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Ein komparativer Vergleich von Unternehmens- vs. Branchenkrisen und Länder- vs. Weltkrisen als Determinanten des Wettbewerbsverhaltens unter besonderer Berücksichtigung des Pricing
Autor:in:
Alexander Köthe (Author)
Category:
Seminar Paper , 2003 , Grade: 2
Price:
US$ 18.99
Veränderung des Images der Schweiz zwischen 2007 - 2010 anhand einer statistischen Untersuchung des Länder-, Urlaubsland- und Produktimages der Schweiz
Autor:in:
Christian Wandtke (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,3
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US$ 18.99
Herausforderungen der BRIC-Märkte an das internationale Marketing
Eine empirische Analyse der Markenimagedimensionen im Markt für schnurlose Telefone in Deutschland und China
Autor:in: Anonymous
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Seminar Paper , 2011
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US$ 18.99
Kartellämter, Monopolkommission und Regulierungsbehörden - eine kritische Aufgabenanalyse-
Autor:in:
Iryna Spektor (Author)
Category:
Term Paper , 2006 , Grade: 1,3
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Die Umweltanalyse als Ausgangspunkt im Internationalen Marketing, dargestellt am Beispiel der Slowakei
Autor:in:
Sebastian Bone (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
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Lizenzvergabe zur Erschließung von Auslandsmärkten - Chancen und Risiken
Autor:in:
Maren-Rabea Bogdan (Author)
Category:
Seminar Paper , 2011 , Grade: 2,7
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US$ 18.99
Grundlagen und Ansatzpunkte des Place Branding
Autor:in:
Dipl.-Oec. Anne-Katrin Tauber (Author)
Category:
Term Paper , 2009 , Grade: 2,0
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US$ 17.99
Kulturelle Aspekte im Internationalen Marketing am Beispiel von Japan
Autor:in:
Stephanie Effertz (Author)
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Term Paper , 2004 , Grade: 2,3
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Analyse der internationalen Ländermarktauswahl. Konfiguration von Handelsunternehmen im Absatzbereich
Autor:in:
Thomas Schuh (Author)
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Seminar Paper , 2003 , Grade: 2,0
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Internationales Marketing im Unternehmen zwischen Standardisierung und Differenzierung
Autor:in:
Jasmin Eglinski (Author)
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Term Paper (Advanced seminar) , 2002 , Grade: 1,3
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US$ 18.99
Marketingmaßnahmen des Möbelhauses IKEA. Wie wurde IKEA derart bekannt?
Autor:in: Anonymous
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Term Paper , 2020 , Grade: 2
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Die moralischen Grenzen des Onlinemarketings. Wie weit dürfen Unternehmen bei der Datenbeschaffung im Internet gehen?
Autor:in: Anonymous
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Term Paper , 2018 , Grade: 2,0
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Markt für Fernverkehrswesen am Beispiel der FlixMobility GmbH
Autor:in:
Esther Ott (Author)
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Seminar Paper , 2020 , Grade: 1,7
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US$ 18.99
Markenstrategische Ansätze beim VW Konzern. Das Marktpositionierungsmodell von Volkswagen und Porsche
Autor:in:
Sascha Heller (Author)
Category:
Term Paper , 2020 , Grade: 1,7
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Die Entwicklungsperspektiven der Auslandsvermarktung in Asien für den SV Werder Bremen
Autor:in: Anonymous
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Term Paper , 2017 , Grade: 1,3
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"Scientia et Conscientia". Welcome to the Family. Storymaking und Storytelling anhand der Universität Augsburg
Autor:in:
Rebecca Munique (Author)
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Term Paper , 2018 , Grade: 2,3
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US$ 16.99
Aktuelle Entwicklungen in der Automobilindustrie
Einfluss der Megatrends auf den deutschen Automobildiamanten
Autor:in: Anonymous
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Seminar Paper , 2017 , Grade: 2,3
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US$ 18.99
Sprachenpolitik und Sprachwahl im Unternehmen am Beispiel einer mehrsprachigen Regionalbank in der Schweiz
Autor:in:
Özge Kaya (Author)
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Research Paper (undergraduate) , 2016 , Grade: 2,0
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US$ 18.99
Marketingkonzept am Beispiel des digitalen Produktes (APP)
Autor:in:
Ivan Kurtovic (Author)
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Term Paper , 2017 , Grade: 1,3
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US$ 11.99
Endowment Effekt. Warum Ikea glücklich macht
Autor:in:
Nhung Phan (Author)
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Term Paper , 2018 , Grade: 2,0
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US$ 17.99
Strategie des Marktwachstums für den Body-Shop
Autor:in: Anonymous
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Term Paper , 2017 , Grade: 2,0
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US$ 17.99
Die Fashionmarke „Primark“. Auf dem Weg zur Nachhaltigkeit oder doch nur Greenwashing?
