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Strategisches Marketing hybrider Produzenten als Ausdruck des neuen Marketingverständnisses von Vargo/Lusch
Eine konzeptionelle Analyse
Autor:in:
Diplom-Kaufmann t. o. Florian Müller (Author)
Category:
Seminar Paper , 2007 , Grade: 2,3
Price:
US$ 17.99
Die Funktionen der Marke. Eine Diskussion der historischen Verschiebungen ihrer Relevanz
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 1,7
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Green Marketing - Empirische Analyse ausgewählter Werbekampagnen
Autor:in:
Roland Derenbach (Author)
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Diploma Thesis , 2011 , Grade: 2,3
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Audio Branding. Markenführung mit Musik und Klang
Autor:in:
Dipl. Oec. Markus Winterhagen (Author)
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Diploma Thesis , 2005 , Grade: 1,3
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Veränderung im Markenmanagement einer Luxusmarke
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Ann-Kathrin Bräuning (Author)
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Term Paper , 2022 , Grade: 1,3
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Fragetechniken in der Verhandlung. Arten von Fragetechniken und Verhandlungsführung
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Isabell Blanke (Author)
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Term Paper , 2020 , Grade: 1,7
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Entwicklung einer Marktwachstumsstrategie. Marktwachstum der Hugo Boss AG auf dem deutschen Markt mittels Einführung des Online-Geschäftsmodells "Curated Shopping"
Autor:in:
Iryna Geike (Author)
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Term Paper , 2016 , Grade: 1,3
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Marketing im Bildungsbereich. Besonderheiten und Gestaltung des Produktes (Weiter-) Bildung
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Dr. Yvonne M. Peters (Author)
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Scientific Essay , 2016
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Marketing, Lebensqualität, Nachhaltigkeit. Greenwashing und Bluewashing Maßnahmen
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Nicole Schulskis (Author)
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Bachelor Thesis , 2014 , Grade: 1,7
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Marketingstrategien im Profifußball am Beispiel von Borussia Dortmund
Autor:in:
Martin Falkenberg (Author)
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Term Paper , 2014 , Grade: 1,3
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Mode als Markenprodukt. Definitionen und Funktionen
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Andrea Ruhland (Author)
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Academic Paper , 2003 , Grade: 1,3
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Die Bedeutung des Verpackungsdesigns für die Kaufentscheidung. Eine conjoint-analytische Studie am Beispiel Lippenstiftverpackung
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Melanie Choi (Author)
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Diploma Thesis , 2007 , Grade: 1,7
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Markenbotschafter im Issues Management
Vernetzung der wissenschaftlichen Konzepte Issues Management und Internal Branding
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Christian Schulz (Author)
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Master's Thesis , 2013 , Grade: 2,3
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Die "Konsumneigung" bei Bekleidung und Schuhen
Oder: Bremst Wohlstand den Konsum?
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Michael Schlese (Author)
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Scientific Study , 2012
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Untersuchung der Rolle von „Corporate Social Responsibility“ in ausgewählten Unternehmen des deutschen Einzelhandels
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Sigrun Gindorff (Author)
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Project Report , 2012
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US$ 20.99
Employer Branding. Personalmarketing mit Zukunft
Aufbau einer Arbeitgebermarke zur Kompensation des Fach- und Führungskräftemangels
Autor:in:
Nico Oertel (Author)
Category:
Bachelor Thesis , 2011
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US$ 31.99
Gibt es einen Rückstand der deutschsprachigen gegenüber der US-amerikanischen Marketingwissenschaft?
Autor:in:
Karin Becker (Author)
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Seminar Paper , 2005 , Grade: 1,0
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US$ 16.99
Senioren, der vernachlässigte Markt
Ein Marktsegment mit Ressourcen
Autor:in:
Hans-Jürgen Borchardt (Author)
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Essay , 2011
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Beschwerdemanagement und Methoden
Gestaltung eines effizienten Beschwerdemanagementprozess
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Madeleine Mayer (Author)
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Seminar Paper , 2009 , Grade: 1,3
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Nutzung von Aspekten der Neurolinguistischen Programmierung im Verkaufsgespräch
Autor:in:
Michael Kramer (Author)
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Diploma Thesis , 2009 , Grade: 2,23
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Analyse des Status Quo Bias im Adoptionsprozess von Neuprodukten
Eine experimentelle Studie
Autor:in:
Jennifer Pupp (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
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Die Bedeutung von Weiterempfehlungen aus Anbieter- und Kundensicht
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Dipl.-Volkswirt, Dipl.-Verwaltungswirt (FH) Stefan Krienke (Author)
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Seminar Paper , 2008 , Grade: 2,3
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Geschäftsmodelle von Medienunternehmen im Internet
iTunes & Co.
