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Der Markteintritt der Tageszeitung "Österreich"
Autor:in:
Gregor Matheis (Author)
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Thesis (M.A.) , 2008 , Grade: Gut
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Kompetenz zum Konsumieren? Konstruktiver Verbraucherschutz durch Kommunikation
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Julia Eichhorn (Author)
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Diploma Thesis , 2005 , Grade: sehr gut
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Öffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Autor:in:
Ozan Odabas (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1.8
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Implementierung von Social-Media-Instrumenten zur strategischen Zukunftsentwicklung von TV-Sendern
Autor:in:
Benedikt Bereuter (Author)
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Bachelor Thesis , 2010 , Grade: 1,5
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Auswirkungen der Markteinführung des digitalen Fernsehens auf deutsche TV-Anbieter
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Claudia Pelzer (Author)
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Diploma Thesis , 2004 , Grade: 1,0
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Die Transformation des klassischen Verlagswesens durch Google Books
The transformation of the publishing sector by google book search
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Michael Wagenhäuser (Author)
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Bachelor Thesis , 2010 , Grade: 1,5
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Massenphänomen Online-Sport-Events
Am Beispiel der Ski Challenge
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Mag. Lukas Rössler, MBA (Author)
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Master's Thesis , 2009 , Grade: 1
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Erlesenes Wissen - eine theoretische Modellierung der Fachzeitschriftennutzung in Organisationen
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MBA in Media Management Bjoern Sjut (Author)
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Bachelor Thesis , 2004 , Grade: 1,5
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Künstleraufbau und -vermarktung auf dem deutschen Musikmarkt
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Marina Burghart (Author)
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Christine Hampl (Author)
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Diploma Thesis , 2006 , Grade: 1,3
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Mobile TV - Formate. Geschäftsmodelle und Erfolgsfaktoren für eine erfolgreiche Markteinführung
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Diplom-Medienwirt (FH) Frank Molter (Author)
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Diploma Thesis , 2006 , Grade: 1,7
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Einfluss der Werbung im TV und sozialen Medien auf die Markenbindung
Eine empirische Analyse der Glaubwürdigkeit und Vertrauenswürdigkeit
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Jana Behrens (Author)
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Master's Thesis , 2024 , Grade: 2,0
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Gibt es einen Trend zur Individualisierung des Medienkonsums?
Aufarbeitung der aktuellen medienökonomischen Diskussion
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Katrin Junkermann (Author)
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Bachelor Thesis , 2012 , Grade: 1,7
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Variety Seeking im Konsumentenverhalten
Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses
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Annika Dölle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,0
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Computerspiele als Werbeträger
Erscheinungsformen, Wirkungen und Einsatzmöglichkeiten von In-Game Advertising in der Marktkommunikation
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Marc Ziegele (Author)
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Diploma Thesis , 2009 , Grade: 1,0
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Crowdfunding. Alternatives Finanzierungsmodell im Filmbereich?
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Vera Ohlendorf (Author)
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Master's Thesis , 2013 , Grade: 1,0
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Strategieentwicklung für Kulturorganisationen des 3. Sektors
Am Beispiel der HipHop Academy Hamburg
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Suntke Garbe (Author)
Category:
Diploma Thesis , 2011 , Grade: 2,1
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Die Potenziale von E-Books in Österreich
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M.A. Katharina Lahner (Author)
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Bachelor Thesis , 2010 , Grade: 1,00
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Darstellung und Analyse des Marktes für rechtsextreme Musik in Deutschland
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Adrian Kummer (Author)
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Bachelor Thesis , 2012 , Grade: 1,0
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Kritische Untersuchung und Würdigung von Ansätzen des Innovationsmanagements am Beispiel von Medienunternehmen