Analyse und Bewertung des Textilherstellers im Hinblick auf Nachhaltigkeitsaspekte
Autor:in:
Charlotte Kierdorf (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,0
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US$ 18.99
Anwendungsgebiet von Target Costing im Krankenhaus
Autor:in:
Cornelius Kosin (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
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The New Era of Advertsing. Wird Google Inc. durch die Markteinführung von Google Glass zum Gamechanger in der Werbewirtschaft?
Autor:in:
Maa Rit (Author)
Category:
Seminar Paper , 2014 , Grade: 1,0
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US$ 18.99
Celebrity Marketing am Beispiel "L'Oréal". Vergleich Deutschland und China
Autor:in:
Stephan Wisniewski (Author)
Category:
Term Paper , 2014 , Grade: 1,3
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US$ 17.99
Kundenorientierte Kommunikation
Das Zusammenspiel zwischen Kunden und Unternehmen
Autor:in:
Stefanos Mokas (Author)
Category:
Term Paper , 2014 , Grade: 1,7
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US$ 18.99
Der Unterschied von europäischer und amerikanischer Werbung in Zeiten der Globalisierung
Autor:in:
Nimmy Markes (Author)
Category:
Term Paper , 2009 , Grade: 2,0
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US$ 18.99
Einflussfaktoren und Auswirkungen von Konsumenten- und Moralvorstellungen auf den Kunden
Autor:in:
Melanie Rüthenbudde (Author)
Category:
Term Paper , 2012 , Grade: 2,0
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US$ 17.99
Marketing-Mix für ein Sport Utility Vehicle - Zielmarkt Deutschland
Autor:in:
Marlen Etzel (Author)
Category:
Term Paper , 2012 , Grade: 1,3
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US$ 16.99
Betriebswirtschaftliche Grundgedanken bei grenzüberschreitenden unternehmerischen Wirtschaftsaktivitäten
Autor:in:
Dipl-Betriebswirt (FH) Alexander Bauer (Author)
Category:
Term Paper , 2011 , Grade: 2
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US$ 20.99
Planung und Kontrolle von Messeauftritten im Industriegüterbereich
Eine kritische Auseinandersetzung mit der Evaluation von Messeauftritten
Autor:in:
B. Sc. Anne Wießner (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 18.99
Marketing für Einkaufszentren – Beispiele und Besonderheiten
Autor:in:
Burak Yurteri (Author)
Category:
Term Paper , 2011 , Grade: 1,3
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US$ 17.99
Internationales Marketing-Management
Autor:in:
Carlo Ulbrich (Author)
Category:
Term Paper , 2008 , Grade: 1,5
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US$ 18.99
Der Markt des Mobilitätsdienstleisters - dargestellt am Beispiel der Sixt AG
Mit besonderer Betrachtung des Leistungsprogramms
Autor:in:
Jan Hugo (Author)
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Kulturmarketing
Grundlagen, Methoden und Techniken im öffentlich getragenen und geförderten Kulturbetrieb
Autor:in:
Jan-Niklas Bamler (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 2,0
Price:
US$ 16.99
Steuerung von internationaler Diffusion: Lokalisierung vs. Standardisierung der Preis- und Produktpolitik
Autor:in:
Svenja Feld (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 2,0
Price:
US$ 17.99
Produktdiffusion in internationalen Märkten
Forschungstrends im Marketing
Autor:in:
Svenja Feld (Author)
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Direktmarketing - Ethnomarketing
Autor:in:
Belma Özcakirlar (Author)
Category:
Term Paper (Advanced seminar) , 2006
Price:
US$ 16.99
Global Advertising - Bedingungen der Standardisierung und Differenzierung von Werbekonzeptionen
Autor:in:
Dipl.-Betriebswirtin (FH) Schwerpunkt Marketingmanagement Katja Reinhold (Author)
Category:
Term Paper , 2006 , Grade: 2,3
