiques et utilité
Autor:in:
Michael Fisch (Author)
Category:
Essay , 2012 , Grade: 1,7
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US$ 6.99
Une analyse stratégique de l’entreprise "Uber"
Autor:in:
Soufian Abdelmalek (Author)
Category:
Term Paper , 2020 , Grade: 1,7
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US$ 17.99
Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte?
Autor:in:
Dina Saba (Author)
Category:
Master's Thesis , 2010 , Grade: Mention Assez Bien
Price:
US$ 31.99
Plans d'expériences - Design of Experiments. Avec plan factoriel complet et utilisation des équations structurelles
Autor:in:
Daniel Hasler (Author)
Category:
Term Paper , 2013 , Grade: 1,0
Price:
US$ 18.99
Marketing écologique - Comment Hewlett Packard l'utilise
Autor:in:
Regina Eckhardt (Author)
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 17.99
Les strategies differentes de commercialisation internationale - l'adaptation et la standardisation de produit sur le marché
Autor:in:
Romy Trajanov (Author)
Category:
Term Paper , 2004 , Grade: 2
Price:
US$ 17.99
Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG
Autor:in:
Rebecca Grill (Author)
Category:
Academic Paper , 2015 , Grade: 1,7
Price:
US$ 17.99
Markenerfolg durch Live Communication
Autor:in:
BBA Thomas Heinrich Musiolik (Author)
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 16.99
How does culture matter when different companies merge together?
Autor:in:
Junaid Javaid (Author)
Category:
Term Paper , 2013 , Grade: B-
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US$ 18.99
Starbucks Business Case Study
Autor:in:
M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
Price:
US$ 6.99
Negotiation as corporate skill
Autor:in:
Christina Kuttnig (Author)
Category:
Presentation (Elaboration) , 1999 , Grade: A
Price:
US$ 16.99
Social-Media-Guerilla-Marketingstrategie für einen global agierenden Anbieter im Segment der Weiterbildungen
Autor:in:
Eloy Veit (Author)
Category:
Elaboration , 2021 , Grade: 2,3
Price:
US$ 18.99
Trends und Auswirkungen mobiler Endgeräte auf den elektronischen Handel
Autor:in: Anonymous
Category:
Seminar Paper , 2017 , Grade: 1,3
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US$ 15.99
Mobile Services als Instrument der Kundenbindung
Autor:in:
Taner Pekdemir (Author)
,
Constantin Fischer (Author)
Category:
Seminar Paper , 2012 , Grade: 1,7
Price:
US$ 17.99
Chancen und Grenzen der Sigma Milieu Forschung für eine zielführende Marktsegmentierung - am Beispiel der Automobilbranche
Autor:in:
Marius Asselmeyer (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 20.99
Warteschlangen und ihre Behandlung als Phänomen des Marketings
Autor:in:
Manuel Maurer (Author)
Category:
Diploma Thesis , 2009 , Grade: 3,0
Price:
US$ 31.99
Erklärungsmuster zur Beurteilung von Markenallianzen
Ein Überblick über verwendete Theorien
Autor:in:
Julia Elbrecht (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Marketing strategy Report - Bionade GmbH
Autor:in:
Lena Fitzen (Author)
Category:
Term Paper , 2006
Price:
US$ 19.99
Messverfahren zur Erfolgskontrolle von Events
Dargestellt an ausgewählten Beispielen
Autor:in:
Nicole Bäro (Author)
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 31.99
Eventmarketing für Jugendliche. Möglichkeiten und Grenzen
Autor:in:
Diplom-Kauffrau (FH) Sarah Kranz (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,0
Price:
US$ 56.99
Event-Marketing - theoretische Grundlagen und Praxisbeispiel
Autor:in:
Valeria Wunderlich (Author)
Category:
Term Paper , 2005 , Grade: 2,0
Price:
US$ 17.99
Das Wechselverhalten von Fitnesskunden
Autor:in:
Hannes Burkhalter (Author)
Category:
Term Paper , 2005 , Grade: 1,5
Price:
US$ 33.99
Nutzensegmentierung im Mobilfunkmarkt - Ein ergänzender Segmentierungsansatz für das Marketing von UMTS-Diensten
Autor:in:
Christian Wolf (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 43.99
Die e-Tourismus Portale www.Abritel.com und www.Allovac.com auf dem deutschen Markt - Analyse der Ausgangsbedingungen und Empfehlungen zur Vermarktung
Autor:in:
Frauke Strathkötter (Author)