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Svenja Feld (Author)
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Seminar Paper , 2008 , Grade: 1,7
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Konzepte des Guerilla-Marketing für KMU
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Maxim Ott (Author)
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Seminar Paper , 2008 , Grade: 1,7
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Die Bedeutung des Eventmarketing als Live-Kommunikationsinstrument der Zukunft
Autor:in:
Christian Baumann (Author)
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Diploma Thesis , 2007 , Grade: 1,3
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Revitalisierung von klassischen Luxusparfums am Beispiel des Damenduftes „Opium“ von Yves Saint Laurent
Autor:in:
Kathrin Winkel (Author)
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Bachelor Thesis , 2007 , Grade: 1,2
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Die Eignung assoziativer Verfahren im Rahmen von Imageanalysen
Autor:in:
Christopher Bahn (Author)
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Term Paper , 2001 , Grade: 1,7
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US$ 0.99
Erfolgsfaktoren von Luxusmarken. Theorie und Umsetzung
Autor:in:
Stefan Haggenmüller (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
Price:
US$ 18.99
Netzwerkeffekte und Standardisierung im Online-Musikmarkt: Szenarien und Strategien für die Musikindustrie im Umfeld von Digital Rights Management und Darknet
Autor:in:
Tino Amm (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Billigfluggesellschaften
Autor:in:
Daniel Klein (Author)
Category:
Term Paper (Advanced seminar) , 2006 , Grade: 1,0
Price:
US$ 19.99
Lebenszykluskosten und die Beurteilung der Preiswürdigkeit neuer Gebrauchsgüter durch Konsumenten
Autor:in:
Tim Wenzel (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 18.99
Gender als Forschungsbereich in der Marketingtheorie
Autor:in:
Alexandra Eltner (Author)
Category:
Seminar Paper , 2005 , Grade: 1,3
Price:
US$ 17.99
Markenallianzen: Erkenntnisse empirischer Studien im Überblick
Autor:in:
Nina Schach (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 17.99
Soziale Interaktion als Herausforderung für das Management: Inter- und Intraorganisationale Beziehungen als Einflussfaktoren des Investitionsgütermarketings
Autor:in:
Clemens-Christian Stummeyer (Author)
Category:
Examination Thesis , 2004 , Grade: 2,0
Price:
US$ 36.99
Einführung einer neuen Corporate Identity am Beispiel des Fernsehsenders RTL II
Eine kritische Betrachtung der Auswirkungen auf das Unternehmen
Autor:in:
Silvia Höld (Author)
Category:
Elaboration , 2004 , Grade: 1 (92 Punkte)
Price:
US$ 32.99
Factory Outlet Stores - Perspektiven und Handlungsoptionen für den deutschen Handel
Autor:in:
Lutz Becker (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
Price:
US$ 18.99
Controlling von CRM-Maßnahmen am Beispiel einer Direktbank
Autor:in:
Christoph Meyer (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,6
Price:
US$ 36.99
Möglichkeiten und Probleme der Außendienststeuerung
Autor:in:
Fabian Steinel (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 1,6
Price:
US$ 18.99
Internes Marketing - König Mitarbeiter?
Autor:in:
Juan Miguel Corona García (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 18.99
Markenmanagement im Medienbereich. Identitätsorientierte Markenführung bei TV-Formaten anhand "Deutschland sucht den Superstar"
Autor:in:
Diplom-Kaufmann (FH) Sören Hamdorf (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,3
Price:
US$ 36.99
Der Einfluss neuer Interaktionsformen auf die kognitiven Fähigkeiten des Menschen
Autor:in:
Dipl.-Designer & Dipl.-Betriebswirt Rainer Knaack (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,0
Price:
US$ 17.99
Internationales Marketing im Unternehmen zwischen Standardisierung und Differenzierung
Autor:in:
Jasmin Eglinski (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,3
Price:
US$ 18.99
Kompetenzorientiertes Marketing
Ein ressourcenorientierter Ansatz im Marketing
Autor:in:
Romeo Ruh (Author)
Category:
Diploma Thesis , 2003 , Grade: keine Benotung, nur angenommen
Price:
US$ 36.99
Beschwerdemanagement. Ein Instrument der Kundenorientierung
Autor:in:
Marco Waßmann (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,0
Price:
US$ 33.99
Kundenzufriedenheit durch Dienstleistungsqualität dargestellt am Beispiel der deutschen Luftverkehrsgesellschaft Air Berlin
Autor:in:
Ilka Potratz (Author)
Category:
Diploma Thesis , 2003 , Grade: 1,3
Price:
US$ 18.99
Der Zusammenhang zwischen Corporate Design und Werbung
Autor:in:
Isabell Weig (Author)
Category:
Seminar Paper , 2002 , Grade: 2,0
Price:
US$ 18.99
Imagetransfer - Eine wirtschaftsimagologische Betrachtung zu Möglichkeiten und Grenzen
Autor:in:
Jochen Hensle (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 36.99
Planung von Werbezielen
Autor:in:
Johannes Neumann (Author)
Category:
Term Paper , 2000
Price:
US$ 17.99
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