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US$ 17.99
Erfolgsfaktoren von Markentransfers
Autor:in:
Maryna Mogylna (Author)
Category:
Term Paper , 2005 , Grade: 2,3
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US$ 18.99
Erfolgsstrategien für deutsche Hochschulen auf dem Bildungsmarkt von Morgen
Autor:in:
Jan Andreas Bollinger (Author)
Category:
Seminar Paper , 2004 , Grade: 2,0
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US$ 16.99
Modernes Kundenmanagement im Private Banking am Beispiel der Credit Suisse
Autor:in:
Dipl. Betriebswirt (FH) Alexander Sauer (Author)
Category:
Seminar Paper , 2007 , Grade: 1,3
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US$ 16.99
Aufbau einer erfolgreichen Markenpersönlichkeit
Autor:in:
Julia Mattausch (Author)
Category:
Term Paper (Advanced seminar) , 2008 , Grade: 1,3
Price:
US$ 19.99
Methoden der kundenbezogenen Preisdifferenzierung im Einzelhandel
Autor:in:
Vitali Schiemann (Author)
Category:
Term Paper , 2007 , Grade: 1,3
Price:
US$ 17.99
Die Suche nach neuen international vermarktbaren Einzelhandelsformaten in Auslandsmärkten. Vorgehensweise, Beispiele, Vermarktung
Internationalisierung im Einzelhandel
Autor:in:
Thorsten Breitkopf (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2,3
Price:
US$ 17.99
Strategien für eine nachhaltige Mobilität anhand ausgewählter innovativer Beispiele
Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Category:
Seminar Paper , 2007 , Grade: 2,3
Price:
US$ 17.99
Steuerung und Kontrolle internationaler Vertriebssysteme
Autor:in:
Birte Köwing (Author)
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,3
Price:
US$ 18.99
"Vorsicht, Fälschung!" - Ausmaße und Psychologie von Marken- und Produktpiraterie sowie Darstellung einer Präventivstrategie
Autor:in:
Martin Meyer (Author)
Category:
Term Paper , 2004 , Grade: 1,0
Price:
US$ 18.99
Marketingkonzepte für Hochschulen im Bologna-Prozess
Autor:in:
Tanja Gesierich (Author)
Category:
Seminar Paper , 2006 , Grade: 2,3
Price:
US$ 18.99
Panels – Status Quo und Entwicklungsperspektiven
Autor:in:
Christine Münzer (Author)
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 18.99
Erfolgsfaktoren von Markentransfers
Autor:in:
Luca Defendi (Author)
Category:
Seminar Paper , 2007
Price:
US$ 17.99
Internationale Kommunikationspolitik: Guerilla Marketing, Viral Marketing, Event Marketing
Autor:in:
Martina Roglmeier (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1
Price:
US$ 18.99
Suchmaschinen-Marketing
Autor:in:
Daniel Fernges (Author)
Category:
Term Paper , 2006 , Grade: 2,0
Price:
US$ 18.99
Marktüberblick und Gestaltungsmöglichkeiten von Instrumenten zur Erfassung der Lage und Perspektiven des Mittelstands
Eine internationale Betrachtung
Autor:in:
Sandra Mönch (Author)
Category:
Seminar Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Messung von Kundenzufriedenheit mit dem Deutschen Kundenmonitor
Autor:in:
Armin Brandes (Author)
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Wachstumsstrategien der Messegesellschaften
Autor:in:
Sebastian Selzer (Author)
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 18.99
Emotion und Markenwahl
Vermittlung von emotionalen Erlebnissen durch Marketing
Autor:in:
Jörg Jüttner (Author)
Category:
Seminar Paper , 2006 , Grade: 1,5
Price:
US$ 18.99
Kulturmarketing im öffentlich getragenen oder geförderten Kulturbetrieb
Autor:in:
Julia Kappes (Author)
Category:
Term Paper , 2006 , Grade: 1,0
Price:
US$ 18.99
Red Bull: Internationale Marktsegmentierungsstrategie
Autor:in:
Oliver Menzel (Author)
Category:
Term Paper , 2005 , Grade: 2,3
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US$ 17.99
Der Lebensmitteleinzelhandel als Dienstleistungsmarke - Der Weg von der Insel nach Europa: Die Nr. 3 der Welt (Tesco) erobert neue Märkte.