Category:
Term Paper , 2004 , Grade: 1,3
Price:
US$ 18.99
Markenlizenzen als Wachstumsstrategie
Autor:in:
Björn Christiansen (Author)
Category:
Term Paper , 2004 , Grade: 2,3
Price:
US$ 17.99
Integriertes Kommunikationskonzept für eine Produktneueinführung
Autor:in:
Florian Marte (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
The placebo effect of marketing. Investigating the effect of price on consumption experience
Autor:in:
Eva Lang (Author)
Category:
Scientific Essay , 2020 , Grade: 1,0
Price:
US$ 17.99
Competitive Advantage of an ABC Retail Firm
Autor:in:
Business Administrator Mutinda Jackson (Author)
Category:
Academic Paper , 2018 , Grade: 95.4%
Price:
US$ 6.99
Capri Sun. A story of success in the beverage industry
Autor:in:
Constance Brandstätter (Author)
Category:
Term Paper , 2014 , Grade: 2,0
Price:
US$ 17.99
Sector Specific Marketing. Case Study Analysis of "Longchamp"
Autor:in: Anonymous
Category:
Case Study , 2016 , Grade: 16,00/20,00
Price:
US$ 6.99
Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
An analysis of the German Sportswear Retailer Adidas
Autor:in:
Lina Seil (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 18.99
The marketing mix of “Coca-Cola Life”
Autor:in: Anonymous
Category:
Term Paper , 2015
Price:
US$ 17.99
The "Mexx" Brand. Strategic Audit, SWOT Analysis and Brand Rejuvenation Strategy
Autor:in:
Karina Oborune (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: A
Price:
US$ 6.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
H&M's Opportunity for Entering the Australian Apparel Market
Autor:in:
Marcel Bieg (Author)
Category:
Term Paper , 2010 , Grade: HD (australisches Notensystem)
Price:
US$ 17.99
Strategic marketing analysis of Walt Disney’s Parks and Resorts
Autor:in:
Isabelle Köhler (Author)
Category:
Seminar Paper , 2013 , Grade: 1,0
Price:
US$ 18.99
Market Entry Proposal for Automotive Companies
Autor:in:
Kathy Morgan (Author)
Category:
Term Paper , 2011 , Grade: A
Price:
US$ 6.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Category:
Master's Thesis , 2013
Price:
US$ 18.99
Runtriz - The Leader of mobile Hospitality
Hotel Evolution
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
New Service Development: A Case Study for the Swedish Supermarket Chain ICA
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,3
Price:
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HTC Marketing Plan
Autor:in:
Tobias Kleinmann (Author)
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Xin Chen (Author)
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Ben Jaderstrom (Author)
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Jolie Pinkerton (Author)
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Stephanie ONeil (Author)
Category:
Project Report , 2011 , Grade: 1,7
Price:
US$ 20.99
Basic guideline for a German company to do business with Japanese companies
On the background of possible future joint ventures
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2009 , Grade: 1 (A)
Price:
US$ 17.99
Marketing and customer orientation of Cisco Systems Inc 2009
Autor:in:
Uddika Kahawatte (Author)
Category:
Scientific Essay , 2009 , Grade: 62.00
Price:
US$ 16.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Marketing strategy of Sony for portable audio device business
Autor:in:
Dr. Khanh Pham-Gia (Author)
Category:
Research Paper (undergraduate) , 2007 , Grade: 1,0
Price:
US$ 17.99
Black&Decker Business Case Study
Autor:in:
M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
Price:
US$ 6.99
Callaway Business Case Study
Autor:in:
M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
Price:
US$ 6.99
Marketing Concept for the Friedrich Naumann Foundation on the Example of the Regional Office in Johannesburg, RSA
Autor:in:
Michael Henschke (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3 (B)
Price:
US$ 36.99
Marketing on the Internet - the food and beverarges industry
Autor:in:
Christina Kuttnig (Author)
Category:
Term Paper , 1999 , Grade: A
Price:
US$ 0.99
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