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Online-Werbung. Konzeptionelle Grundlagen für Praxis und Theorie
Autor:in:
Dr. Guido Leidig (Author)
,
Ruth Hirschhäuser (Author)
Category:
Textbook , 2008
Price:
US$ 36.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Web 2.0 in der Unternehmenskommunikation. Grundlagen, Anwendungen, Fallbeispiele
Autor:in:
Martin Keßler (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Der Einfluss emotionaler Werbung auf den Kaufentscheidungsprozess
Eine empirische Untersuchung der Kaufbereitschaft auf Grundlage der Analyse affektiv-kognitiver Informationsverarbeitung
Autor:in:
Linda Ellersiek (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Erfolgsfaktoren und neue Möglichkeiten der Fernsehwerbung
Theoretische Grundlagen und Evaluierung anhand von Beispielen aus dem deutschen Fernsehen
Autor:in:
Anina Goergens (Author)
Category:
Bachelor Thesis , 2009 , Grade: 2
Price:
US$ 31.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 36.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 31.99
Conversion Optimierung durch persuasive Designmethoden. Strategien für einen wirkungsvollen Webauftritt
Autor:in:
Master of Science Ellen Brick (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 31.99
Neue Medien und Social Networking im Stadtmarketing
Ein Orientierungsleitfaden
Autor:in:
Andrea Schneider (Author)
Category:
Master's Thesis , 2011 , Grade: gut
Price:
US$ 36.99
Erlebnis- und Eventmarketing am Beispiel ausgewählter Messeauftritte
Eine empirische Analyse der Chancen, Grenzen und Risiken im Einsatz von Live Communication Instrumenten
Autor:in:
Anja Liermann (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut
Price:
US$ 36.99
Planung der Kommunikationspolitik für eine Tagung
Autor:in: Anonymous
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
Price:
US$ 36.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Erarbeitung einer Marketingkonzeption zur nationalen und internationalen Vermarktung und Etablierung einer neuen Eventlocation in Dresden am Beispiel "Objekt Demnitz"
Autor:in:
Bachelor of Arts Roman Tobollik (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Entwicklung und Evaluation von Sonderwerbeformen im deutschen Fernsehen
Autor:in:
Arne Bruncken (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,5
Price:
US$ 36.99
Ist Viral Marketing planbar? Eine praxisorientierte Untersuchung der Erfolgsfaktoren von Viral Marketing
Autor:in:
Matthias Vogt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,7
Price:
US$ 36.99
Content Marketing Services als zukünftiges Geschäftsmodell mittelständischer Verlagshäuser
Autor:in:
Jan Clemens Röhrbein (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Optimierung der Web Usability von Online-Spezialitätenshops
Testing von zwei Webshops mit der Thinking Aloud Methode
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 33.99
PR-Zielgruppe Grundschulkinder. Ein Kommunikationskonzept für die Deutsche Lufthansa AG
Autor:in:
Kathrin Winkel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Ambush Marketing am Beispiel der Fußball-Weltmeisterschaft 2010
Autor:in:
Christina Geiger (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Strategien für ein erfolgreiches Bewerben von Best Agern: Neue Medien für OTC-Arzneimittelmarketing
Autor:in:
Sören Funk (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,3
Price:
US$ 31.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Einsatzmöglichkeiten von Social Media als Vermarktungsinstrument in der Hotellerie
Anwendungskonzept für das 4* Hotel Schillerkopf
Autor:in:
Jasmin Litera (Author)
Category:
Master's Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Instrumente neuronaler Kommunikation am POS und ihre Wirkung
Autor:in:
Lisa Albus (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Auswahlmethoden für Testimonials in der Werbung
Bestimmung eines geeigneten Prominenten in der Werbung
Autor:in:
Daniela Scheele (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 41.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Der Einfluss neuer Medien und Technologien auf die Entwicklung Jugendlicher
Identifikation relevanter Dimensionen und Konstrukte der Medienselektions-, Mediennutzungs- und Medienwirkungsforschung samt deren Wechselwirkungen und möglicher Erhebungsmethoden
Autor:in:
Alexander Hochmeier (Author)
Category:
Bachelor Thesis , 2009 , Grade: Sehr gut
Price:
US$ 36.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Vermarktungsrechte im Social Sponsoring
Autor:in:
Martin Klos (Author)
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 33.99
MuseumShop.de – der Onlineshop der Staatlichen Museen zu Berlin als Marketinginstrument
Autor:in:
Julika Zimmermann (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Corporate Social Responsibility im Rahmen der Fußballweltmeisterschaft 2010 in der Republik Südafrika
Eine Untersuchung am Beispiel der Marke Baden-Württemberg
Autor:in:
Diplom Medienwirt (FH) Andreas Söntgerath (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Markenführung und Werbewirkung im Internet
Autor:in:
Till Zier (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Kognitive Dissonanz bei viralen Werbespots
Autor:in:
Nicholas Eckl (Author)
Category:
Diploma Thesis , 2007 , Grade: Befriedigend
Price:
US$ 36.99
Erstellung einer Kommunikations- bzw. Werbestrategie und deren marketingpolitischen Umsetzung zur Zielgruppenwerweiterung eines Modehauses
Inklusive Umfrage und Swot-Analyse mit dem Ziel der Erweiterung der Zielgruppe 20+
Autor:in:
Conny Wöhrlin (Author)
,
Christina Prieschl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Event-Marketing als innovatives Instrument der Unternehmenskommunikation
Autor:in:
N. Pahl (Author)
,
A. Fritsch (Author)
,
N. Dittmann (Author)
Category:
Research Paper (undergraduate) , 2004 , Grade: 1,2
Price:
US$ 32.99
Audio-Branding. Akustische Markenkommunikation als Strategie der Markenführung
Autor:in:
Kai Bronner (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,5
Price:
US$ 36.99
Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
Der Slogan in der Anzeigenwerbung
Autor:in:
Martin Strang (Author)
Category:
Diploma Thesis , 2004 , Grade: sehr gut
Price:
US$ 33.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
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