Autor:in:
Andreas Lorek (Author)
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 18.99
Interkulturelle Werbung dargestellt an Beipielen aus dem Parfüm-Bereich
Autor:in:
Abdelkarim Laaroussi (Author)
Category:
Term Paper , 2005 , Grade: keine Note
Price:
US$ 18.99
Kultursponsoring - ein kurzer Überblick
Autor:in:
Friedrich Bielfeldt (Author)
Category:
Term Paper , 2004 , Grade: 1,3
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US$ 17.99
Convenience Stores - Darstellung grundlegender Modelle und zentraler Erfolgsfaktoren
Autor:in:
Dipl.-Betriebswirt (FH) Mirco Maurer (Author)
Category:
Term Paper (Advanced seminar) , 2003 , Grade: 2,3
Price:
US$ 18.99
Marketingstrategien zur Durchsetzung von Innovationen im Markt
Autor:in:
Carolin Sandfort (Author)
Category:
Term Paper , 2004 , Grade: 1,7
Price:
US$ 17.99
Internationalisierung von deutschen Kleinen und Mittleren Unternehmen
Chancen und Risiken am Beispiel Markteintritt in China
Autor:in:
Sven Röhm (Author)
Category:
Term Paper , 2003 , Grade: 2,0
Price:
US$ 18.99
Citibank: Launching the Credit Card in Asia Pacific - Bearbeitung der Fallstudie
Autor:in:
Dipl.-Ing., MBA Andreas Birkholz (Author)
Category:
Term Paper , 2003 , Grade: 1,7
Price:
US$ 18.99
Branding. Markennamen und -logos als Erfolgsfaktoren von Marken
Autor:in:
Stephan Zinn (Author)
Category:
Seminar Paper , 2003 , Grade: 1,0
Price:
US$ 18.99
Marken und Markenstrategien
Autor:in:
Andrea May (Author)
Category:
Term Paper , 2003 , Grade: 2,3
Price:
US$ 18.99
Markenstrukturentscheidungen: Einzelmarke, Markenfamilie, Dachmarke unter besonderer Berücksichtigung von Markenstrukturentscheidungen
Autor:in:
Andrea May (Author)
Category:
Term Paper , 2003 , Grade: 3.0
Price:
US$ 18.99
Unternehmen fördern Bildung - Warum?
Autor:in:
Robert Motzek (Author)
Category:
Term Paper , 2002
Price:
US$ 16.99
Kritsche Betrachtung des Segmentierungskriteriums Lebensalter- dargestellt am Beispiel des Seniorenmarktes
Autor:in:
Dipl.-Kfm. (FH) Björn Cramm (Author)
Category:
Term Paper , 2002 , Grade: 1,3
Price:
US$ 18.99
Die Internationalen Marketingstrategien der Firma Iridium World Communication
Autor:in:
Maria Kintzel (Author)
Category:
Term Paper , 2000 , Grade: 1
Price:
US$ 17.99
Unterschiede zwischen nationalem und internationalem Marketing
Autor:in:
Lars Wächter (Author)
Category:
Term Paper (Advanced seminar) , 2001 , Grade: 2,7
Price:
US$ 17.99
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