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Björn Schumbrutzki (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,3
Price:
US$ 22.99
Europäische Koproduktionen. Analyse und Erfolgsuntersuchung
Autor:in:
Daniel Wegner (Author)
Category:
Bachelor Thesis , 2012 , Grade: 2,0
Price:
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Partizipative Online-Plattformen als Möglichkeit der systematischen Leser(ein)bindung in Presseverlagen
Eine Angebotsanalyse entlang der Wertschöpfungskette
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MBA in Media Management Bjoern Sjut (Author)
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Master's Thesis , 2006
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Public Relations und Osteopathie: Die Öffentlichkeitsarbeit der Österreichischen Gesellschaft für Osteopathie
Autor:in:
Priska Wikus (Author)
Category:
Master's Thesis , 2012 , Grade: 2+
Price:
US$ 36.99
PR in Sozialen Online-Netzwerken
Bedeutung dialogorientierter Kommunikation für den Schutz der Reputation von Unternehmen am Beispiel Facebook
Autor:in:
Maurice Shahd (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 0.-
Der Markt der sozialen Netzwerke: Wie Facebook, Twitter und Co. um User und Marktanteile ringen
Autor:in:
Dietrich Kist (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
Fast Food von morgen: Wie sich die Branche im Wandel der Gesellschaft verändern wird
Autor:in:
Verena Grosssteinbeck (Author)
Category:
Diploma Thesis , 2011 , Grade: 1.0
Price:
US$ 36.99
Die Relevanz von Weblogs im Modejournalismus. Informationsbeschaffung im Zeitalter des Web 2.0
Eine empirische Untersuchung am Beispiel der Modebranche
Autor:in:
Anne-Kathrin Bieber (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 33.99
Unternehmen der erneuerbaren Energien im Web 2.0
Eine qualitative Studie zu den Potenzialen des Web 2.0 für die Unternehmenskommunikation in der Branche der erneuerbaren Energien
Autor:in:
Kathrin Hoffmann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Online-Maßnahmen zur Absatzförderung von Publikumszeitschriften im deutschen und schweizerischen Markt auf Basis von E-Commerce-Systemen
Autor:in:
Kai Israel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Theorie und Praxis des Kinofilmmarketing. Professionelles Marketing durch Produktions- und Verleihunternehmen
Autor:in:
Inga Backen (Author)
Category:
Doctoral Thesis / Dissertation , 2009 , Grade: Gut
Price:
US$ 41.99
Neue Erlösquellen privater Fernsehanbieter in Deutschland
Autor:in:
Katja Lebedjewa (Author)
Category:
Master's Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
Der Künstler als Unternehmer?!
Eine theoriebasierte Analyse in der sich verändernden Musikbranche unter besonderer Beachtung von Kooperationen
Autor:in:
Dipl.-Ök. Jens Langenhorst (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,6
Price:
US$ 32.99
Qualität und Quote
Die Programmqualität aus Sicht der öffentlich-rechtlichen Fernsehveranstalter unter besonderer Berücksichtigung der Quote
Autor:in:
Moritz Förster (Author)
Category:
Bachelor Thesis , 2006 , Grade: 2,3
Price:
US$ 17.99
Independent Radio: Analyse zu den Erfolgschancen eines Zielgruppenformatradios in Deutschland
Autor:in:
Roman Rackwitz (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Film als Wirtschaftsfaktor im Großraum Berlin - auf welchen Standortfaktoren basiert die Bedeutung der Filmindustrie in Berlin-Brandenburg?
Autor:in:
Laura König (Author)
Category:
Diploma Thesis , 2006 , Grade: 1.0
Price:
US$ 33.99
Strukturwandel in den Produktionsweisen und Arbeitsbedingungen von Journalisten und Programmgestaltern
Autor:in:
Thomas Schmidle (Author)
Category:
Bachelor Thesis , 2002 , Grade: 1,0
Price:
US$ 17.99
Messen und Ausstellungen im realen und virtuellen Leben
Autor:in:
Svetlana Dub (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1,1
Price:
US$ 36.99
Strategien von Zeitungsverlagen in Zeiten des wirtschaftlichen und strategischen Wandels in der Medienindustrie
Autor:in:
Diplom-Medienwirtin (FH) Nina Lampret (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Analyse der Beziehungen zwischen Fernsehprogrammanbietern und den Distributoren Kabel und Satellit in Deutschland
Autor:in:
Frederik Schubert (Author)
Category:
Thesis (M.A.) , 2006 , Grade: 2,0
Price:
US$ 43.99
Content Management Systeme aus medienökonomischer Sicht - Durchsetzung des ökonomischen Content-Konzepts mit Content Management Systemen bei Medienunternehmen
Autor:in:
Mag. Sevdalina Kirilova (Author)
Category:
Thesis (M.A.) , 2005 , Grade: Sehr gut
Price:
US$ 33.99
Die Fachzeitschrift im Wandel veränderter Marktlage. Eine interdisziplinäre Betrachtung
Unter Darstellung möglicher Erlösmodelle
Autor:in:
Julia Anker (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,5
Price:
US$ 18.99
Der Markt für Gratiszeitungen in Österreich
Autor:in:
Mag. Thomas Driendl (Author)
Category:
Thesis (M.A.) , 2005 , Grade: 1 (Sehr gut)
Price:
US$ 44.99
Print unter Druck - Innovationen im Verlagswesen
Autor:in:
Sara Ebru Kisioglu (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 32.99
Von P2P zu B2C - Eine ökonomische Analyse der Geschäftsstrategien der Musikindustrie für das Internet
Autor:in:
Jens Mennigmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 33.99
Konvergenz von Internet und Fernsehen - Strategische Implikationen für private Fernsehsender
Autor:in:
Svenja Kress (Author)
Category:
Diploma Thesis , 2001 , Grade: 3,0
Price:
US$ 36.99
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